“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is by John Hamilton, CEO and co-founder, TVDataNow. The biggest misconception in ad tech in 2021 is that measuring ad performance on connected TV (CTV) is difficult or impossible. This perception exists because there’s no real universal […]
If there’s one thing that Stacy Spikes, co-founder and former CEO of MoviePass, learned from his experience at the ill-fated movie ticket subscription service, it’s to trust his gut. “If something doesn’t feel right, don’t do it,” said Spikes. He exited MoviePass in 2017 when Helios & Matheson Analytics, a publicly traded information services company, […]
“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is by Alex Collmer, CEO of VidMob. We are entering an era of signal loss, in which media targeting will become less effective. Creative will have to pick up the slack. For the past decade, marketers have […]
Music video hosting service Vevo has graduated from the smartphone to the living room. At the start of the pandemic, just 4% of its business came from connected TV. Today, nearly 50% of Vevo’s business comes courtesy of CTV, mainly through numerous distribution partnerships with the likes of Samsung, Pluto TV, Roku, Apple TV, Amazon […]
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Victoria Milo, director of go-to-market digital media at MightyHive. TV advertising and offline media budgets – especially those managed by large agencies – have yet to change at the speed required to match the rapid shift in consumer behavior. […]
“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is by Justin Evans, global head of analytics and insights for Samsung Ads. Throughout the past quarter century, digital advertising was touted for its ability to target ads and directly track results. By contrast, traditional TV was […]
“On TV & Video” is a column written by the sell side of the digital media community. Today’s column is written by Frans Vermeulen, Chief Operating Officer at Tru Optik, a TransUnion Company Advanced TV has a lot to recommend it as an advertising channel. Marketers see it as an opportunity to transition away from […]
“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is by Irene Yang, managing director of Nativex. Brands are making significant changes to their social media strategies to reach out to Generation Z and to appeal to their unique sensibilities and mobile behavior. No better app […]
“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is by Fiksu COO Anna Kuzmenko. Throughout the past decade, viewers’ rising demands for streaming services and their changing viewership habits have been transforming the European digital TV market. AVOD in the European digital TV market AVOD […]
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Julia Smaldone, senior strategist at Media Kitchen. It’s an unfortunate experience with which each of us is all too familiar. You’re binge watching your favorite show, catching up on the news or streaming live sports, and are subject […]
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Tom Jenen, Chief Revenue Officer of Brand Metrics. Peter Drucker was right when he wrote, ‘What gets measured gets managed.’ Known as the father of modern management, Drucker was revered for his books and articles […]
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Gijsbert Pols, Lead Product Strategist at Adjust. Connected TV (CTV) is largely associated with streaming services. It is not hard to see why. When people buy an Apple TV or a Roku box, a Samsung […]
Just before launching its Discovery+ streaming service in January, Discovery recruited a new sales leader to evangelize its advanced TV ads. Jim Keller joined Discovery in December as EVP of digital ad sales and advanced advertising after spending time at NBCUniversal, MTV and – most recently – Hulu. “Anything delivered over an IP address, whether […]
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Rob Bochicchio, President of Marketsmith. Coming out from last year’s unpredictable upfront season, the rules have completely changed. The playbook is different. The upending of the norms between TV buyers and sellers still hasn’t […]
“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is by tvScientific CEO and co-founder Jason Fairchild. The fastest growing segment of the $72 billion TV ad market is CTV advertising. There are dramatic changes happening within TV advertising, which has traditionally been dominated by roughly […]
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Oscar Rondon, VP of Product Marketing at VideoAmp. Linear TV and digital buying teams historically lived in different worlds. Teams were separate within organizations and made up of talent with different skill sets and […]
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Roku has a message for TV buyers: traditional linear’s decline continues, with a 39% loss in ratings and a median age creeping over 60. Sure, prices for traditional TV advertising haven’t dipped. But it’s fair to argue that old school programmers are surfing […]
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Nielsen’s recent agreement with Roku is poised to accelerate the growth of addressable TV advertising. And with Disney’s recent announcement that it plans to automate more than half of its business and make the majority of its inventory – both linear and digital […]
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. About six years ago, ad server Innovid introduced interactive ads in CTV. Now, about a third of Innovid’s clients are testing them, and the company is seeing 2% to 3% engagement rates that are four or five times higher compared to other ad […]
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Darren Moore, VP and head of product marketing, TVSquared. The last few years have been lightning in a bottle for direct-to-consumer (DTC) brands, who are now investing in TV – but demanding more out […]
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Adam Gaynor, VP of Network Partnerships and Head of Addressable at VIZIO. While we’ve been talking for years about using addressable to build a bridge between linear and connected TV, the seismic events of […]
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Bryon Schafer, SVP of research at Vevo. Today, the media industry faces multidimensional fragmentation, heightened media competition, limited measurement, and rapidly decreasing TV ad supply. Networks have pivoted toward streaming, and the buying community […]
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Andy Fisher, head of Merkury Advanced TV at Merkle. With the deprecation of third-party cookies and its implications on media targeting, advertisers are increasingly looking for opportunities to leverage both their first-party data and […]
It’s no surprise that premium video — commercially produced, long-form episodic video — commands much higher premiums than standard digital video, but recent research from Standard Media Index (SMI) showed just how much. SMI found that average premium video CPMs were nearly two times higher at 192% of the total digital video market, and accounted […]
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by David George, CEO of Pixability. While advertisers now recognize the importance of CTV for reaching an enormous audience – 2020’s dramatic acceleration led to consumer user numbers exceeding 200 million – they are still […]
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by John Hamilton, CEO and founder of TVDataNow. As 2020 drew to a close, Roku was one of the few companies that emerged stronger than it entered. Reporting on its Q3 earnings, Roku announced total […]
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Univision is launching PrendeTV this week, its free ad-supported service exclusively for Hispanics, part of a growth strategy that includes ramping up content and rolling out new platforms and automated solutions. PrendeTV will be the first premium Spanish-language AVOD service, and the announcement […]
“On TV and Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Stacy Daft, GM of enterprise commercial business development at Amobee. Last year’s TV upfronts were either “absolutely horrendous,” or “merely awful,” as Daily Variety put it. This year’s upfront ad spend is likely to […]
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. It’s unclear what the future of TV ad buys will look like in connected TV. Since much of TV inventory — including much of CTV — is reserved in the upfronts each year, will programmatic auction-based buying eventually be used in CTV as […]
“On TV and Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Chris Maccaro, CEO at Beachfront. The market for addressable TV advertising is projected to almost double in the next two years. Over the last several months, the rapid rise in addressable has been driven by increases in the […]
