Facebook unveiled its mobile ad network at its f8 Developer Conference on Wednesday, noting the Facebook Audience Network will include native advertising formats for developers that “want to invest a little more time.” The ad network buy will be available to all advertisers via a “single click” within the Facebook Advertising interface as well as through its Advertising […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. The Other DNT The advertising industry is devising its own Do Not Track alternative through the Digital Advertising Alliance, the same group responsible for the blue AdChoices icon. The World Wide Web Consortium (W3C) continues publishing its own methods for consumer opt-outs, but the […]
Tag management solutions (TMS) provider Tealium announced a $20 million round of funding on Tuesday, led by Silver Lake Water, which brings its total amount raised since January 2012 to $47.5 million. The fresh injection will be used to expand operations globally across engineering, sales, customer service and marketing. The global expansion process is ongoing, […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Digital Is The NewFronts A new study released Monday by the IAB predicts that original digital video programming will become as important as TV programming within the next three to five years, and increased Internet ad spend will mirror that shift. The IAB’s SVP […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here Chahal Out As RadiumOne CEO Re/code’s Kara Swisher broke the news Sunday that the board of ad tech platform company RadiumOne decided to remove CEO Gurbaksh Chahal after he pleaded guilty to two misdemeanors for battery and domestic violence related to an incident with […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Native: Mobile Gateway Drug Ad companies are increasingly focusing their efforts on native advertising for mobile, as users spend more time on tablets and smartphones and less on desktops. The WSJ reports that overreliance on banner ads have hindered marketers from mobile ads in […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. New (DMP) Challenger Add another data-management platform (DMP) to the market. This one is from Norway-based Cxense (pronounced see-sense), a company that offers cloud-based digital analytics and audience data for publishers. Cxense is positioning the platform as the foundation for its application stack. The […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Collaborating For Online Video AT&T and The Chernin Group announced Tuesday plans to acquire, invest in and launch OTT (over-the-top) video services, and have collectively contributed more than $500M to the venture. This positions the companies to expand operations in the rapidly growing online […]
Omnicom’s global revenues rose to $3.5 billion during the first quarter, a 3% year-over-year increase. Increased US ad spend contributed to these better-than-expected figures (US revenue rose 4% year over year to $1.9 billion in Q1). All was not peaches and cream, however, due to the ongoing and unexpected delay of the $35 billion merger with […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Mobile Supply Deals As mobile gaming rises in popularity, Google and Apple are cutting deals with companies that develop popular games. In exchange for early releases on iOS and Android platforms, game makers are being offered prime marketing spots in app stores. This brings […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Tracking Location New location tracking capabilities (announced last Thursday) through Facebook have the ecosystem – and Facebook users – wondering when it will be used for ad targeting. TechCrunch’s Josh Constine posits, “Imagine if the ads you saw in your News Feed were for […]
A co-op of 26 Godfather’s Pizza franchises drove online sales at a rate of six times their media spend through FBX. Working on behalf of the co-op, Nebraska agency SKAR enlisted Varick Media Management (VMM), which it had worked with previously, to help run its coverage through FBX. Digital advertising is relatively new to the […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Publicis Groupe’s Q1 Report The merger of equals with Omnicom is underway but moving more slowly than anticipated, according to Publicis Chairman and CEO Maurice Lévy. On Thursday, Publicis reported earnings and an organic growth rate of 3.3% for 2014’s first quarter. Stats showed […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. New Mobile Exchange Telefonica and Blackstone’s GSO Capital Partners have teamed up to create a new mobile ad exchange called Axonix. CEO Simon Birkenhead tells The Drum, “At the moment in mobile advertising there are very few ways of having verified demographic data. There […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Gmail TOS Change Google has frequently been criticized for scanning user inboxes for ad targeting and other purposes. Google counters automated screening is part of the email delivery process. On Monday it updated its Gmail terms of service and one line clearly states that […]
Apple has been slow to improve its offerings around mobile app installs, but it’s showing signs of life. Last week, the company issued its first clear signal that its Identifier for Advertising (IDFA) can be used as an attribution tool. But what about its own mobile ad product, a.k.a. iAd? The company has been more […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. YouTube’s (Guaranteed) Re-Do In her first full-length interview as SVP of the video platform, Google’s YouTube chief, Susan Wojcicki, discusses her role and says there is a shift in the way YouTube monetizes content. “In the past, YouTube treated all content and advertisers the […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. TV Upfront Results Loom With the springtime TV upfront season upon us, analysts predict a flatlining for broadcast ad investment. Thursday’s IAB annual report showed Internet advertising surpassed broadcast for the first time as TV competed with online video platforms such as YouTube and […]
Facebook’s shift from social marketing to performance marketing has caused organic reach for marketers using the platform to plummet to a record low of 1%. The low point means that for every 1,000 likes on Facebook, only about 10-20 consumers will actually see a brand’s page. But a panel at the SunTrust Internet & Digital […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Video Ad Insurance Adap.tv released Advertising Assurance, which it says is a set of measures that seek to protect brand buys in the video marketplace through a collective attack on fraud, visibility and placement inaccuracy. To do so, Advertising Assurance is integrating first- and […]
Internet ad revenue exceeded ad revenue from broadcast TV for the first time, according to the IAB’s annual Internet Ad Revenue Report. Online ad spend rose to $42.8 billion in 2013, up 17% from 2012. Broadcast revenue was a close second, at $40.1 billion. Mobile advertising, which for a third year in a row grew […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Right-Hand Revamp Facebook is giving its right-hand column ads a facelift by making images larger, and reducing the overall number of ads displayed at a given time. Hypothetically this gives advertisers incentive to use the right-hand side again, after news feed ads stole the […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. AppNexus Direct A new “programmatic direct” solution from AppNexus aims to streamline negotiations that happen before digital ad buys occur. Using the product, called Twixt, “a buyer can send out RFPs out to a list of sellers, gather and compare their responses, negotiate line […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. New CTO For AOL After shuffling CEO positions among the AOL Platforms ranks last week, AOL is targeting the C-level again. The company has appointed William Pence as global CTO, “who will lead all aspects of AOL’s global technology strategy and will report directly […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. More App Ads The rumors around new Twitter app ad products continue to percolate as The Wall Street Journal reports on an imminent launch. Yoree Koh writes, “[Twitter] will debut 15 types of new ad products and improved ways to target users over the […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Automating Sales News Corp. platforms exec Cameron King tells AdNews in Australia that his company aims to “move programmatic into the mainstream sales effort.” King has sipped from the cup of programmatic Kool-Aid. AdNews says, “[King] would not hang a number around the organisation’s […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. More Social Consolidation Social marketing startups Spredfast and Mass Relevance are merging. Spredfast CEO Rod Favaron will head the combined company, which will operate under Spredfast’s name. The deal combines Mass Relevance’s social curation tools for TV with Spredfast’s social media management and analytics. […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. ComScore’s Global Metrics ComScore released Tuesday a new audience metric designed to measure global audiences of unique individuals across multiple platforms. “With a huge and growing proportion of our traffic coming from non-PC devices such as smartphones and tablets, it is commercially vital to […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Wunderman Buys Commerce Tech Agency network Wunderman has acquired FusePump, whose technology is designed to make product information from ecommerce sites and other sources available to marketers and advertisers. According to the release, “Wunderman will gain access to FusePump technology and platforms such as […]
Right in time for opening day, agency Sapient and The Fenway Sports Group (parent company of the Boston Red Sox) have entered a multi-year partnership to improve fan engagement. This alliance marks the first time that Fenway has worked on a digital ad campaign of this nature, and will explore how best to leverage multi-channel […]
