Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Different Direction Procter & Gamble’s preferred demand-side platform AudienceScience is laying off a quarter of its staff. Roughly 50 positions at the 200-person company will be cut, although it’s unclear which departments will receive the biggest blow. GeekWire had the news first. The cuts come shortly […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Connected TV Ads: Exhausting A recent Toyota campaign marked the first time the dealer group “held any kind of media accountable to physically going into a dealership,” Kate Kaye reports at Ad Age. But the process involved a thicket of intermediaries that limited the scope of […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. The Face Of News Facebook introduced its Journalism Project, a program to build news media inroads and collaborate with publishers on product development. The social platform has been hammered recently for undervaluing publisher concerns and promulgating “fake news” during the election. Among the pledges here is […]
Header bidding, make way: In the next year, more publishers will switch to server-side header bidding. The solution offers clear advantages – while introducing other disadvantages – with which the industry will grapple as publishers update their tech. Like with header bidding, publishers run a pre-auction before the ad server to create a level playing […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Telemetry Down Ad fraud detection firm Telemetry appears to be shutting down, according to The Drum’s Ronan Shields. Telemetry was an early riser in the anti-fraud cottage industry, though AdExchanger sources say it struggled as the competitive field grew. The company is perhaps best known for […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Mayer Off The Board Yahoo’s board is going to have some notable absences after Verizon completes the acquisition of its operating business. Yahoo’s embattled CEO Marissa Mayer will step down from the board — along with five other members. It should be noted that these resignations […]
Digital ad players from AOL to Facebook have given lead-gen ads a try, but one company built an entire business around it. Fluent has remained relatively quiet since it was acquired by information services company IDI, now Cogint, for $100 million in cash. The company was on a $140 million (gross revenue) run rate at […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Feed The Beast Facebook’s Andrew Bosworth doesn’t think we use our smartphones – er, Facebook – enough. The VP of ads and business has plans to “hyperlocalize” the Facebook experience, making it a destination for users to do everything from buy tickets to order food, he […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. TV Friends Sinclair Broadcasting Group, which operates more TV stations than any competitor in America, is pushing the idea of an independent programmatic co-op to aggregate and sell spot TV ads. The idea is similar to NCC Media, a local cable ad network co-owned by Comcast, […]
Publishers like Bloomberg and The Washington Post have raced to roll out non-intrusive ad formats priced on attention and engagement metrics. The IAB’s efforts to curb disruptive ad experiences also reinvigorated the dialogue. Verizon-owned AOL is the latest to join the conversation. On Thursday, it dished up several new ad formats designed around consumer engagement […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Death By Transformation Medium is moving away from the ad-supported publishing model announced last year, without indicating what will replace it. The company has eliminated 50 jobs and closed its offices in New York and D.C. In a blog post, CEO Ev Williams said the company […]
In a bizarre, unruly year for political advertising, an analysis of 2016 campaign, party and super PAC spending does reveal one consistent theme: the rise of targetable media. “It turned the page on what will happen in political spending moving forward, because targeted marketing absolutely replaced mass media,” said Kip Cassino, the executive VP of […]
Joe Stanhope, VP and principal analyst at Forrester, will discuss the state of the marketing technology ecosystem – and what marketers need to do about it – at Industry Preview on January 18th, 2017, in New York City. Marketers face a complex ecosystem filled with thousands of vendors and redundancies. “There are way too many vendors doing […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Sad Emoji? Did ad tech investment activity deflate in 2016? According to the Financial Times and CB Insights, funding dropped 33%, from $3.2 billion to $2.2 billion. The FT’s sources attribute this supposed slump to that persistent bogeyman, the Facebook-Google duopoly, which “own large chunks of […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. The PLA Portal Google’s Product Listing Ads (PLAs) are a dominant unit in retail search and ecommerce, and the end of 2016 revealed a powerful new entrant to PLA listings: Amazon. “The conventional wisdom around why Amazon had refused to participate in Google Shopping has been […]
On Tuesday, White Ops exposed a sophisticated browser-based botnet called Methbot that was reportedly stealing somewhere between $3 million and $5 million of US-based video ad spend a day. The story developed quickly after that. Some large, well-known exchanges have come out to say they’ve had little or no exposure to Methbot. And a few […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Creative Data Is programmatic creative finally happening? Ad tech firms Eyeview and Spongecell have raised $21 million and $10 million, respectively, toward making the dream a reality. Both build custom ads in real time to bring the “right message” component to the trope “right message, right […]
Adam Chandler joined Kargo as its chief business officer this week. He will handle sales, account management and business development for the fast-growing mobile rich media company. Kargo added 92 employees in 2016, for a total of 250. From 2011 to 2015, it’s grown at a rate of 100% a year. Chandler joins from Rubicon […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Buy One, Get One Nielsen is on a Christmas shopping spree. After acquiring content recognition company Gracenote for $560 million on Tuesday [AdExchanger coverage], it snapped up audience data company VisualDNA on Wednesday. Terms were not disclosed. VisualDNA collects audience data through online personality quizzes and […]
Who’s left at Rubicon Project? This year, a wave of senior executives left Rubicon Project, hollowing out the ranks. A company that prided itself on building a strong workplace culture in sunny Los Angeles now faces discontent with what some have described as product missteps and a lack of strategy at the top. Among the […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Not Quite Programmatic There’s a lot of hype around programmatic TV. Adam Gaynor, VP of media sales and analytics at Dish, acknowledges that his company is still in the “crawl phase.” Dish launched a programmatic exchange in 2015 for addressable inventory with Rocket Fuel, TubeMogul and […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Snap, Take Flite Snapchat has, er, snapped up rich media ad server Flite. Recode gets the scoop, characterizing the deal as an acquihire. A sign of things to come? Kurt Wagner writes, “Snap is entering an important stretch for the company, especially when it comes to […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Going Direct Google’s monthly video ad impressions served via programmatic direct deals have doubled since January, the company told Ad Age. Agencies like the data opportunities with programmatic direct, but some still think of it as an experimental buy. “I absolutely think this will be big […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Level Up Wondering what Salesforce is up to with Krux? Wonder no more. The company unveiled three capabilities powered by the data management platform. First is a tool that helps advertisers deliver the “ideal ad frequency.” Second is the ability to use data from any Salesforce […]
Advertisers get a little antsy when they see headlines like “More Facebook Measurement Problems!” – but the sky didn’t fall when Facebook began what’s turned into an ongoing measurement mea culpa. “I don’t have a single client that doubts the social and economic performance and importance of Facebook and all of their platforms,” said Rob Norman, […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. All Eyes On You See that billboard? It sees you, too. Clear Channel and Rubicon Project launched a programmatic buying solution for out-of-home (OOH) inventory. Read the release. Clear Channel will make inventory available on 1,000 digital billboards through Rubicon’s private marketplace in 25 of its […]
In the summer leading up to the 2016 US presidential election, liberal political website ThinkProgress moved from WordPress to Medium. It abandoned its ad networks and programmatic banner ads and switched to Medium’s sponsored posts. ThinkProgress made the change because it saw revenue from banner ads flattening, and it didn’t want to compromise the user […]
Neustar has been acquired by a group of investors led by private equity firm Golden Gate Capital for $33.50 per share in a deal valued at $2.9 billion, including debt, the company revealed Wednesday. [Here’s the release.] This transaction encompasses all assets of Neustar, which had been edging toward a split into two publicly traded companies: […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Cord Cutter’s Delight More ad space is opening up on over-the-top (OTT) TV, and advertisers are buying in. According to Pivotal Research, OTT viewership spiked 62% over the past year to account for 8.1% of all US adults ages 18-49. And ad volume is rising dramatically. […]
Bitly was known as the de facto Twitter link shortener back in 2008. As that business commoditized – and Twitter, Google and other platforms released their own versions – Bitly recognized its real value was in the data exhaust left behind by its links. That spurred the enterprise platform Bitly OneView, a tool it launched […]
