Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Facebook Transaction Data Is Facebook now a payment processor? Not yet, but the social platform has taken one step closer to closing the loop on mobile commerce transactions. Last month, AdExchanger covered Facebook’s foray into an “autofill” feature for beta brand JackThreads. Put simply, […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Millennial Measurement Millennial Media and Placed are teaming up to bring measurement tools to mobile. The new product will be called Omni Measurement Solutions and will allow advertisers to measure foot traffic, purchases and impact on high-funnel activities. “The product we’re working on with […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Twitter Second-Screen Ads As part of Advertising Week in NYC this week, Twitter will be talking up its TV products. The Wall Street Journal reports on the microblogging company’s second-screen product, Amplify: “With Amplify, networks post short video replays on Twitter in near-real time. […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Counting Audience Second-screen viewing, mobile TV viewing –they’re all gonna get counted by TV audience counter Nielsen according to an article in The Wall Street Journal. The WSJ’s Suzanne Vranica and Amol Sharma write, “Next week Nielsen will announce plans to augment its TV […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. The Confidential Benefit The ability to file an IPO confidentially is a great asset to advertising companies, according to Tim Peterson at Ad Age. Some examples include Marin Software, Tremor Video and YuMe, all of which filed confidentially, giving them time to develop their […]
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ramsey McGrory, CEO at AddThis. The formula used to be simple: In order to drive a transaction, you needed a combination of compelling creative and a clear message delivered […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. When Facebook Bought Atlas Buried in a Medium piece on ad-tech plumbing, self-proclaimed “FBX creator” Antonio Garcia (who has left Facebook) recounts the internal reaction when the Atlas deal went down. “All the product managers involved ran to the IT Help Desk to get […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. ‘M6D’ Now Dstillery Media6Degrees has changed its name after buying EveryScreen Media. “Dstillery is a brand idea that dramatically captures the essence of our core technology — distilling mountains of data to produce pure brand-leaning audiences,” said CMO Elizabeth Hellman. The company will focus […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Competing Data The search queries “marketing” and “technology” are slowly decreasing in frequency, according to Gartner, while searches for “Jay-Z” are increasing. The reason, Martin Kihn speculates, could be that Jay-Z does digital very well by using the channels in unique ways and forming […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Real-Time Branding Twitter’s got one thing that a lot of brands need: real-time data. Mondelez is creating a partnership with Twitter, according to Emily Steel of the Financial Times, that will embed Twitter staff in Mondelez offices in Brazil, India, the United Kingdom and […]
