Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Currency Conversion NBCU is the latest TV network to offer “guarantees” based on data gathered outside traditional Nielsen ratings for the 2016-17 upfront market. The network will use its Audience Targeting Platform to layer advertisers’ first-party data with NBCU viewership data and third-party research […]
Why did Google “democratize” dynamic allocation within its ad server on Wednesday to include external demand? Google addressed its rapid response to the rise of header bidding for broader exchange and publisher partners Thursday – and other developments – at AdExchanger’s PROGRAMMATIC.IO in San Francisco. “I find it interesting that this is the fastest time-to-market […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Please Mr. Regulator US advertisers are asking the FCC to ease up on the privacy gas pedal. Their key trade org, the ANA, wants more time to evaluate a rule from the agency requiring ISPs to get the OK from customers before sharing personal […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. The Bots Are Here At its F8 Conference on Tuesday, Facebook said it would let developers create chatbots for Messenger. The resurgence of bots, according to Mike Isaac of The New York Times, comes from consumer wariness downloading individual apps from different companies. But, […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Programmatic Adviser For Hire DigitasLBi Chief Media Officer Baba Shetty will leave his role to start his own research and advisory firm, Invisible Science. The company will be a subscription-based membership service that helps clients sift through the more than 3,500 vendors in today’s […]
When Omnicom Media Group on Friday launched Hearts & Science, its third agency network alongside OMD and PHD, it chose Annalect founder and CEO Scott Hagedorn to lead the effort. The development comes four months after Omnicom grabbed the majority of Procter & Gamble’s $2 billion media account from Publicis Groupe’s Starcom Mediavest. Part of P&G’s […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Eek-osystem John Geraci, former director of new digital products at The New York Times, recalls his time at the newspaper as a “resounding failure,” though not “a complete failure.” In a Harvard Business Review article, Geraci credits the Times for bringing in “entrepreneurial employees” […]
1-800-Flowers.com announced on Friday that it will deploy IBM Commerce on Cloud to begin integrating its supply chain from inventory to fulfillment and delivery. “The IBM Cloud will reduce complexity, provide the proper focus and enhance the ability to provide wonderful services to the customer,” said the CIO of 1-800-Flowers, Arnie Leap. The tech-savvy retailer […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Yahoo Bids Roll In Anonymous sources provide some details to Bloomberg on Yahoo’s suitors. Some companies that were floated as likely bidders early on, including Comcast, AT&T and Microsoft, have backed out of contention. Verizon, though, is expected to make its bid next week, […]
Premium video scarcity and the rise of in-feed mobile video have created the perfect storm for an explosion of outstream video – a format that, instead of running instream as pre-roll or mid-roll, is either embedded between article content or within a slideshow. Thus, these formats don’t need to be attached to publisher’s video content to […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. The Network Chinese ecommerce giant Global Egrow is using Facebook to falsely advertise women’s clothing across a portfolio of fake brand pages, reports BuzzFeed. The companies repurpose influencer and other brands’ social pictures, offer rock-bottom prices and then send poorly made knockoffs. The deception […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Inside Job In light of the transparency debate, advertisers are vying to regain control of their agency relationships by bringing programmatic capabilities in-house. The “inside-out” model embraced by Walmart and others has brands incorporating programmatic stack components – or even full-on trading desks. But […]
TubeMogul has hired longtime Neustar vet Rob Gatto as its chief operating officer as the company ramps up growth, AdExchanger has learned. An SEC Form 8-K filing indicates his last day at Neustar was March 30. Neustar promoted Gatto to SVP of sales last winter after a two-year stint as the company’s SVP of media […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Get Creative Media giants like Verizon and Comcast have been planting flags across the digital ecosystem (in the form of huge investments in Business Insider, Vox, BuzzFeed, Vice, etc.), and the “strategic” aspects of those strategic investments are starting to emerge. Comcast-owned NBC and […]
Ad tech veteran Ramsey McGrory has joined Mediaocean as its top sales executive, effective Monday. McGrory was most recently president of sports network Scout Media. Prior to that, he was CEO of AddThis, which Oracle acquired in January, and head of Yahoo’s Right Media Exchange. He has a long history with Mediaocean CEO Bill Wise; […]
AdExchanger has been recognized with a Jesse H. Neal Award in the category of “Best Media Brand.” The accolade is granted to a publisher on the basis of overall editorial excellence. Entries are judged on a range of factors, including journalistic quality, service to readers, innovation, presentation, and the use of diverse content platforms to […]
ShopStyle offers shoppers a way to search for clothes across 1,400 different retailers. After matching the shopper with that little black dress or other item she’s been looking for, the company takes a cut. But ShopStyle, part of the PopSugar family, faced a problem. To ensure the site’s shoppers end up buying that black dress, […]
Aaron Fetters will discuss advancements (and present-day shortcomings) in data, ad delivery and effectiveness on April 14 at PROGRAMMATIC.IO in San Francisco. Advertisers question ad quality and the ability to activate “open” data across platforms in the programmatic space, but what’s being done about it? First, marketers need to rethink the way they’ve traditionally tallied […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Programmatic ROI P&G is seeing “three to five times greater ROI through programmatic buying than we are through traditional environments,” said Scott Franzer, an associate director with Omnicom, which now holds the media account for the world’s spendiest advertiser. The company has heavily ramped […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. LiveRail’s Challenges “The parts of LiveRail that focused on the open Web are slowly being phased out” thanks to video viewability and fraud issues, writes Business Insider’s Lara O’Reilly in a deep dive on Facebook’s video SSP. O’Reilly details numerous factors – including culture […]
While MAGNA Global and ZenithOptimedia projected in their most recent forecasts that digital ad spend will exceed TV by 2017, Dentsu Aegis Network’s Carat begs to differ. The agency’s global ad spend report released Thursday found that while digital media will account for 29.3% of global advertising spend by 2017 ($161 billion), TV will still […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Some Assembly Required AOL CEO Tim Armstrong is setting ambitious goals for the company, like reaching 2 billion users and generating up to $20 billion in revenue by 2020. Considering AOL currently has 700 million users and saw $2.7 billion in revenue last year, […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Heads Up Accuen CEO Megan Pagliuca predicts that as the industry moves toward direct programmatic buys, header bidding will lead the way. Ad networks provided mass reach that made programmatic easy to scale, but obfuscated the supply chain and pegged programmatic as a line […]
On Monday, Pandora appointed a new CEO, CFO, COO and CPO. And the company has lately begun evaluating a possible sale. But at least one member of the C-suite is still standing: CRO John Trimble. That may be because while Pandora’s user growth has stalled in the wake of competition from places like Spotify and […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Ad Bloat The ad-blocking trend is often laid at the doorstep of publishers and their ad tech partners, but there’s plenty of blame to go around. The Wall Street Journal examines the role of agencies and brands in perpetuating the enormous file sizes that […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Ad World Tectonics “We’re not in the advertising business anymore,” said Sir Martin Sorrell late last week at the Guardian Changing Media Summit. Sorrell describes a two-pronged change for the industry: The first is a reliance on a much wider mix of services (particularly […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. What Happens In Vegas Las Vegas executed a tourism campaign on Pandora that highlights the usefulness of location tracking in measuring ad effectiveness. The city targeted listeners in nearby markets (Chicago, LA, San Francisco, Dallas, etc.) listening to music produced by Vegas house DJs. […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Revving Down “While digital ad revenues continue to grow for Facebook and Google, they will fall considerably for Yahoo this year,” according to eMarketer’s new spending forecast. Yahoo is expected to see double-digit percentage drops for both social and display revenues. Mobile, the company’s […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Onward And Upward FTC Commissioner Julie Brill, who’s held her post since 2010, will resign at the end of the month and move to a private practice gig. On April 1 she’ll join the law firm Hogan Lovells as a partner and co-director of […]
ComScore’s got a memo for Nielsen: It’s moving into cross-platform video and audience measurement – big time. Just days after comScore inked a multiyear measurement deal with Viacom, the first since its merger with Rentrak, it struck a strategic partnership with Adobe, the two companies revealed on Tuesday at the Adobe Summit in Las Vegas. […]
