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Shazam Seeds Convergence With Funds; DNT Growing Pains
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Convergence Plan Audio fingerprinting app Shazam has raised $40 million in a funding round from Latin American wireless carrier Movil. Read the release. But the proceeds have little to do with mobile. Instead, Shazam, which connects users’ smartphones and tablets to information about ambient […]
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OPINION: Data-Driven ThinkingLife After The Death Of Third-Party Cookies
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Eric Picard, CEO at Rare Crowds. In spite of plenty of criticism by the IAB and others in the industry, Mozilla is moving forward with its plan to block third-party […]
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AdBlock's Ad Model; UK Aims At Privacy Policy
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. AdBlock Ad Model AdBlock is the most popular Firefox add-on, as reported by Salon, but users may not be getting exactly what they expect. Apparently sites like Google can pay to be whitelisted by the company so some ads can still be seen through […]
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OPINION: Data-Driven ThinkingData Data Everywhere, Nor Any Drop To Drink
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Khurrum Malik, CMO of eXelate. Water, water, every where, And all the boards did shrink; Water, water, every where, Nor any drop to drink. — excerpt from “The Rime […]
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In Review Of The Right Rail; Classified eBay
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Right-Rail Longevity Facebook news-feed ads receive praise from marketers for effectiveness, but the right-rail ads apparently are the display-ad equivalent of the banner ad. They aren’t very effective, writes Ad Age’s Cotton Delo, and advertisers much prefer the successful news-feed retargeting capabilities. Optimal’s Rob […]
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IgnitionOne Gets Independence; Anti-Social Amazon
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Independence Day For IgnitionOne In 2010 Dentsu acquired Innovation Interactive, which included IgnitionOne, Netmining and 360i, but today IgnitionOne is splitting from its parent company. Through a management-led buyout, IgnitionOne and Netmining will become independent companies, according to a press release. Read the release. […]
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Yieldbot Funds For Search Intent; Gamers Have Their Intent, Too
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Searching For Intent Yieldbot, which specializes in capturing real-time intent data through search keywords and, consequently, connects publishers with search advertiser budget, just raised $5 million, led by RRE. According to AllThingsD’s Peter Kafka, “Mendez said his company is now doing a ‘mid-seven figure’ […]
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OPINION: Data-Driven ThinkingIs The Ad Marketplace Vulnerable To Flash Crashes?
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Mark Torrance, Chief Technology Officer of Rocket Fuel Inc. In May 2010, the Dow plunged more than 900 points when algorithms began a high-speed selling spree — based on […]
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NYT's Homepage Takeovers; Still More FBX Stats
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Home Page Yield The New York Times has done Web page takeovers, but this past Sunday it experimented with an iPad takeover, according to Mashable. The ads promoted Showtime’s Ray Donovan, and featured autoplay interactive video ads. “We’re confident readers will find this beautiful […]
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OPINION: Data-Driven ThinkingSelling Marketing Software SaaS Backwards
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Bob Gilbreath, co-founder and president of Ahalogy, former brand manager at Procter & Gamble and chief strategy officer of Possible Worldwide. In January 2012, Gartner declared that, within the next five years, CMOs […]
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