View Q&As || Thinking
Data-Driven Thinking
- 2/12/13 - FBX Done Easy, FBX Done Right by Gurman Hundal, Media iQ Digital
- 2/7/13 - Transparency Vs. Performance: Marketers Shouldn’t Have To Choose by Sam Barnett, Struq
- 2/6/13 - Time Can Be An Expensive Programmatic Price Regulator by Andrew Casale, Casale Media
- 2/4/13 - Viewability Is Not A Tax On The Ecosystem by Andrew Shebbeare, Essence Digital
- 2/1/13 - Monetizing Live Streams For The Super Bowl And Other Big Events: Three Approaches by Mark Trefgarne, LiveRail
- 1/30/13 - Real Time Bidding Ain’t Real Time Targeting by Dave Zinman, Infolinks
- 1/29/13 - Price Elasticity: Why Your CPA Is As Broke As A Joke by Marc Grabowski, Nanigans
- 1/28/13 - Super Bowl Ads Call For Big Game Analytics by George Musi, DG Mediamind
- 1/25/13 - Ad Blocking: Theft Or Fair Use? by Josh Dreller, Visual IQ
- 1/24/13 - Can That Startup Stand Alone, Or Is It Just A Feature? by Eric Picard, Rare Crowds
- 1/23/13 - Resolving Beyond The Acronyms by Joanna O'Connell, Forrester Research
- 1/22/13 - Mobile, Get Back In Line by Bob Walczak, PubMatic
- 1/21/13 - Introducing ‘vCPM’: The Right Way To Think About Viewability by Adrian Tompsett, DataXu
- 1/17/13 - This Year, Social M&A Will Venture Into The Enterprise by Jessica Naeve, DeSilva & Phillips
- 1/16/13 - DSPs Vs. Personalized Retargeters. One Step Forward, Two Steps Back? by Tal Keinan, AdExtent
- 1/15/13 - Shiny New Toys (Or: Data Comes From The Darndest Things) by Kyle Barber, McCann Worldgroup
- 1/14/13 - Why Viewable Impressions Won’t Matter by Alex Calic, The Media Trust
- 1/11/13 - How Newspapers Can Save Themselves by Andy Monfried, Lotame
- 1/10/13 - Is Ad Avoidance Inevitable? by Rob Leathern, Opti.mal
- 1/9/13 - Evolution, Not Revolution At CES by Darren Herman, The Media Kitchen
- 1/9/13 - The Emergence of Engagement by Dan Grigorovici, AdMobius
- 1/4/13 - Resolving For The Future by Terence Kawaja, LUMA Partners
- 12/21/12 - 2013 Will Bring A Talent Correction in Digital Media Sales by Adam Chandler, Lerer Ventures
- 12/20/12 - The Power Of The First-Party Consumer Relationship by Gordon McLeod, Krux Digital
- 12/19/12 - Online Video GRPs Place Undue Burden on Publishers by Mark Trefgarne, LiveRail
- 12/13/12 - We Will All Be Carpenters in 2013 by Pete Sheinbaum, LinkSmart
- 12/12/12 - The Unstructured Data Challenge by Matthew Keylock, dunhumby
- 12/11/12 - Constructing the ‘Professional Graph’ by Greg Lieber, GraphEffect
- 12/10/12 - Barriers to Benchmarking, And How Agencies Can Overcome Them by Kyle Barber, McCann Worldgroup
- 12/6/12 - A Parable for Digital Marketing by Ali Mirian, Ecosystem at Recyclebank
- 12/5/12 - 2012: A Year that Surprised Us by Jay Seideman, Microsoft Advertising
- 12/4/12 - Online Marketing: Top Trends for 2013 by Sid Shah, Adobe
- 12/3/12 - A Viewability Technology Primer, Part 2: Vendor Selection & Applications by Jeremy Stanley, Collective
- 11/30/12 - A Viewability Technology Primer, Part 1: Promises & Pitfalls
- 11/30/12 - Market Research Goes Social
- 10/17/12 - The Rise of Paid Media Publishing by Will Price, Flite
- 10/16/12 - Pins, Tweets, and Likes: Use Social Data to Inform Content Strategies by Pete Sheinbaum, LinkSmart
- 10/16/12 - How Behavioral Data Gets Big by Nishat Mehta, Dunnhumby
- 10/11/12 - Think Verticals, Not Buy Side Versus Sell Side by Cameron Hulett, Acceleration
- 10/10/12 - Perils of the Ad Viewability Craze by Peter Davies, Adconion Direct
- 10/9/12 - Vetting Mobile Vendors: A Month of ‘Yes’ by Sacha Xavier, Neo@Ogilvy
- 10/8/12 - Genetics and Advertising – How Far Does It Go? by Eric Bosco, ChoiceStream
- 10/4/12 - Real-Time Bidding Needs Real-Time Analytics by Mike Driscoll, Metamarkets
- 10/3/12 - ‘Do Not Track’ Won’t Kill Online Advertising by Peter Klein, MediaWhiz
- 9/28/12 - Does Social Commerce Really Matter this Holiday Season? by Yuchun Lee, IBM
- 9/27/12 - Mastering Content Distribution in a Cross-Channel World by Pete Sheinbaum, LinkSmart
- 9/26/12 - Storytelling and the Last Milliseconds by Joanna O'Connell, Forrester Research
- 9/24/12 - What Happens When Your Audience Doesn’t Click? by Darren Herman, The Media Kitchen
- 9/21/12 - Digital Planners: Practice ‘Darwinian’ Optimization by Brian Decker, Managing Director
- 9/20/12 - ‘Viewable Ads’ and Brand Dollars: We’ve Seen This Movie Before by Tom Shields, Yieldex
- 9/19/12 - How Social Is Breaking Old Agency Models by Paul Turner, Adaptly
- 9/18/12 - Entering the Fourth Wave of Ad Technology Innovation by Eric Picard, Rare Crowds
- 9/11/12 - Time To Include (Digital) Out-Of-Home In Our Definition of Programmatic Media by Jeremy Ozen, Vistar Media
- 9/5/12 - Charting the Path to Direct Sold RTB Advertising by Tom Chavez, Krux Digital
- 8/27/12 - Use Closed-Loop Data to Unlock Display Ad Effectiveness by Matthew Keylock, dunnhumby
- 8/23/12 - Use Closed-Location Targeting: Perception And Reality by David Shim, Placed
- 8/22/12 - Service: A Dirty Word in Ad Tech? by Adam Berke, AdRoll
- 8/21/12 - How CIOs Can Get Into the Marketing Game by Yuchun Lee, IBM
- 8/20/12 - Why Media Companies Are Being Eaten by Tech Companies by Eric Picard, Rare Crowds
- 8/17/12 - The Myth of the End-to-End Ad Tech Solution by Michael Greene, Forrester Research
- 8/14/12 - You Don’t Control Your Digital Technology Decisions, M&A Does by Cameron Hulett, Acceleration
- 8/13/12 - What Behavior Are You Targeting? by Pete Sheinbaum, LinkSmart
- 8/10/12 - Data Does Not Kill Creativity by Marc Schwartz, McCann Worldgroup
- 7/30/12 - Attribution Move Shows Facebook Is (Finally) Listening by Joanna O'Connell, Forrester Research
- 7/25/12 - Mobile Reps: Call Me, Maybe by Sacha Xavier, Neo@Ogilvy
- 7/24/12 - Viewable Impressions And iFrames: Protecting Your Blind Side by Mark Hughes, C3Metrics
- 7/19/12 - The Evolution of ‘Programmatic Buying’ Into ‘Programmatic Premium’ by Ran Cohen, Legolas Media
- 7/18/12 - New Marketing Rules For the Age of Personalization by Yuchun Lee, IBM
- 7/11/12 - Time For Alternative Attribution Models by Ronald Paul, Quisma
- 7/9/12 - There Are No Awards For Data People In A Creative Agency by Marc Schwartz, McCann
- 6/20/12 - The Golden Age of Advertising Technology by Terence Kawaja, LUMA Partners
- 6/13/12 - Digital Publishers: Facebook’s Mobile Problem Is Your Problem, Too by Michael Greene, Forrester Research
- 6/12/12 - Facebook Age Calls for New Metrics by Nikhil Sethi, Adaptly
- 6/6/12 - The Attribution Error by Jeremy Stanley, Collective
- 6/1/12 - Divining The Optimal Marketer Outcome With Audience Targeting by Michael Katz, Yahoo!
- 5/16/12 - Divining The Optimal Marketer Outcome With Audience Targeting by Michael Katz, Yahoo!
- 5/8/12 - Looking Forward To A World Ruled By The Viewable Impression by Joanna O'Connell, Forrester Research
- 5/1/12 - A New Model for Ad Buying Products by Mario Diez, quadrantONE
- 4/26/12 - The Digital Ad Industry Needs To Innovate For Consumers by David Levy, SocialVibe
- 4/24/12 - Advertising Impact – Not ‘Attribution’ by Elizabeth Zalman, Media Armor
- 4/9/12 - Regarding The Marketing of Intent by Rob Schmults, Intent Media
- 3/20/12 - Four Ways Viewable Impressions Will Change The Industry by Mark Hughes, C3 Metrics
- 3/6/12 - Big Data Meets Ad Tech by Tim Chang, Mayfield Fund and Tim Hanlon, Vertere Group
- 2/6/12 - What Data Buying Isn’t by Michael Katz, interclick
- 1/27/12 - Taking Issue With Viewable Impressions by Mark Hughes, C3 Metrics
- 1/10/12 - Direct Dialing Intent by Jonathan Mendez, Yieldbot
- 12/12/11 - Social Does Not Equal Search by Nikhil Sethi, Adaptly
- 11/2/11 - Proof: Framing The Viewable Impression by Steve Sullivan, IAB
- 9/28/11 - The Faulty Comparison of Analog Dollars to Digital Dimes by Matt Shanahan, Scout Analytics
- 7/8/11 - Digital Media: The Odd Man Out by Matt Shanahan, Scout Analytics
- 4/25/11 - All Hail the V.A.D.A.R. by David Soloff, Metamarkets
- 2/23/11 - Why All Advertising Will Be Social – Navigating the Social Brand Map by Rob Leathern, XA.net
- 2/18/11 - The Battle For Consumer Data by Tom Chavez, Krux Digital
- 2/13/11 - Why DSPs Are Not Enough by Eric Bamberger, SearchIgnite
- 2/1/11 - Dude… Would You Please Quit It With The Financial Markets Jargon Already? by David Soloff, Metamarkets
- 1/18/11 - The Drive-Time Web by Niel Robertson, Trada
- 12/6/10 - Why 2011 is the Year of the Ad Network; Or, Why Nobody is an Ad Exchange by Rob Leathern, XA.net
- 11/23/10 - The Evolution of Our Data-Driven Ecosystem by Darren Herman, Varick Media and kbs+p
- 11/16/10 - Display Will Overtake Search, Amiad Solomon, Peer39
- 10/22/10 - From The Data Gardener – Today’s Tip: Check Your Soil by Marc Kiven, BrightTag
- 10/19/10 - Attention Economics Pricing In Advertising: Cost Per Second by Matt Shanahan, Scout Analytics
- 10/8/10 - Audience? Please… Why Context is the Future of Web Monetization - Jonathan Mendez, Yieldbot
- 9/22/10 - What Marketers Need To Know About Conversion Attribution - Alan Pearlstein, Cross Pixel Media
- 9/18/10 - Why The Number One Issue In Retargeting Is Not Privacy - Chris Zaharias, Dapper
- 9/9/10 - A New Metric For Audience Buying And Selling: The ARPU - Matt Shanahan, Scout Analytics
- 9/8/10 - How We Bring Brand Dollars Online - Zach Coelius, Triggit
- 8/24/10 - Media Is From Mars And Creative Is From Venus - Karl Siebrecht, AdReady
- 8/13/10 - Confused Seas -And, What Ad Tech Companies Will Win In The Future? - Scott Portugal, TRAFFIQ
- 8/5/10 - Personalized Retargeting Is Overkill - Alan Pearlstein, Cross Pixel Media
- 7/29/10 - Why Prices Of Real-Time Bids Are Overinflated - Rob Leathern, XA.net
- 7/29/10 - Keywords Don't Cut It - Amiad Solomon, Peer39
- 7/13/10 - Stop Making Sense - Scott Portugal, TRAFFIQ
- 7/13/10 - Why Real-Time Bidding Wins - Zach Coelius, Triggit
- 7/12/10 - Attention Economics in Online Advertising - Matt Shanahan, Scout Analytics
- 7/1/10 - What Ad Networks Should Focus On - Brian O'Kelley, AppNexus
- 6/29/10 - Learning To Love Remnant - Amiad Solomon, Peer39
- 6/28/10 - Pre-emptive Brand Safety: DSP To The Rescue - Ajay Sravanapudi, LucidMedia
- 6/28/10 - Making Transparency Real - Eric Porres, Lotame
- 6/10/10 - The Role Of Brands In Data - Alan Pearlstein, Cross Pixel Media
- 6/8/10 - Why Third-Party Ad Servers Are Necessary In The Emerging DSP Market - George Allen, Mediaplex
- 6/2/10 - Why Magic And Media Buying Are Not The Same Thing - Rob Leathern, XA.net
- 5/26/10 - Transparency - A New Definition - Scott Portugal, TRAFFIQ
- 5/19/10 - Gaining Clarity in the Spot Buy - Roland Cozzolino, MediaMath
- 5/13/10 - The Power Of Your Data - Zach Coelius, Triggit
- 5/12/10 - The Emergence of Audience Selling - Jonathan Mendez, Yieldbot
- 5/11/10 - The Advertising Value of Shopping Data: Finding Target Markets - Mike Afergan, Akamai
- 4/29/10 - Placement Matters Because Brands Matter - Amiad Solomon, Peer39
- 4/28/10 - The Advertising Value of Shopping Data: Finding In-Market Buyers - Mike Afergan, Akamai
- 4/20/10 - Value Per Customer – A New Way To View Publisher Value - Scott Portugal, TRAFFIQ
- 4/13/10 - Stop Paying For Fraudulent Viewthroughs - Josh McFarland, TellApart
- 4/9/10 - Is It A Mountain Or A Molehill - Ajay Sravanapudi, LucidMedia
- 4/6/10 - Slow to Move: Why Inventory Centralization Is Taking More Time Than We Thought - Rob Leathern, XA.net
- 3/26/10 - Real-Time Benefits of Semantic Knowledge - Amiad Solomon, Peer39
- 3/17/10 - Beware Of The Risks Of Using A Single Demand-Side Platform (Part 1) - Pascal Bensoussan, Aggregate Knowledge
- 3/15/10 - Google’s Exchange Is A Threat To Buyers And Sellers Of Display Media - Scott Portugal, TRAFFIQ
- 3/11/10 - Is It A Pony Or A Hand Puppet? Enhancing Brand Safety Through Real-Time Bidding - Ajay Sravanapudi, LucidMedia
- 3/3/10 - Ad Tags and Stove Pipes - Mike Lewis, Ad-Juster
- 2/16/10 - Does Content = Audience Online? - Amiad Solomon, Peer39
- 2/11/10 - DSPs Are Not Just Cookie Monsters - Andy Monfried, Lotame
- 2/10/10 - Is A Demand-Side Platform The Future Of The Ad Network? - Ajay Sravanapudi, LucidMedia
- 2/9/10 - Your DSP Has RTB - Zach Coelius, Triggit
- 2/9/10 - Understanding Your Data Rights - Ken Rona, [x+1]
- 2/8/10 - Who Owns The Data? - Scott Portugal, TRAFFIQ
- 2/7/10 - Not Every Demand-Side Platform (DSP) Is Created Equal: What Is A True DSP? - Nat Turner, Invite Media
- 2/3/10 - Are Data-Driven Opportunities for Ad Agencies Passing Them By? - Brad Terrell, Netezza
- 1/13/10 - Winning In An Ad Exchange World - Pascal Bensoussan, Aggregate Knowledge
- 1/7/10 - Defragmenting Media With Real-Time Bidding - Zach Coelius, Triggit
- 12/20/09 - Display 2.0: The 2010 Odyssey - Bill Demas, Turn
- 12/10/09 - The Real Costs of Real-Time Bidding (RTB) - Rob Leathern, CPM Advisors
- 12/7/09 - Applying Exchange Buying Strengths To The Other 90% Of Your Buy - Paul Martino, Aggregate Knowledge
- 12/4/09 - Why Demos - Ken Rona, [x+1]
- 10/26/09 - Beyond The Hype: Why Real-Time Bidding On Ad Exchanges Is Challenged - Pascal Bensoussan, Aggregate Knowledge
- 10/8/09 - RTB: Our New Game Of Musical Chairs - Zach Coelius, Triggit
- 10/1/09 - Cookie Wars: How Audience Targeting Is Creating Intense Competition For Cookies - James Lancelot, Invite Media
- 9/29/09 - On the Sell Side of the Trading Desk: How Publishers Can Take Advantage of Real Time Bidding - Ted Shergalis, [x+1]
- 9/25/09 - 10 Reasons Why Advertising Campaigns Reach The Wrong Audience - Pascal Bensoussan, Aggregate Knowledge
- 9/23/09 - Stepping Our Way To Real Market Data - Rob Leathern, CPM Advisors
- 7/27/09 - Why Real-Time Bidding Is An Open Software Standard - Zach Coelius, Triggit
Brand Aware
Displaying Search
the creative
Exchange Ideas
Considering Digital
The State Of...
- 7/5/12 - Varick Media - Paul Rostkowski, President
- 6/18/12 - AudienceScience - Jeff Pullen, CEO
- 6/11/12 - Atlas - Jason Ramsey, Director of Program Management
- 5/29/12 - AdKeeper - Scott Kurnit, CEO & MaryAnn Bekkedhahl, President
- 5/9/12 - HubSpot - Brian Halligan, CEO
- 4/18/12 - BlueKai - Omar Tawakol, CEO
- 3/23/12 - PubMatic - Rajeev Goel, CEO
- 3/21/12 - RadiumOne - Gurbaksh Chahal, CEO
- 3/19/12 - Rocket Fuel - George John, CEO
- 3/7/12 - eXelate - Mark Zagorski, CEO
- 2/24/12 - Krux - Tom Chavez, CEO
- 2/6/12 - Evidon - Scott Meyer, CEO
- 1/10/12 - Datalogix - Eric Roza, CEO
- 1/4/12 - Collective - Joe Apprendi, CEO
- 12/7/11 - XA.net - Rob Leathern, CEO
- 11/30/11 - Metamarkets - David Soloff, CEO
- 11/22/11 - ClearSaleing - Randy Smith, President
- 11/17/11 - VivaKi Nerve Center - Curt Hecht, CEO
- 11/14/11 - MediaMath - Joe Zawadzki, CEO
- 11/9/11 - BlueCava - David Norris, CEO
- 11/1/11 - Criteo - Greg Coleman, President
- 10/17/11 - The Rubicon Project - Frank Addante, CEO
- 10/10/11 - [x+1] - John Nardone, CEO
- 9/30/11 - Adchemy - Murthy Nukala, CEO
- 9/22/11 - Turn - Bill Demas, CEO
Considering Digital
the executioner
Networking
- 1/31/11 - Counterpoint: In Review, The Business Models And Objectives Are Quite Different - Jacob Ross, Demand Media
- 1/31/11 - Representation Vs. Automation - Eric Franchi, Undertone
- 8/18/10- Counterpoint: Data and Media Work Well Together – Separately - Mark Zagorski, eXelate
- 8/17/10- Publishers: The Best Way To Monetize Data Is By Selling Inventory And Becoming Part Of A Co-op - John Garber, Lotame
- 8/3/10- Time To Drive New Metrics-Based Valuation - Kirby Winfield, AdXpose
- 3/30/10- It’s Time For Publishers To Develop Strategies Around Their Audiences - Jeff Hirsch, AudienceScience
- 3/29/10- One-Size-Fits-All Solutions Not Acceptable for Advertising - Tyler Moebius, Adconion
- 3/11/10- Evolving Back to Basics… Ad Networks Can Lead the Way - Mike Seiman, CPX Interactive
- 2/22/10- It's Time For The Futures Exchange - Andy Atherton, Brand.net
- 2/12/10- Reinventing the Wheel (To Run Yourself Over) - Michael Katz, InterCLICK
- 2/9/10- 2010: Audience-Centric Buying - Alan Schanzer, Undertone Networks
- 1/15/10- The Myths And Realities Of Retargeting - Richard Frankel, Rocket Fuel, Inc.
- 1/5/10- Paid, Earned and Shared – Getting Rich with Social - Alan Schanzer, Undertone Networks
- 12/9/09- Transparency Versus Control: Which Matters More in Network Buys? - Alan Schanzer, Undertone Networks
- 12/8/09- Settling The Network Debate: What Are Publishers Missing? - Andrew Pancer, Media6Degrees
Now Serving Mobile
- 9/13/12- Mobile Ad Delivery Gets a Whole Lot Simpler - Bob Walczak, Pubmatic
- 7/2/12- Ads For Apps: Unbundle The SDK - Julie Preis, Mocean Mobile
- 6/11/12- Time To Replace Apple’s UDID - Jennifer Lum, Adelphic Mobile
- 5/21/12- How Apple Could Step Up With a UDID Replacement - Eric Johnston, Verve Wireless
- 3/9/12- 2012: A Mobile Odyssey - Elizabeth Zalman, Media Armor
- 2/2/12- Moving Mobile from Cool to Intelligently Hip - Elizabeth Zalman, Media Armor
- 1/5/12- Mobile Resolutions - Elizabeth Zalman, Media Armor
- 5/11/11- As Social Grows, Mobile-Optimized Content is Critical To Publishers - Michael Nevins, Breakpoint Digital
- 12/1/10- Why Mobile Web Sites Are Critical Tools for Advertisers - Michael Nevins, Breakpoint Digital
- 10/20/10- Mobile Display Advertising - Not Just Tiny Banners - Michael Nevins, Breakpoint Digital
- 3/15/10- Now, We Have To Grow Up - Devkumar Gandhi, Founder & CEO, Nexage
- 1/15/10- The Nexus One And Your Mobile Advertising, Audience-Buying Strategy - Krishna Subramanian, Mobclix
The Provocateur
The Sell-Sider
- 1/31/13 - Why Publishers Should Be Wary of Optimizing Their Direct and RTB Demand Sources Together - Esco Strong, Microsoft
- 1/18/13 - Environment: Whither Goest Thou - Jim Spanfeller, Spanfeller Media Group
- 9/17/12 - What Is The True Value of Big Data In Advertising? - Jim Spanfeller, Spanfeller Media Group
- 7/26/12 - Entering the Post Ad Tech Era - Jim Spanfeller, Spanfeller Media Group
- 6/15/12 - The ‘Temporary’ Problem with Second Price Auctions - Andrew Casale, Casale Media
- 5/17/12 - Response: Will We Really Grow Display By Incentivizing Low Bidding? - Jonathan Wolf, Criteo
- 5/14/12 - Second-Guessing the Second-Price Auction Model - Esco Strong, Microsoft Advertising
- 3/29/12 - Moving to “Viewable Impressions” Isn’t The Answer - Tom Shields, Yieldex
- 3/22/12 - Don’t Dump Inventory In An Exchange, Leverage It First - Al Silverstein, AudienceFuel
- 3/15/12 - The Future is Happening: Real-Time Ad Buying - Frank Addante, The Rubicon Project
- 3/6/12 - Private Exchanges from a Premium Publisher Perspective – Cutting Through the Confusion - Esco Strong, Microsoft
- 2/9/12 - Mad Channels for Mad Men - Tom Shields, Yieldex
- 1/13/12 - What The Year Of The Dragon Has In Store For Marketers - Pam Horan, Online Publishers Association
- 7/7/11 - A Publisher View on Real-Time Bidding Today - Tyler Fitch, Mindjolt
- 5/20/11 - The Five Stages of Data Grief - Michael Zimbalist, VP, Research & Development Operations, The New York Times Company
- 12/2/10 - Say "Cheese" Agency Trading Desks, DSPs And Exchanges - Ali C. Mirian, IAC Advertising
- 10/15/10 - The Audience Data Value Chain - Tom Chavez, Krux Digital
- 10/14/10 - Beating The Second Price Auction - Tyler Fitch, Mindjolt
- 9/7/10 - It's Not About Data Leakage - Rajeev Goel, PubMatic
- 5/26/10 - Bad Ads Still A Threat To Top Publishers - Rajeev Goel, PubMatic
- 4/7/10 - A Balanced Approach To Working With Ad Networks - Ben Barokas, AdMeld
- 3/15/10 - It’s Time To Get “Real” About Malvertising - Alanna Clark, AdMeld
- 3/8/10 - Real-Time Selling: Your Buyers Know How Much Your Inventory Is Worth – Why Don’t You? - Tom Shields, Yieldex
- 2/18/10 - What Publishers Need From Real-Time Bidding – Or, Taking The d Out Of dCPM - Tyler Fitch, Hi5 Networks, Inc.
- 1/11/10 - Publishers Must Demand Real Openness - Tom Shields, Yieldex
- 11/30/09- Publishers: Get The Most From The Exchange - Tom Shields, Yieldex
- 9/30/09- Let's Take the Google Ad Exchange Conversation to the Sell Side for a Minute - Michael Barrett, AdMeld
Social Exchange
- 7/13/12 - Marketers: Stop Griping About Facebook And Embrace Segmentation - Ed Kats, MediaWhiz
- 9/16/10 - Too Many Friends, Not Enough Meaningful Connections - Andrew Pancer, Media6Degrees
- 7/21/10 - What Marketers Can Learn From The Google-MySpace Ad Deal Failure - Andrew Pancer, Media6Degrees
- 6/1/10 - Do I Like "Like"? - Andrew Pancer, Media6Degrees
- 4/26/10 - The New Publisher Revenue Stream: Data - Andrew Pancer, Media6Degrees
- 3/12/10 - Let's All Do More With Less - Andrew Pancer, Media6Degrees
- 2/8/10 - Getting Active With The Social Graph - Andrew Pancer, Media6Degrees
- 1/11/10 - What’s Your Deal, Partner? - Andrew Pancer, Media6Degrees
The Video Audience
Ad Agents
- 6/19/12 - Bridging The Divide Between Offline And Online Data With Mobile - Christy Belden, LeapFrog Interactive
- 5/31/12 - To Prevent Data Leakage, Embrace ‘TANSTAAFL’ - Peter Randazzo, iCrossing
- 5/22/12 - Is Facebook Just Another Ad-Supported Publisher? - Chris Tuleya, Underscore Marketing
- 4/23/12 - Gamification Is Good: How Winning Is Changing the Web - Alastair Cole, Essence Digital
- 4/11/12 - Give Me Your Big Idea - Chris Tuleya, Underscore Marketing
- 3/16/12 - Attention Audience Buyers: Stop Buying Demographics - Chris Tuleya, Underscore Marketing
- 2/1/12 - Time Matters: The Role Of Real-Time Bidding for Publishers - Peter Randazzo, iCrossing
- 1/19/12 - The Role Of Real-Time Bidding For Marketers - Joseph Leon, Essence Digital
- 2/14/11 - Cost vs. Value: Third-Party Targeting Data in the Demand-Side-Platform And Exchange Landscape - Aaron Reinitz, VivaKi Nerve Center
- 2/10/11 - The Buyer And Ad Operations - Daniel Davies, Adnetik
- 12/8/10 - RTB Is Boring - Martin Kelly, Infectious Media
- 11/8/10 - Peeking Inside The Black Box Of Demand-Side Platforms And Exchanges - Adam Cahill, Hill-Holliday
- 8/9/10 - The Changing Role Of Media Planner In A Digital World - Matt Greitzer, Accordant Media
- 5/20/10 - The Algorithm Is the New Decision Maker: Communicating with the New Demand Side - Greg Hills, Varick Media
- 4/29/10 - A New School Of Thinking: 10 Trends For Marketing Campaigns - Greg Hills, Varick Media
- 4/15/10 - Profile Of The Media Agency Staff - Martin Kelly - Infectious Media
- 2/2/10 - Avoiding the Sophomore Slump - Adam Cahill, Hill-Holliday
- 1/19/10 - Eye On The European Data Market - Martin Kelly, Infectious Media
- 11/3/09 - Don’t Just Think Digitally, Act Digitally - Greg Hills, Varick Media
- 10/23/09 - The View From The UK: Looking At Exchanges And Display Advertising - Martin Kelly, Infectious Media
The Debate
- 10/31/11 - DMP: The Ethical Issues with 3rd Party Behavioral Tracking - Eric Picard, Chief Product Officer, TRAFFIQ
- 3/31/11 - DMP: The Democratic Media Platform - Jeff Hirsch, CEO, AudienceScience
- 1/11/11 - Let The Consumer Decide - Zach Coelius, Triggit
- 12/17/10 - Coming to a Website Near You: More Irrelevant Advertisements - Mark Kesslen, David Leit, Matthew Savare, Lowenstein Sandler
- 12/3/10 - How the "Do Not Track" Plan Hurts Consumers, Businesses, and the Potential for Economic Growth - Russell Glass, Bizo
- 7/30/10 - Why IP Tracking Is A Bad Idea - Auren Hoffman, Rapleaf
- 6/11/10 - Why Online Advertising Should Be Regulated - Auren Hoffman, Rapleaf
- 5/27/10 - Ad Nauseum - Amiad Solomon, Peer39
- 4/16/10 - Targeting Real-Time Targeting: Privacy Groups File Overreaching Suit With The FTC Against Real-Time Behavioral Advertising - Ed Zimmerman, Mark Kesslen, and Matthew Savare, Lowenstein Sandler
One Question
- 12/18/12 - What will happen next year in marketing and advertising that hasn’t happened before?
- 3/8/12 - How Can House Ads And Oversupply Of Display Work Together Effectively?
- 1/4/12 - What Does ‘Demand-Side Platform’ Mean To You? - Jeff Green, The Trade Desk
- 7/26/11 - What Is The Future For Display Advertising? - Dave Morgan, Simulmedia
- 7/26/11 - What Are The Characteristics Of The Ideal Startup Employee? - George John, Rocket Fuel
- 5/16/11 - What Is The Impact Of The Private Exchange World Today? - Matt Greitzer, Accordant Media
- 4/18/11 - If You’re A Publisher Today, What Are Your Data And Ad Exchange Strategies? - Scott Knoll, Datran Media
- 4/6/11 - Regarding Misconceptions About Data For Ad Targeting - Jason Lynn, interclick
- 3/30/11 - What Is The Biggest Misconception About The Use Of Data For Ad Targeting? - Hooman Radfar, Clearspring
- 3/24/11 - How Are The Slices In The Marketing Dollar Evolving Today? - Tolman Geffs, JEGI
- 3/21/11 - Why Is Cross‑Channel Attribution Important To The Marketer? - David Skinner, [x+1]
- 3/2/11 - Do You Think An Agency Trading Desk Can Be Successful? - Hooman Radfar, Clearspring
- 1/21/11 - How Does The Complex, Digital Ad Ecosystem Today Get Simplified? - John Donahue, CTO, BuzzLogic
- 1/4/11 - What Do You See At The Heart Of The Debate Around Consumer Privacy? - Jim Spanfeller, Spanfeller Media Group
- 11/22/10 - How Does Programmatic Buying Become Attractive To The Brand Marketer? - Eric Picard, TRAFFIQ
The Global Address
Community Reaction and Opinion
- 2/8/13 - OMG’s Katelman On What Is A Startup?
- 2/8/13 - When Is A Startup No Longer A Startup?
- 1/22/13 - Why Is Procurement Necessary?
- 1/16/13 - Reaction: Ad Implications For Facebook’s Graph Search
- 1/15/13 - Is Over-The-Top Video Ready For Advertising?
- 12/7/12 - Agencies Talk DMP Value: Has The Promise Been Realized?
- 9/24/12 - Agency Perspectives on the Facebook Exchange
- 9/13/12 - Partners Share Results as Facebook Exchange Exits Beta
- 9/13/12 - Can You Build a Brand in Programmatic Media?
- 9/11/12 - How Do Native Advertising and Real-Time Bidding Meet?
- 9/6/12 - Why Target The Tablet?
- 7/31/12 - The Publisher Impact Of Facebook Exchange And Ad Network
- 7/2/12 - Agencies Upbeat on Tying Facebook to Cross-Channel Ads
- 6/7/12 - Agencies on Facebook’s Mobile-Only Ads: Thanks, And More Segmentation Please
- 5/30/12 - Are Advertisers Living the Dream of Unified Marketing and IT?
- 5/25/12 - Oracle + Vitrue Reactions: Expect More Social M&A From Enterprise Players
- 5/14/12 - What Next For Yahoo?
- 5/7/12 - What Counts as ‘Scale’ in Hyperlocal? Mobile Ad Players Weigh In
- 3/15/12 - Are Ad Servers Specifically For Publishers Or Advertisers Still Necessary?
- 3/13/12 - How Will The iPad 3 Impact Audience Buying Available Through The iPad?
- 3/12/12 - Will The Merger Of DDS And MediaBank Into Mediaocean Benefit Media Buying?
- 3/5/12 - Will SSPs and Ad Networks Sell Publisher Inventory Through DoubleClick Ad Exchange?
- 2/22/12 - The Industry ‘Take’ On SAS Acquiring aiMatch
- 2/13/12 - Industry Impressions Of Facebook Display Advertising
- 1/23/12 - What Are The Hurdles In Cross-Digital, Audience Buying?
- 1/23/12 - When Is A Mobile, Private Exchange Relevant To A Marketer’s Needs?
- 1/17/12 - What's your take on trends you're seeing with discrepancies in ad delivery reporting today?
- 1/5/12 - The Opportunities Ahead For New Yahoo! - CEO Scott Thompson
- 12/2/11 - Adobe Acquires Efficient Frontier
- 11/28/11 - Yahoo! Requiring RMX Seats For DSP Advertisers
- 11/10/11 - Yahoo!, Aol And Microsoft Pool Their “Premium,” Non-Guaranteed Display Inventory
- 11/7/11 - What’s The Biggest Challenge With Platform Buying In Digital Today?
- 11/3/11 - Adobe Acquires Video Monetization Platform Auditude
- 11/1/11 - Yahoo! Acquires interclick For $270 Million
- 10/28/11 - If A Consumer Asked You, “Why Is Tracking Good?”, What Would You Say?
- 10/20/11 - How Important Is ‘First Look’ At Inventory?
- 10/6/11 - Where Does The Tablet Fit In The Marketer’s Media Plan?
- 9/27/11 - MediaBank-DDS Merger Industry Reaction: Questions Remain About MediaOcean
- 9/26/11 - Is An Online GRP Needed For Online Video Advertising?
- 9/20/11 - What Should Yahoo! Do Next?
- 9/13/11 - What Solutions Are Still Needed For Today’s Premium, Digital Publisher?
- 8/3/11 - "Is Audience Buying Possible In Mobile Advertising?"
- 6/17/11 - "What are the implications of yesterday's acquisition of Mediamind by DG?" - OneScreen, Tremor Video, Simulmedia, IgnitionOne, Universal-McCann, kbs+p, Cross Pixel Media, Adap.tv
- 6/14/11 - "What's your take on the acquisition of Admeld by Google?" - The Trade Desk, Forbes, VivaKi Nerve Center (Publicis), OpenX, Undertone, BrightTag, Cadreon (IPG Mediabrands), Accordant Media, Rubicon Project, Simpli.fi, Photobucket
- 6/8/11 - "What has been the impact of the Invite Media acquisition by Google a year ago? Any surprises?" - Ad Summos, MEC, MediaMath, MediaBank, Microsoft Advertising Exchange, Merkle, SpotXchange, Infectious Media, 33Across, DataXu, Media6Degrees
- 4/19/11 - "What's your take on Google announcing yesterday that it is now selling guaranteed 'premium' inventory from publishers on the Google Display Network?" - GroupM, VivaKi, MEA Digital, Brand.net, Accordant Media, MediaNews Group
- 3/29/11 - Industry Reaction: eBay Buys GSI Commerce - MediaMath, RichRelevance, Reprise Media
- 2/23/11 - Wish List – Part I: Regarding The Use Of Data In Digital Ad Targeting - RBM, Horizon Media, Mediasmith, Varick Media Management
- 2/24/11 - Wish List – Part II: Regarding The Use Of Data In Digital Ad Targeting - Hill-Holliday, VivaKi Nerve Center, The Ladders, The MIG
- 1/19/11 - Industry Reacts To Adobe Omniture Acquisition Of Demdex
- 1/11/11 - Industry Reaction To GSI Commerce Acquisition Of ClearSaleing
- 12/13/10 - Industry Reaction To OpenRTB Standard
- 10/6/10 - Dapper Acquired By Yahoo!
- 6/3/10 - Google Acquires Invite Media
- 6/1/10-6/4/10 - Data And Media - Now that data and media are de-coupling, is it appropriate for a data company be selling media, too? In other words, is there a conflict of interest?
- 4/13/10 - Transparency and Exchanges - Regarding the recent dust-up between an ad network and several publishers as highlighted in Mediaweek, is more transparency needed from exchanges, for example? Or should this be managed better by ad networks, demand-side platforms... and/or publishers for that matter?
- 3/17/10 - Middlemen - "Are there too many parties trying to insert themselves into the online advertising value chain? How do you see this playing out?"
- Jerry Neumann
- Nathan Woodman, Managing Director, Adnetik
- Michael Smith, President, Forbes.com
- Michael Brunick, VP of Media Technology, Mediabrands Cadreon
- Scott Symonds, VP/GM of AKQA Media, Search & Analytics
- Sean Kegelman, SVP, Partnerships & Ventures, Publicis Groupe's VivaKi
- MDC Partners' Darren Herman, founder Varick Media Management & Chief Digital Media Officer of The Media Kitchen, and Greg Hills, Platform Analyst, Varick Media Management
- Neal Mohan, VP of Product Management, Google, and Ramsey McGrory, VP North American Marketplaces ,Yahoo!
- 2/22/10 - Google Announces DoubleClick For Publishers Upgrade
- 1/5/10 - Apple Buys Mobile Ad Network, Quattro Wireless
- 11/19/09 - Right Media And Multiple Exchanges
- 9/18/09 - DoubleClick Ad Exchange Launch
- From 20 industry companies
- Matt Spiegel, OMG Digital
- Darren Herman, Varick Media Management
- Nate Woodman, Havas Digital and Adnetik
- Kurt Unkel, VivaKi Nerve Center
- Michael Brunick, Mediabrands and Cadreon
- Matt Greitzer, Razorfish
- Adam Cahill, Hill Holiday
- Robbie Hills, GroupM Search
- David Smith, Mediasmith
- Frank Weishaupt, Yahoo!
Recent from AdExchanger.com
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- 2/12/13 - How One Investment Bank Visualizes The Enterprise Marketing Stack
- 2/12/13 - OpenX Confirms ‘Lights Out’ For OnRamp Ad Server
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- 2/11/13 - OpenX Shuts Down Its OnRamp Ad Server After Big Malware Attack
- 2/11/13 - Travora Media, Formerly Travel Ad Network, Is Rolled Up
- 2/11/13 - Messaging Platform Sailthru Raises $19 Million To Build ‘Smart Data’
- 2/11/13 - AOL’s Armstrong: ‘Barbell’ Of Marketing And Programmatic Will Lift U.S. Display
- 2/11/13 - Capcom Targets Mobile Users Via Social In New Ad Campaign
- 2/8/13 - AOL Returns To Revenue Growth, But Display Looks Dismal
- 2/8/13 - Google To Publishers: Programmatic And Direct Sales Can Cohabitate
- 2/7/13 - DSP DataXu Raises $27 Million
- 2/7/13 - Mobile Games Continue Dominance And Advertisers Take Advantage
- 2/6/13 - What Yahoo/Google Contextual Ad Deal May Mean For Right Media
- 2/6/13 - Google Buys Its Shopping Partner, Channel Intelligence
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- 2/6/13 - Partners Drive Video RTB Growth At SpotXChange, Headcount and Bid Volume Spike
- 2/5/13 - Advertising.com Group Rebrands As ‘AOL Networks,’ Emphasizing Shift To Programmatic
- 2/5/13 - Nearly Two-Thirds of Facebook Users Have Taken a Break
- 2/5/13 - Videology Looks To Partners, Not Purchases, For Deeper Mobile Moves
- 2/4/13 - Super Bowl Ad Viewability: How The Blackout Affected Big Game Ads
- 2/4/13 - Telemetry Calls Out Browser Plugins For Video Ad Injection
- 2/4/13 - LUMA’s Terry Kawaja Says Ad Tech Consolidation – Including ‘Fails’ – Is Here. And It’s Good
- 2/1/13 - FTC Chairman Jon Leibowitz Bows Out, Spearheaded ‘Do Not Track’
- 1/31/13 - Hoping To Unlock Bigger Budgets, Adap.tv Begins Selling Viewable Impressions For Video Ads
- 1/31/13 - Health And Drug Ads Are Most Blocked, Says Video RTB Firm LiveRail
- 1/30/13 - Facebook’s Q4: FBX Drives Impressions Higher, Execs ‘Encouraged’ By Demand
- 1/30/13 - Adobe: Super Bowl Boosts Mobile Video Consumption and Advertiser Web Traffic
- 1/30/13 - AdTheorent: Fix Mobile RTB By Fixing Data Mining First
- 1/29/13 - Accordant Media: RTB Growth Slowed In Q4
- 1/29/13 - Yahoo’s Mayer: Engagement Is Our ‘Number One’ Business Challenge
- 1/28/13 - AdBrite Shutters Exchange, Sale Talks Continue For Marketplace And IP Assets
- 1/28/13 - Mobile RTB Overcame Holiday Concerns with a Strong Q4
- 1/25/13 - WPP’s Xaxis Sees A Draw For Brand Dollars In Programmatic Audio Ads
- 1/25/13 - Digitas, CBS Interactive Execs Talk Buy And Sell Side Issues
- 1/25/13 - SmartWool Moves Toward a Mobile-First Social Strategy
- 1/22/13 - Google’s Q4 Shows A ‘Happy Holiday Season’ For E-Commerce, Ad Exchange
- 1/22/13 - Attribution Landscape In Flux, Adometry Raises $8M To Accelerate Platform
- 1/18/13 - More Money For Mobile. Now What?
- 1/18/13 - The Weather Company Goes ‘Beyond The Banner’ With Mobile Ad Units
- 1/17/13 - Twitter Ramps ‘Certified Products’ Program, Plans New Categories
- 1/17/13 - ePrize, In Mobile Acquisition Mode, Buys In-Venue Marketer Mozes
- 1/17/13 - Google Product Listing Ads, Mobile Surged In Q4
- 1/16/13 - IPG Invests In Mobile ‘Surprise Rewards’ Marketer Kiip
- 1/15/13 - Facebook Graph Search: The Picture for Advertisers
- 1/15/13 - ‘Premium Programmatic’ Purveyor Legolas Taps Shaevitz As CEO
- 1/14/13 - More Search Data On Facebook Exchange As Simpli.fi Enlists in Partner Army
- 1/14/13 - Simulmedia’s Morgan: Audience Buying Is Coming To TV, As Budgets Fail To Move Online
- 1/9/13 - Magna’s Monahan: When It Comes To Mobile, Programmatic Remains Stymied
- 1/8/13 - Essence Digital Buys Seattle’s Point Reach, Adding Mobile Talent
- 1/8/13 - Spruce Media Positions For SaaS Ad Future, Makes Cuts
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- 1/4/13 - AOL, Yahoo Homepage Ad Quality Rises — But So Do The Challenges
- 1/4/13 - A Look at Holiday Foot Traffic, Drawn From Mobile Location Data
- 1/3/13 - Paywalls Without Cash? Enliken Encourages User Data As Currency
- 1/3/13 - WPP Accelerates Tech M&A With Stake In Argentina’s Globant
- 1/2/13 - How MediaCom Does Data
- 12/20/12 - Reaction: Blackstone’s Allen Sees Cloud-Based CMO Dashboard Ahead
- 12/20/12 - The Battle Of The Marketing Clouds: Oracle Buys Eloquas
- 12/20/12 - Maxifier COO Katsur Succeeds Shaevitz As CEO; ‘Forget Big Data, We Want Big Money’
- 12/20/12 - Video RTB: Still Waiting For Its Moment
- 12/19/12 - Archaeological ‘Find’ Yields Early Exchange Artifacts
- 12/19/12 - Facebook Exchange Adds Search Intent Data, As Chango Joins Partner List
- 12/19/12 - Hearst CRO Welker Eyes ‘Paradigm Shift’ For Publishers In Programmatic
- 12/18/12 - Fan Acquisition Tougher Amid Facebook’s Engagement Push
- 12/18/12 - Whoa Nielsen! Twitter Tie-In, $1.3B Arbitron Deal Shake Up Ratings Game
- 12/17/12 - eMarketer Raises Mobile Ad Forecast, Citing Facebook’s Rising Fortunes
- 12/17/12 - Demographics And Geographies Influence Digital Coupon Activation
- 12/13/12 - Data Nugget: How Undervalued Is Display?
- 12/12/12 - Turning Earned Media Into Paid, RadiumOne Debuts Real-Time Hashtag Targeting
- 12/11/12 - Google Ramps Up ‘Guaranteed Programmatic’
- 12/11/12 - Nexage Exchange Shows Liquidity, Growth During Past 6 Months
- 12/11/12 - Facebook Exchange Certification Is Elusive for Some RTB Partners
- 12/10/12 - Survey: Tracking Fears Are Real, But Consumers Grasp Value Exchange
- 12/7/12 - Facebook’s Open Graph And The Marketer At AllFacebook Conference
- 12/06/12 - Deutsch LA’s Van Praet: Digital Creative Isn’t What You Think
- 12/06/12 - Kinetic Social Speaks! CEO Says Firm Is Not Epic Media Group Reincarnated
- 12/06/12 - Quote: On Publicis ‘Commerce Agency’ Ambitions
- 12/06/12 - 2012 Review: RTB Gained Ground Thanks to Major Brand Participation
- 12/05/12 - FTC Settles With Epic Media Group. Whither Kinect Social?
- 12/05/12 - PubMatic’s Goel: ‘Multi-Bid’ RTB Will Solve Lingering Frustrations
- 12/04/12 - AOL Bulks Up Ad.com By Acquiring Retargeter Buysight
- 12/04/12 - Adelphic Lands $10M Led By Google Ventures to Solve Mobile Media Puzzle
- 12/03/12 - Define It – What Is Big Data?
- 12/03/12 - Q3 Update: Mobile Advertising Continues to Grow, As Does Interest in RTB
- 10/17/12 - With Pharma’s Ability To Target Limited, Precision Health Prescribes Regimen Of Context And Geography
- 10/17/12 - Omnicom CEO Wren Discusses Agency Trading Desk Model
- 10/16/12 - ‘Placed Panels’ Look To Replace Demo Data With Location-Based ‘Opt-Ins’
- 10/16/12 - New Challenge for Marketers: Preventing Non-Viewable Ads From Getting Credit
- 10/10/12 - WSJ Digital Network Opens Private Exchange to Build Advertiser Relationships
- 10/9/12 - Do-Not-Track On by Default? ‘Do Not Honor’ Says DAA
- 10/4/12 - Mondelez (Formerly Kraft) Widens Intake Valve for Mobile Startups
- 10/3/12 - Videology’s Acquisition Of LucidMedia Is About Closing The Loop Between Buyers And Sellers
- 10/2/12 - IAB Aims To Shape Programmatic’s Growth With ‘Quality Assurance’ Standards
- 10/2/12 - Adobe Blows Its Stack, Unifies Ads and Analytics Products
- 10/1/12 - AOL Unveils ‘Project Devil 2,’ Doubling Down On Entertainment, Retail
- 10/1/12 - Dominos Says Facebook Ad Exchange Delivers
- 9/28/12 - For Mobile RTB To Scale, Creativity Must Keep Pace With Tech
- 9/26/12 - ‘Do Not Track’ Dysfunction: Industry, Privacy Advocates Appeal to FTC
- 9/25/12 - Samsung Agency Cheil USA on ‘Thin Slice’ and ‘Thick Slice’ Data Talent
- 9/24/12 - Microsoft Preps New Ad Units for Windows 8 OS Launch
- 9/19/12 - With Display Rising, Along With Facebook, Google Aims Newest Ad Tools At Publishers
- 9/18/12 - Facebook Tests Mobile Ad Network
- 9/14/12 - Rubicon Turns In Report: What RTB Did Over the Summer
- 9/12/12 - Google Goes Shopping: ‘Product Search’ Could Generate $1.4 Billion In Revenue
- 9/12/12 - iPhone 5 Expectations, And The Future Of iAd
- 9/10/12 - AdMeld’s Jason Kelly Joins Berlin DSP Sociomantic Labs
- 9/6/12 - After Months Of Uncertainty, Yahoo ‘Reaffirms’ Right Media
- 8/31/12 - Criteo To Run Yahoo Japan’s Performance-Based Inventory; Entry To China Is Next
- 8/30/12 - WPP Cuts 2012 Forecast, as U.S. Growth Wobbles
- 8/30/12 - Nanigans: Facebook Search Ads Cost Less, Perform Better Than Marketplace Ads
- 8/30/12 - Pandora’s Kennedy: Direct Sales, Not Third Parties, Drive Revenue
- 8/30/12 - Twitter’s ‘Certified Products’ Lacks Ad Integration, For Now
- 8/29/12 - Competitive IQ Vendor WhatRunsWhere Buys Mobile Ad Spy
- 8/29/12 - LinkedIn Ads Aim To Be ‘Lingua Franca’ For Social Advertising
- 8/28/12 - 24/7 Media Makes Some Changes in Wake of Ari Bluman’s Exit
- 8/24/12 - Kantar Media Tests The Behavioral Targeting Value Of Second-By-Second TV Data
- 8/23/12 - ePrize’s Rewards For Brands: Constant Conversation With Consumers, Plus Data
- 8/21/12 - Spongecell Revenue Triples, Adroll Sees $12.4 Million In 2011 According To Inc.
- 8/21/12 - Unified Shopping Experiences Like ‘Showrooming’ Will Drive E-Commerce Growth
- 8/20/12 - Speed The Payment – The Next ‘Innovation’
- 8/17/12 - comScore Data Shows Facebook Emerging As A Video Power
- 8/16/12 - Facebook Exchange Closer to Prime Time, RTB Partner List Grows to 14
- 8/15/12 - Elevated to Global Role, GroupM’s Norman Plans to Ease Vendor Chaos
- 8/15/12 - What the Boom in Mobile Transactions Means For Ads
- 8/14/12 - In Test, Facebook Lets Advertisers Target Non-Fans In The News Feed
- 8/14/12 - Even A Profit Cannot Erase Questions About Groupon’s Business Model
- 8/10/12 - Report: BLiNQ Media To Be Acquired By GANnETT
- 8/10/12 - Adconion Closes The Loop On Its Ad Tools With Mobile Addition
- 8/8/12 - VivaKi AOD Gets ‘Pre-Bid’ Access to comScore Verification Data
- 8/8/12 - Nielsen’s New ‘TV Viewing’ Segments Are Supported by MediaMath
- 8/8/12 - Peter Horan Is Taking About Group Back From The NYTCo
- 8/8/12 - Analyst: RTB Will Be 34% of Display Revenues in Five Years
- 8/1/12 - DoubleClick Ad Tracking Now Allowed on Facebook
- 8/1/12 - Patent Fight: comScore May Win The Battle, Yet Lose The War
- 7/31/12 - Google to Buy Wildfire for $250M. What Will Facebook Do?
- 7/31/12 - Do Facebook Coupons Work? Valassis App Strategy Shows Promise
- 7/31/12 - Ad Effectiveness Patent Battle Brews – comScore Sues DoubleVerify, Moat, AdSafe
- 7/30/12 - The Meaning of Joel Ewanick
- 7/30/12 - BlueKai Taps Montreal Firm Datacratic For ‘Lookalike’ Predictive Modeling
- 7/27/12 - Australian Publisher Fairfax Expands Ad Buyer Position With Google DoubleClick Deal
- 7/27/12 - Facing Investors, Facebook Defends Cautious Stance With Newsfeed Ads
- 7/26/12 - Facebook’s Q2 Ad Revenue Near $1B, Growth Decelerates
- 7/26/12 - New Mobile, Affiliate Units at CPX Interactive Aim to Capture Fragmented Spend
- 7/25/12 - As AOL Struggles To Boost Display, Armstrong Promises New Commitment To Data
- 7/25/12 - Facebook’s Q2: What Wall Street Wants, What Advertisers Want
- 7/23/12 - Adometry Zigs, Visual IQ Zags on Facebook Attribution
- 7/19/12 - Google’s Q2: Proving YouTube ROI, Mobile Mania, Enter Motorola
- 7/18/12 - Facebook Opens Gate to Attribution Firms, Grants Adometry Certification
- 7/17/12 - Yahoo Q2: New CEO Mayer Greeted With Small Revenue Gains And Continued Challenges
- 7/17/12 - ANA Marketers Question ‘Likes,’ But 96% Use Facebook Channel
- 7/17/12 - As Facebook Automates Premium Ads, Marketers See Impact On Price
- 7/16/12 - Yahoo Pins Latest Turnaround Hopes On Google’s Marissa Mayer
- 7/16/12 - Now Fully In Control Under NBCU, MSNBC.com Will Transition Out Of Microsoft Ad Platform
- 7/12/12 - London Olympics: Live Video Streams Intended As ‘Additive,’ May Be More Valuable Than Broadcast
- 7/12/12 - Agency Consolidation: Dentsu Buying Aegis
- 7/9/12 - AppNexus Grows Global Services Unit
- 7/9/12 - Time For ‘New’ On AdExchanger
- 7/2/12 - The Weather Channel Aims For ‘Underground’ Tech Audience
- 7/2/12 - Press Release: Nielsen Acquires Brand Metrics Measurement Platform Vizu
- 6/28/12 - ‘Context’ Returns As Fotopedia And Jetsetter Target The Retina
- 6/27/12 - Cannes Postscript: Marketing At The Crossroads Of Data And Creativity
- 6/27/12 - AOL Expands Project Devil Units To Mobile — But Will Advertisers And Publishers Follow?
- 6/26/12 - Hearst Teams With PubMatic On Private Exchange, Aiming Beyond Remnant Inventory
- 6/26/12 - Video ‘Discovery’ Platform Taboola Raises $10 Million Third Round
- 6/21/12 - The ‘Explainer’: This Week’s ‘Do-Not-Track’ Meeting
- 6/21/12 - Videology Looks To Build Publisher-Side Business, Acquires Mobile DMP Collider Media
- 6/21/12 - Kellogg’s Bob Arnold: ‘We Don’t Care About Clicks’
- 6/21/12 - TiVo Continues Expansion Of Shared Set-Top Box Data With Simulmedia
- 6/20/12 - In Coup For WPP, Facebook Exchange Adds Xaxis As A Partner
- 6/20/12 - AKQA Sale To WPP Makes Waves At Cannes Lions
- 6/20/12 - WPP Acquires Digital Agency AKQA
- 6/18/12 - Reverse Course! Display Ad Retargeters Buying Yahoo! O&O Through Right Media Exchange
- 6/18/12 - ’6 Weeks Per Person Per Year In Wasted Time And Efficiency’
- 6/15/12 - Correction: On Our Story About Facebook Exchange Frequency Capping
- 6/14/12 - Facebook Exchange Limitations
- 6/14/12 - Social M&A Drumbeat Continues: Syncapse Buys Clickable
- 6/13/12 - Facebook’s RTB Revenue Impact ‘Incremental’, But Enough To Matter
- 6/13/12 - Facebook To Allow Real-Time Bidding, Launches ‘Facebook Exchange’
- 6/13/12 - Save The Date – September 20 Is AdExchanger’s Inaugural Conference
- 6/13/12 - Strategy Gold Mine In New Generic Top Level Domain Applications
- 6/13/12 - In Shift, Ad Technologists Flock to Cannes
- 6/11/12 - Loving, Hating And Misunderstanding The GRP – @ ARF 7.0
- 6/11/12 - The Weather Channel Makes Push for Smart Hyperlocal Ads
- 6/8/12 - Analyst: DG Unlikely To Get A Better Bid Than Rival Extreme Reach
- 6/7/12 - Microsoft’s ‘Do Not Track’ Stance Weakens?
- 6/7/12 - Rovi Wraps Analytics For Online And Advanced TV Together
- 6/5/12 - Enter ‘DoubleClick Digital Marketing’: Google Transforms Ad Stack Into a Unified Pancake
- 6/4/12 - Google to Buy Meebo, in Bid for Social Content Discovery
- 6/4/12 - CRM Leaders Betting On Social Says Blackstone’s Pashalides
- 6/4/12 - Salesforce.com Acquires Buddy Media for $689 Million; CEO Lazerow Reflects
- 6/4/12 - Microsoft’s Surprise ‘Do Not Track’ Move, By The Numbers
- 6/1/12 - Display Still Surging, But Some Key Players Appear To Soften
- 5/24/12 - Specific Media Plots (Yet Another) Myspace Comeback
- 5/24/12 - Why Advertisers Still Love Yahoo (Axis Edition)
- 5/23/12 - AOL Executive Shuffle Reflects Tightened Ad Network Focus
- 5/23/12 - With Vitrue Buy, Oracle Aims for a Social Stack
- 5/23/12 - Oracle Targets Marketing, Ads; Buys Vitrue
- 5/23/12 - Adap.tv’s App Center Looks To Connect Online Video And TV Sales
- 5/17/12 - What Would a Facebook Ad Network Look Like?
- 5/16/12 - More Than Meets the Eye With GM’s Hard Line on Facebook
- 5/15/12 - Lanctot on Longtuo: Publicis Groupe Scoops Up Beijing E-Commerce Marketer
- 5/14/12 - With Turmoil In Its DNA, Yahoo Promotes Its ‘Big Data’ Play Genome
- 5/11/12 - Agencies See Dollars in Digital Products, But Managing Data Is a Trick
- 5/10/12 - Can Facebook Turn Its Users’ Videos Into A Revenue Driver? Should It?
- 5/9/12 - AOL’s Armstrong: ‘Traditional Display’ Is Not A Growth Market
- 5/9/12 - AOL Display Picture Appears Mixed, As International Improves
- 5/7/12 - The Display Ad App Model: Transforming Platforms, Investment And Agencies
- 5/4/12 - Revision3’s Louderback Now Aims To Woo Discovery Advertisers
- 5/4/12 - EBay Raises Stakes in Mobile and Local Ads With PayPal Media Network
- 5/3/12 - Google Backs YouTube Content Channels With $200M Ad Push
- 5/3/12 - What Happened To Epic Media Group? See Kinetic Social
- 5/2/12 - Q1 2012 Results Show ValueClick Gains Continue – Yet, Some Weakness
- 5/2/12 - Pepsi Campaign to Inject ‘Real-Time’ Creative Into Display, DOOH Ads
- 4/30/12 - Pure Play Wins the Day as Forrester Ranks Attribution Vendors
- 4/26/12 - NewFront: Stressing Original Programming, Online Video Is ‘TV On Steroids’
- 4/24/12 - In Bid For Greater TV-Like Experience, AOL Creates New Video Hub
- 4/23/12 - DG Buys Semantic Technology Company Peer39 For $15.5 Million
- 4/18/12 - IAB: 2011 Online Ad Spend Hit $31 Billion, as Display Trailed Search
- 4/18/12 - In Grab For Brand Dollars, AOL Baits Hook With Nielsen’s Online GRP
- 4/18/12 - Google to Support ‘Viewable Impressions’ and Online GRPs
- 4/17/12 - Yahoo! Reports Q1 2012: No Word, Yet, On Right Media Exchange And Ad Stack Strategy Ahead
- 4/17/12 - CEO Moore On 24/7 Media: We’re A Tech Company, Not An Agency
- 4/12/12 - Google Click Prices Continue Slide in Q1; YouTube ‘Anchors’ Many Big Brand Campaigns
- 4/11/12 - LUMA’s Kawaja Says Duplication Is A Problem Not Fragmentation- @ Media Kitchen VC Conference
- 3/29/12 - Video Ad RTB Is Poised to Surge — If Publishers Loosen Grip On Premium Inventory
- 3/27/12 - Data “Scammers” Are Hurting The Magic – @4As Transformation LA Conference
- 3/26/12 - comScore’s ‘Validated’ Measurements Aims To Show Full Value Of Ad Impressions
- 3/20/12 - IPG Media Research Team Discusses Display, The Big Ads’ Ad Network And More
- 3/8/12 - Creative Ad Tech Firm Gazehawk’s Founders Moving To Facebook
- 3/5/12 - The Global Digital Ad Race: SingTel Corp Acquires Amobee For $321 Million
- 3/2/12 - Adap.tv CEO Ashkenazi Makes The Case For Online Video Upfront
- 2/29/12 - Regulators Approve Donovan, MediaBank Merger Into Mediaocean
- 2/21/12 - What Would Steve Say?
- 2/20/12 - Google Responds To Microsoft Accusations About Bypassing IE Privacy Setting
- 2/9/12 - Glam Serves Up New Community Channel With ‘Foodie’
- 2/3/12 - Yahoo!’s Right Media Exchange Adds Aol Remnant Display Inventory
- 2/1/12 - AOL’s Armstrong: We’ll Get Deeper Into The Exchange Space In 2012
- 2/1/12 - AOL: Display Continues To Grow, But Total Revenues Still Decline
- 1/25/12 - 33across Acquires Tynt And Signal From The Sell-Side
- 1/19/12 - Google Reports Q4 2011: Google Pumping Searchers Into Display Strategy Via Lower CPCs?
- 1/17/12 - One Kings Lane And Rent The Runway Take The Retail Stage At NRF Show
- 1/16/12 - Solving Unstructured Versus Structured Data – IBM Pitches Retail Marketers At NRF Show
- 1/9/12 - Former TAN CEO Brian Silver Gets Top Spot For Right Media Exchange In Americas
- 12/15/11 - Microsoft Clarifies Its Approach To Demand-Side Platform Partners – The Door Remains Open
- 12/7/11 - Mars Chocolate’s Sandler Delivers Innovation Best Practices For Marketers At ANA Creativity Conference
- 11/29/11 - Breaking Email: Invite Media Informs Advertisers Of New DSP Rules At Yahoo!
- 11/23/11 - Yahoo! Begins Requiring Right Media Seats for Demand-Side Platform’s Advertisers
- 11/8/11 - The Media Company At The Corner
- 10/23/11 - Facebook Needs A CMO
- 10/14/11 - What’s Next? GroupM’s Gotlieb And Norman Give Their View
- 9/25/11 - Merger! Mediabank And Donovan Data Systems Become MediaOcean
- 9/13/11 - TV-Safe In A Digital, Audience Buying World
- 8/24/11 - The Shrinking, Audience Buying Ecosystem
- 8/16/11 - Benchmarking Display Ads Across Google’s DoubleClick For Advertisers Platform
- 8/16/11 - Lotame Exits The Ad Network Business
- 8/14/11 - Mergers and Acquisitions: Ad Tech Predictions For Fall
- 7/21/11 - Yahoo! Right Media Now Approved As Google Certified Network
- 7/19/11 - Yahoo! Reports Earnings: Display Ads Miss Expectations, Premium Sales Team Still Ramping
- 7/17/11 - Pixels, Muffins And The Real Facebook Ad Network
- 7/14/11 - Surprise... Google Makes A Ton Of Cash In Q2 2011
- 6/16/11 - Acquisition Thursday: HubSpot Buys Marketing Software Company Performable
- 6/16/11 - DG Acquires Ad Technology Company MediaMind
- 6/13/11 - It's Official – Google Buys Admeld
- 6/2/11 - Is Twitter Laying The Ground Work For Better Targeting And An Ad Network?
- 5/31/11 - Reviewing Yahoo!’s Right Media Exchange -For The Win!
- 5/10/11 - Leaning Forward And Back In Digital Ads
- 5/6/11 - Google Responds About Opening DoubleClick Ad Exchange To Intermediary Inventory Sources
- 5/3/11 - IBM Needs A Demand-Side Platform
- 5/1/11 - MediaBank's Bauschard And AdBuyer's Ogilvie Discuss Post-Acquisition Strategy And More
- 4/28/11 - Demand-Side Platform AdBuyer.com Acquired By MediaBank; Attribution Holy Grail Looms
- 4/18/11 - New Invite Media Sales Chief, Bruce Falck, Discusses The Road Ahead For Google’s Demand-Side Platform Business
- 4/11/11 - Amazon Begins Display Ad Retargeting
- 3/30/11 - More Search Signal And Display Ads
- 3/22/11 - The Council for Accountable Advertising Forms; Chairman Messer Discusses
- 3/15/11 - DoubleVerify Announces Google Display Network Certification For Ad Verification; Google Says More On The Way
- 3/15/11 - Ebay Pulls The Plug On Intent Data Reseller Strategy
- 3/10/11 - Google Letting Users Curate Search; Is Display Curation Next?
- 3/6/11 - Driving Facebook App Yield And The Three Internets
- 2/24/11 - Mobile OpenRTB Committee Forms; RTB At Scale Coming Soon Says Nexage CTO Butler
- 2/9/11 - Sourcing Talent: Helpful Tips For The Digital HR Specialist
- 2/7/11 - Aol Buys Huffington Post – Is A Sell-Side Platform Next?
- 2/4/11 - Google’s Lexi Reese Leaves DoubleClick Ad Exchange, Heads To Facebook
- 1/28/11 - Re-Opening The Retargeting Campaign Kimono: Above-The-Fold Versus Below
- 1/25/11 - You’ve Got Mail -With Display Ads
- 1/24/11 - Hi Larry
- 1/24/11 - Securing The Publisher, Serving The Marketer
- 1/17/11 - Looking At New DoubleClick Ad Exchange Whitepaper From Google
- 1/14/11 - Prospecting With Search-And-Display
- 1/10/11 - Thinking About The Future Of Ad Verification
- 1/6/11 - Are Transactional Brands Ready To Take Control Of Their Data?
- 1/4/11 - Convergence And The Demand-Side Platform
- 1/3/11 - What Does A Display Advertising, Retargeting Campaign Look Like?
- 12/6/10 - Waiting For The Addressable Online Video Ad Business
- 12/1/10 - Google, AppNexus And The Mayan Calendar
- 11/29/10 - Ad Network Contrails: Where-To Next
- 11/2/10 - Dotomi To Be Acquired; Retargeting Remains Hot
- 11/1/10 - The Live Blog! Rubicon Project Announces $18 Million Financing; Acquires FAN
- 10/26/10 - Is The Rubicon Project, Fox Audience Network Deal Being Announced Monday?
- 10/21/10 - Intuit VP Seth Greenberg Evaluates The Facebook Funnel At The ANA’s Annual Conference
- 10/19/10 - The Biggest Brand Manager In The Land Speaks On Purpose-Driven Marketing
- 10/17/10 - Reviewing The Google Call: A DoubleClick Ad Exchange, Gross Revenue Prediction
- 9/30/10 - Bidding The Data Points For The New Video Ad Selector Format – a.k.a. Forcing The Click For Brands
- 9/29/10 - The Seven Predictions Of Display
- 9/29/10 - New York Times’ Zimbalist Says Privacy Legislation Means The Industry Is Maturing
- 9/23/10 - Facebook Ad Network Strategy Leaking Out Of Conversion Tracking Experiment
- 9/9/10 - Google Unleashes Marketing Dollars On Display
- 9/8/10 - Is Google Instant A Real-Time Bidders Dream?
- 8/12/10 - DSP Bellwether? MediaMind IPO Prices At $11.50 With $192 Million Market Cap; CEO Trifon Discusses Future
- 7/26/10 - Glam Buys AdPortal; Piecing Together The Publisher Platform
- 7/20/10 - Exclusive: Fake Right Media Open 2010 Welcome Address
- 7/15/10 - Google Wins Omnicom Trading Desk Business; Publishers Watch
- 7/1/10 - Google Puts Display Front-And-Center
- 6/1/10 - Let The M&A Begin: GSI Commerce Acquires DSP (Or Retargeter) FetchBack
- 5/25/10 - Google AdSense Moves Toward Transparency, Cracks Opens Black Box, Shows Sweet Margins
- 5/24/10 - Report: Google Considering Invite Media Purchase; And – Why Would Google Buy A DSP?
- 5/17/10 - Google, Apple and Facebook: The Addressable Media Future For Display
- 5/13/10 - Data Nugget: Searching For "Demand Side Platform"
- 2/23/10 - Google Announces DoubleClick For Publishers As Yield Optimization War Continues To Heat Up
- 1/10/10 - For The Large Publisher, Yield Optimization Is Over – It’s Time For The Supply-Side Platform
- 1/3/10 - Aegis Gets Pants Pulled: Is The Agency Performance Model That Far Away?
- 12/3/09 - Yahoo! on Right Media Exchange: We’re Premium, That’s P-R-E-M-I-U-M
- 11/16/09 - The Virtual Agency Model
- 10/13/09 - The Holy Grails Of Digital Advertising
- 9/13/09 - The New Easter Egg of Search Rankings: Display Advertising and The Launch of Google DoubleClick’s Ad Exchange
- 9/4/09 - How Team Of Geeks Exploded Media Trade
- 8/3/09 - The Demand-Side, Buying Platform Trend
- 7/31/09 - Let Them Eat Privacy
- 7/8/09 - Yield Optimization And The Futures Exchange
- 7/6/09 - Agency War Plan: Educate or Fire Your Client
- 6/21/09 - Reducing Friction For The End User in Online Display Advertising
- 5/5/09 - Real-Time Bidding: The Ad Exchange Leaps
- 4/26/09 - The Super Collider of Ad Exchanges
Event Coverage
- 10/12/12 - At ANA Conference, Brands Speed Up Their Thinking – @ ANA Conference 2012
- 10/11/12 - Mobile Display ROI And Location Reviewed At MIMA Summit – @ MIMA Summit 2012
- 10/5/12 - Advertising Week Ends, Agency Trading Desks Go On – @ AdWeek 2012
- 10/1/12 - For Facebook, Shift to Online GRP Can’t Come Fast Enough – @ IAB’s MIXX Conference
- 6/11/12 - The Internet Governs Itself, Says Reddit’s Ohanian and Mozilla’s Surman – @ Personal Democracy Forum 2012
- 5/10/12 - Pivotal’s Brian Wieser on Agency Prospects: The More Things Change…
- 5/10/12 - Why Was The Peer39 Acquisition Price Revealed By DG? – @Venture Crush NY Event
- 5/8/12 - At ANA Conference, Holding Co Desk CEOs Pledge Alignment With Agencies
- 4/29/12 - The Marketer, The Enterprise And Their Ad Tech – @Nextargeting Summit
- 4/29/12 - The Marketer, The Enterprise And Their Ad Tech – @Nextargeting Summit
- 4/26/12 - NewFront: Stressing Original Programming, Online Video Is ‘TV On Steroids’
- 3/27/12 - Trading Desks, DSPs – I Mean Demand-Side Platforms – And The Agency – @4As Transformation LA Conference
- 3/22/12 - Google Integrates Admeld Into DoubleClick AdX, Preps ‘Unified’ Publisher Solution
- 3/1/12 - Jordan, Edmiston Group’s Tolman Geffs On Bidded Display Ecosystem
- 2/28/12 - Platform CEOs Make Their Case As IAB Panel Seeks To Illuminate On Ad Tech
- 2/26/12 - IAB Annual Leadership Meeting – Live Blog! – NBC’s Naylor Becomes Chair
- 11/10/11 - From The AppNexus Summit – The Super Panel!… Yahoo!, Microsoft, Aol Talk Partnership
- 11/8/11 - Microsoft, Yahoo! And Aol Announce Pact On Non-Guaranteed Display Inventory – Live Blog!
- 11/1/11 - Yahoo! to Acquire interclick
- 11/1/11 - Clearspring Acquires XGraph to Create Largest Multi-Graph on the Open Web
- 11/1/11 - Adobe Acquires Auditude to Capitalize on Exploding Video Advertising Opportunity
- 10/27/11 - Adobe SVP Lewnes Says Marketing Is The New Finance
- 10/26/11 - IBM Marketing SVP Iwata On Character And The Marketer
- 10/18/11 - The Auction Meets Publisher Inventory: Thoughts On Private Marketplaces At Ad Revenue Conference
- 10/18/11 - Yahoo! Q3 Display Down, Says It’s Trying To Improve Right Media Exchange Tech From Within
- 10/11/11 - Neustar to Acquire TARGUSinfo
- 10/4/11 - Lijit Networks is Acquired by Federated Media Publishing
- 10/3/11 - Yahoo! Aiming To Create More Premium Inventory With ABC News Partnership
- 9/22/11 - Datran Media and CONTEXTWEB Merge to Create PulsePoint
- 9/15/11 - Y Combinator Ad Innovation Conference Yields New Startups Focused On Ads
- 9/11/11 - Mediacom Data Exec Simpson Discusses Challenges Of Data-Driven Media Buying
- 8/30/11 - Limelight Networks Sells EyeWonder Unit to DG
- 6/13/11 - Context Still Matters Says NY Times SVP Nisenholtz At Digital Media Summit
- 6/7/11 - Google VP Mohan Speaks Display Ads, Invite Media At Conversational Marketing Summit
- 6/5/11 - Demand-Side Versus Sell-Side: BMO Capital Markets’ Digital Ads Panel Yields Differing Views On Innovation Trends
- 5/19/11 - IAB Meets FTC In Broad Daylight
- 4/7/11 - Verizon Digital Marketer McLean Talks Culture Shift At X+1 NexTargeting Event
- 3/23/11 - From ARF Re:think 2011, WPP CEO Sorrell Says IBM And Accenture Are At The Gates
- 3/21/11 - From Re:think 2011 – The CTR Means Nothing Says HP Researchers Leighton And Satiroglu
- 3/8/11 - 4As Communications Panel Discussion Yields The Bog Of Data And Audience Targeting
- 3/8/11 - The Biggest Panel In The World: The U.S. Census At The 4As Transformation 2011 Conference
- 3/2/11 - Mediabrands’ George To Publishers: For The Agency Trading Desk, Context Is Just An Attribute
- 3/2/11 - At IAB, Microsoft’s van der Kooi Talks Privacy, IE 9, And Do-Not-Track
- 3/1/11 - IAB Live Blog! – Demand Media Speaks
- 2/28/11 - IAB Starts A Data Council; Dolan And Doty Discuss
- 2/27/11 - IAB Annual Meeting: Live Blog!
- 2/13/11 - Big Brand Publishers Jumping Into Data-Driven Ad World – With Controls – At AdMeld Partner Forum
- 2/7/11 - Agency Chiefs See Social Future But Are Divided On Performance-Based Compensation
- 2/1/11 - Ad Tech Executives Discuss Privacy Challenges At AlwaysOn NYC Event
- 1/11/11 - Live From Gridley & Co. Conference: RTB And Premnant Inventory
- 10/8/10 - Exchanges And Real-Time Bidding Bring Opportunity And Concerns For Publishers
- 8/18/10 - Media Buyers Discuss Ad Verification At ClickZ, IAB Ad Networks And Exchanges Event
- 8/5/10 - TechStars Startups Present In Boulder; ADstruc Nears Completion Of Initial Financing
- 6/14/10 - BMO Capital Markets Yields More Thoughts On Google Demand-Side Platform Plans
- 5/21/10 - The Wait Is Over: Google/AdMob Approved by FTC
- 5/18/10 - Yahoo! Picks Up Content Generator Associated Content
- 5/11/10 - Display Advertising Uncensored Event Looks At DSPs, Publisher Solutions And More
- 5/5/10 - A Few Good DSPs – The Movie!; And Kawaja’s IAB Presentation Deck
- 5/3/10 - Looking At Data, Transparency And Privacy At IAB Networks And Exchanges Marketplace
- 5/3/10 - Kawaja On Value Chain At IAB’s Networks and Exchanges Marketplace
- 3/26/10 - Search Engine Strategies Display Ad Panel Shows The Tide Is Turning
- 3/25/10 - The Display Game Changes: AdWords Adds Retargeting
- 3/22/10 - DataLogix’ Roza Sees Run Rate Of Half Billion For Agency Trading Desks This Year
- 3/5/10 - eXelate Panel Brings Doomsday Prediction From NY Times’ Nisenholtz
- 2/24/10 - Dapper Panel Brings Together Display Advertising Players In NYC, Yields Smackdown
- 2/9/10 - Google Disses The Yield Optimizers; Liquidity Will Be A Key Differentiator
- 12/15/09 - Google Webcast Recap: Demand-Side Platform Performance Varies On DoubleClick Ad Exchange
- 11/14/09 - Video Demos at Monaco Media Forum: AdMeld, Dapper, MediaMath, Permuto
- 9/25/09 - ContextWeb Media Trading Panel Featuring Agency Execs Gets Packed House During NYC’s Advertising Week
- 7/22/09 - LeadsCon Panel On Ad Exchanges Provides One of Many Highlights During Day Long Lead Generation Event
- 7/22/09 - Yield Optimizers AdMeld, PubMatic, The Rubicon Project And YieldBuild Unite At IAB
- 7/14/09 - Optimize Thyself: Ad Exchanges Draw Crowd At ContextWeb/Ad Club Event in NYC
- 6/18/09 - Havas’ Ed Montes Discusses Communication With Ad Agencies at OMMA Publish
- 6/18/09 - From OMMA Publish: Turner’s Walker Jacobs Says Ad Networks Are Not Like Outlet Malls
Predictions 2011
Predictions 2012
AdExchanger: The Comic Strip
