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»Land Rover

Jaguar Land Rover Revs Up Its Second Screen Advertising Effort

Luxury auto intenders are multitaskers. It’s a behavior that comes in handy for the marketers at Jaguar Land Rover when it comes to maximizing its TV budget. “We still have a big investment in TV, so we’re always looking for ways to extend the reach of that investment in a smart way,” said Kim Kyaw, Jaguar... Continue reading »
by Allison Schiff // October 14th, 2015 //
»
Land Rover Puts Time Inc. In The Driver’s Seat For Branded Content Partnership

Many publishers have jumped on the sponsored content bandwagon, but few have attempted to take on a creative agency role for brands. But that’s what Time Inc. is doing with Land Rover around its launch of the Discovery Sport SUV. Time Inc. differentiates between “native content” – written in the voice of a Time Inc.... Continue reading »
by Sarah Sluis // August 27th, 2015 //
»
Pandora Lets Brands Buy Users An Hour Of Uninterrupted Listening

Pandora took its Sponsored Listening product out of beta on Monday. The mobile ad format lets brands sponsor an hour of uninterrupted listening for Pandora users in exchange for 15 seconds of engagement with an ad. “Advertisers are hungry for a model that lets them buy attention and we’ve seen really great interest from the... Continue reading »
by Liz Rowley // July 27th, 2015 //
»
 

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