Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem …
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The Trade Desk and Acxiom Deepen Their UID2 Collaboration With An AI-Powered Measurement Solution
The Trade Desk and Acxiom have a new product that plugs into Kokai to create a live feedback loop between UID2 IDs and real-world outcomes.
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AppsFlyer and Roku’s New SRN Integration Will Shed Light On CTV Campaign Impact
Roku and AppsFlyer announced the launch of a new self-reporting network (SRN) integration between both companies, which will allow mobile app advertisers to more effectively measure their streaming video campaigns
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DOJ v. Google: How Judge Brinkema Seems To Be Thinking After Week One
Where the DOJ v. Google ad tech antitrust trial stands after one week’s worth of remedies arguments.
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Why Real Video AI Is Ad Tech’s Next Frontier
The AI moment in advertising is exiting the trough of disillusionment and entering the slope of enlightenment, but video is still a glaring blind spot.
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OPINION: Data-Driven Thinking
How To Keep Agencies Honest On Principal Media Deals And Avoid Unaccountable Arbitrage
Principal-based buying isn’t inherently bad. When incentives are aligned, clients get more precision and speed than traditional agency models often allow. The issue isn’t the mechanism; it’s the incentives.