Adap.tv announced last week that TidalTV, an online video ad platform, will be “the first to utilize adap.tv’s recently-announced real-time bidding (RTB) interface” and buy from Adap.tv’s “premium” inventory pool of online video ad placements. Read the release. Toby Gabriner, President of Adap.tv, discussed the new partnership and details on the Adap.tv marketplace. You note […]
Bill Todd is General Manager of ValueClick Media, an online marketing services provider and division of ValueClick. AdExchanger.com: First, please provide a quick top line on ValueClick and the business ValueClick Media addresses. BT: ValueClick Media is a division of ValueClick, Inc., a global online marketing services provider whose other divisions include Commission Junction (affiliate […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Havas Partners With SEM Platform Havas Digital announced that it had selected KENSHOO as “their primary technology provider and partner for search engine marketing.” Actually… the partnership seems broader than that as KENSHOO’s platform will “consolidate search, social and mobile campaign management and optimization,” […]
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
Trada, a PPC marketing campaign marketplace, announced this week that in the interest of servicing agencies who “were being asked by their clients to offer paid search…and it wasn’t an area that agencies necessarily cared about,” the company has updated it’s marketplace to make it easy for agencies to use. Read more on the Trada […]
During last week’s Internet Retailer Conference In Chicago, AdExchanger.com spoke to Mike Afergan, CTO and SVP of Advertising Decision Solutions (ADS) at Akamai about the company’s digital advertising products including its new “pixel free” solution as well as industry trends from Akamai’s point-of-view. Read the release on Pixel Free. The Ecommerce Pitch and Pixel Free […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. AOL On Verge Of “Abandoning” Bebo Actually, the vernacular here is “abandoning” as AOL, which bought Bebo for $800 million, will likely sell it for something around $10 million. As Mike Arrington points out on TechCrunch, it’s likely worthe more, but this gives AOL […]
Dilip Venkatachari is CEO and co-founder of Compass Labs, a real-time targeting technology company. AdExchanger.com: Please share some background on you. And, where did the idea for Compass Labs come from? Prior to co-founding Compass Labs, I led Google’s mobile monetization business and had responsibility for all of PayPal’s risk and fraud management, card and […]
Gil Beyda leads early-stage investment group Genacast Ventures, a part of Comcast Interactive Capital. Genacast Ventures invested in demand-side platform Invite Media prior to being acquired by Google as announced earlier this month. Beyda spoke to AdExchanger.com about the deal as well as momentum in the space. AdExchanger.com: Were you surprised that Invite Media sold […]
Data exchange eXelate announced that it’s putting the power in the hands of publishers by allowing them to create “stand-alone, exclusive, transparent data exchanges” for advertisers and agencies. Through eXelate, publishers control who gets access to its data according to the release. Read it. eXelate CRO Mark Zagorski discussed the announcement. AdExchanger.com: Please define what […]
Magnetic CEO Josh Shatkin-Margolis discussed the company’s $4 million in Series A funding led by Charles River Ventures, Ron Conway and NYC Investment Fund bringing total investment to-date to $5.25 million. According to the release, existing investors Founder Collective and IA Capital Partners also participated. Link to release coming. How will Magnetic use the $4 […]
B2B data provider Bizo announced that it was partnering with BlueKai and making Bizo’s B2B data available through BlueKai’s exchange. Read the release. Bizo CEO Russell Glass discussed the deal and its implications. AdExchanger.com: What does this partnership say about the data business model as a whole? RG: Industry leaders are specializing on their core […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Rubicon Project On Profit, People According to CEO Frank Addante from his Founders blog, sell-side optimizer Rubicon Project is going to start focusing on profitability. He writes, “We are on track to do $100M+ in revenue this year, and with discipline, will reach profitability […]
CEO Gal Trifon discussed his company’s new name and direction as Eyeblaster changes to MediaMind and focuses on data-driven, media buying solutions. AdExchanger.com: Where does MediaMind fit within the company’s product set? Do you expect it to be the focus for revenue generation for the company? Or is this just a re-brand and all of […]
For last week’s Digital Media Summit, GCA Savvian’s Terence Kawaja (maker of “A Few Good DSPs“) mashed up a music video version of Nickelback’s “Rockstar” with a range of technology and media “stars” in a sunnier update to his video from last year called Mad Avenue Blues. Do you recognize all the faces of “Tech […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Top Sites And Brands Nielsen released its May 2010 figures for most popular websites and brands. For sites according to U.S. unique visitors, Google was #1 with 160 million uniques and Facebook was #4 with 125 million uniques. But Facebook crushes all the big […]
Publicis’ VivaKi Nerve Center CEO Curt Hecht recently discussed some of the latest updates with the Nerve Center. AdECN Integration Via AdECN Invite Media And Google Interoperability VivaKi Nerve Center Targeting Europe Using Ad Networks BlueKai Partnership Brand Safety And Possible Verification Partner On Moving To Paris, Kenny Departure Audience Buying For Video, The Pool […]
Last Thursday amidst the Internet Week hoopla in New York City, ad technology and media company luminaries gathered at BMO Capital Markets 2nd Annual Advertising & Marketing Services Conference. In the private company track, this writer had the pleasure of guiding discussion among participants John Mellor, VP, Strategy & Biz Dev at Adobe/Omniture, Epic Advertising […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Rosenblatt Takes Chair With Ex-DoubleClick Ad Exchange-er Former DoubleClick exec David Rosenblatt is throwing his hat into the group shopping (think GroupOn? We’ll see.) as Reuters says he’s the chairman of a company called Group Commerce, which describes itself on its website thusly, “Our […]
“The Debate” is a column focused on the current debate around ad targeting and consumer privacy. Today’s article is written by Auren Hoffman, CEO, Rapleaf. The online advertising industry is going through rapid and exciting changes. In the past two years, we’ve moved from a publisher-centric model to a network-centric model and now to a […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Consolidation: ADISN Sold Battery Ventures-funded ADISN has been sold to community forums owner, CrowdGather, for $5.5 million in stock according to PaidContent’s Joseph Tartikoff. See last year’s AdExchanger.com Q&A with ADISN here when the company was positioned as a creative optimization technology company. Read […]
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
Brian Lesser is SVP and General Manager at the Media Innovation Group, WPP’s proprietary ad technology firm. What is the Media Innovation Group (MIG)‘s role within WPP? MIG is WPP’s technology-driven digital marketing company designed to help marketers navigate the increasingly complex digital landscape. At MIG, our goal is to build technology and leverage data […]
“Data-Driven Thinking” is a column written by members of the media community and containing fresh ideas on the digital revolution in media. Today’s column is written by Alan Pearlstein, CEO at Cross Pixel Media. It is easy to understand the role a brand can play in determining the value of media. Assuming all things are […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. New Co-op Agency Model Ad Age’s Rupal Parekh covers a new agency model being put together by former kbs+p partner, Jon Bond with $100 million of financing. Parekh writes, “The entity is being dubbed a ‘cooperative’ to prospective partners and touted as an alternative […]
Peer39 and AdMeld announced an agreement which will allow AdMeld to “analyze every optimized impression against Peer39’s proprietary semantic data sets” to the benefit of AdMeld publishers and demand partners (ad networks, exchanges and DSPs) according to a release. Read it. Peer39 President and Founder Amiad Solomon discussed the implications of the deal. AdExchanger.com: It […]
Sanjay Chadda is Partner & Managing Director at Petsky Prunier, which advised FetchBack on its sale to GSI Commerce Inc. Read the release. AdExchanger.com: Some think that Fetchback sold before the market collapsed for their services due to factors such as Google opening up self-serve retargeting. How do you respond? SC: Fetchback was approached by […]
Tim Schigel is CEO of ShareThis, makers of web content sharing solutions. AdExchanger.com: What problem is ShareThis solving? Reaching over 400 million consumers and helping them share their favorite content on 800,000 sites, ShareThis helps publishers and marketers to understand and tap into the real value of sharing. Critical to this value is the idea […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Mobile Is Still Going To Be Big Morgan Stanley analyst Mary Meeker still thinks mobile is about to hit its stride and told the audience as much during her presentation at the Conversational Media summit in NYC on Monday. Matthew Ingram of GigaOm paraphrases […]
Art Muldoon and Matt Greitzer are Co-Founders of Accordant Media, a media buying and optimization company for agencies and in-house marketers. AdExchanger.com: Please share a bit of background. Where did you come up with the idea for Accordant Media? Matt: The idea behind Accordant is that we integrate strategy, technology and execution to provide a […]
