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»Venture Capital

Three Ad Tech CEOs Take Stock: Lessons Learned From Going Public

With more than two dozen companies operating in the digital advertising space now listed on stock exchanges, what it means to be public has changed significantly in the past year. So what lessons have ad tech CEOs learned in their transition from private to public? Integral Ad Science CEO Lisa Utzschneider, Magnite CEO Michael Barrett… Continue reading »
by Anthony Vargas // February 25th, 2022 //
»
Pollen VC Helps Devs Mind The Gap – The Funding Gap, That Is

As app is only as successful as its monetization strategy. And an app’s monetization strategy is only as successful as a developer’s cash flow. But sometimes it takes Apple and Google 30 or even 60 days to compensate their developers for paid downloads and in-app purchases. “That money’s just sitting there in the bank of… Continue reading »
by Allison Schiff // May 4th, 2015 //
»
Predictive Marketing Platform Quantifind Raises $12 Million

Quantifind, whose technology is designed to find relevant marketing signals amid the noise of unstructured data, has raised $12 million in a strategic growth round led by Comcast Ventures and Iris Capital. The company had raised about $10.5 million in the last eight months, according to cofounder and CEO Ari Tuchman, although this does not… Continue reading »
by Kelly Liyakasa // July 22nd, 2014 //
»
Dynamic Yield Raises $12M Series B; Plots US, European Expansion

Dynamic Yield, a yield optimization platform that has positioned itself as a quasi-ad server for content, has raised $12 million in Series B funding led by Marker L.L.C. The Tel Aviv-based company has plans to grow its sales and operations teams in New York and London. Also joining the round as a distribution partner is… Continue reading »
by Chris Swanicke // June 20th, 2014 //
»
NetProspex Banks $13M To Build B2B Data Management Business

NetProspex, a cloud-based data management company focused on B2B marketing, has raised $13 million in Series C funding from Spring Lake Equity Partners. NetProspex has grown from 78 employees to 110 from the end of 2013 until now. The company plans to utilize its new funding for sales and marketing development, as well as add… Continue reading »
by Kelly Liyakasa // April 8th, 2014 //
»
ISocket Reaps $5M In Funding As Publishers Flock To Programmatic Direct

San Francisco-based iSocket has raised $5 million in funding, led by Time Warner Investments. The round reflects publishers’ growing interest in the nascent area of programmatic direct ad buying. This latest round represents the second half of iSocket’s B series (the first half was led by Foundry Group) and brings the company’s total to  $16.3… Continue reading »
by Ryan Joe // February 10th, 2014 //
»
Facebook, Twitter Ads Partner 4C Raises $5 Million

Social data analytics company 4C Insights has raised $5 million in Series B funding from Jump Capital. 4C originated last fall when ecommerce ad-tech company The Echo System merged with Twitter Ads API partner and Facebook PMD Voxsup, founded by Northwestern University Professor Alok Choudhary. 4C currently employs between 30-40 people, but expects to grow… Continue reading »
by Kelly Liyakasa // January 21st, 2014 //
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Venturing Into 2014: Predictions From The Investment Community

‘Tis the season for predictions, so AdExchanger reached out to members of the venture capital community for their opinions on what’s in store for 2014. Click below to read “the bets” or scroll for more: Jeff Crowe, managing partner, Norwest Venture Partners Seth Levine, co-founder and managing director, Foundry Group Roger Ehrenberg, founder and managing… Continue reading »
by John Ebbert // December 17th, 2013 //
»
Sailthru Nabs $20M Series C Round From Scale Venture Partners

Sailthru, a provider of data marketing and personalization solutions, has raised $20 million in Series C financing from ScaleVP, whose past investments include cloud-based marketing technology companies like HubSpot, Omniture, Vitrue and ExactTarget. Sailthru’s founder and CEO Neil Capel, a venture partner at Bowery Capital, said the funding will go toward sales, marketing, product engineering… Continue reading »
by Kelly Liyakasa // December 17th, 2013 //
»
TapCommerce Raises $10.5M In Series A Financing

Mobile retargeting platform TapCommerce has raised $10.5 million in a Series A round led by Bain Capital Ventures with participation from RRE and Nielsen Ventures and existing investors. While Web-based retargeting historically focused on recent visitors who abandoned an onsite purchase, certain aspects of mobile behavior completely disrupt traditional retargeting practices. For instance, TapCommerce CEO… Continue reading »
by Kelly Liyakasa // November 22nd, 2013 //
»
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