Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Mozilla’s Change Of Heart On Friday, Mozilla pivoted from its previous “experiment” – announced by Darren Herman in February – to test browser tab ads known as “Tiles.” Mozilla VP Jonathan Nightingale said in a post, “A lot of our community … worried that […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Pressure On Display TV station and website owner Scripps Networks reported favorable earnings Thursday and, in the process, commented on the programmatic wave for its websites. Lori Hickok, Scripps’ EVP for finance, said on the earnings conference call with analysts, “What we’re seeing, … […]
After AOL’s and Google’s respective acquisitions of Convertro and Adometry, the space held by independent marketing attribution vendors immediately shrank. Remaining companies include Visual IQ, C3 Metrics, DataSong, DC Storm, and Encore Metrics. But what is the future of these attribution pure-plays as enterprise stacks invest in cross-channel technologies? “I see a complete collision course with […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Americans For Original Digital Video Original digital video is increasingly popular among Americans, according to the IAB’s “2014 Original Digital Video Study,” courtesy of GfK. Surveying original digital programming viewers, audiences prefered digital over news, sports and daytime programming on television. IAB’s SVP of […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Facebook’s Video Ad Hurdles Facebook “premium” video ad offering comes with a “premium” $1 million-a-day price tag – and Facebook has only invited a small group of brands to submit concepts, says The Wall Street Journal. Once submitted, Facebook Inc.’s creative team will approve […]
IPG-owned agency Jack Morton Worldwide acquired Genuine Interactive on Tuesday in an attempt to expand its social and mobile capabilities, particularly as they relate to supplementing live events. Finalized May 1, the financial terms of the acquisition were not disclosed. “Adding digital, social and mobile to live brand experiences isn’t an option anymore,” said Jack […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Syncing Screens The “Second Screen” remains an exciting opportunity for publishers and marketers alike. But, still, the viability of these ads is “guesswork,” according to this NY Times article. Nevertheless, the Times quotes Deloitte Digital’s Michael Guay and his analysis of the market: “Your […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. The Data Of Retail On Friday, Google acquired Rangespan, the second UK company Google has bought this year. Based in London, the company provides back-office services for online retail, with a focus on expanding product selection. Sounds like something Amazon does, no? Rangespan has […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Foursquare Transforms Location-sharing app Foursquare is splitting in two. The “check-in” function that defined it from day one will be rebranded as Swarm. Meanwhile a rewritten version of Foursquare will support search and discovery. Foursquare’s VP of product experience, Jon Steinback, said, “Mobile forced […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Dating Native Ads The free dating app Tinder, owned in part by IAC, will eventually feature ads, executives said on an earnings call. One option, according to IAC’s Greg Blatt, would be native advertising. As Re/code’s Peter Kafka reports, two networks have already experimented […]
