AdExchanger Guest Columnist
Articles By AdExchanger
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OPINION: Data-Driven ThinkingHow 2021’s Elections Could Predict The Future Of Political Advertising
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Beth Daly, political advertising director for Effectv, the advertising sales division of Comcast Cable. With the tumultuous 2020 election behind us, some may say we are currently in an “off […]
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OPINION: The Sell SiderHow To Audit Your Organization's Data Quality
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Declan Owens, digital analytics expert at Piano. As the deprecation of third-party cookies looms, the vision of first-party data as the backbone of advertising is clearer than ever. But before they make the switch, […]
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OPINION: Data-Driven ThinkingAs Big Tech Squares Off, Ad Measurement Is A Familiar Weapon
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is by Nate Woodman, founder of independent consulting firm Proof. AdExchanger readers should be familiar with the term “weaponized privacy.” The idea explains the primary effect of Big Tech raising the walls of their […]
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OPINION: Data-Driven Thinking3 Big B2B Problems That Professional Identity Can Help Solve
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Abhishek Shrivastava, senior director of product at LinkedIn. Recently, I’ve heard from many in the marketing community that they feel a sense of unease. Consumer privacy is changing the game, […]
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OPINION: On TV & VideoIs A Single Source Cross-Media Measurement Panel Possible – And Do We Need It?
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Jane Clarke, managing director and CEO at the Coalition for Innovative Media Measurement (CIMM). With the ever-increasing availability of larger and more granular media exposure data sets, one of the primary questions in cross-platform […]
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OPINION: Data-Driven ThinkingRealizing The True Potential Of ML Means Getting Outside Of Our Digital Advertising Box
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ali Manning, co-founder and COO of Chalice Custom Algorithms. In the future, the best, most successful brands will be the ones that can predict the future. And there’s no reason […]
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OPINION: Data-Driven ThinkingWhat Can We Do When The Tech Giants Let Us All Down?
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Aaron McKee, CTO at Blis. Snapchat disappointed us all last week and Facebook did the same on Monday. The social media giants keep making the headlines as they struggle to […]
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OPINION: On TV & VideoWhy The Advertising Industry Needs A Standardized Approach To Combat Ad Fraud In TV Streaming
“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is by Willard Simmons, VP, Product Management, Ad Platform, Roku. A mentor of mine used to say, “Money flows to certainty and flows away from uncertainty.” The reach and effectiveness of TV streaming is certain: The sight, […]
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OPINION: Data-Driven ThinkingThe Facebook Outage Should Be A Wake-Up Call For Advertisers
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jude O’Connor, chief revenue officer at AdColony, a Digital Turbine company. Facebook’s response to its outage in early October was disingenuous at best. Mark Zuckerberg’s reaction was literally, “Sorry for […]
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OPINION: The Sell SiderPublishers Can Take The Power Back – Here’s How
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Jonathan Moran, Global Product Marketing Manager, SAS. Humans crave trust. Trusted relationships with family, friends, colleagues and, yes, even brands. And as societal, government, economic and health-related pressures weigh heavily and misinformation is delivered […]
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OPINION: Data-Driven ThinkingUnderstanding Customer Journey Analytics
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Beth Sanville, SVP, Analytics, Merkle. It’s no secret that consumers expect companies to care about their needs and personalize their individual journeys. Brands, once fueled largely by advertising, are now […]
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OPINION: Data-Driven ThinkingThe CTV Gold Rush Isn’t Watering Down Programmatic, We Just Need To Dig Deeper
“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is by Amanda Martin, SVP, Corporate Development & Strategic Partnerships at Goodway Group. At Programmatic IO in NYC on Tues., Oct. 26, Amanda Martin will speak on the future of walled gardens in the presentation “Social Walled Gardens […]
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OPINION: Data-Driven ThinkingWhat Constitutes A Sale Under CCPA? Now That We know, There’s No More Plausible Deniability
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Rachel Miller, director of marketing communications at Permission.io. California Attorney General Rob Bonta recently sent enforcement letters that clarify the scope of what is considered a data sale under the […]
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OPINION: On TV & VideoCTV Will Flip Last-Click Attribution On Its Head
“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. Since the 1950s, marketers have instinctively bought into the power of TV advertising, despite the fact that we have never been able to effectively measure its impact. This somewhat inconvenient truth, coupled with the high cost of TV advertising, […]
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OPINION: The Sell SiderIt’s Time For Publishers To Be More Transparent About Ad Refreshing
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Adam Schenkel, Senior Vice President, Global Commercial Development at GumGum. We’ve all been there: We’re reading a fascinating article or blog on the web when a glistening ad appears. However, the catchy ad disappears […]
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OPINION: Data-Driven ThinkingDebunking The Managed Services Myths
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Erin Madorsky, Managing Director, MiQ By its very nature, the ad-tech industry has always put a premium on innovation, newness and progress. Modernizing and advancing technological solutions are inherently part […]
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OPINION: On TV & VideoThe Stage Is Set For TV’s Impending Disruption
“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is by Marilois Snowman, CEO and founder of Mediastruction. Nearly two decades ago, a group of top brand CMOs met secretly in the Procter & Gamble conference room. The topic: How do we change the arbitraged system […]
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OPINION: Data-Driven ThinkingApple’s Privacy Update Means No More Training Wheels For CMOs
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by James Munnerlyn, president and co-founder of Blip Billboards. Apple released the much-anticipated iOS 15 in September, and with it came a number of user privacy features. Although advertising and marketing […]
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OPINION: The Sell SiderWhen Did it Become Okay to Grade Our Own Homework?
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Greg Garunov, EVP of business and strategic development at Sightly. Once upon a time, brands and agencies railed against walled gardens, and for good reason. They didn’t want Big Tech saying, “Trust us, your […]
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OPINION: On TV & VideoDon’t Wait To Winterize Your Advertising Strategy
“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is by Tom Donoghue, VP of CTV and OTT at GroundTruth. As we all get set to enjoy the traditions of fall, such as watching the leaves turn colors, visiting a pumpkin patch with the kids and […]
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OPINION: Data-Driven ThinkingWhat’s AI's Role In A Privacy-Centric Ad Landscape?
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Melinda Han Williams, Chief Data Scientist, Dstillery. Google’s announcement that its “data-driven attribution” – that its machine-learning-driven attribution modeling will be the default attribution method in Google Ads – took […]
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OPINION: On TV & VideoDon’t Go Chasing Waterfalls: What CTV Publishers Need To Know About Unified Auctions
“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Jonathan Teitloff, director of product management at TripleLift. Don’t go chasing waterfalls, please stick to the bidders and the auctions that you’re used to. Ultimately, we know that you’re going to have it your […]
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OPINION: Data-Driven ThinkingThe Powerful Ramifications Of Removing Link Blockage In China
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Humphrey Ho, US managing director of Hylink Digital. Link blocking has long been a challenge for many advertisers in China when interacting with the nearly 1 billion internet users in […]
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OPINION: The Sell SiderThe Dirty Little Secret About Media’s Digital Supply Chain (And What You Can Do About It)
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Lior Shvo, Managing Director at Sellers.guide. It’s not rocket science: Advertisers want to reach the right audience, at the right time, at the right price. Here’s the thing, though: Doing that is waaaay too […]
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OPINION: The Sell SiderCohorts, Context And Cookies: What’s Next In The Quest For A Sustainable Ad Ecosystem?
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Andrew Frank, VP distinguished analyst at Gartner. As yesterday’s cross-domain tracking methods fade into history, the entire digital ad community is casting around for a suitable replacement – and marketers trying to navigate through the […]
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OPINION: Data-Driven ThinkingPrivacy-First Marketing Isn’t Always Easy – But It’s 100% Worth The Fight
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Diane Perlman, CMO of Blis. The digital advertising industry is locked in the fight of its life right now. The combination of international privacy regulations, such as GDPR, CCPA and […]
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OPINION: On TV & VideoWhy The Open Marketplace Will Provide Value To Both Buy & Sell Sides In CTV
“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is by Paul Gubbins, VP, CTV Strategy, Publica. While definitions of what actually constitutes a connected TV (CTV) impression are still being widely debated, brand safety companies discover new cases of fraud in streaming on a regular […]
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OPINION: Data-Driven ThinkingThe CDP Is Only One Component Of The New Approach To Addressability
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Nancy Marzouk, CEO at MediaWallah. When you have a big, ugly end date staring you in the face, it makes sense to focus on it. And that’s what brands did […]
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OPINION: On TV & VideoYou Finished Upfronts. How Well Is Your CTV Strategy Going To Work?
“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is by Joel Cox, Co-Founder and EVP, Innovation & Strategy, Strategus. If you buy it, they will come. Media buyers increased their ad spend on connected TV (CTV) during this year’s upfronts by almost 50%, according to […]
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OPINION: Data-Driven ThinkingWhy App Annie’s Transparency Failings Is An Opportunity For Other Businesses To Look In The Mirror
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Cory Munchbach, chief operating officer at BlueConic. It’s been a bad couple of weeks for what I’ll call “the data economy.” A new study from the journal Nature Communications laid bare […]