A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
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OPINION: Data-Driven Thinking
The Trade Desk’s Blue Ocean Moment: How The DSP Can Rewrite Ad Tech’s Rules
The competitive set has shifted and it’s stacked against independent DSPs. But, instead of chasing what competitors already own, TTD can own what they can’t: trust.
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Wondercraft Launches AI Tool To Speed Up Audio Ad Production
Wondercraft’s new tool generates and revises audio content via natural language prompting, without the need for advanced technical skills.
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Here’s Who’s Testifying During The Remedy Phase Of Google’s Ad Tech Antitrust Trial
Last week, the DOJ and Google filed their respective witness lists and the exhibit lists for the remedy phase of the ad tech antitrust trial. Lots of familiar faces!
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MX8 Labs Launches With A Plan To Speed Up The Survey-Based Research Biz
What’s the point of a market research survey that could take weeks, when consumer sentiment is rollercoasting up and down every day? That’s the problem MX8 Labs aims to tackle.
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At Spotify, Podcasts Remain A Priority After An Anemic Q2 For Its Ads Business
Last month, Spotify began making podcast inventory available programmatically, which is something buyers have been asking for, says Spotify’s Chloe Wix.