Home Online Advertising Yahoo Dismisses COO Henrique De Castro

Yahoo Dismisses COO Henrique De Castro

SHARE:

YahooYahoo Chief Operating Officer Henrique De Castro has been canned, according to a regulatory filing. Re/code’s Kara Swisher reported on the story first. De Castro’s departure date is Jan. 16.

A former Googler, De Castro is credited by industry insiders with helping to build Google’s display ad business and making YouTube profitable. De Castro joined Yahoo in 2012 soon after Marissa Mayer became Yahoo’s new CEO. He was scheduled to receive $60 million in salary, bonus and stock over a four-year period.

De Castro struggled to bring to Yahoo the success he had at Google, however. In its latest earnings report, Yahoo beat earnings estimates, but revenue was nearly flat and its display ad revenue was down. Rumors that De Castro was on his way out crescendoed when executives and the press noted his absence at recent events, such as the Consumer Electronics Show (CES).

A Yahoo spokesperson provided this statement: “As is stated in the 8-K that we filed today, Henrique de Castro will be leaving Yahoo, effective Thursday, January 16, 2014. We aren’t commenting beyond the 8-K.”

Yahoo last week announced a major overhaul of its ad products. It retired several parts of its ad system, including real-time bidding platform Right Media and data-management software Genome, and added a suite of new capabilities dubbed Yahoo Advertising.

Tagged in:

Must Read

Hasbro And Animaj Form A New YouTube Ad Sales House For Kids And Family Content

The kids companies Hasbro and Animaj have formed a co-venture for selling their ads on YouTube and streaming media.

I Asked ChatGPT Where My Ads Were – But It Was Wrong, OpenAI Said

It’s official: ChatGPT has launched ads and the test will expand in the coming weeks. But don’t ask the LLM for details, unless you’re looking for misinformation.

Criteo Says It's Bullish On The Future, But The Market’s All Bears

Criteo has an optimistic pitch for future growth, but Wall Street doesn’t see the money yet from LLMs, commerce agents and social shopping.

Privacy! Commerce! Connected TV! Read all about it. Subscribe to AdExchanger Newsletters

Wizard Commerce Launches An AI Shopping Agent To Make Magic of Ecommerce Madness

What people need is an independent agent that peers across retailer and is entirely focused on ecommerce services. At least that’s the conclusion driving Wizard Commerce, a personal shopping agent that emerged from beta on Wednesday.

OOH Is Getting New Rules For Categorizing Venues In Programmatic Buys

The OAAA’s new content taxonomy introduces new subcategories that OOH media owners can use to classify their inventory in OpenRTB bid requests.

Green sage leaves with purple hues

Say Hello To SAGE, The Latest Agentic AI Platform

Agentic AI is gaining popularity as a tactic for media buyers and sellers striving to simplify workflows, including in streaming TV advertising. Ad measurement firm iSpot introduced SAGE, an agentic AI platform with a “ChatGPT-like interface” that media buyers can use to generate campaign planning ideas.