Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Start of the SAP Marketing Cloud? SAP may be moving closer to constructing its very own marketing cloud with a planned acquisition of SeeWhy, a real-time ecommerce targeting and email personalization startup that’s complementary to SAP’s commerce technology platform, hybris. SAP’s CMO recently told […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. LinkedIn Catches Up Linkedin is testing Directed Sponsored Content, which gives marketers a chance to fine-tune sponsored ads. Facebook and Twitter already offer similar capabilities, known as “dark” publishing. “Expect the new option to be part of LinkedIn’s pitch to agencies over rosé on […]
Agencies and holding companies are pointing to customized algorithms as a way to differentiate from the competition. Tech providers, too, claim that algorithms developed in-house offer better optimization capabilities than those that are more generally available. But as these algorithms become more popular, the parameters of what entails customization are loosening. In most cases, agencies […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Patch Up AOL’s Patch has been reseeded by Charles Hale and Hale Global since they took over the reins earlier this year. The NY Times reports the hyperlocal site is profitable and expected to make top-line revenue of $21 million this year. The NYT […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Search For Tomorrow Pinterest confirmed on Friday that it had raised $200 million, bringing its valuation to $5 billion. The funding comes in the wake of Pinterest testing Promoted Pins on its platform. Beyond that, ReadWrite’s Lauren Orsini speculates on Pinterest’s long-term strategy: “Rather […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. YuMe Talks Up Programmatic “On March 10 we launched Video Reach, the initial phase of our programmatic offering,” said Gary Fuges, VP, IR, during YuMe’s quarter one earnings report. “Video Reach is built on top of our existing platform and enables us to participate […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Chartbeat’s Native Tools Real-time analytics startup Chartbeat announced new data-measurement tools for native advertising on Wednesday, as well as an additional $3 million in funding. The new analytics tools measure how well sponsored ads are doing compared to other content on a Web page […]
Acxiom’s $310 million acquisition of data onboarding company LiveRamp, expected to close this summer, will raise significant questions among LiveRamp’s clients, many of whom are Acxiom’s competitors. As if predicting these concerns, the companies have gone out of their way to emphasize LiveRamp’s continued openness and neutrality. Acxiom CEO Scott Howe reiterated this message during […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. The IAB Approves Following updates to the Quality Assurance Guidelines Program, 29 digital companies have received the IAB’s stamp of approval. Last July, the IAB announced plans to extend certification to a range of buyers and sellers, beyond networks and exchanges. With 29 approved, […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Pinterest Pins Paid Ads Last fall, Pinterest announced its plan to test promoted pins. The social-bookmarking company is expediting its monetization aims, with the launch of its first paid ads. Of Pinterest’s estimated 40.1 million monthly US-based users, about 85% are female. The paid […]
