Home Ad Exchange News AdExchanger’s Innovation Labs Begins At 1pm ET/10am PT Today

AdExchanger’s Innovation Labs Begins At 1pm ET/10am PT Today

SHARE:

Just because the world is at a standstill doesn’t mean you should be.

This week from Monday to Thursday, AdExchanger’s Innovation Labs commences, a free digital conference where you can arm yourself with all the tools to make yourself indispensable.

Click here to sign in or to register, if you haven’t done so yet.

Each day will feature experts who will host interactive sessions to keep you up to date on the latest tactics you can apply immediately at your job.

Click here for the full agenda covering Platform Deep Dives (Monday), Identity & Privacy (Tuesday), TV & Streaming (Wednesday) and New Marketer Realities (Thursday).

Must Read

Puzzle pieces connected together. Two puzzle pieces with cables coming together on yellow background. Problem solving concept, business solutions and ideas. Vector illustration.

The Boring Infrastructure That Could Make Agentic AI Happen For Ad Tech

AI agents are moving fast, but MadConnect says ad tech’s slow, messy plumbing still needs an overhaul before agentic marketing can really work.

Understanding MCP, The ‘Universal Adapter’ For AI In Advertising

Your TL;DR on MCP, the open standard that lets AI models connect to tools, remember context and run workflows across platforms.

YouTube Americas Leader Tara Walpert Levy Says Measurement Proves Creators Do TV Ads Best

“We are focused on being where the world watches video,” said Tara Walpert Levy, YouTube’s VP, Americas at the Convergent TV conference in NYC on Thursday. “And to us that now is TV.”

Privacy! Commerce! Connected TV! Read all about it. Subscribe to AdExchanger Newsletters

Paramount Skydance Is Trying To Buy WBD. Now What?

Late last week, Netflix walked away from plans to acquire Warner Bros., clearing the way for Paramount Skydance to scoop up the whole company with its hostile takeover bid.

Sallie Has An Ad Business And Meta Is Declining Credit Cards

Sallie, the major issuer of US education loans, is getting into the retail media network business.

Meta Has A New Way To Measure Social Engagement (Because Clicks Don’t Cut It)

Meta will now measure social interactions like likes, shares and comments under a new “engage-through attribution” category, replacing click-through as the default.