Home Ad Exchange News Ad Tech Companies Speak Out Against Immigration Order; Adelphic Co-Founders Will Leave Time Inc.

Ad Tech Companies Speak Out Against Immigration Order; Adelphic Co-Founders Will Leave Time Inc.

SHARE:

resistanceHere’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here.

Friends Of The Court

Tech heavyweights like Apple, Facebook and Google aren’t the only ones raising their voices against President Trump’s immigration restrictions. Ad tech companies Rocket Fuel, AdRoll, AppNexus and Turn are also named in an amicus brief to the Washington Appeals Court case holding up Trump’s immigration order, Ad Age reports. Read it. Tech companies (and computer science programs) are disproportionately reliant on foreign talent, so curtailing the visa program is a potentially painful blow. More at The New York Times.

Time Out

Adelphic co-founders (and Quattro Wireless alums) Jennifer Lum and Changfeng Wang are not sticking around at Time Inc. in the wake of their startup’s acquisition by the media company. Although Lum and Wang were “key figures in building an incredible business,” they “will not be part of the Adelphic team going forward,” a Viant spokesperson told AdExchanger. The ad tech-happy publisher acquired Adelphic in January to combine its technology with Viant’s, another recent Time Inc. acquisition, and build what Viant CEO and co-founder Tim Vanderhook called a “people-based DSP.” Adelphic CEO Michael Collins will stay on board, although it’s not clear exactly what his role will be under the Viant umbrella.

On The Block

Ad-blocking numbers are up, but the story isn’t as simple as that. “The number of devices using an ad blocker increased by 30% in 2016, and much of that increase was concentrated in Asia-Pacific,” reports Ross Benes at Digiday. The risk now is complacency. “It’s a window of opportunity for the industry and shouldn’t be seen as anything other than that,” said Jason Kint, CEO of the publisher trade group Digital Content Next. More.

AMPed Up

Google is tweaking the way Accelerated Mobile Pages display in its search interface to draw a clearer connection between a piece of content and the publisher that produced it. “When you’re reading a New York Times article, a quick glimpse at the URL gives you a level of trust that what you’re reading represents the voice of the New York Times,” Google software engineer Alex Fischer wrote in a blog post. “The recent launch of AMP in Google Search have blurred this line a little.” Google hopes the fix will get more pubs to sign up for AMP. TechCrunch has more.

But Wait, There’s More!

You’re Hired!

Tagged in:

Must Read

Who Will Stand Up For The Open Web?

The open web is done, stick a fork in it. Banner blindness is near universal, search traffic has run dry and publishers are struggling for oxygen. But what if that’s … not true?

A comic showing lab techs as stand-ins for legislators experimenting with provisions for US state privacy laws, including restrictions on collecting sensitive data.

What Publishers Don't Know About New Jersey’s Data Broker Law Could Cost Them

Attention, publishers: Although you might not think of yourself as a data broker, in the great state of New Jersey, that’s not really your call anymore.

Predict Bowl Icon. Magician Element, Forecasting Symbol – Vector.

Why This Marketing Measurement Company Just Open-Sourced Its Forecasting Engine

MMM can tell marketers what worked, but Lifesight’s open-sourced forecasting tool aims to tell them what to do next.

Privacy! Commerce! Connected TV! Read all about it. Subscribe to AdExchanger Newsletters

Podcasts Are Becoming More Programmatic. But Now Advertisers Have To Keep The Ad Load In Check

As programmatic buying becomes more common in audio, marketers and platforms fight the temptation to cram in as many placements as possible.

PubMatic Jumps On The Show-Level CTV Targeting Bandwagon

Connected TV advertisers are still pining after show-level control. And PubMatic announced contextual targeting at the episode level is available to media buyers accessing CTV inventory through its platform.

SQREEM Touts The Large Behavioral Model – Not The LLM – As The Winning Predictive Engine

Rather than relying on machine learning, SQREEM uses a mathematical AI model to track how systems change over time and predict audience behavior.