As SapientNitro’s VP of technology, Scott Petry oversees the Publicis-owned digital agency’s tech solutions for clients like Coca-Cola and The Home Depot. The agency, since its acquisition, sits as one of the key digital properties under the Publicis.Sapient umbrella (the others are Razorfish Global and DigitasLBi) – and it’s known for its technology build-outs. Clients […]
The Association of National Advertisers has distanced itself from comments former Mediacom CEO Jon Mandel made onstage at its Media Leadership conference last week. In his presentation, Mandel alleged that the practice of rebates or “kickbacks” demanded by agencies from media suppliers and tech partners – common overseas – has in recent years become widespread […]
Razorfish Global is updating its media strategy. Or, more specifically, it’s complementing its expertise in customer experience design and commerce with media. “Historically, the organization has gone after standalone media RFPs,” said Razorfish Global Chief Strategy Officer Scott Sorokin. “We can’t win against a media company. We have to pivot around technology and experiences – […]
Agencies are not transparent about their actions. Agencies recommend media that is off-strategy when it works for their gain. Agencies accrue media earned by advertisers’ spending and resell it to other advertisers. Agencies demand pay-for-play from vendors in order to be recommended, and cross the line in partnership relationships. These are among the claims made […]
Global CEO Matt Seiler will exit IPG Mediabrands by the end of the year. During his four years at the helm of the media agency, Seiler led a push to align agency compensation more closely with client outcomes. While his efforts in that area met with limited success, he found more traction with an initiative […]
MEC North America’s digital president Shenan Reed is discussing the way her media agency communicates with its sisters in GroupM (“We’re all one big stock ticker symbol and it’s to nobody’s advantage to be competitive with each other”) when her Ringly vibrates. That’s the connected piece of jewelry that perks up when someone receives a call […]
iSocket’s former CTO, Karl Bunch, will help focus Xaxis’ discipline around its demand-side products. Bunch, an ad tech vet who also worked at Time Warner Music, CPXi and AppNexus, started as Xaxis’ VP of global product development last week. The WPP-owned programmatic media company revealed the hire Tuesday. Bunch’s immediate prerogative is learning Xaxis’ business and […]
Creativity on mobile – or the lack thereof – was top of mind at Mobile World Congress in Barcelona on Monday. “The notion that creativity hasn’t been cracked on mobile – I find that depressing,” said Lindsay Pattison, CEO of Maxus Worldwide, speaking at an IAB event sponsored by Facebook and NASDAQ during the big show. “Most clients […]
Digital measurement company comScore needed WPP’s investment in order to rival Nielsen in cross-platform ratings, according to one comScore partner. Although Nielsen dominates linear TV measurement, its push toward a “Total Audience” rating will improve its mobile Online Campaign Ratings tool, launched last summer. ComScore, in lockstep, rolled out a cross-platform tool in January to […]
Depending on how you frame it, Facebook, YouTube, Twitter and Pinterest are either disintermediating the influencer marketing ecosystem or “wrapping their arms more tightly around it,” as Lisa Weinstein, president of global digital, data and analytics at Starcom MediaVest Group, puts it. Circa 2011, brands threw money at social marketing agencies with one goal: “Go […]
Remedies in the federal search antitrust case against Google landed with a thud earlier this week. Most publishers and ad industry pundits were sorely disappointed.
CAPI integrations have moved from a nice-to-have to a necessity for anyone operating within walled garden environments. Now they’re laying the groundwork for an outcomes-driven ad ecosystem.
Peppa Pig is everywhere. Whether or not you have children, you likely know the little girl pig from the kid’s cartoon show. But the Peppa media franchise is just getting started.
The American College of Education partnered with performance TV company MNTN to better reach its audience of adults seeking higher education.
Is TTD forcing agencies to adopt the new Kokai interface despite claims they can still use the interface of their choice? Here’s what we were able to find out.
Product prices and marketing budgets are flip sides of the same coin. But the phase-in effects of tariffs, combined with vicissitudes of global weather and commodity production, challenge that truism.
