Microsoft’s apparent abandonment the Digital Advertising Alliance’s industrywide agreement that “Do Not Track” should be a strictly opt-in has surprised and concerned Interactive Advertising Bureau President and CEO Randall Rothenberg. Still, the IAB head, in a conversation with AdExchanger, was clear that although Microsoft’s forthcoming Internet Explorer 10 browser come with an active “Do Not […]
There’s no question that display advertising continues to be one of the fastest growing parts of online advertising, but some of the largest bellwethers in the space appeared to stumble in Q1. Both AOL and Yahoo experienced slight declines in display, and even Facebook had to admit just prior to issuing its troubled IPO a […]
Yesterday, Microsoft Advertising and WPP Group‘s 24/7 Media announced a new deal, which “consists of four main components that will help strengthen advertising technology stacks and expand opportunities for the marketer and publisher clients of both WPP and Microsoft Advertising,” according to a release. Read more about the components. AdExchanger discussed the deal with Dave […]
Despite AOL’s efforts to build up its owned & operated sites, including the Huffington Post Media Group its local content offering Patch, the portal’s real growth has always come from its Advertising.com ad network. So it wasn’t too much of a surprise when AOL announced a few executive shifts that are designed to highlight the […]
Once the head of Yahoo’s sales efforts, Wenda Harris Millard is now president and COO of MedialLink, a strategic advisor to media, ad tech, and Fortune 100 companies. In this interview she talks with AdExchanger about Yahoo’s prospects under Ross Levinsohn, and how her view of exchange-traded media has evolved since her famously divisive “pork […]
With the departure of Scott Thompson as CEO and appointment of Ross Levinsohn as interim CEO, Yahoo! plunges ahead with – still – plenty of assets including 700 million monthly unique users worldwide (175 million in March in the U.S.), a healthy, but illiquid chunk of Asian Internet properties, and the company remains a display […]
AOL’s slight stumble on display ad sales in Q1 was due to “distractions” the company experienced in Q4, as the company continued to refine its content strategy and place the Huffington Post brand on top of its content offerings and the company continued to refine its content and sales strategies. CEO Tim Armstrong told AdExchanger following […]
In all, AOL’s advertising revenues would seem to be on solid footing, rising 23 percent overall in Q1, according to the company’s earnings release this morning. But display, which had been growing double-digits for the past year has stalled with a mere 1 percent gain in total and a 1 percent decline domestically. It was […]
Andy Lerner is CEO of Trust Metrics, an online advertising analytics and tools company. He discussed with AdExchanger where his company fits in the online ad ecosystem as advertisers and publishers look to understand more about the context of ad placements and the opportunities they can afford. Can you talk a little bit about the […]
No one is talking, and perhaps because no one is there. Epic Media Group’s management page within its “About Us” section is showing a “404 file not found.” Visit the site map and click “management” (Updated 5/4 – looks like the “Management” link was removed – but Google’s cache shows the link). Coincidentally, an Adknowledge […]
