[x+1] Introduces CPG Connect Harnessing Online Ad Optimization, Consumer Purchase Diagnostics and Analytics to Drive In-Store Sales

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[x+1] Introduces CPG Connect Harnessing Online Ad Optimization, Consumer Purchase Diagnostics and Analytics to Drive In-Store Sales

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December 2, 2009 – 1:10 am

Visit [x+1] for the updated press release here.

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December 2, 2009 – 1:10 am

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Recent Comments:
- Joseph Fahr: Concise description that lends itself perfectly to the rise of the “data scientist”....
- Gourav Chindlur: From all the data sets mentioned, I would assume that the transactional data and intent data are the...
- Andrew Casale: I believe the problem of out of view (or below the fold) impressions to be greater than anyone has yet...
- Vikram Somaya: Anyone who is not thinking like this about the many uses of audience-related data is already behind...
- Xuehua Shen: Great Analysis. Agree that social, mobile, video as well as display are closely related. The underlying...
- Benjamin Theriault: Mark thank you, good piece. Brand managers will be bullish on the adoption of the viewable...
- Dustin Whitney: I can tell from your description of the online retailer that your intent to purchase those dresses...
- Jared Skolnick: Mark, thanks for opening this discussion – your POV is really helpful. There’s clear...

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