Agencies

A year ago, all the major ad agency holding companies were digging themselves out of a deep hole, as investors hedged their bets on the return of ad budgets and even the survival of traditional agencies. Fast forward one year – and what a difference that year has made. Omnicom lost more than a third […]

Publicis Groupe will acquire CitrusAd, an Australian retail media company, and place it within the Epsilon data business, the company announced on Thursday. CitrusAd’s direct connections to retailers – and the first-party data partnerships that come along with those connections – were a draw. Terms of the deal were not disclosed. CitrusAd is a competitor […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Boom Or Bust?  New forecasts from Dentsu, WARC and others indicate the ad business is in for a boom year in 2021. GroupM projects the US ad market to grow by 15%, and global growth forecasts range from 6.4% (Magna) up to 10.4% (Dentsu). […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Creator Economy Facebook is trying to woo top content creators. But it’s late to the party and lost its halcyon sheen as the spot for influencers and ecommerce brands, reports The New York Times. YouTube is still the backbone of the video creator […]

Dentsu-owned Merkle has acquired LiveArea, an experiential commerce agency, for $250 million, the companies said Tuesday. Merkle will add LiveArea’s 590 employees to its roster. LiveArea works with retailers and brands, though mostly retailers, on commerce and marketing. It provides design and creative strategy, but its primary offering integrates customer data with ecommerce tech such […]

Twitter is integrating the CrossInstall mobile-only DSP it acquired last year with MoPub’s ad exchange platform in a push to woo more performance-based marketers. CrossInstall, which came along with its own bidder and proprietary creative ad formats, has been renamed MoPub Acquire and its team will now be part of MoPub, after having operated as […]

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media.  Today’s column is written by Kerri Driscoll, VP of marketing strategy at Merkle. At Apple’s Worldwide Developers Conference, Apple announced its intention to put additional privacy parameters in place for email with its Mail Privacy […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Addressable Supergroup Some marketers are pushing their TV partners to operate more as the large digital companies that allow them to target ads to specific audiences. To address that need, the TV distributors Comcast, Charter Communications, Altice, Dish Media and Vizio are among eight […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Cruella’s Revenge Inflation isn’t only for consumer goods apparently. Disney’s ad sales team has wrapped up its upfront negotiations with double-digit CPM increases, a huge win for the network, Jason Lynch reports for Adweek. Disney CEO Bob Chapek said at a Credit Suisse conference, […]

Advertising revenue in the United States is expected to increase by 22% to $279 billion in 2021, a sign that the industry has turned a corner following the uncertainty during the COVID-19 pandemic, according to GroupM’s mid-year forecast released Thursday. Digital advertising revenue will grow even faster, by 33%, in 2021 – building on last […]