Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Sharing Is Caring Nielsen launched a Connected Partner Platform, opening the company’s CPG data to third-party analytics. The new product “enables Connected Partner companies and Nielsen clients to find each other and collaborate in an open ecosystem, freeing them from common barriers to connecting applications and […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. A Snappy Twist Snapchat is planning an overhaul of its revenue model by paying media companies a licensing fee instead of a rev share on ad sales. The messaging app has been informing publishers of the change for the past month, anonymous sources tell Recode’s Peter […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Weak Yield Apple News is boosting traffic, but it may not actually be paying off for publishers, reports Digiday. Like Google’s AMP and Facebook’s Instant Articles, Apple News features articles in-app instead of redirecting traffic to publishers. Publishers can serve ads on Apple News and keep […]
Julie Clark will speak at AdExchanger’s PROGRAMMATIC I/O Conference in New York on Oct. 26. Hearst had deployed header bidding for years before it became one of the industry’s hot topics. As a veteran user of header bidding, Hearst focuses on adapting it to make programmatic buying more efficient for marketers and publishers. “The old way would […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. First, Do No Harm Artificial intelligence and health care information are coming together in exciting and, yes, potentially disturbing ways. “IBM has invested billions of dollars in its Watson business unit,” and it may finally pay off with services like genomic and cancer diagnostics, writes The […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. FCC vs. FTC The FTC filed a federal appeals case arguing a decision in August “could open the door for technology companies that also offer phone or broadband service to avoid the FTC’s reach in consumer protection cases,” reports Bloomberg. As phone companies (like Verizon) and […]
When SAP first dove into ad tech, it was under the guise of a standalone incubator – an “intrapreneurship,” as the company calls it – called SAP Exchange Media (XM). The launch raised questions about where ad tech fit within SAP’s broader stack. SAP’s commerce and marketing prowess has historically fallen under the SAP Hybris portfolio […]
AppNexus laid off 150 of its 1,125 employees on Thursday and Friday, a 13% reduction of its workforce. Internally, the company is telling employees the cuts are part of a reorg that will unify its buy-side and sell-side product groups, which have operated separately until now with distinct engineering, sales and service teams. The company’s […]
Facebook is changing the way it values ad placements across its Audience Network as part of an ongoing transition from proxy ad metrics to actual business conversions. “The dominant proxy for the industry, and it’s been true as well for us, is the click,” Facebook ad tech head David Jakubowski told AdExchanger. “[Except] no marketer […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Now You MRC Me, Now You Don’t The MRC has suspended two metrics offered by Google’s DoubleClick for Publishers suite until they can be brought into line with new mobile measurement guidelines put in place earlier this year. Business Insider’s Lara O’Reilly has the news. It’s […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. The Patient Is Stable When Apple debuted its iOS 10 software update a month ago, it let people opt out of the ID for Advertisers (IDFA) program, which enables targeted ads. Since then, the number of iOS users who choose to switch off their IDFA profile […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Opting Out The trade orgs aren’t happy about the FCC’s new privacy proposal, which wants users to explicitly opt in to all “sensitive data” collected and shared by ISPs, including web behavior and app usage, The Hill reports. The ANA and IAB say the rule would […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Tracking Ramirez FTC Chairwoman Edith Ramirez tells MIT Technology Review, “Tracking is taking place not only across websites but also across apps, and increasingly across devices.” OK, so what do appropriate notice and consent look like in that complex environment? She sees an opportunity for technology […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Amazon’s Secrets Evidence of Amazon’s ad tech platform designs bubble up to the surface in quiet ways, like the company’s constantly brimming Ad Platforms job board or anonymous, NDA-bound partners signaling big things happening in the background. “Still, little is known about Amazon’s longer term ambitions. […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Beefing Up Snapchat has expanded its ads API with better targeting, measurement and reporting, Ad Age reports. In addition to email matching and interest-based targeting released back in June, Snapchat now supports A/B testing of creative and new measurement features. CEO Evan Spiegel remains steadfast in […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. The More Things Change… Comedy is all about the timing. One week after Facebook’s video measurement snafu, comScore heralded its ability to report on Facebook video viewability. While agencies aren’t particularly fussed about the specific metric Facebook has been miscalculating for the past two years, some […]
By Kelly Liyakasa and James Hercher Criteo’s $250 million, all-cash purchase of retail exchange HookLogic on Tuesday was premeditated. Meaning, the two companies already knew of the other’s capabilities – and a marriage felt right for the future of both ecommerce ad tech companies, said Criteo CEO Eric Eichmann. “We’d been talking to HookLogic for almost […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. A Fiduciary Truce? “Doctors and lawyers are prohibited from using clients’ information for their own interests, so why aren’t Google and Facebook?” asks a pair of law professors in an essay for The Atlantic. The legal concept of a fiduciary, where one party holds a legal […]
Welcome to episode no. 2 of AdExchanger Talks, a new podcast on data-driven marketing. Let us know if you like it, and please subscribe via your preferred channel. Use the player below to listen now. What are the trends in video consumption across traditional TV and digital channels? Ask Lynda Clarizio, Nielsen’s President of US […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. There’s An App For That Wanna know the dirty secret about that flashlight app or liquor-delivery app or weather app or neighborhood coupon app or new ridesharing app or whatever app you downloaded? “Making money off otherwise unnecessary location tracking may be the main reason that […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. With Great Data … … Comes great responsibility. When Acxiom acquired LiveRamp in 2014, it became a core data aggregator and onboarder in the digital marketing space. Since then, LiveRamp has driven major revenue for Acxiom, and investors are taking note. Several have boosted their shares […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Bob & Goliath The ANA is wagging its finger at Facebook after the social platform’s recent measurement mishap [AdExchanger coverage]. CEO Bob Liodice released a statement on Thursday calling for the Media Ratings Council to audit Facebook’s metrics. “With more than $6 billion of marketers’ media […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. On The Up AppNexus raised $31 million in a round led by News Corp and Yahoo Japan, Business Insider reports. WPP’s investment is thought to have come with minimum spend guarantees, though there’s no confirmation the same is true for News Corp. Unruly, a video ad […]
There’s no splashy programmatic AOL upfront at this year’s Advertising Week. Instead, the company is addressing more serious matters – like the state of integration with Yahoo amid a data breach. AOL’s senior execs are also talking up consumer-driven content and innovative ad formats. “We had this giant emphasis on algorithmically driven media over the […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. IBM Garçon The Weather Co. will run a Campbell’s Soup campaign using technology from its new parent, IBM. Ads will prompt viewers to say the ingredients they have, and will respond with recipes and meal suggestions. “We really believe that this is the new frontier in […]
Dear AdExchanger reader: Care to become an AdExchanger listener? If you’re into digital marketing and have 30 minutes to spare every couple of weeks, we invite you to subscribe to AdExchanger Talks, a new podcast focused on the people who are transforming data-driven digital advertising – and marketing as a whole. AdExchanger Talks features […]
Google has been actively pushing AMP (Accelerated Mobile Pages) since it launched last year. The company prioritizes AMP in the news carousel (increasing search traffic) and AMP pages are also showing up as regular search results, not just news searches. But AMP still has a way to go. In pursuing speed, the open-source project limits […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Trade Group Pivot? Online media trade body Digital Content Next (DCN) is creating an exchange, named TrustX, with inventory from 25 of its members, including ABC, Condé Nast, Hearst, NBCUniversal, The Washington Post, Meredith, ESPN, Vox Media and News Corp. DCN makes no profit and there […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Balancing The ’Book Facebook ended last week in crisis after a report from The Wall Street Journal aired agency concerns over a misrepresented video advertising metric. The company had been counting every second all users spent watching, but divided that by only the number of people […]
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
