Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Ma Bell Speaks AT&T hasn’t gotten regulatory approval for its Time Warner takeover, but it’s not waiting on a green light to hit the gas. The telco recently poached GroupM leader Brian Lesser for its nascent ad platform and is growing the number of […]
WPP CEO Martin Sorrell called out Twitter’s revenue potential – along with the social platform’s positioning amid Google and Facebook’s ad dominance – in an interview with Twitter CEO Jack Dorsey onstage at Dmexco in Germany on Wednesday. “Twitter does not seem to have achieved the prominence Twitter [and the industry] would want,” Sorrell said. […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Lost In Translation Publishers have been “quietly observing shifts in upstream partner behaviour as vendors go about their ‘testing’” of first-price auction dynamics, writes The Guardian’s programmatic director, Daniel Spears, in a LinkedIn post. Advertisers and publishers are the two pillars of the digital […]
Tremor Video rebranded Tuesday as Telaria and will trade on the New York Stock Exchange as “TLRA” beginning Sept. 26. The move follows the August sale of its buy-side business to mobile ad tech firm Taptica for $50 million. The company hopes the rebranding will further distinguish Tremor’s sell-side business from the Tremor Video demand-side […]
Despite rising content marketing budgets, the logistics of briefing multiple publishers, approving content and measuring results makes it difficult to scale investments. To help brands and agencies address this logistical pain point, Pressboard designed a platform to automate, standardize and scale sponsored content. The company has helped clients such as GE, Ford, General Mills and […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Best Frenemies AppNexus, Rubicon Project and PubMatic have launched a joint open-source initiative called Prebid.org to establish header bidding standards and processes, which will ultimately benefit premium publishers. “We’re starting to see the need for header bidding to go everywhere,” AppNexus product line manager […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Edged Out Sprint launched an in-house ad agency to handle digital creative production and ad buying. Bringing those marketing functions in-house will save time and bring efficiencies, but it perhaps most importantly will afford Sprint control over its data. “As the owners of all […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Podcast Debutante Podcast networks pitched their wares to a room full of brands and buyers on Thursday at the IAB’s third annual Podcast Upfront in New York City. Audio networks including NPR, Midroll Media, Panoply, WNYC, HowStuffWorks and iHeartMedia presented their new fall series […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Nyet Again In a blog post, Chief Security Officer Alex Stamos said Facebook traced about $100,000 in ad spend back to 470 inauthentic accounts and Pages operated out of Russia that are likely connected to each other. While a majority of the accounts “didn’t […]
LinkedIn on Wednesday launched the LinkedIn Audience Network, a platform enabling advertisers to serve sponsored content on sites and apps beyond its own feed. These properties include desktop placements on parent Microsoft’s properties like MSN and Outlook.com, as well as on third-party publishers through integrations to exchanges like MoPub, Google’s AdX, Rubicon and Sharethrough. LinkedIn […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Progress Report It’s been a busy eight months since P&G Chief Brand Officer Marc Pritchard mandated a major cleanup across the digital ad ecosystem. That effort is now is 50-60% complete, with agency transparency at 80% completion, fraud elimination almost halfway there and third-party […]
Another video DSP is off the market. After Sky News reported in August that London-based ad tech company RhythmOne had expressed interest in acquiring video ad platform YuMe, the company pulled the trigger on Tuesday. The deal – a combination of both cash and stock – is worth $185 million. Upon the sale’s expected closure […]
Pacific Data Partners CEO Pieter De Temmerman will speak at AdExchanger’s upcoming PROGRAMMATIC I/O New York conference on Oct. 25-26. Account-based marketing (ABM) may be the all the rage among B2B marketers, but technographic marketing is emerging as a complementary targeting tactic. Marketers use ABM to target specific roles at a company or companies, while technographic marketing targets […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Pledging An Oath In a podcast with Recode’s Peter Kafka, CEO Tim Armstrong says Oath over the next year will take the scaffolding off its Verizon-backed data-driven marketing platform, with a goal of carving out a space distinct from the duopoly. “We may compete […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. PE Strikes Again Private equity firm GTCR on Thursday snapped up a majority stake in Simpli.fi, the programmatic ad platform helmed by Frost Prioleau, for an undisclosed sum. “They’re stepping into the shoes of our existing shareholders,” including Progress Ventures, Prioleau tells AdExchanger. He […]
Digital media publisher HowStuffWorks is spinning out from parent company System1 as an independent podcast network with a $15 million Series A investment from The Raine Group, the company said on Thursday. HowStuffWorks, which launched as a website in 1998, publishes and distributes podcasts, video and other digital content that explores curiosity-driven topics. Popular podcasts […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Onboard-orama Pandora partnered with Neustar to let advertisers onboard their first-party and CRM data in a self-serve fashion. Read the release. Pandora previously offered data onboarding as a managed service. Brands can build custom audiences to reach Pandora listeners on their own, rather than […]
German broadcaster RTL Group, which acquired a 65% stake in the video ad server and supply-side platform SpotX in 2014, said Wednesday that it has purchased the remainder of the company for $145 million. RTL, which houses SpotX with other technology and content assets under a division called the RTL Digital Hub, also plans further […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Pick A Side As more brands and agencies demand transparency, ad tech dynamics are shifting in favor of pure-play DSPs and SSPs. “Straddlers have a conflict of interest as they need to fill that inventory for their own financial reasons,” Dan Davies, SVP at […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Banners Unbanned BuzzFeed has embraced programmatic and will begin selling display ads, a format the company long denigrated as a “terrible” fixture of online media. “Tactically, programmatic has improved in terms of loading times, mobile experience, and ad quality and opens up another way […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Cut Your Losses The world’s largest CPGs – including Procter & Gamble, Unilever, Mondelez, Nestlé and Danone – are slashing their marketing budgets, and digital ad outlays in particular. “We want our advertising to be seen by real people,” a P&G spokesperson told the […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Bozware Facebook’s longtime VP of ad products, Andrew Bosworth, will transition to lead the company’s hardware initiative. Bosworth, or “Boz,” will oversee Oculus and all projects at Building 8, Facebook’s hardware incubator. Facebook ads engineer Mark Rabkin will succeed Boz in his role. Boz’s […]
While Google claimed advertisers are returning to YouTube, new data from Standard Media Index reveals advertisers really did tighten their purse strings after the video platform’s brand safety scare. YouTube ad spend declined about 26% YoY in Q2, while ad spend spread across digital video platforms such as Hulu or network-owned video services, in comparison, […]
Googling For Shoppers By the end of September, Google will have integrated Walmart into its Google Express shopping service for voice-activated home speakers and Google Assistant-enabled devices. Google Express offers free, one- to three-day delivery for retail partners – including Target, Costco, Stop & Shop and Walgreens – for orders over a store-set minimum (typically […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Head of Steam The acquisition of Krux appears to be paying off for enterprise cloud giant Salesforce. The company’s Marketing Cloud–now on a $1 billion run rate for 2017–turned in Q2 revenue of $317 million, a 36% increase over Q2 2016. The acquisitions of […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Killing The Messengers More brands are disinclined to buy ads against news content. A string of automotive murders, including one fatality when a right-wing activist struck liberal counterprotesters in Charlottesville, Va., has auto advertisers hesitant to appear next to any news coverage. “There’s a […]
Although the Video Player Ad-Serving Interface (VPAID) was meant to create better measurement in online video, it’s not that compatible with mobile video or OTT. “Everyone wants to measure [viewability] and they’re giving us VPAID tags, but VPAID doesn’t work in all environments,” said Soo Jin Oh, VP of client strategy for Cox Media’s digital […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Cord And Discord Millennials may abandon old-school TV, but there’s a healthy appetite for social video beyond 90-second clips and recipe run-throughs. In its first month, NBC’s “Stay Tuned,” a twice-daily news program on Snapchat, has been seen by 29 million people and passed […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Right Touch Why do marketers still rely on last-click attribution to measure purchases? Well, because multitouch attribution is hard. Buyers have trouble bringing together the data they get from multiple demand-side platforms, which often have duplicative insights. And walled gardens leave huge gaps […]
The LGBTQ dating app Grindr’s 3 million daily users spend almost an hour per day on the platform, according to the company. But some advertisers steer clear of dating traffic due to concerns of brand safety. And Grindr’s audience includes subscribers who pay for ad-free experiences. So Grindr branched out by creating lifestyle publication Into, […]
