WPP Group has shared some new details on revenue performance and strategy for its Xaxis trading unit. Xaxis grew its revenue by 28% during the first quarter, said Pivotal Research Analyst Brian Wieser in a research note. WPP had previously stated the business had 2012 media billings of $270 million and a headcount of 200. […]
Here’s today’s AdExchanger.com news round-up…Want it by email? Sign-up here. Cheaper, Future Inventory YouTube says it’s an “upfront” contrarian, lowering rates for media buyers in a bid to attract a bigger share of those TV budgets. “Last year we were rigid; we got a few big advertisers with huge checks,” YouTube Sales Chief Lucas Watson […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Omnicom Programmatic Dan Salmon, analyst at BMO Capital Markets, hosted a meeting with Omnicom CFO Randy Weisenburger on Wednesday. In a note to investors after the meeting, Salmon writes, “With [Omnicom] having reported earnings last week, the conversation focused primarily on the long-term impact […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Amazon Ad Net Rumblings Reuters describes some campaigns that have run on the Amazon’s secretive ad network since late 2012. They included clients like Kimberly-Clark (Huggies), Ubisoft and an unnamed movie marketer. For the latter, “data on purchases of related DVDs, books and music […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Microsoft Publishing Microsoft Advertising – or is it Microsoft Publishing? – announced a new ad placement called VersaTiles for its popular email portal Outlook.com. Microsoft Advertising’s Jennifer Creegan explains that the ad has three “states:” “Default state: Consumers see the Default state as they […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Bots And Ghouls, Cont. On Adweek, Mike Shields wades again in the bot muck, outing properties and networks that appear to benefit from fraudulent traffic. Media6Degrees and RadiumOne alerted him to sites with large amounts of audience overlap – suggestive of bots. Mevio.com, Forward […]
Here is today’s AdExchanger.com news roundup…Want it by email? Sign-up here. AdBrite Inside Five engineers from recently shuttered ad network/exchange AdBrite have re-emerged at Intel Media, reports All Things D’s Peter Kafka. Intel reportedly scooped up AdBrite’s former CTO and four other employees to work on its TV-over-the-Web project. “I’m told they will work on […]
Google is pushing even more “premium” and direct-negotiated media deals through its programmatic pipes. This week it added a new sell-side Private Auction bid type to DoubleClick Ad Exchange. Google calls this an evolution of Preferred Deals, first offered last year as a means for publishers to negotiate direct deals with buyers and then transact […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Shoppable Images Online tag management company Stipple is going after the ecommerce market with its new tool, Stipple Shopping, which enables shoppers to purchase by clicking on an image without being redirected to another page or website. “We don’t want to just provide information; […]
And the results are in! According to its Q1 2013 results, the GOOG made about $3.5 billion in profits, depending on your accounting principles. Get the release here. From the release: “Google Revenues (advertising and other) – Google revenues were $12.95 billion, or 93% of consolidated revenues, in the first quarter of 2013, representing a 22% […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. RTB Trends Accordant Media has released results from a study of Q1 2012 real-time bidding data seen through its ad buying platform. According to a release, “Ad placement transparency improved significantly from 32% to 41%” – which seems to mean that Accordant could see […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Weather, Beer, Ads The term “weather targeting” is bandied about with some frequency, but its meaning can seem a little…foggy. Is it more than predictive umbrella peddling? Digiday shares findings from The Weather Company that suggests media buyers should indeed watch the skies. For […]
Here is today’s AdExchanger.com news roundup. Want it by email? Sign up here. $egmenting Audience Real-time bidding company Turn has released a new report showing that costs for display advertising, video ads and other rich media are increasing, while those for mobile and social ads have fallen, according to TechCrunch’s Anthony Ha. Noting a Turn audience […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Trust In Google The European Union has extracted concessions out of Google as it relates to its anti-trust investigation. The Financial Times reported over the weekend, “The US internet giant will revamp its results page to include prominent links to rival search engines and […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Mobile Money A survey released at the IAB’s Mobile conference looking at how smartphone users interact with their finances (you did remember to file your taxes, didn’t you?) finds that nearly two out of three respondents (58%) regularly use their bank’s mobile app, while […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. The Trading Desk Conundrum The party might be over for agency trading desks, writes AdWeek’s Mike Shields as he examines the controversy surrounding the usefulness of independent trading desks. The debate, according to Shields, centers on “whether the agency holding company should decentralize its […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. TripAdvisor Buys Gilt’s Jetsetter After a relatively quiet few years as the online travel space heated up around it, hotel and accommodations reviews site TripAdvisor has bought hotel bookings site Jetsetter from luxury deals purveyor Gilt Groupe, reports Skift’s Dennis Schaal. Jetsetter will be […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Slow Programmatic Yesterday at AdExchanger’s Programmatic I/O conference, eBay’s head of digital display said programmatic needs to be less about real-time. As reported by Forbes’ Robert Hof, Stephen Howard-Sarin said, “The marketer needs to know, how long does it take for someone to buy […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Adapting To Nielsen OCR Adap.tv has signed on to use Nielsen’s Online Campaign Ratings, which aims to measure the reach of video ad campaigns across screens. The video ad platform hopes to show it can tackle issues of price, quality/engagement and above all, a […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Home Invasion Om Malik sees a privacy menace in Facebook’s ‘Home’ phone integration (AdExchanger story). He argues Facebook will know our home location, shopping habits, and travel routes. “Facebook is going to use all this data — not to improve our lives – but […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Playing Tag With Cash Gotta tag? It’s valuable if you can scale the management of millions and billions of the ad variety. Tag manager Tealium has raised $15 million-plus (total for the life of the company is $27 million). The release claims large revenue […]
Marketing automation vendor Marketo has filed for a $75 million IPO, adding fuel to speculation on whether it will soon be snapped up in an acquisition. From 2010 to 2012, Marketo’s revenue grew from $14 million to $58.4 million, according to its S1 filing. The San Mateo, Calif.-based marketing automation firm has raised $108 million in venture funding […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Measuring ‘Walk-Throughs’ PlaceIQ is offering a new metric for mobile ads that’s essentially a real-world equivalent of the online “view-through.” The so-called “Place Visit Rate” is defined thusly: “The ratio of people who viewed mobile ads for a physical retailer and subsequently were observed […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Commerce Adding Offline To Online J.P. Morgan analyst Doug Anmuth shares his notes about eBay’s recent analyst day. He calls eBay “the next generation of commerce featuring the convergence of online and offline shopping, and significant impact from mobile devices.” More notes (PDF). Jefferies […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. The Bottle And The Data Genie In a piece on web privacy in the New York Times’ Sunday edition, behavioral economist Alessandro Acquisti from Carnegie Mellon University tells the NYT in a series of anecdotes, studies and statements that consumers don’t undestand whats happening […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Amazon Buying The Pipes It’s not ad technology “pipes” but it’s something similar for books. Yesterday, the company announced the acquisition of a social network for book lovers and authors called Goodreads. paidContent’s Laura Hazard Owen writes, “Goodreads is (…) likely to be less […]
“The Sell-Sider” is a column written by the sell-side of the digital media community. Today’s column is written by Jeremy Steinberg, SVP, Digital Ad Sales at The Weather Company. Are you still waiting for the year of mobile? Well, guess what? You missed it. That’s right, I said it – and if you didn’t know […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Addressable Products During a media day presentation earlier this week at Walmart’s eCommerce outpost in California, Neil Ashe, president and CEO of Walmart Global eCommerce, told reporters, “We aim to connect every product in the world with every customer, and let them decide how […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. The Value of Mobile Google, one of the biggest players in mobile ads, takes another shot at persuading marketers to invest in ads for smartphones and tablets with its new “Full Value of Mobile Initiative.” Approximately “three of ten mobile searches result in visiting […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Yahoo Loves Mobile Yahoo CEO Marissa Mayer continues to acquire companies with a mobile M.O. Last week, it was mobile recommendation startup Jybe and this week it’s mobile news aggregator Summly started two years ago by 15 year-old Nick D’Aloisio. Read more in Business […]
