Home Mobile Placed Pays Mobile Developers For Location Data
Mobile

Placed Pays Mobile Developers For Location Data

By Kimberly Maul

SHARE:

David Shim, Placed

Location analytics company Placed launched Placed Affiliate, a monetization platform for mobile app developers, in beta today. By using Placed Affiliate, mobile apps collect location data on users who opt-in, and can then monetize that data.

“Placed Affiliate does not impact the in-app experience with ads, rather it simply measures location for the purposes of market research,” Placed founder and CEO David Shim told AdExchanger in an email. “What’s garnering the attention of app developers is the fact that Placed Affiliate is incremental to their existing monetization strategies, including advertising. This means that apps have the ability to double dip in terms of monetization opportunities without changing the in-app experience.”

The data collected through Placed Affiliates is aggregated and used by Placed clients to better understand how consumers move around in the real world. They can use the data to identify target audiences, improve their websites and mobile apps, and influence their advertising and marketing.

In terms of privacy, Placed requires users to opt into the location tracking twice. First, the app must have location permissions in the original terms of service. Then, when the app is open, a notification saying that location is measured must appear. If a user taps cancel or close, Placed does not track that user. Additionally, the app must make sure users can easily access Placed’s terms of service and privacy policy.

The pilot version of Placed Affiliate launched last month and the company is currently tracking 30 million locations a day, according to Shim.

 

Tagged in:

Must Read

Marketers

For Super Bowl First-Timers Manscaped And Ro, Performance Means Changing Perception

For Manscaped and Ro, the Big Game is about more than just flash and exposure. It’s about shifting how audiences perceive their brands.

Marketers

Alphabet Can Outgrow Everything Else, But Can It Outgrow Ads?

Describing Google’s revenue growth has become a problem, it so vastly outpaces the human capacity to understand large numbers and percentage growth rates. The company earned more than $113 billion in Q4 2025, and more than $400 billion in the past year.

Publishers

BBC Studios Benchmarks Its Podcasts To See How They Really Stack Up

Triton Digital’s new tool lets publishers see how their audience size compares to other podcasts at the show and episode level.

Privacy! Commerce! Connected TV! Read all about it. Subscribe to AdExchanger Newsletters
Comic: Traffic Jam
Publishers

People Inc. Says Who Needs Google?

People Inc. is offsetting a 50% decline in Google search traffic through off-platform growth and its highest digital revenue gains in five quarters.

Programmatic

The MRC Wants Ad Tech To Get Honest About How Auctions Really Work

The MRC’s auction transparency standards aren’t intended to force every programmatic platform to use the same auction playbook – but platforms do have to adopt some controversial OpenRTB specs to get certified.

A TV remote framed by dollar bills and loose change
CTV

Resellers Crackdowns Are A Good Thing, Right? Well, Maybe Not For Indie CTV Publishers

SSPs have mostly either applauded or downplayed the recent crackdown on CTV resellers, but smaller publishers see it as another revenue squeeze.

Popular

  1. AI

    LiveRamp’s Q4 Earnings Defy Wall Street’s SaaS Skeptics

    An emerging consensus among Wall Street investors, based on the earnings reports of companies like Meta and Alphabet, is that subscription software is on the way out. LiveRamp, which reported its Q4 earnings on Thursday, is staring straight down the barrel of this conventional wisdom.

  2. Marketers

    For Super Bowl First-Timers Manscaped And Ro, Performance Means Changing Perception

    For Manscaped and Ro, the Big Game is about more than just flash and exposure. It’s about shifting how audiences perceive their brands.

  3. Chatbot or AI assistant in different tasks. Robot helps to find solutions, answers, and ideas. Vector flat illustrations isolated on a white background.
    Publishers

    CloudX Hits GA With Plans To Rewire The Mobile Ad Stack Using AI Agents

    CloudX CEO Jim Payne – of MoPub and MAX fame – has a new startup that uses AI agents to take the pain (sorry, had to) out of mobile ad monetization.

  4. Los Angeles, California - 26 February 2023: Reddit social media platform displayed on smart device
    Platforms

    Reddit’s Ad Biz Is Up, But Its Stock Is Way Down

    Reddit reported on Thursday $690 million in ad revenue for Q4 2025, a 75% YOY increase. But the company’s stock is down 38% over the past month.

  5. The Big Story Podcast
    PODCAST: The Big Story

    The Publisher Path Through AI

    At the IAB Annual Leadership Meeting this week, IAB CEO David Cohen demanded publishers receive payment from AI companies who are taking their content. As publishers grapple with AI redirecting the attention they receive from consumers, what’s their path forward?