Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Publisher Dancing Former Knight Ridder exec and author Ken Doctor looks at Google’s relationship with pubishers and says, “Next Wednesday, Google hosts an all-day assemblage of news publishers in New York City. It won’t be the first meeting, but it’s an intriguing time to […]
Update: The below story has some missing information and an inaccuracy. Rather than edit it, we’ve created a new post with a short technical explanation of how frequency capping and impression tracking *do* work on the Facebook Exchange. In our opinion the error doesn’t detract much from the below analysis, so we hope you’ll read […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Retargeting The URL Shortener Social ad platform RadiumOne continues to update its product line of data gathering apps as MediaPost’s Laurie Sullivan reports on ‘re.Po.st‘. The URL shortener aims to not only improve the sharing of links, a la Bit.ly, but it also “serves […]
Facebook’s decision to enable real-time bidding on its site, as well as layering in retargeting capabilities, will certainly help solve the perceived revenue shortfalls that caused such a negative reaction to its much-hyped IPO, but as eMarketer analyst Debra Aho Williamson tells AdExchanger, any lift the social network sees in ad dollars will be strictly […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Komli Adds Millions Ad tech and ad network company Komli Media has gone to the bank as the company announced yesterday $39 million have been added to its venture capital-infused coffers. Crunchbase says Komli has raised $60 million all-time. This latest “inside round” was […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Digital Billions The IAB and the number crunchers at PriceWaterhouse Coopers revealed yesterday that overall digital ad revenue in Q1 hit a new all-time record at $8.4 billion. The release continues, “It is the highest first-quarter revenue ever measured by the IAB and PwC […]
It’s hard to find any love for the Gross Ratings Point as relevant metric for online advertising, and any affection for that measurement was plainly absent at a late afternoon panel on the subject at the ARF Audience Measurement 7.0 conference in Times Square. The lone defender of the metric was the panel’s moderator, Gian […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Apple’s New UDID The Wall Street Journal’s Jessica Vascellaro says that Apple may be coming to the rescue of mobile ad developers (my words), and presumably mobile ad networks, who are looking for a targeting alternative to the UDID – or device ID used […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Commodity Convo Reuters Jennifer Saba analyzes new revenue data for newspaper publishers and sees ad exchanges as the culprit. She explains to the neophyte, “Advertising exchanges are electronic platforms that allow buyers to bid on and purchase advertising space at drastically reduced prices. Many […]
As ad tech companies make inroads in doing that, Rovi Corp., the company that both serves as the TV Guide of smart TVs and the operator of an ad network on connected sets, is unveiling a data product that’s designed for cross platform deals, starting from the set-top box and continuing to the web. In […]
