Home Research Download AdExchanger.com’s May-August 2010 Q&A Report: Learn From The Ecosystem
Research

Download AdExchanger.com’s May-August 2010 Q&A Report: Learn From The Ecosystem

By AdExchanger

SHARE:

AdExchanger.com May-Aug 2010 ReportYes, it’s another opportunity to “Learn About The Ecosystem” and reflect upon another four-month block of data-driven Q&As on AdExchanger.com.

Learn from, review and slice-and-dice recent insights and info from members of the digital ad ecosystem including web publishers, digital agencies, ad networks, exchanges, ad tech and data companies.

AdExchanger.com presents Volume III of its Q&A report, a 262-page publication consisting of all the Q&A interviews on the site from May to August of 2010.

Collect ’em all!…

  • Volume I from all of 2009 is here.
  • Volume II containing January-April of 2010 Q&As is here.

And now, select from two versions of Volume III:

You can buy a printed, bound copy
of the report from QOOP.com for the cost of the printed paper plus shipping – click here!

Tagged in:

Must Read

audio

What Platforms Say Will Bring Bigger Ad Budgets To Digital Audio

To close the gap between digital audio ad spend and audience engagement, audio platforms want to get more deeply embedded in omnichannel campaign planning tools.

AdExchanger's Big Story podcast with journalistic insights on advertising, marketing and ad tech
PODCAST: The Big Story

Programmatic TV Home Screens And Gaming Ads For Kids

How can companies put ads in new places without hurting the user experience? Smart TV makers, like Samsung, are adding programmatic ads to the home screen, and Roblox will now show ads to users under 13. We examine the trade-offs as platforms expand their ad footprint.

AI

This AI Brain Wants To Get Rid Of The Grunt Work In Creative Campaigns

Innovid’s latest offering serves as the “brain” behind a company’s orchestration layer. Optimum says it reduces manual work and cuts down on execution time.

Privacy! Commerce! Connected TV! Read all about it. Subscribe to AdExchanger Newsletters
multiple sets of eyes
Technology

Amazon DSP Adds Adelaide’s Pre-Bid Attention Targeting

Advertisers can target high- and medium-attention ad inventory in Amazon DSP while filtering out low-attention placements and made-for-advertising sites.

Marketers

Marketers Are Getting Used To AI In The Ad Stack

Marketers and media buyers are gradually getting more comfortable talking about ad campaigns they’re testing on large-language models like OpenAI’s ChatGPT.

Marketers

For Video Publishers, Performance And AI Go Hand In Hand

In Connected TV Ad Land, proving performance is the priority for video advertisers. To drive more demonstrable reach and results, publishers are trying to expand their reach while wringing more data and AI features into their offerings. 

Popular

  1. CTV

    Home Screen Ads On Samsung TVs Will Soon Be Available Programmatically

    Samsung Ads is making its home screen ads available programmatically, the company announced on Wednesday.

  2. multiple sets of eyes
    Technology

    Amazon DSP Adds Adelaide’s Pre-Bid Attention Targeting

    Advertisers can target high- and medium-attention ad inventory in Amazon DSP while filtering out low-attention placements and made-for-advertising sites.

  3. AI

    This AI Brain Wants To Get Rid Of The Grunt Work In Creative Campaigns

    Innovid’s latest offering serves as the “brain” behind a company’s orchestration layer. Optimum says it reduces manual work and cuts down on execution time.

  4. audio

    What Platforms Say Will Bring Bigger Ad Budgets To Digital Audio

    To close the gap between digital audio ad spend and audience engagement, audio platforms want to get more deeply embedded in omnichannel campaign planning tools.

  5. Jeff Sue, GM, Americas, Mintegral
    OPINION: Data-Driven Thinking

    Why Prediction Is Replacing Precision For Outcome-Driven Advertising

    With deterministic data like cookies becoming less reliable, advertising’s real value comes from being able to predict where audiences will be and how and when to reach them.