Agencies

Havas unveiled a tool Monday designed to measure inventory quality holistically by assessing fraud, viewability, ad clutter and brand context. The tool, called a meta-quality barometer, provides a quality score for publishers or inventory providers. “We need to help media vendors and tech partners to better guarantee the quality of the inventory,” said Dominique Delport, global […]

As more brands introduce attribution technology – or push their agencies to do the same – basic models and applications on the vendor side are expanding. Initial players in the space, such as Adometry and Visual IQ, still focus on enterprise clients. Meanwhile, a newer breed of attribution tech is aiming more for a white-label […]

The fox can’t guard the chicken run. GroupM is not down with Facebook and Google’s reticence around third-party verification tags. “You can’t measure yourself,” said John Montgomery, COO of GroupM Interaction, North America, speaking at AdExchanger’s Clean Ads I/O conference in New York City on Wednesday. The fact that Facebook is working closely with the […]

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is by Patrick Hounsell, executive vice president and chief digital officer at Merkle. I was at an industry conference recently. It was another in a long line of events where one smart industry […]

When French holding company Publicis Groupe decentralized the programmatic capabilities of its agency trading desk VivaKi in February, it did so to capitalize on the increasing performance of programmatic, said VivaKi CEO Stephan Beringer. While Beringer didn’t pinpoint the exact drivers for the restructuring, “It was the culmination of insights that led to the need […]

When Canadian messaging platform Kik, which aims to become the “WeChat of the West,” hired former Accuen CEO Josh Jacobs as its president of Kik Services, many wondered why someone who had been so ingrained in advertising would pivot to messaging. Or maybe it’s not such a pivot: After all, Jacobs will supervise the new […]

Adam Cahill is taking his 20 years of digital media experience – during which he has worked at Dentsu Aegis Network agency Carat and, most recently, as chief digital officer at IPG’s Hill Holliday – and launching his own programmatic firm: Anagram. The agency, which opened its doors Wednesday and will work exclusively with MediaMath’s […]

John Montgomery, COO of GroupM Interaction, North America will appear at AdExchanger’s upcoming CleanAds I/O conference on June 3​, an event addressing inventory quality and supply chain issues in the digital advertising ecosystem. GroupM’s stance on viewability is clear: “If an ad can’t be seen, then we can’t expect clients to pay for it,” said […]

Viewability and fraud will be addressed at AdExchanger’s upcoming CleanAds I/O conference on June 3​​, along with a host of other inventory quality and supply chain issues in the digital advertising ecosystem. Screening out fraudulent and non-viewable ads  has never been easier or more popular. Last summer AdExchanger reported that the number of marketers running viewability […]

A programmatic API for cable television? Cablevision, a telecom and cable systems company reaching 2.5 million households in the New York tristate region, claims it has developed one. It launched Total Audience Application (TAPP) last Thursday, an audience-planning tool that allows marketers to apply first- and third-party data to optimize addressable or linear TV campaigns. […]