A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
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AppsFlyer and Roku’s New SRN Integration Will Shed Light On CTV Campaign Impact
Roku and AppsFlyer announced the launch of a new self-reporting network (SRN) integration between both companies, which will allow mobile app advertisers to more effectively measure their streaming video campaigns
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Wall Street Turned Against Ad Tech – But May Learn To Love It Again
What can pureplay ad tech companies do to clean up their rep on the Street?
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US Tariffs Are Changing The Playbook For Canadian Advertisers
Since the Trump administration first threatened a 25% increase in import tariffs on Canadian goods in February, The Great White North’s sentiment towards its southern neighbor has been decidedly less neighborly.
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OPINION: Data-Driven Thinking
How To Keep Agencies Honest On Principal Media Deals And Avoid Unaccountable Arbitrage
Principal-based buying isn’t inherently bad. When incentives are aligned, clients get more precision and speed than traditional agency models often allow. The issue isn’t the mechanism; it’s the incentives.
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OPINION: Data-Driven Thinking
The High Cost Of Bad Measurement: Why Randomized Geo Experiments Are The Gold Standard
The real risk isn’t in running robust tests; it’s in wasting money or cutting high-performing channels based on misleading conclusions from bad measurement.