More than 300 marketers, agencies, and platform companies gathered at the St. Regis Martin in San Francisco on Monday for AdExchanger's Programmatic I/O conference.
Below is a selection of comments made by speakers throughout the day, as recorded by AdExchanger's editorial staff, including Judith Aquino, Kimberly Maul, and David Kaplan.
Andrew Casale, VP Strategy, Casale Media
"Browsers taking privacy into their own hands is a scary proposition for the space. The fate of ad exchanges is not linked to the cookie though."
Rajeev Goel, CEO of PubMatic
"There is a misconception that everything will be programmatic. I think 50% is about right. Not every campaign or every marketer objective requires programmatic. There are a bunch of challenges: people, process, compensation strategies. I do think we're at the tipping point for the next S curve, which is private marketplaces and private exchanges. We saw last year that 1% of the media on our platform was done via private marketplaces and in Q1, it was over 5%."
Dave Chiang, Vice President of Monetization, CBS Interactive
"We are hoping to get more of a commitment from the buy side. We're worried about them leaving the relationship if something didn't perform to expectations."
Scott Knoll, CEO, Integral Ad Science
"There are three levers or pillars to the ad business: the message itself, the right audience, the right place. Industry has focused on audience. But if you don't have the first two right, you're wasting your money.