In the last three years, Microsoft has metamorphosed from a laggard to something of a leader in the exchange-traded media space. After a false start with its AdECN RTB platform, it now puts all, or nearly all, of its non-reserved inventory on its own ad exchange, which is powered by AppNexus. Daniel Sheinberg is senior […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Pub-Side Consolidation AudienceFuel has been acquired by Clever On Demand says TechCrunch’s Anthony Ha who adds that Active International has made another investment in the combined companies to be known as AudienceFuel. Is Active looking for a digital version of barter? Clever on Demand […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Tumbling Into Ads AllThingsD’s Liz Gannes reports that Tumblr, whose CEO has said not-nice things about advertising, has hired an ad man. Lee Brown, who hails from Groupon, will help sell big brands on native ad experiences. “Tumblr has experimented with brands like Adidas […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Display Ad-quisition Rakuten LinkShare – you know, LinkShare – has acquired Utah-based display ad retargeter MediaForge. Read the release. The NextWeb points out, “The company, which was simply called LinkShare before it was acquired by Japanese e-commerce and Internet services giant Rakuten for $425 […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Targeting Email Direct marketing agency Epsilon announced the launch of its Email Response Network (ERN). This baby can slice and dice your email data better than a Ginsu Knife. From the release, the ERN “features Scheduling Intelligence, which allows email marketers to match the […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Google Can’t Unseat Nielsen A Google TV Ads blog post explains that the company is abandoning its efforts to disrupt traditional buying models and will go after digital alone. Google’s Shishir Mehrotra says, “We’ll be doubling down on video solutions for our clients (like […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. That’s Mobile Entertainment Mobile ad network Millennial Media takes the pulse of entertainment ad spending in the space and finds that the category saw dollars grow 133 percent over the past year. One big driver of that involved ads around theatrical releases, which made […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Recommended By Pinterest Amazon’s Zappos has unveiled a feature in its online store that recommends purchases based on what users post on Pinterest. For Amazon and Zappos, this could pave the way for greater combinations of e-commerce and social media. “Social shopping is a […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Lowering Standards Fewer than half of all online ads are viewed for even a second, according to online ad effectiveness provider AdSafe Media. The company’s study of the state of viewability suggests that only 49.9 percent of ads sold directly meet new industry standards, […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Patents And Display Aol has announced that its investors will receive proceeds of its patent sale in the form of a stock buyback and dividend. See the release. Ronald Josey of ThinkEquity was positive about the development in a note to investors but added, […]
