IPONWEB might have made its name building ad tech for other vendors, but it’s increasingly hoping to directly service agencies, brands and publishers. An expanding 35% of IPONWEB’s business comes directly from media buyers and owners, and in late February, the company brought on Rubicon Project and Spotify vet Jana Jakovljevic to build out its […]
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Patrick Hanavan, co-founder and chief client officer at Extreme Reach. Snapchat became the darling du jour of the media and advertising world after its recent IPO. While I’m not yet convinced it’s the TV […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Better Safe Than Sorry Omnicom has implemented new brand safety checks to vet YouTube videos for hateful content. The tool uses automated scanning and human oversight to score and whitelist content on the platform. Like WPP, which last week announced a YouTube brand safety deal with […]
