Like many vendors and publishers at CES, AOL is using the conference as an opportunity to update its agencies and brands on what’s going on at the company and to solidify global partnerships. AOL, after all, had a busier year than most of its peers, having been acquired by Verizon while being acquisitive itself – […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Bradley Timmers, senior product manager at Integral Ad Science. Ninety percent of ad tech is just matching IDs to strings. Or that’s how it feels some days. One of the […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Soft Diplomacy Forbes shared results of a recent experiment in which a sample of ad-block users were asked to turn off the software in exchange for an ad-light experience. “The reaction to our testing was swift,” writes Lewis DVorkin. “A handful or two of […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. It’s A Snap Snapchat is building an API, unnamed sources tell Digiday’s Garett Sloane. Snapchat would be following in the footsteps of Pinterest and Instagram, which both unveiled ad APIs last year, though it could be a year or more before Snapchat has anything […]
Updated Oracle has signed an agreement to acquire AddThis, a social bookmarking startup that has since transitioned into a publisher audience platform, for an undisclosed sum. Oracle’s Data Cloud, which combines Oracle’s earlier acquisitions of BlueKai and Datalogix, will benefit the most. Making an acquisition has become a holiday-time tradition for the enterprise giant. “Oracle Data Cloud is the […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Staying Trim It’s anecdotal evidence, but a look through LinkedIn data by Pivotal Research analyst Brian Wieser shows “a noticeable slowdown in hiring at major ad tech firms in the fourth quarter,” according to Wall Street Journal reporter Nathalie Tadena. It isn’t such a […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Vested vs. Invested When the VC security blanket begins to unravel, it’s employees – not investors or founders – who end up out in the cold. Look at Foursquare’s recent down round, which cut the company’s valuation by more than half and added more […]
For several months, IPG Mediabrands’ ad tech unit Cadreon has been testing Google’s cross-device measurement system, baked into DoubleClick advertiser products as of June. Krish Sailam, senior product manager of mobile for Cadreon, said the trading desk has run a few beta tests with advertisers, and noted conversion uplift has consistently reached the double digits. Cadreon […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Peddle Your ‘Wares Microsoft will update its Windows PCs in 2016 to purge any insecure adware code in the system. The move is mostly to kill off those man-in-the-middle ad injections. “Our intent is to keep the user in control of their browsing experience, […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Bezos’ WaPo In the two years that Jeff Bezos has owned the Washington Post, the publisher’s digital traffic has surpassed that of The New York Times and has begun to close on Buzzfeed. The Wall Street Journal delivers the profile treatment. “The narrative around […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Leadership Change At Criteo Eric Eichmann, once Criteo’s COO and president, is now its CEO. JB Rudelle, once its CEO and chairman, is now its executive chairman. “This evolution comes at the right time for Criteo”, Rudelle said in a statement. “As we head […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. TV’s Royal Rumble When streaming services like Netflix and Hulu took off, they were just the dumb pipes for broadcasters (a nice recurring revenue stream beyond TV syndication). But digital players are fueling a huge increase in scripted programming – nearly doubling since 2009 […]
Do Nielsen and alcoholic beverages mix? The two may sound like unlikely companions, but Nielsen has partnered with the creator of a mobile app called OpenBar to roll out a new measurement platform for alcoholic beverage marketing. The platform, Nielsen Bar Moments, will launch in the first quarter of 2016. BARTRENDr, the data analytics company […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. brAIny On the heels of Facebook’s new “Big Sur” ad servers for AI computing and Google’s quantum computing technology for AI and predictive search marketing, IBM has opened access to Watson, its AI engine, via a set of API integrations. These tech power players […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Now You See Me For gaming publishers, ad blocking is a big concern. About 40% of gaming media network IGN’s audience deploys ad blockers, Ad Age reports. Interestingly, mobile ad blocker adoption is negligible at about 2% of users, suggesting Apple’s support for such […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Old News Turner Broadcasting hopes CNN can extract more value from its audience with a “new” data-driven strategy, reports Jessica Davies of Digiday. The service, which it’s calling Audience Insights Measurement, will enable more granular data on CNN readers to help marketers in their […]
Private equity firm Symphony Technology Group (STG) has acquired Experian Marketing Services’ Consumer Insights division for $47 million. This entity consists of Simmons Research and consumer clickstream data company Hitwise. Symphony will bring on about 300 people as a result of the deal. Although the deal price could increase by $5 million, which is contingent […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Can You Hear Us? In 2013, the FCC began enforcing regulations against TV broadcasters that aired commercials louder than programming. But streaming services slip through a loophole in that policy, and Vice reports on services like Sling TV and individual networks that have migrated […]
Great content isn’t enough anymore. Publishers need sophisticated technology to distribute that content, optimize the mobile experience and monetize their audience. But building technology from scratch like Vox, Business Insider and BuzzFeed have done is expensive and time-consuming. To that end, companies like RebelMouse, DWNLD and now Quintype are cropping up to meet that need. […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. A Hole In Your Pocket Networks of smartphone apps have been tracking user locations every three minutes, even when the app isn’t in use. Elizabeth Dwoskin of The Wall Street Journal reports on one mobile data provider, Factual, that is using those location streams […]
Programmatic email platform LiveIntent has acquired Mojn, a Copenhagen-based data onboarding company, following LiveIntent’s recent acquisition of the European recommendation engine AVARI. Terms were undisclosed. All 12 of Mojn’s employees, a majority of whom are data scientists, will join LiveIntent, said Matt Keiser, LiveIntent’s founder and CEO. The acquisition will support LiveIntent’s international expansion, an […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Yahoo Goes To The Light Will Yahoo’s reversal of its planned Alibaba spinoff, announced Wednesday, have the desired effect on its core media and advertising business? That is to say, will it raise the valuation of that business above effectively zero? Marissa Mayer told […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Arrgh Blocking A bunch of brands and agencies have thrown their weight behind the Trustworthy Accountability Group’s (TAG) plan to avoid advertising on pirated media. Backers include Allstate, Amex, Johnson & Johnson, Kellogg’s, MillerCoors NBCU and Unilever, plus agencies like MediaCom, MediaVest and Mindshare. […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. P&G Earthquake Largest US advertiser Procter & Gamble has finalized its first media-spending shift in almost 20 years, and it’s a doozy. Omnicom has taken over the majority of P&G’s budget (with Carat swiping a third and the incumbent, Starcom MediaVest, retaining some brands). […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. In A Moment, Maybe Twitter is asking top dollar from sponsors on its new Moments channel, which is a curated capsule of tweets, videos, photos and media surrounding a live event or news item, Digiday reports. It’s had some early adopters, including Starbucks, REI […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Ad Blocking’s Lost Boys A team from Nieman Labs finds the growth of digital media makes it tough to measure the size of the ad blocking problem. Jim Coudal, CEO of the ad network The Deck, says that “if someone is using an adblocker, […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Yahoo’s Future Suitors In the wake of yesterday’s WSJ report that Yahoo’s board will consider selling off its core business (ad-supported digital media), the big question is, who would buy it? SoftBank, Time Inc., News Corp. and IAC are all floated as possible bidders […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Pay Attention The Economist and Financial Times have both introduced metrics that charge advertisers based on “temporal activity” (aka time on page, though it may sound like a brain function). Speaking with Mediapost’s Joe Mandese, several media agency execs throw their weight behind the […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. What Social Bounce? Ecommerce isn’t the same landscape for everyone. Mike Shields reports for The Wall Street Journal that a specific breed of aspirational, lifestyle retailers, such as trendy home decor or wedding-centric outlets, are driving massive shares of their traffic via Pinterest. But […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Programmatic Parting? Expect programmatic breakups in 2016, says VivaKi’s president of global clients, Marco Bertozzi. But who’s breaking up with whom, exactly? He doesn’t specify, but it’s clear Bertozzi’s skeptical of the direct-to-client deals that many ad tech vendors have worked toward. Deals that […]
