OptimizeRx, which has software that plugs into the systems doctors use to prescribe drugs and maintain patient records, has taken its next big step into the world of programmatic through a new partnership with The Trade Desk.
For Tina Perry, president of the Oprah Winfrey Network (OWN), shifting toward brand identity is one of the biggest changes the entertainment industry has undergone since she joined the company in 2009.
Netflix’s revenue grew 12% YOY to $12.9 billion in Q3, which it maintains is in line with its forecast. Its ads business, however, is lagging slightly compared with expectations, causing Netflix to tweak its forecast for the rest of the year.
Apple is coming for identity resolution. WebKit’s latest tracking crackdown targets the infrastructure behind post-cookie IDs – and switching to a first-party setup won’t necessarily spare vendors.
Advertising supply chain intelligence company DecryptAds uncovered more than 2,100 AI-generated recipe sites that are monetized with programmatic ads and feature fabricated author profiles.
Most brands and businesses are trying to figure out how to improve their metrics when it comes to AI – and also what those metrics even are.
Minerva wants to turn fragmented customer data into something marketers can use, with AI agents doing the work behind the scenes.
VideoAmp is competing in the measurement space by sharpening its focus on TV audience data, ad performance and, of course, AI. The company is also making strategic hires and promoting from within.
What Frogs And Socks Can Teach Us About AI Implementation
The biggest obstacle to AI transformation may not be disorganized data but the messy workflows around it, says Rebecca Sykes, a partner at The Brandtech Group, where she leads the emerging tech practice.
Identity Resolution Goes The Way Of The Cookie
Safari is tracking the trackers. Apple officially blocked identity resolution providers this week. Our guest, Zach Edwards, a cybersecurity researcher and the co-founder of DecryptAds, puts the decision into context. Plus: Edwards discusses his research into how programmatic channels are monetizing AI slop.
