AdExchanger
Articles By AdExchanger
-
How Do Search Marketers Overcome The Creative Challenge In Graphical, Display Advertising?
It is well-chronicled that the “creative” element among the optimization triad of audience, context and creative remains the biggest wildcard when driving a campaign’s performance. And for search marketers moving into display, addressing “creative” isn’t just about text ads anymore as they must deal with the nuance and complexity of creating compelling graphical display ad […]
Tagged in: -
DG President Nguyen Discusses Acquisition Of Rich Media Firm EyeWonder
Yesterday, rich media ad tech firm Eyewonder was acquired by DG (formerly DG Fastchannel) for $66 million from Limelight Networks. Read the release. DG President & COO Neil Nguyen discussed the implications of the transaction with AdExchanger.com. AdExchanger.com: You have Unicast, MediaMind (formerly Eyeblaster) and now Eyewonder under one roof. What do you think that […]
Tagged in: -
Right Media Exchange Exec McGrory Leaves Yahoo!; ValueClick, Dotomi Closes
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Heading To The Exit Head of Right Media Exchange and tireless Yahoo! advocate, Ramsey McGrory, has decided to move on. Yahoo! confirms McGrory’s departure and offered no comment on a replacement. Sources say the announcement was made to RMX employees internally yesterday. McGrory was […]
Tagged in: -
4INFO Addressing Mobile Display With AdHaven Platform Says CEO Thet
Zaw Thet is CEO of 4INFO, a mobile advertising technology company. AdExchanger.com: What do you think is being misunderstood about mobile advertising today? ZT: I would say there are two key things. One is the lack of what I would call “traditional” performance dollars – CPA, CPC-type dollars that have long supported online advertising. We […]
Tagged in: -
WPP Group Buys Japanese DSP, SSP; DoubleVerify Adds $33 Million; BlueKai Adds Analytics To DMP
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. WPP Group Buys DSP, SSP Yesterday, agency holding company WPP Group announced that it was going to play in holding company competitor Dentsu’s backyard by purchasing a majority of shares in Japan-based D.A. Consortium Inc.(DAC). Read more. This transaction looks to be just north […]
Tagged in: -
-
VivaKi Adds New Ventures Exec; Tounching Attribution; In-Video Advertising Is Back
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. VivaKi To Invest? VivaKi is adding a new exec – Razorfish’s Alyson Hyder – to its team as it looks to, perhaps, spark the investment fires of its VivaKi Ventures unit since Tim Hanlon left the company. VivaKi’s Sean Kegelman has been keeping the […]
Tagged in: -
Inc. Says Show Me The Money: Collective Makes $100 Million, Hubspot $15.6 Million And Spongecell $3.8 Million In 2010
As part of the requirement to be a part of the Inc magazine 500/5000 list, several ad ecosystem companies have released their revenues for 2010 as well as provided overall headcount. Disclaimer: These are not audited results. Hubspot – $15.6 million (179 employees = $87,150 per employee) Spongecell – $3.8 million (25 employees = $152,000 […]
Tagged in: -
VP Dallaire Looks At Yahoo!'s Evolving Relationship With Agencies And Its Trading Desks
Seth Dallaire is VP, Global Agencies/Accounts and Sales at Yahoo!. Dallaire discussed industry trends and Yahoo!’s plans to address the agency in an interview with AdExchanger.com. AdExchanger.com: Do you feel that agency trading desks are more of an ad network these days? Or are they an agent of the client? SD: I see them as […]
Tagged in: -
Flite Targeting Brand Dollars With Cloud-Based Ad Platform Says CEO Price
Will Price is CEO of Flite, a cloud-based ad platform. AdExchanger.com: You’ve had extensive experience as a venture capitalist. What’s your opinion on the investment world today and the so‑called “bubble”? WP: I think it was John Doerr who said that the Internet is over‑hyped in the near term but under‑hyped in the long term. […]
Tagged in: