Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. AOL Divided AOL’s business has long been divided between its premium content and ad tech divisions. Ad Age reports the latter may be winning out amid a management shakeup. The org changes are meant to seize on AOL’s “biggest growth opportunities,” a spokesman told Ad […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Snapcash Snapchat closed a hefty $486 million investment round, auspiciously announced in a regulatory filing on New Year’s Eve. The 23 investors are so far unnamed, though the Financial Times says Yahoo and Kleiner Perkins Caufield & Byers are rumored backers. “Despite the huge valuation […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Gurbaksh Calling Re/code’s Kara Swisher reports on an effort by former RadiumOne CEO Gurbaksh Chahal to buy the company that fired him. The offer from his “marketing operating system” company, Gravity4, reportedly values RadiumOne at less than 1x revenue for 2014. Management said in its […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Viewability Nonstarter Ad buyers and trading groups are pushing back against the IAB’s proposed viewability standards. In an open letter published last week, the IAB claimed that 100% viewability measurement is an impossibility, and that advertisers should aim instead for 70% viewability. But on […]
The mad dash for offline-to-online data connections has been one of the top trends of 2014. Enterprise giant Oracle was the latest to close the loop between the online and offline worlds when it revealed Monday its intent to acquire data solutions company Datalogix. “This deal is about championing commerce,” said Ray Wang, principal analyst at […]
While advertisers are eyeing the vast possibilities for location tracking, behavioral targeting and interest discovery associated with wearables and Internet of Things (IoT) devices, the intimate nature of such devices creates consumer privacy concerns. Despite the opportunity around wearables, it might behoove advertisers and agencies to temper their excitement a little. “Wearables will generally be […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. AppNexus Shops Again AppNexus acquired cross-device advertising startup MediaGlu, bringing its combined M&A outlay this year to a whopping $200 million (most of it spent on ad server Open AdStream). “We have a tremendous opportunity to redefine how advertising on the Internet works,” AppNexus […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Merger Talk Do Yahoo and AOL belong together? Some Yahoo shareholders are trying hard to make the case, as Business Insider reporter Nicholas Carlson reports in The New York Times Magazine. These investors have advanced spreadsheets “that calculate that AOL and Yahoo are worth […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. HP’s Behind The Wheel HP is on a quest to take control of its programmatic buying and force pricing transparency in its automated dealings, Ad Age reports. HP’s programmatic and media planning business sits with Omnicom, whose Accuen trading desk has come under fire […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Google Seeks Fulfillment Google is talking with retail partners about a “buy” button and a two-day shipping option for products sold through its shopping platform, the WSJ reports. “Amazon is increasingly running away with online retail in North America, which poses a huge problem […]
