“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Lizzy Foo Kune, vice president and analyst at Gartner. “On the Internet, nobody knows you’re a dog.” This may have been true in 1993, when this caption to a Peter […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Sergey Shprints, head of analytics operations at Hearts & Science. For the last two decades, advertisers, publishers and data/tech providers have relied on “centralized identity.” They’ve gotten used to finding, […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Corey Weiner, CEO of Jun Group. As the ad tech industry shifted in the last five years toward more privacy-conscious advertising, first-party data became the golden child. The pitch was […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by George Ivie, CEO and executive director at Media Rating Council. Most transactions are predicated on a good-faith promise. Parties agree to exchange goods, services or funds of agreed-upon value with […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Allison Schiff, managing editor at AdExchanger. It’s part of a series of perspectives from AdExchanger’s editorial team. Everyone knows the difference between first-party data and third-party data, right? First-party data […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Peri Shamsai, media and entertainment industry lead, NE at Accenture, based on a sales leadership workshop co-run with the Interactive Advertising Bureau. The digital ad ecosystem is undergoing seismic shifts […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by John Byrne, head of product at 7th Minute. Imagine being a brand marketer and having the ability to instantly understand the precise moments on TV that impact your brand (positively […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jürgen Galler, CEO and co-founder of 1plusX. Meme sharing came to a grinding halt during the Facebook and Instagram outage in October, proving that even global social networking giants aren’t […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Rachelle Kuramoto, VP of brand and content at Dragon Army. Smart content marketers are thinking about new ways to use tried-and-true technology as well as ways to integrate new innovations […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Mike Rhodes, CEO and founder of ConsultMyApp and creator of App Marketer Pro. It’s been just over six months since Apple rolled out ATT (AppTrackingTransparency) across its devices. While Snapchat, […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Navin Thadani, CEO and founder of Evinced. To say that interest in diversity, equity and inclusion efforts is growing would be an understatement. If you hop onto LinkedIn, your feed […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ryan Cochrane, COO at Good-Loop. The 2021 United Nations Climate Change Conference (COP26) is here. It’s a time for all of us to reflect on what we can do to […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Richy Glassberg, CEO and co-founder of SafeGuard Privacy. These past few years have seen a whirlwind of change – and not a few upheavals. So business leaders can be forgiven […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Dmitri Kazanski, head of product for North America at MGID. Last click is the most commonly used attribution. Why? Because it’s very simple – but it’s also clearly flawed. A […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Beth Daly, political advertising director for Effectv, the advertising sales division of Comcast Cable. With the tumultuous 2020 election behind us, some may say we are currently in an “off […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is by Nate Woodman, founder of independent consulting firm Proof. AdExchanger readers should be familiar with the term “weaponized privacy.” The idea explains the primary effect of Big Tech raising the walls of their […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Abhishek Shrivastava, senior director of product at LinkedIn. Recently, I’ve heard from many in the marketing community that they feel a sense of unease. Consumer privacy is changing the game, […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ali Manning, co-founder and COO of Chalice Custom Algorithms. In the future, the best, most successful brands will be the ones that can predict the future. And there’s no reason […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Aaron McKee, CTO at Blis. Snapchat disappointed us all last week and Facebook did the same on Monday. The social media giants keep making the headlines as they struggle to […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Allison Schiff, managing editor at AdExchanger. It’s part of a series of perspectives from AdExchanger’s editorial team. A vortex of bad news is swirling around Facebook. First, there was last month’s […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jude O’Connor, chief revenue officer at AdColony, a Digital Turbine company. Facebook’s response to its outage in early October was disingenuous at best. Mark Zuckerberg’s reaction was literally, “Sorry for […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Beth Sanville, SVP, Analytics, Merkle. It’s no secret that consumers expect companies to care about their needs and personalize their individual journeys. Brands, once fueled largely by advertising, are now […]
“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is by Amanda Martin, SVP, Corporate Development & Strategic Partnerships at Goodway Group. At Programmatic IO in NYC on Tues., Oct. 26, Amanda Martin will speak on the future of walled gardens in the presentation “Social Walled Gardens […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Rachel Miller, director of marketing communications at Permission.io. California Attorney General Rob Bonta recently sent enforcement letters that clarify the scope of what is considered a data sale under the […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Erin Madorsky, Managing Director, MiQ By its very nature, the ad-tech industry has always put a premium on innovation, newness and progress. Modernizing and advancing technological solutions are inherently part […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by James Munnerlyn, president and co-founder of Blip Billboards. Apple released the much-anticipated iOS 15 in September, and with it came a number of user privacy features. Although advertising and marketing […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Melinda Han Williams, Chief Data Scientist, Dstillery. Google’s announcement that its “data-driven attribution” – that its machine-learning-driven attribution modeling will be the default attribution method in Google Ads – took […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Humphrey Ho, US managing director of Hylink Digital. Link blocking has long been a challenge for many advertisers in China when interacting with the nearly 1 billion internet users in […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Diane Perlman, CMO of Blis. The digital advertising industry is locked in the fight of its life right now. The combination of international privacy regulations, such as GDPR, CCPA and […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Nancy Marzouk, CEO at MediaWallah. When you have a big, ugly end date staring you in the face, it makes sense to focus on it. And that’s what brands did […]
