Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Mobile Rising Mobile ad spend will outpace desktop spending for the first time in 2015, according to eMarketer. After releasing a more modest estimate in March, eMarketer now expects mobile advertising will grow by 59% this year. Mobile’s share of the overall US ad […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. “Out-Stream” Picks Up Steam The Journal’s Mike Shields takes a look at companies carving out a niche in “out-stream video ads.” Although mobile sites are transitioning to feed-style formats, text-heavy web pages are still the norm and the industry is struggling to find more […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Noto Speaks Ad Age tapped Twitter CFO Anthony Noto for an update on the firm’s marketing strategy and the search for a new CMO. “We have the best aggregated real-time content in the world,” Noto said. “The value of Twitter is that we give […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. GroupM’s Abuzz On Monday, GroupM inked a three-year partnership with BuzzFeed that gives WPP agencies and their clients access to BuzzFeed data. The partnership, which The Guardian values at some tens of millions of dollars, gets GroupM a team of dedicated staffers embedded in […]
Many publishers have jumped on the sponsored content bandwagon, but few have attempted to take on a creative agency role for brands. But that’s what Time Inc. is doing with Land Rover around its launch of the Discovery Sport SUV. Time Inc. differentiates between “native content” – written in the voice of a Time Inc. […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Tepid Spots Jonathan Mayer, a computer scientist at Stanford and occasional privacy advocate, uncovered an ad abnormality running through AT&T hotspots at Dulles International Airport. While browsing the Internet through an AT&T portal, Mayer noticed ad-supported websites like The Wall Street Journal displaying additional […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Adblock’s Mainstream Moment Howard Stern discovered Adblock Plus on his Tuesday morning show, and Google registered a noticeable uptick in queries. “Gary, contact my IT person and tell ’em I want that,” he said. “I’m sitting through all these ads and you’re telling […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Kerry Morris, senior vice president of advanced digital solutions at Epsilon. Big technology providers made a splash in the marketing industry in the past year or so, as the likes […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Mobile Revenues Lag The consumer migration to mobile is outpacing publishers’ mobile ad revenue, The Wall Street Journal reports. But as publishers struggle to bring sophisticated tracking and targeting tools to mobile, online giants are cleaning up. Facebook, for one, accounted for 37% of […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Down The Tubes August has been a tough month for media stocks, and last week may have been worst of all. The WSJ’s Nathalie Tadena reports that Time Warner and Disney have been downgraded by Bernstein, and companies like Viacom, 21st Century Fox and […]
