Disbanding The Group(M); TikTok Struts Its Stuff At NewFronts
WPP’s GroupM is getting a new name; there’s no such thing as a TikTok ban at NewFronts; and Meta’s ad growth prospects might be plateauing.
Topic
Agencies
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Tariffs And AI Are Causing Major Shifts In The Ad Tech M&A Landscape
Atlas Technology Group’s Brian Andersen shares insights on investment trends in the ad tech market and how AI is changing the M&A landscape.
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OPINION: Data-Driven ThinkingSeeing Through The Smoke And Mirrors: Transparency In The AI Age
Transparency has become the currency of credibility in advertising. Larger holding companies and black box AI platforms must recognize that their opaque practices are no longer sustainable.
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Etsy’s Ad Biz Might Not Save It From Tariffs; Meanwhile, X Turns To Subs Over Ads
Etsy sellers aren’t feeling great about the US tariff situation. Plus, X’s data licensing and subscription revenue is increasing.
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All Aboard The AIO Train To Nowhere; Talk About Overfeeding
Do Google AI Overviews really bring exposure to more websites?; Meta considered an all-ad Instagram feed; and agencies are cautiously optimistic even as tariff concerns threaten upfronts season.
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Temu Ad Spend Goes To De Minimis; The Calm Before The Q2 Storm
Temu’s US ad spend grinds to a halt; Publicis posts a strong Q1; and creative personalization tech is back in vogue.
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Omnicom Is Off To A “Good Start” On What’s Likely To Be An Unstable Year
Omnicom Group CEO John Wren told investors during Tuesday’s earnings report that the first quarter represented a “good start to the year” for the ad agency holdco.
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Horizon’s Night Market Adds Jason Colon, Former Publicis Retail Media Leader
Jason Colon, until recently Publicis’ EVP and managing director of retail media, has taken a new role as EVP of Commerce Media at Horizon’s retail media agency Night Market.
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Gloves Off On Principal-Based Buying; The Live Sports Formula
Agencies around the globe weigh in on principal-based buying; live sports are king, but new sports like F1 are having trouble gaining traction; and Adobe gets roasted by Bluesky’s artist community.
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WPP Acquires Data Clean Room Startup InfoSum
WPP has bought InfoSum, a data clean room and collaboration startup. Terms of the deal, announced on Thursday, were not disclosed.
Must Read
FTC Consumer Protection Chief: No Easy Answers On Privacy, ‘Only Trade-Offs’
Privacy isn’t black-and-white, says the FTC’s Chris Mufarrige, promising evidence-driven consumer protection cases under the Trump administration.
How Encryption Keys Could Resolve The TID Furor
Rather than sharing universal TIDs that any DSP or curator can access, Raptive says publishers should instead share encrypted TIDs with an encryption key provided only to trusted demand-side partners.
Clear Channel Brings Mid-Flight Measurement To Its OOH Network
Clear Channel will provide advertisers weekly, mid-flight reports on outcomes driven by its inventory in order to bring OOH measurement closer to the speed of digital.
FTC Commissioner Mark Meador: ‘No Human Society Can Long Survive Without Consumer Trust’
Keeping American kids safe in what FTC Commissioner Mark Meador calls “an increasingly complex and fast-paced technological environment” is a top priority for the agency.
Amazon Expands Its Programmatic Integration With SiriusXM
On Tuesday, Amazon DSP announced an expanded integration with satellite radio company SiriusXM.
Omar Tawakol Is Merging His AI Startup Rembrand With Spaceback
Rembrand announced that it’s merging with creative automation startup Spaceback to build a unified AI-powered platform for “content-based” CTV, digital video and display.