AdExchanger
Articles By AdExchanger
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PointRoll CEO Tafler Says Publishers Need To Adopt Standards In Order For Video Ad Inventory To Reach Exchanges
Jason Tafler is the CEO of PointRoll, a rich media advertising provider. AdExchanger.com: How do you see online advertising evolving in the future? What role will rich media play in driving innovation? JT: A lot of it comes down to what users are doing online. If you start with the user and see what they’re […]
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Facebook Takes Control Of Its Brand; Are YOU Certified? InterCLICK Is With Bizo; Lookery Exec Lands; IAB Chair Moore's Dimestore Is Bought
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Facebook Shuts Down Some Ads According to All Facebook, Facebook is getting more aggressive about policing the advertisements ad networks place through the social media platform. Though the article on Facebook seems unnecessarily hysterical in that Facebook is apparently cutting “IQ Quiz ads” (who […]
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VideoEgg Focuses On Performance Pricing Model As Rich Media Ad Network Revenues Double Says CEO Sanchez
Matt Sanchez is CEO of VideoEgg, a rich media advertising network. AdExchanger.com: Can you give us a sense of current momentum at VideoEgg? Any effects from the economy? Have clients changed their buying strategies? MS: We are delighted about the traction we are getting. 2008 revenue was up 110%. This year we are up more […]
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Google Search Refined, Schmidt Looking At Display; Surprise! Agencies Are Hiring Digital; The Frugal Consumer
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Search, Schmidt, Display BusinessWeek’s Rob Hof goes inside the Mountain View headquarters of Google and is introduced to the human brains within the search engine that try to keep big G on top. Read the article. As an added bonus, Hof includes the transcripts […]
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DoubleClick Ad Exchange and AdWords View-Throughs; More Display Ads And Search; M&A To Heat Up
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. DoubleClick Ad Exchange and AdWords View-Throughs Good news for the DoubleClick Ad Exchange – If you’re advertising on AdWords through the Google Content Network, a new attribution feature has been enabled showing view-through conversions. This will undoubtedly encourage more display buyers to buy through […]
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Improve Digital Driving Publisher Yield In Ad Network Saturated European Market
Janneke Niessen is CEO of Improve Digital, a publisher yield optimization firm based in the United Kingdom. AdExchanger.com: How did Improve Digital begin? Publishers are facing a shift in the online advertising ecosystem where performance campaigns, ad networks and exchanges are playing a more and more dominant role. In 2007, over 40 percent of the […]
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Quigo And Tacoda Finished In Name; Omnicom Readies For Acquisitions; Ad Hedge Fund Ruminations
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Quigo And Tacoda Names Cut In the speed of a tweet, AOL Advertising announced through its Twitter account that the Quigo and Tacoda names were company names non-grata. (All that trademark work for nothing!) OK, they didn’t announce on Twitter – it all starts […]
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Creative Agencies To Storm The Exchange: Rich Brings Reporting On Brand-Focused Goals Says Burt Corp CEO von Sydow
Gustav von Sydow is CEO and Founder of Burt, an advertising software company and makers of “Rich,” a campaign analytics tool focused on creative agencies. AdExchanger.com: Burt recently presented “Rich” at DEMO ’09. Why was it chosen to present? Can you discuss the value proposition? GvS: Right now, we think of Rich as an educational […]
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$40 CPMs At Dogster; Jefferies Analyst Bullish On Yahoo! And Display; UK Internet Ad Spend Beats TV; $4 Million For Casual Games Network NeoEdge
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Dogster and $40 CPMs TechCrunch looks at a new partnership announced between dog lover social network, Dogster, and viral web publishing phenomenon, I Can Haz Cheeseburger. TC’s Sara Lacy says that Dogster has been wise to build relationships directly with advertisers as opposed to […]
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Simulmedia Bringing Online's Technology-Driven Optimization To Television Says CEO Dave Morgan
Dave Morgan is CEO of Simulmedia, a television marketing company that optimizes the effectiveness of “on-air” program promotion. AdExchanger.com: Have you tired of the online ad business, where you’ve already had success (Tacoda, Real Media)? Confess – don’t you miss banner ads? What prompted you to start Simulmedia? DM: I am not tired of the […]
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WPP Spot Runner Suit Tossed; Looking At Fraud - And Its Study; New York City Start-up Scene
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. WPP Spot Runner Suit Tossed David Kaplan of PaidContent reports that WPP’s suit against Spot Runner, “a web-based TV creative ad agency”, has been thrown out by a New York court. WPP had said in the suit that its investment in the start-up had […]
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Razorfish VP Matt Greitzer Says Display Ad And Search Channels To Likely Merge At Agencies When Advertisers Demand It
Matt Greitzer is VP of Search Marketing and Head of ATOM Systems at Razorfish. AdExchanger.com: What can you tell us about momentum in Razorfish’s ad exchange practice? Any year-over-year comparisons that you can draw? We’ve only been in market for about nine months, so it’s too early for year-over-year comparisons, but we’ve seen consistent month […]
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CNET Founder On CPMs; AdBrite Tries In-Text Display; NYC Ad Week Aftermath - Convincing Marketers On Display
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. CPM Tea Party Shelby Bonnie, the CEO of Whiskey Media – and the co-founder of CNET – , says on TechCrunch that it’s time to kill the CPM as he speaks to his media publishing brethren who can’t seem to get a break as […]
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On The DoubleClick Ad Exchange: Matt Spiegel, OMG Digital
Matt Spiegel is CEO of OMG Digital, the digital media buying division of Omnicom Group. Certainly, the new Google DoubleClick Ad Exchange will have big impact because it’s the first sizable pool of inventory which has real-time bidding – this is what we’ve been waiting for. Being able to buy using real-time bidding is important […]
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ContextWeb Media Trading Panel Featuring Agency Execs Gets Packed House During NYC's Advertising Week
Internet entrepreneur and now writer, Michael Wolff, opened today’s ContextWeb event on media trading saying, “This is a desperate time for the media business.” Well…. one person’s desperation is apparently someone else’s opportunity as a full-house invaded the Paley Media Center in New York City. Entitled,”Agency Demand Platforms: Is Everyone a Media Trader?,” the event […]
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Liew On Brand Dollars And Metrics; Advertising Week Optimism; Newspaper As Non-Profits
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Brand Metrics Win On the Lightspeed Venture Partners blog, Jeremy Liew argues that a saavy seller who can speak to brand metrics will help win and sustain business for ad networks in the future. Liew writes, “CPG, one of the core categories for brand […]
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Hill Holliday SVP Cahill Says Clients Are Cautiously Optimistic About Exchanges
Adam Cahill is SVP, Director of Digital Media at Hill Holliday, a full-service communications agency. What trends are you seeing from your digital media clients today? Two of the more interesting trends are social media listening and rapid response marketing, and although clients have been asking for these independently, they’re actually closely related. Our clients […]
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AOL's Levick Says No To Exchanges, Forgets BidPlace?; The Battle For Madison Avenue; The Cautious Return Of The IPO
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. AOL Talks Exchanges David Kaplan of PaidContent cornered AOL’s Jeff Levick at the OMMA conference in New York City this week and asked whether or not AOL would be interested in its own exchange – especially in light of the recent hoopla around the […]
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Rubicon Project Gets $9 Million; Microsoft On Holy Grail; Permuto Launches Display Ad Platform
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. $9 Million For Rubicon Project Rubicon Project brought in another $9 million in equity investment to “continue pursuing acquisitions and global expansion.” Leading in this round was GE/NBCU’s Peacock Equity Fund which invested $6 million investment with existing investors Clearstone Venture Partners and Mayfield […]
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On DoubleClick Ad Exchange: More Digital Media Industry Reaction
Read more reaction on the launch of the new DoubleClick Ad Exchange, its benefits and any concerns from members of the online advertising ecosystem… 24/7 Real Media Acxiom AdBuyer.com AdMeld AdReady Aggregate Knowledge Audience Science Bluetie Brand.net Brilig ContextWeb/ADSDAQ DataXu eXelate Forbes.com Invite Media MediaMath RocketFuel Triggit TRAFFIQ Turn Undertone Networks [x+1] Yieldex Agency Reaction […]
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ComScore, Omniture, Adobe - Oh My; New Yahoo! Marketing Launches; Donovan Data Systems Takes Step
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. ComScore and Omniture (and Adobe) Fresh off being acquired by Adobe, Omniture announced a new partnership with ComScore aimed at unifiying reporting of website analytics and audience measurement. Is this another step toward a better attribution model? It can’t hurt. Jonathan Mendez tweets that […]
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On The DoubleClick Ad Exchange: Darren Herman, Varick Media Management
Darren Herman is the Founder and President of Varick Media Management, an audience and media buying platform, and a unit of MDC Partners. DH: We (at VMM) are excited about the promise of the next version of exchanges. A lot of talk has been around real-time bidding and Google should deliver on this. The impact […]
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On The DoubleClick Ad Exchange: Nathan Woodman, Havas Digital and Adnetik
Nathan Woodman is the Managing Director of Adnetik, Havas’ Digital Trading Network. NW: AdX 2.0 brings massive supply liquidity to the bidded online display media space. Especially with the addition of AdSense real estate. Google is looking to create an environment where display ad buyers compete with text ad buyers for pieces of AdSense real […]
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On The DoubleClick Ad Exchange: Kurt Unkel, VivaKi
Kurt Unkel is Senior Vice President of Publicis’ VivaKi Nerve Center. KU: I think volume of impressions and the real-time api of Google’s new exchange are the biggest benefits, as these address the scalability and operational challenges of the original Ad Exchange. These new benefits combined with the quality of participants and simplified billing, key […]
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On The DoubleClick Ad Exchange: Michael Brunick, Mediabrands Worldwide, Cadreon
Michael Brunick is VP, Media Technology Director at Mediabrands Worldwide, a media buying and planning unit of Interpublic Group. MB: The rollout of Google’s updated DoubleClick Exchange offering – and the proliferation of other similar real time bidding platforms – marks a watershed moment in the progression towards truly dynamic, demand-driven advertising transactions. These mechanisms […]
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On The DoubleClick Ad Exchange: Matt Greitzer, Razorfish
Matt Greitzer is VP and Global Discipline Lead of Search Marketing at Razorfish. MG: I think it represents an industry tipping point. Google has already proven that they are the lead player in auction-based ad monetization. I think everyone is excited to see how they can apply their expertise to the next generation of biddable […]
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On DoubleClick Ad Exchange: Robbie Hills, GroupM
Robbie Hills, CEO Asia Pacific, GroupM Search, a unit of WPP Group. The impact of Google DoubleClick’s Exchange is going to very much depend on the ability to behaviorally target, the markets they launch it in across the APAC region and the volume of inventory they can push through. Also if agencies are forced to […]
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On The DoubleClick Ad Exchange: Adam Cahill, Hill Holliday
Adam Cahill is SVP, Director of Digital Media, Hill Holliday, a media and creative agency, and unit of Interpublic Group. AC: I think the launch of AdX 2.0 is an example of growing the pie as opposed to stealing share from a competitor because it’s going to bring lots of new sellers (AdSense and DART […]
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On DoubleClick Ad Exchange: David Smith, Mediasmith
David Smith is CEO of Mediasmith, a digital advertising media agency. The biggest impact will be the increased credibility and volume to the Exchange category. It should also give a big boost to the technology platforms like Turn, MediaMath and Invite which agencies are increasingly using to combine exchange purchasing with targeting options. Our concern […]
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AdExchanger.com Q&A With Google DoubleClick Ad Exchange's Mohan and Spencer
This is Part II of AdExchanger.com’s discussion with Neal Mohan, Google’s Vice President of Product Management, and Scott Spencer, Group Product Manager, regarding the official launch of the new DoubleClick Ad Exchange. Part I is here. (Today and tomorrow, we’ll have reaction to the launch from across the industry.) AdExchanger.com: What percentage of the inventory […]