AdExchanger
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YuMe's New Ad Unit; Aegis Group's iProspect Planning For China
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. YuMe Flips Video ad network YuMe has been working the “users don’t differentiate between screens, why should advertisers” concept of cross-platform ad sales for a while. To try to make that idea a bit more graspable, YuMe has unveiled a mobile video ad unit […]
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OPINION: Data-Driven ThinkingViewable Impressions And iFrames: Protecting Your Blind Side
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Mark Hughes, CEO of C3 Metrics. It was a Michael Lewis book before it was a Sandra Bullock movie. Published in 2006, “The Blind Side” stated very elegantly what most football […]
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Facebook Ad Team On Display; Viewability And Performance
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. FB Ad Team On Display The New York Times examines Facebook advertising, even the Facebook exchange, in an article ominously, “Facebook Efforts on Advertising Face a Day of Judgment”. Talking about the FB ad team, the NYT explains, “In an indication of how critical […]
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TV Distro Deals; Inside Yahoo!'s CEO Search; DG May Spin-Off MediaMind
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Online TV Ads In the wake of the DirecTV agreement regarding Viacom carriage fees, free online TV proponents may have suffered a setback as network providers don’t want to carry (and pay fees for) something that subscribers may be able to get online for […]
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Multi-Threaded Brand Tweets; Say Media Ready To Roll-Up
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Multi-Threaded (Brand) Tweets Saying it’s responding to brands, Twitter product manager Kevin Weil writes on the Twitter ads blog, “Now global brands that have different launch dates for several countries can send tailored messages at different times, customized for the users in each country. […]
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OPINION: Data-Driven ThinkingThe Evolution of 'Programmatic Buying' Into 'Programmatic Premium'
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ran Cohen, president and co-founder of Legolas Media. Programmatic Buying: The reduction (but not elimination) of human decision-making in the serving of digital ads. It promises to solve many of the […]
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BlueKai Says DAS Is Data-Driven Future; Adobe Updates Its Marketing Stack
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. The Ad Data Space Data exchange, data management platform and now BlueKai is looking to define a new space – the Data Activation System (DAS). The release explains, “Data Activation spans not only banners, but includes site optimization, CRM, email marketing and other possible […]
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OPINION: Data-Driven ThinkingNew Marketing Rules For the Age of Personalization
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Yuchun Lee, VP and general manager of IBM’s Enterprise Marketing Management. He was previously founder and CEO at Unica. When the “Four P’s of Marketing” were first developed by E. Jerome […]
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Google and Display Earnings Preview; More Yahoo! CEO Reaction
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Estimating Display ThinkEquity analyst Ronald Josey offers his thoughts on Thursday’s Q2 2012 earnings release by Google. He tells investors about “display and new products: We believe YouTube and Google’s AdExchange continue to take share of the overall display market and we currently project […]
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Industry Reacts To New Yahoo! CEO Mayer; Rubicon Project Formally Adds Mobile
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Great Expectations In his note to investors, J.P. Morgan analyst Doug Anmuth breaks down the hiring of Googler Marissa Mayer as CEO. He writes, “We believe Mayer’s background as one of Google’s earliest engineers and her experience overseeing key products suggests the company will […]
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