Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here.
Friends Of The Court
Tech heavyweights like Apple, Facebook and Google aren’t the only ones raising their voices against President Trump’s immigration restrictions. Ad tech companies Rocket Fuel, AdRoll, AppNexus and Turn are also named in an amicus brief to the Washington Appeals Court case holding up Trump’s immigration order, Ad Age reports. Read it. Tech companies (and computer science programs) are disproportionately reliant on foreign talent, so curtailing the visa program is a potentially painful blow. More at The New York Times.
Adelphic co-founders (and Quattro Wireless alums) Jennifer Lum and Changfeng Wang are not sticking around at Time Inc. in the wake of their startup’s acquisition by the media company. Although Lum and Wang were “key figures in building an incredible business,” they “will not be part of the Adelphic team going forward,” a Viant spokesperson told AdExchanger. The ad tech-happy publisher acquired Adelphic in January to combine its technology with Viant’s, another recent Time Inc. acquisition, and build what Viant CEO and co-founder Tim Vanderhook called a “people-based DSP.” Adelphic CEO Michael Collins will stay on board, although it’s not clear exactly what his role will be under the Viant umbrella.
Ad-blocking numbers are up, but the story isn’t as simple as that. “The number of devices using an ad blocker increased by 30% in 2016, and much of that increase was concentrated in Asia-Pacific,” reports Ross Benes at Digiday. The risk now is complacency. “It’s a window of opportunity for the industry and shouldn’t be seen as anything other than that,” said Jason Kint, CEO of the publisher trade group Digital Content Next. More.
Google is tweaking the way Accelerated Mobile Pages display in its search interface to draw a clearer connection between a piece of content and the publisher that produced it. “When you’re reading a New York Times article, a quick glimpse at the URL gives you a level of trust that what you’re reading represents the voice of the New York Times,” Google software engineer Alex Fischer wrote in a blog post. “The recent launch of AMP in Google Search have blurred this line a little.” Google hopes the fix will get more pubs to sign up for AMP. TechCrunch has more.
But Wait, There’s More!
- Why Snapchat Is The New TV – WSJ
- Apple Is Getting Pushed Around In China By Local Phone Brands – Bloomberg
- Nielsen Marketing Cloud Adds RichRelevance Retail Personalization – release
- Spotad Lands $3.5 Million, Moves Into China – VentureBeat
- Google Appeals EU Order To Hand Over Non-US Email Addresses – The Guardian
- Tapad, Dextro Analytics Partner On Mobile Measurement – release
- Facebook, Google Launch Fake News Filter In France Prior To Election – Reuters
- BIA/Kelsey Sees Big Gains For Local Video Advertising – release
- WPP Launches Health And Wellness Unit – The Drum
- Time Inc. Debuts Coinage, Video-First Personal Finance Coverage – release
- Brands That Won This Year’s #SuperBowl – Twitter
- The Live Bowl (And How It’s Changing The TV Landscape) – Ad Age
- How Consumers Used Mobile During Game Day – AppBoy