Judith is a former associate editor at AdExchanger where she covered the burgeoning world of mobile advertising. Prior to this, she wrote about marketing trends and business intelligence news at CRM magazine. Her work has appeared at the New York Daily News, TheStreet.com and Business Insider. She has an M.A. in journalism from New York University.
AUTHOR ARCHIVE FOR:
Judith Aquino
Articles By Judith
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Medialets Unveils MRC Accredited Buy-Side Mobile Measurement Tool
The advertising industry has been wrestling with what exactly constitutes ad viewability. Trade organizations like the the Media Rating Council (MRC), among others, are working to develop and refine guidelines on this issue. The MRC in particular has approved several viewability measurement solutions. Only a handful of vendors have been approved so far, such as […]
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Flashback: Why The News Corp. Deal Was A Turning Point For The Rubicon Project
The Rubicon Project’s S-1 filing Tuesday revealed the exact nature of its relationship with News Corporation: The multinational mass-media conglomerate owns 21.3% of Rubicon shares. This deal, which came about in 2010 when News Corp. folded its advertising platform, Fox Audience Network (FAN), into Rubicon Project and took an equity stake in the ad-tech company, […]
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Yahoo Makes Waves With Mocean, Teams Up To Build Mobile Marketplace
Yahoo and mobile ad-serving platform Mocean Mobile jointly announced Tuesday the launch of the Mocean Mobile Marketplace. Mocean Mobile brings mobile inventory from publishers such as Nokia and Univision to Yahoo’s Ad Exchange. Publishers in return can access Yahoo’s ad-targeting capabilities and other services. The Mocean-Yahoo partnership comes one week after Yahoo CEO Marissa Mayer […]
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OpenX And Airpush Unveil New Private Mobile Exchange
Ad exchange OpenX and the mobile ad network Airpush launched a mobile private exchange AirX on Monday. AirX combines OpenX’s real-time bidding (RTB) exchange with Airpush’s ad network. Approved advertisers receive a first look at the inventory of more than 120,000 Android apps, said Seth Socolow, SVP for strategic partnerships at Airpush. “One of the […]
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Motility Ads Connects App Developers To The Television Screen
Mobile app developers rarely use traditional paid media to advertise their products. That might change, according to the mobile advertising firm Motility Ads, which is helping app publishers like King.com, Wooga and SGN create TV commercials to promote their games and drive downloads. AdExchanger spoke with VP of business development Josh Rinsky about the company’s […]
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Forbes’ Mark Howard Talks Programmatic Trends, Native Ads And Why It’s ‘Business As Usual’
The 96-year-old Forbes Media has made an aggressive push into digital media. It’s invested in programmatic buying as well as native advertising through its BrandVoice platform. In October, it boasted that for the first time more than half (53%) of its total ad revenue came from digital advertising. The media company’s future has remained murky, […]
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Why Yahoo Needs To Solve Its Mobile Ad Problem Quickly
Although Yahoo CEO Marissa Mayer emphasized the importance of mobile advertising to the company’s growth during Tuesday’s earnings call, she acknowledged that Yahoo’s mobile ad revenue has yet to become a significant portion of the company’s total revenue, which could greatly hamper the company’s future profits. The company’s mobile revenue “is still not material,” Mayer […]
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Yahoo Reports Q4 Results; Mayer To Take The Reins In Driving Ad Revenue
During Yahoo’s Q4 2013 earnings call Wednesday, CEO Marissa Mayer said the company intended to focus next year on mobile, social, video and native, and explained why former COO Henrique de Castro will not be replaced. Display advertising, excluding traffic acquisition costs, was $491 million, down 6% compared to $520 million for Q4 of 2012. […]
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Scanbuy Looks To Revitalize QR Codes By Mining Data Points
Although analysts and industry insiders have predicted the death of the QR code in recent years, Mike Wehrs, CEO of mobile barcode company Scanbuy, hopes data aggregation will extend the usefulness of 2D barcodes. Founded in 2000, Scanbuy’s customers include companies like Nespresso, Starbucks, Coca-Cola, Panasonic, Staples and Home Depot, which use Scanbuy’s platform to […]
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Michael Barrett Is New CEO At Millennial Media, Palmieri Leaves
Michael Barrett, the former CRO of Yahoo and CEO of AdMeld, which was acquired by Google in 2011, has joined Millennial Media as its new CEO. Co-founder and CEO Paul Palmieri will depart and join venture capital firm New Enterprise Associates. In the press release (see it), Michael Barrett said: “I am honored and thrilled […]