View Q&As || Thinking
Data-Driven Thinking
- 2/12/13 - FBX Done Easy, FBX Done Right by Gurman Hundal, Media iQ Digital
- 2/7/13 - Transparency Vs. Performance: Marketers Shouldn’t Have To Choose by Sam Barnett, Struq
- 2/6/13 - Time Can Be An Expensive Programmatic Price Regulator by Andrew Casale, Casale Media
- 2/4/13 - Viewability Is Not A Tax On The Ecosystem by Andrew Shebbeare, Essence Digital
- 2/1/13 - Monetizing Live Streams For The Super Bowl And Other Big Events: Three Approaches by Mark Trefgarne, LiveRail
- 1/30/13 - Real Time Bidding Ain’t Real Time Targeting by Dave Zinman, Infolinks
- 1/29/13 - Price Elasticity: Why Your CPA Is As Broke As A Joke by Marc Grabowski, Nanigans
- 1/28/13 - Super Bowl Ads Call For Big Game Analytics by George Musi, DG Mediamind
- 1/25/13 - Ad Blocking: Theft Or Fair Use? by Josh Dreller, Visual IQ
- 1/24/13 - Can That Startup Stand Alone, Or Is It Just A Feature? by Eric Picard, Rare Crowds
- 1/23/13 - Resolving Beyond The Acronyms by Joanna O'Connell, Forrester Research
- 1/22/13 - Mobile, Get Back In Line by Bob Walczak, PubMatic
- 1/21/13 - Introducing ‘vCPM’: The Right Way To Think About Viewability by Adrian Tompsett, DataXu
- 1/17/13 - This Year, Social M&A Will Venture Into The Enterprise by Jessica Naeve, DeSilva & Phillips
- 1/16/13 - DSPs Vs. Personalized Retargeters. One Step Forward, Two Steps Back? by Tal Keinan, AdExtent
- 1/15/13 - Shiny New Toys (Or: Data Comes From The Darndest Things) by Kyle Barber, McCann Worldgroup
- 1/14/13 - Why Viewable Impressions Won’t Matter by Alex Calic, The Media Trust
- 1/11/13 - How Newspapers Can Save Themselves by Andy Monfried, Lotame
- 1/10/13 - Is Ad Avoidance Inevitable? by Rob Leathern, Opti.mal
- 1/9/13 - Evolution, Not Revolution At CES by Darren Herman, The Media Kitchen
- 1/9/13 - The Emergence of Engagement by Dan Grigorovici, AdMobius
- 1/4/13 - Resolving For The Future by Terence Kawaja, LUMA Partners
- 12/21/12 - 2013 Will Bring A Talent Correction in Digital Media Sales by Adam Chandler, Lerer Ventures
- 12/20/12 - The Power Of The First-Party Consumer Relationship by Gordon McLeod, Krux Digital
- 12/19/12 - Online Video GRPs Place Undue Burden on Publishers by Mark Trefgarne, LiveRail
- 12/13/12 - We Will All Be Carpenters in 2013 by Pete Sheinbaum, LinkSmart
- 12/12/12 - The Unstructured Data Challenge by Matthew Keylock, dunhumby
- 12/11/12 - Constructing the ‘Professional Graph’ by Greg Lieber, GraphEffect
- 12/10/12 - Barriers to Benchmarking, And How Agencies Can Overcome Them by Kyle Barber, McCann Worldgroup
- 12/6/12 - A Parable for Digital Marketing by Ali Mirian, Ecosystem at Recyclebank
- 12/5/12 - 2012: A Year that Surprised Us by Jay Seideman, Microsoft Advertising
- 12/4/12 - Online Marketing: Top Trends for 2013 by Sid Shah, Adobe
- 12/3/12 - A Viewability Technology Primer, Part 2: Vendor Selection & Applications by Jeremy Stanley, Collective
- 11/30/12 - A Viewability Technology Primer, Part 1: Promises & Pitfalls
- 11/30/12 - Market Research Goes Social
- 10/17/12 - The Rise of Paid Media Publishing by Will Price, Flite
- 10/16/12 - Pins, Tweets, and Likes: Use Social Data to Inform Content Strategies by Pete Sheinbaum, LinkSmart
- 10/16/12 - How Behavioral Data Gets Big by Nishat Mehta, Dunnhumby
- 10/11/12 - Think Verticals, Not Buy Side Versus Sell Side by Cameron Hulett, Acceleration
- 10/10/12 - Perils of the Ad Viewability Craze by Peter Davies, Adconion Direct
- 10/9/12 - Vetting Mobile Vendors: A Month of ‘Yes’ by Sacha Xavier, Neo@Ogilvy
- 10/8/12 - Genetics and Advertising – How Far Does It Go? by Eric Bosco, ChoiceStream
- 10/4/12 - Real-Time Bidding Needs Real-Time Analytics by Mike Driscoll, Metamarkets
- 10/3/12 - ‘Do Not Track’ Won’t Kill Online Advertising by Peter Klein, MediaWhiz
- 9/28/12 - Does Social Commerce Really Matter this Holiday Season? by Yuchun Lee, IBM
- 9/27/12 - Mastering Content Distribution in a Cross-Channel World by Pete Sheinbaum, LinkSmart
- 9/26/12 - Storytelling and the Last Milliseconds by Joanna O'Connell, Forrester Research
- 9/24/12 - What Happens When Your Audience Doesn’t Click? by Darren Herman, The Media Kitchen
- 9/21/12 - Digital Planners: Practice ‘Darwinian’ Optimization by Brian Decker, Managing Director
- 9/20/12 - ‘Viewable Ads’ and Brand Dollars: We’ve Seen This Movie Before by Tom Shields, Yieldex
- 9/19/12 - How Social Is Breaking Old Agency Models by Paul Turner, Adaptly
- 9/18/12 - Entering the Fourth Wave of Ad Technology Innovation by Eric Picard, Rare Crowds
- 9/11/12 - Time To Include (Digital) Out-Of-Home In Our Definition of Programmatic Media by Jeremy Ozen, Vistar Media
- 9/5/12 - Charting the Path to Direct Sold RTB Advertising by Tom Chavez, Krux Digital
- 8/27/12 - Use Closed-Loop Data to Unlock Display Ad Effectiveness by Matthew Keylock, dunnhumby
- 8/23/12 - Use Closed-Location Targeting: Perception And Reality by David Shim, Placed
- 8/22/12 - Service: A Dirty Word in Ad Tech? by Adam Berke, AdRoll
- 8/21/12 - How CIOs Can Get Into the Marketing Game by Yuchun Lee, IBM
- 8/20/12 - Why Media Companies Are Being Eaten by Tech Companies by Eric Picard, Rare Crowds
- 8/17/12 - The Myth of the End-to-End Ad Tech Solution by Michael Greene, Forrester Research
- 8/14/12 - You Don’t Control Your Digital Technology Decisions, M&A Does by Cameron Hulett, Acceleration
- 8/13/12 - What Behavior Are You Targeting? by Pete Sheinbaum, LinkSmart
- 8/10/12 - Data Does Not Kill Creativity by Marc Schwartz, McCann Worldgroup
- 7/30/12 - Attribution Move Shows Facebook Is (Finally) Listening by Joanna O'Connell, Forrester Research
- 7/25/12 - Mobile Reps: Call Me, Maybe by Sacha Xavier, Neo@Ogilvy
- 7/24/12 - Viewable Impressions And iFrames: Protecting Your Blind Side by Mark Hughes, C3Metrics
- 7/19/12 - The Evolution of ‘Programmatic Buying’ Into ‘Programmatic Premium’ by Ran Cohen, Legolas Media
- 7/18/12 - New Marketing Rules For the Age of Personalization by Yuchun Lee, IBM
- 7/11/12 - Time For Alternative Attribution Models by Ronald Paul, Quisma
- 7/9/12 - There Are No Awards For Data People In A Creative Agency by Marc Schwartz, McCann
- 6/20/12 - The Golden Age of Advertising Technology by Terence Kawaja, LUMA Partners
- 6/13/12 - Digital Publishers: Facebook’s Mobile Problem Is Your Problem, Too by Michael Greene, Forrester Research
- 6/12/12 - Facebook Age Calls for New Metrics by Nikhil Sethi, Adaptly
- 6/6/12 - The Attribution Error by Jeremy Stanley, Collective
- 6/1/12 - Divining The Optimal Marketer Outcome With Audience Targeting by Michael Katz, Yahoo!
- 5/16/12 - Divining The Optimal Marketer Outcome With Audience Targeting by Michael Katz, Yahoo!
- 5/8/12 - Looking Forward To A World Ruled By The Viewable Impression by Joanna O'Connell, Forrester Research
- 5/1/12 - A New Model for Ad Buying Products by Mario Diez, quadrantONE
- 4/26/12 - The Digital Ad Industry Needs To Innovate For Consumers by David Levy, SocialVibe
- 4/24/12 - Advertising Impact – Not ‘Attribution’ by Elizabeth Zalman, Media Armor
- 4/9/12 - Regarding The Marketing of Intent by Rob Schmults, Intent Media
- 3/20/12 - Four Ways Viewable Impressions Will Change The Industry by Mark Hughes, C3 Metrics
- 3/6/12 - Big Data Meets Ad Tech by Tim Chang, Mayfield Fund and Tim Hanlon, Vertere Group
- 2/6/12 - What Data Buying Isn’t by Michael Katz, interclick
- 1/27/12 - Taking Issue With Viewable Impressions by Mark Hughes, C3 Metrics
- 1/10/12 - Direct Dialing Intent by Jonathan Mendez, Yieldbot
- 12/12/11 - Social Does Not Equal Search by Nikhil Sethi, Adaptly
- 11/2/11 - Proof: Framing The Viewable Impression by Steve Sullivan, IAB
- 9/28/11 - The Faulty Comparison of Analog Dollars to Digital Dimes by Matt Shanahan, Scout Analytics
- 7/8/11 - Digital Media: The Odd Man Out by Matt Shanahan, Scout Analytics
- 4/25/11 - All Hail the V.A.D.A.R. by David Soloff, Metamarkets
- 2/23/11 - Why All Advertising Will Be Social – Navigating the Social Brand Map by Rob Leathern, XA.net
- 2/18/11 - The Battle For Consumer Data by Tom Chavez, Krux Digital
- 2/13/11 - Why DSPs Are Not Enough by Eric Bamberger, SearchIgnite
- 2/1/11 - Dude… Would You Please Quit It With The Financial Markets Jargon Already? by David Soloff, Metamarkets
- 1/18/11 - The Drive-Time Web by Niel Robertson, Trada
- 12/6/10 - Why 2011 is the Year of the Ad Network; Or, Why Nobody is an Ad Exchange by Rob Leathern, XA.net
- 11/23/10 - The Evolution of Our Data-Driven Ecosystem by Darren Herman, Varick Media and kbs+p
- 11/16/10 - Display Will Overtake Search, Amiad Solomon, Peer39
- 10/22/10 - From The Data Gardener – Today’s Tip: Check Your Soil by Marc Kiven, BrightTag
- 10/19/10 - Attention Economics Pricing In Advertising: Cost Per Second by Matt Shanahan, Scout Analytics
- 10/8/10 - Audience? Please… Why Context is the Future of Web Monetization - Jonathan Mendez, Yieldbot
- 9/22/10 - What Marketers Need To Know About Conversion Attribution - Alan Pearlstein, Cross Pixel Media
- 9/18/10 - Why The Number One Issue In Retargeting Is Not Privacy - Chris Zaharias, Dapper
- 9/9/10 - A New Metric For Audience Buying And Selling: The ARPU - Matt Shanahan, Scout Analytics
- 9/8/10 - How We Bring Brand Dollars Online - Zach Coelius, Triggit
- 8/24/10 - Media Is From Mars And Creative Is From Venus - Karl Siebrecht, AdReady
- 8/13/10 - Confused Seas -And, What Ad Tech Companies Will Win In The Future? - Scott Portugal, TRAFFIQ
- 8/5/10 - Personalized Retargeting Is Overkill - Alan Pearlstein, Cross Pixel Media
- 7/29/10 - Why Prices Of Real-Time Bids Are Overinflated - Rob Leathern, XA.net
- 7/29/10 - Keywords Don't Cut It - Amiad Solomon, Peer39
- 7/13/10 - Stop Making Sense - Scott Portugal, TRAFFIQ
- 7/13/10 - Why Real-Time Bidding Wins - Zach Coelius, Triggit
- 7/12/10 - Attention Economics in Online Advertising - Matt Shanahan, Scout Analytics
- 7/1/10 - What Ad Networks Should Focus On - Brian O'Kelley, AppNexus
- 6/29/10 - Learning To Love Remnant - Amiad Solomon, Peer39
- 6/28/10 - Pre-emptive Brand Safety: DSP To The Rescue - Ajay Sravanapudi, LucidMedia
- 6/28/10 - Making Transparency Real - Eric Porres, Lotame
- 6/10/10 - The Role Of Brands In Data - Alan Pearlstein, Cross Pixel Media
- 6/8/10 - Why Third-Party Ad Servers Are Necessary In The Emerging DSP Market - George Allen, Mediaplex
- 6/2/10 - Why Magic And Media Buying Are Not The Same Thing - Rob Leathern, XA.net
- 5/26/10 - Transparency - A New Definition - Scott Portugal, TRAFFIQ
- 5/19/10 - Gaining Clarity in the Spot Buy - Roland Cozzolino, MediaMath
- 5/13/10 - The Power Of Your Data - Zach Coelius, Triggit
- 5/12/10 - The Emergence of Audience Selling - Jonathan Mendez, Yieldbot
- 5/11/10 - The Advertising Value of Shopping Data: Finding Target Markets - Mike Afergan, Akamai
- 4/29/10 - Placement Matters Because Brands Matter - Amiad Solomon, Peer39
- 4/28/10 - The Advertising Value of Shopping Data: Finding In-Market Buyers - Mike Afergan, Akamai
- 4/20/10 - Value Per Customer – A New Way To View Publisher Value - Scott Portugal, TRAFFIQ
- 4/13/10 - Stop Paying For Fraudulent Viewthroughs - Josh McFarland, TellApart
- 4/9/10 - Is It A Mountain Or A Molehill - Ajay Sravanapudi, LucidMedia
- 4/6/10 - Slow to Move: Why Inventory Centralization Is Taking More Time Than We Thought - Rob Leathern, XA.net
- 3/26/10 - Real-Time Benefits of Semantic Knowledge - Amiad Solomon, Peer39
- 3/17/10 - Beware Of The Risks Of Using A Single Demand-Side Platform (Part 1) - Pascal Bensoussan, Aggregate Knowledge
- 3/15/10 - Google’s Exchange Is A Threat To Buyers And Sellers Of Display Media - Scott Portugal, TRAFFIQ
- 3/11/10 - Is It A Pony Or A Hand Puppet? Enhancing Brand Safety Through Real-Time Bidding - Ajay Sravanapudi, LucidMedia
- 3/3/10 - Ad Tags and Stove Pipes - Mike Lewis, Ad-Juster
- 2/16/10 - Does Content = Audience Online? - Amiad Solomon, Peer39
- 2/11/10 - DSPs Are Not Just Cookie Monsters - Andy Monfried, Lotame
- 2/10/10 - Is A Demand-Side Platform The Future Of The Ad Network? - Ajay Sravanapudi, LucidMedia
- 2/9/10 - Your DSP Has RTB - Zach Coelius, Triggit
- 2/9/10 - Understanding Your Data Rights - Ken Rona, [x+1]
- 2/8/10 - Who Owns The Data? - Scott Portugal, TRAFFIQ
- 2/7/10 - Not Every Demand-Side Platform (DSP) Is Created Equal: What Is A True DSP? - Nat Turner, Invite Media
- 2/3/10 - Are Data-Driven Opportunities for Ad Agencies Passing Them By? - Brad Terrell, Netezza
- 1/13/10 - Winning In An Ad Exchange World - Pascal Bensoussan, Aggregate Knowledge
- 1/7/10 - Defragmenting Media With Real-Time Bidding - Zach Coelius, Triggit
- 12/20/09 - Display 2.0: The 2010 Odyssey - Bill Demas, Turn
- 12/10/09 - The Real Costs of Real-Time Bidding (RTB) - Rob Leathern, CPM Advisors
- 12/7/09 - Applying Exchange Buying Strengths To The Other 90% Of Your Buy - Paul Martino, Aggregate Knowledge
- 12/4/09 - Why Demos - Ken Rona, [x+1]
- 10/26/09 - Beyond The Hype: Why Real-Time Bidding On Ad Exchanges Is Challenged - Pascal Bensoussan, Aggregate Knowledge
- 10/8/09 - RTB: Our New Game Of Musical Chairs - Zach Coelius, Triggit
- 10/1/09 - Cookie Wars: How Audience Targeting Is Creating Intense Competition For Cookies - James Lancelot, Invite Media
- 9/29/09 - On the Sell Side of the Trading Desk: How Publishers Can Take Advantage of Real Time Bidding - Ted Shergalis, [x+1]
- 9/25/09 - 10 Reasons Why Advertising Campaigns Reach The Wrong Audience - Pascal Bensoussan, Aggregate Knowledge
- 9/23/09 - Stepping Our Way To Real Market Data - Rob Leathern, CPM Advisors
- 7/27/09 - Why Real-Time Bidding Is An Open Software Standard - Zach Coelius, Triggit
Brand Aware
Displaying Search
the creative
Exchange Ideas
Considering Digital
The State Of...
- 7/5/12 - Varick Media - Paul Rostkowski, President
- 6/18/12 - AudienceScience - Jeff Pullen, CEO
- 6/11/12 - Atlas - Jason Ramsey, Director of Program Management
- 5/29/12 - AdKeeper - Scott Kurnit, CEO & MaryAnn Bekkedhahl, President
- 5/9/12 - HubSpot - Brian Halligan, CEO
- 4/18/12 - BlueKai - Omar Tawakol, CEO
- 3/23/12 - PubMatic - Rajeev Goel, CEO
- 3/21/12 - RadiumOne - Gurbaksh Chahal, CEO
- 3/19/12 - Rocket Fuel - George John, CEO
- 3/7/12 - eXelate - Mark Zagorski, CEO
- 2/24/12 - Krux - Tom Chavez, CEO
- 2/6/12 - Evidon - Scott Meyer, CEO
- 1/10/12 - Datalogix - Eric Roza, CEO
- 1/4/12 - Collective - Joe Apprendi, CEO
- 12/7/11 - XA.net - Rob Leathern, CEO
- 11/30/11 - Metamarkets - David Soloff, CEO
- 11/22/11 - ClearSaleing - Randy Smith, President
- 11/17/11 - VivaKi Nerve Center - Curt Hecht, CEO
- 11/14/11 - MediaMath - Joe Zawadzki, CEO
- 11/9/11 - BlueCava - David Norris, CEO
- 11/1/11 - Criteo - Greg Coleman, President
- 10/17/11 - The Rubicon Project - Frank Addante, CEO
- 10/10/11 - [x+1] - John Nardone, CEO
- 9/30/11 - Adchemy - Murthy Nukala, CEO
- 9/22/11 - Turn - Bill Demas, CEO
Considering Digital
the executioner
Networking
- 1/31/11 - Counterpoint: In Review, The Business Models And Objectives Are Quite Different - Jacob Ross, Demand Media
- 1/31/11 - Representation Vs. Automation - Eric Franchi, Undertone
- 8/18/10- Counterpoint: Data and Media Work Well Together – Separately - Mark Zagorski, eXelate
- 8/17/10- Publishers: The Best Way To Monetize Data Is By Selling Inventory And Becoming Part Of A Co-op - John Garber, Lotame
- 8/3/10- Time To Drive New Metrics-Based Valuation - Kirby Winfield, AdXpose
- 3/30/10- It’s Time For Publishers To Develop Strategies Around Their Audiences - Jeff Hirsch, AudienceScience
- 3/29/10- One-Size-Fits-All Solutions Not Acceptable for Advertising - Tyler Moebius, Adconion
- 3/11/10- Evolving Back to Basics… Ad Networks Can Lead the Way - Mike Seiman, CPX Interactive
- 2/22/10- It's Time For The Futures Exchange - Andy Atherton, Brand.net
- 2/12/10- Reinventing the Wheel (To Run Yourself Over) - Michael Katz, InterCLICK
- 2/9/10- 2010: Audience-Centric Buying - Alan Schanzer, Undertone Networks
- 1/15/10- The Myths And Realities Of Retargeting - Richard Frankel, Rocket Fuel, Inc.
- 1/5/10- Paid, Earned and Shared – Getting Rich with Social - Alan Schanzer, Undertone Networks
- 12/9/09- Transparency Versus Control: Which Matters More in Network Buys? - Alan Schanzer, Undertone Networks
- 12/8/09- Settling The Network Debate: What Are Publishers Missing? - Andrew Pancer, Media6Degrees
Now Serving Mobile
- 9/13/12- Mobile Ad Delivery Gets a Whole Lot Simpler - Bob Walczak, Pubmatic
- 7/2/12- Ads For Apps: Unbundle The SDK - Julie Preis, Mocean Mobile
- 6/11/12- Time To Replace Apple’s UDID - Jennifer Lum, Adelphic Mobile
- 5/21/12- How Apple Could Step Up With a UDID Replacement - Eric Johnston, Verve Wireless
- 3/9/12- 2012: A Mobile Odyssey - Elizabeth Zalman, Media Armor
- 2/2/12- Moving Mobile from Cool to Intelligently Hip - Elizabeth Zalman, Media Armor
- 1/5/12- Mobile Resolutions - Elizabeth Zalman, Media Armor
- 5/11/11- As Social Grows, Mobile-Optimized Content is Critical To Publishers - Michael Nevins, Breakpoint Digital
- 12/1/10- Why Mobile Web Sites Are Critical Tools for Advertisers - Michael Nevins, Breakpoint Digital
- 10/20/10- Mobile Display Advertising - Not Just Tiny Banners - Michael Nevins, Breakpoint Digital
- 3/15/10- Now, We Have To Grow Up - Devkumar Gandhi, Founder & CEO, Nexage
- 1/15/10- The Nexus One And Your Mobile Advertising, Audience-Buying Strategy - Krishna Subramanian, Mobclix
The Provocateur
The Sell-Sider
- 1/31/13 - Why Publishers Should Be Wary of Optimizing Their Direct and RTB Demand Sources Together - Esco Strong, Microsoft
- 1/18/13 - Environment: Whither Goest Thou - Jim Spanfeller, Spanfeller Media Group
- 9/17/12 - What Is The True Value of Big Data In Advertising? - Jim Spanfeller, Spanfeller Media Group
- 7/26/12 - Entering the Post Ad Tech Era - Jim Spanfeller, Spanfeller Media Group
- 6/15/12 - The ‘Temporary’ Problem with Second Price Auctions - Andrew Casale, Casale Media
- 5/17/12 - Response: Will We Really Grow Display By Incentivizing Low Bidding? - Jonathan Wolf, Criteo
- 5/14/12 - Second-Guessing the Second-Price Auction Model - Esco Strong, Microsoft Advertising
- 3/29/12 - Moving to “Viewable Impressions” Isn’t The Answer - Tom Shields, Yieldex
- 3/22/12 - Don’t Dump Inventory In An Exchange, Leverage It First - Al Silverstein, AudienceFuel
- 3/15/12 - The Future is Happening: Real-Time Ad Buying - Frank Addante, The Rubicon Project
- 3/6/12 - Private Exchanges from a Premium Publisher Perspective – Cutting Through the Confusion - Esco Strong, Microsoft
- 2/9/12 - Mad Channels for Mad Men - Tom Shields, Yieldex
- 1/13/12 - What The Year Of The Dragon Has In Store For Marketers - Pam Horan, Online Publishers Association
- 7/7/11 - A Publisher View on Real-Time Bidding Today - Tyler Fitch, Mindjolt
- 5/20/11 - The Five Stages of Data Grief - Michael Zimbalist, VP, Research & Development Operations, The New York Times Company
- 12/2/10 - Say "Cheese" Agency Trading Desks, DSPs And Exchanges - Ali C. Mirian, IAC Advertising
- 10/15/10 - The Audience Data Value Chain - Tom Chavez, Krux Digital
- 10/14/10 - Beating The Second Price Auction - Tyler Fitch, Mindjolt
- 9/7/10 - It's Not About Data Leakage - Rajeev Goel, PubMatic
- 5/26/10 - Bad Ads Still A Threat To Top Publishers - Rajeev Goel, PubMatic
- 4/7/10 - A Balanced Approach To Working With Ad Networks - Ben Barokas, AdMeld
- 3/15/10 - It’s Time To Get “Real” About Malvertising - Alanna Clark, AdMeld
- 3/8/10 - Real-Time Selling: Your Buyers Know How Much Your Inventory Is Worth – Why Don’t You? - Tom Shields, Yieldex
- 2/18/10 - What Publishers Need From Real-Time Bidding – Or, Taking The d Out Of dCPM - Tyler Fitch, Hi5 Networks, Inc.
- 1/11/10 - Publishers Must Demand Real Openness - Tom Shields, Yieldex
- 11/30/09- Publishers: Get The Most From The Exchange - Tom Shields, Yieldex
- 9/30/09- Let's Take the Google Ad Exchange Conversation to the Sell Side for a Minute - Michael Barrett, AdMeld
Social Exchange
- 7/13/12 - Marketers: Stop Griping About Facebook And Embrace Segmentation - Ed Kats, MediaWhiz
- 9/16/10 - Too Many Friends, Not Enough Meaningful Connections - Andrew Pancer, Media6Degrees
- 7/21/10 - What Marketers Can Learn From The Google-MySpace Ad Deal Failure - Andrew Pancer, Media6Degrees
- 6/1/10 - Do I Like "Like"? - Andrew Pancer, Media6Degrees
- 4/26/10 - The New Publisher Revenue Stream: Data - Andrew Pancer, Media6Degrees
- 3/12/10 - Let's All Do More With Less - Andrew Pancer, Media6Degrees
- 2/8/10 - Getting Active With The Social Graph - Andrew Pancer, Media6Degrees
- 1/11/10 - What’s Your Deal, Partner? - Andrew Pancer, Media6Degrees
The Video Audience
Ad Agents
- 6/19/12 - Bridging The Divide Between Offline And Online Data With Mobile - Christy Belden, LeapFrog Interactive
- 5/31/12 - To Prevent Data Leakage, Embrace ‘TANSTAAFL’ - Peter Randazzo, iCrossing
- 5/22/12 - Is Facebook Just Another Ad-Supported Publisher? - Chris Tuleya, Underscore Marketing
- 4/23/12 - Gamification Is Good: How Winning Is Changing the Web - Alastair Cole, Essence Digital
- 4/11/12 - Give Me Your Big Idea - Chris Tuleya, Underscore Marketing
- 3/16/12 - Attention Audience Buyers: Stop Buying Demographics - Chris Tuleya, Underscore Marketing
- 2/1/12 - Time Matters: The Role Of Real-Time Bidding for Publishers - Peter Randazzo, iCrossing
- 1/19/12 - The Role Of Real-Time Bidding For Marketers - Joseph Leon, Essence Digital
- 2/14/11 - Cost vs. Value: Third-Party Targeting Data in the Demand-Side-Platform And Exchange Landscape - Aaron Reinitz, VivaKi Nerve Center
- 2/10/11 - The Buyer And Ad Operations - Daniel Davies, Adnetik
- 12/8/10 - RTB Is Boring - Martin Kelly, Infectious Media
- 11/8/10 - Peeking Inside The Black Box Of Demand-Side Platforms And Exchanges - Adam Cahill, Hill-Holliday
- 8/9/10 - The Changing Role Of Media Planner In A Digital World - Matt Greitzer, Accordant Media
- 5/20/10 - The Algorithm Is the New Decision Maker: Communicating with the New Demand Side - Greg Hills, Varick Media
- 4/29/10 - A New School Of Thinking: 10 Trends For Marketing Campaigns - Greg Hills, Varick Media
- 4/15/10 - Profile Of The Media Agency Staff - Martin Kelly - Infectious Media
- 2/2/10 - Avoiding the Sophomore Slump - Adam Cahill, Hill-Holliday
- 1/19/10 - Eye On The European Data Market - Martin Kelly, Infectious Media
- 11/3/09 - Don’t Just Think Digitally, Act Digitally - Greg Hills, Varick Media
- 10/23/09 - The View From The UK: Looking At Exchanges And Display Advertising - Martin Kelly, Infectious Media
The Debate
- 10/31/11 - DMP: The Ethical Issues with 3rd Party Behavioral Tracking - Eric Picard, Chief Product Officer, TRAFFIQ
- 3/31/11 - DMP: The Democratic Media Platform - Jeff Hirsch, CEO, AudienceScience
- 1/11/11 - Let The Consumer Decide - Zach Coelius, Triggit
- 12/17/10 - Coming to a Website Near You: More Irrelevant Advertisements - Mark Kesslen, David Leit, Matthew Savare, Lowenstein Sandler
- 12/3/10 - How the "Do Not Track" Plan Hurts Consumers, Businesses, and the Potential for Economic Growth - Russell Glass, Bizo
- 7/30/10 - Why IP Tracking Is A Bad Idea - Auren Hoffman, Rapleaf
- 6/11/10 - Why Online Advertising Should Be Regulated - Auren Hoffman, Rapleaf
- 5/27/10 - Ad Nauseum - Amiad Solomon, Peer39
- 4/16/10 - Targeting Real-Time Targeting: Privacy Groups File Overreaching Suit With The FTC Against Real-Time Behavioral Advertising - Ed Zimmerman, Mark Kesslen, and Matthew Savare, Lowenstein Sandler
One Question
- 12/18/12 - What will happen next year in marketing and advertising that hasn’t happened before?
- 3/8/12 - How Can House Ads And Oversupply Of Display Work Together Effectively?
- 1/4/12 - What Does ‘Demand-Side Platform’ Mean To You? - Jeff Green, The Trade Desk
- 7/26/11 - What Is The Future For Display Advertising? - Dave Morgan, Simulmedia
- 7/26/11 - What Are The Characteristics Of The Ideal Startup Employee? - George John, Rocket Fuel
- 5/16/11 - What Is The Impact Of The Private Exchange World Today? - Matt Greitzer, Accordant Media
- 4/18/11 - If You’re A Publisher Today, What Are Your Data And Ad Exchange Strategies? - Scott Knoll, Datran Media
- 4/6/11 - Regarding Misconceptions About Data For Ad Targeting - Jason Lynn, interclick
- 3/30/11 - What Is The Biggest Misconception About The Use Of Data For Ad Targeting? - Hooman Radfar, Clearspring
- 3/24/11 - How Are The Slices In The Marketing Dollar Evolving Today? - Tolman Geffs, JEGI
- 3/21/11 - Why Is Cross‑Channel Attribution Important To The Marketer? - David Skinner, [x+1]
- 3/2/11 - Do You Think An Agency Trading Desk Can Be Successful? - Hooman Radfar, Clearspring
- 1/21/11 - How Does The Complex, Digital Ad Ecosystem Today Get Simplified? - John Donahue, CTO, BuzzLogic
- 1/4/11 - What Do You See At The Heart Of The Debate Around Consumer Privacy? - Jim Spanfeller, Spanfeller Media Group
- 11/22/10 - How Does Programmatic Buying Become Attractive To The Brand Marketer? - Eric Picard, TRAFFIQ
The Global Address
Community Reaction and Opinion
- 2/8/13 - OMG’s Katelman On What Is A Startup?
- 2/8/13 - When Is A Startup No Longer A Startup?
- 1/22/13 - Why Is Procurement Necessary?
- 1/16/13 - Reaction: Ad Implications For Facebook’s Graph Search
- 1/15/13 - Is Over-The-Top Video Ready For Advertising?
- 12/7/12 - Agencies Talk DMP Value: Has The Promise Been Realized?
- 9/24/12 - Agency Perspectives on the Facebook Exchange
- 9/13/12 - Partners Share Results as Facebook Exchange Exits Beta
- 9/13/12 - Can You Build a Brand in Programmatic Media?
- 9/11/12 - How Do Native Advertising and Real-Time Bidding Meet?
- 9/6/12 - Why Target The Tablet?
- 7/31/12 - The Publisher Impact Of Facebook Exchange And Ad Network
- 7/2/12 - Agencies Upbeat on Tying Facebook to Cross-Channel Ads
- 6/7/12 - Agencies on Facebook’s Mobile-Only Ads: Thanks, And More Segmentation Please
- 5/30/12 - Are Advertisers Living the Dream of Unified Marketing and IT?
- 5/25/12 - Oracle + Vitrue Reactions: Expect More Social M&A From Enterprise Players
- 5/14/12 - What Next For Yahoo?
- 5/7/12 - What Counts as ‘Scale’ in Hyperlocal? Mobile Ad Players Weigh In
- 3/15/12 - Are Ad Servers Specifically For Publishers Or Advertisers Still Necessary?
- 3/13/12 - How Will The iPad 3 Impact Audience Buying Available Through The iPad?
- 3/12/12 - Will The Merger Of DDS And MediaBank Into Mediaocean Benefit Media Buying?
- 3/5/12 - Will SSPs and Ad Networks Sell Publisher Inventory Through DoubleClick Ad Exchange?
- 2/22/12 - The Industry ‘Take’ On SAS Acquiring aiMatch
- 2/13/12 - Industry Impressions Of Facebook Display Advertising
- 1/23/12 - What Are The Hurdles In Cross-Digital, Audience Buying?
- 1/23/12 - When Is A Mobile, Private Exchange Relevant To A Marketer’s Needs?
- 1/17/12 - What's your take on trends you're seeing with discrepancies in ad delivery reporting today?
- 1/5/12 - The Opportunities Ahead For New Yahoo! - CEO Scott Thompson
- 12/2/11 - Adobe Acquires Efficient Frontier
- 11/28/11 - Yahoo! Requiring RMX Seats For DSP Advertisers
- 11/10/11 - Yahoo!, Aol And Microsoft Pool Their “Premium,” Non-Guaranteed Display Inventory
- 11/7/11 - What’s The Biggest Challenge With Platform Buying In Digital Today?
- 11/3/11 - Adobe Acquires Video Monetization Platform Auditude
- 11/1/11 - Yahoo! Acquires interclick For $270 Million
- 10/28/11 - If A Consumer Asked You, “Why Is Tracking Good?”, What Would You Say?
- 10/20/11 - How Important Is ‘First Look’ At Inventory?
- 10/6/11 - Where Does The Tablet Fit In The Marketer’s Media Plan?
- 9/27/11 - MediaBank-DDS Merger Industry Reaction: Questions Remain About MediaOcean
- 9/26/11 - Is An Online GRP Needed For Online Video Advertising?
- 9/20/11 - What Should Yahoo! Do Next?
- 9/13/11 - What Solutions Are Still Needed For Today’s Premium, Digital Publisher?
- 8/3/11 - "Is Audience Buying Possible In Mobile Advertising?"
- 6/17/11 - "What are the implications of yesterday's acquisition of Mediamind by DG?" - OneScreen, Tremor Video, Simulmedia, IgnitionOne, Universal-McCann, kbs+p, Cross Pixel Media, Adap.tv
- 6/14/11 - "What's your take on the acquisition of Admeld by Google?" - The Trade Desk, Forbes, VivaKi Nerve Center (Publicis), OpenX, Undertone, BrightTag, Cadreon (IPG Mediabrands), Accordant Media, Rubicon Project, Simpli.fi, Photobucket
- 6/8/11 - "What has been the impact of the Invite Media acquisition by Google a year ago? Any surprises?" - Ad Summos, MEC, MediaMath, MediaBank, Microsoft Advertising Exchange, Merkle, SpotXchange, Infectious Media, 33Across, DataXu, Media6Degrees
- 4/19/11 - "What's your take on Google announcing yesterday that it is now selling guaranteed 'premium' inventory from publishers on the Google Display Network?" - GroupM, VivaKi, MEA Digital, Brand.net, Accordant Media, MediaNews Group
- 3/29/11 - Industry Reaction: eBay Buys GSI Commerce - MediaMath, RichRelevance, Reprise Media
- 2/23/11 - Wish List – Part I: Regarding The Use Of Data In Digital Ad Targeting - RBM, Horizon Media, Mediasmith, Varick Media Management
- 2/24/11 - Wish List – Part II: Regarding The Use Of Data In Digital Ad Targeting - Hill-Holliday, VivaKi Nerve Center, The Ladders, The MIG
- 1/19/11 - Industry Reacts To Adobe Omniture Acquisition Of Demdex
- 1/11/11 - Industry Reaction To GSI Commerce Acquisition Of ClearSaleing
- 12/13/10 - Industry Reaction To OpenRTB Standard
- 10/6/10 - Dapper Acquired By Yahoo!
- 6/3/10 - Google Acquires Invite Media
- 6/1/10-6/4/10 - Data And Media - Now that data and media are de-coupling, is it appropriate for a data company be selling media, too? In other words, is there a conflict of interest?
- 4/13/10 - Transparency and Exchanges - Regarding the recent dust-up between an ad network and several publishers as highlighted in Mediaweek, is more transparency needed from exchanges, for example? Or should this be managed better by ad networks, demand-side platforms... and/or publishers for that matter?
- 3/17/10 - Middlemen - "Are there too many parties trying to insert themselves into the online advertising value chain? How do you see this playing out?"
- Jerry Neumann
- Nathan Woodman, Managing Director, Adnetik
- Michael Smith, President, Forbes.com
- Michael Brunick, VP of Media Technology, Mediabrands Cadreon
- Scott Symonds, VP/GM of AKQA Media, Search & Analytics
- Sean Kegelman, SVP, Partnerships & Ventures, Publicis Groupe's VivaKi
- MDC Partners' Darren Herman, founder Varick Media Management & Chief Digital Media Officer of The Media Kitchen, and Greg Hills, Platform Analyst, Varick Media Management
- Neal Mohan, VP of Product Management, Google, and Ramsey McGrory, VP North American Marketplaces ,Yahoo!
- 2/22/10 - Google Announces DoubleClick For Publishers Upgrade
- 1/5/10 - Apple Buys Mobile Ad Network, Quattro Wireless
- 11/19/09 - Right Media And Multiple Exchanges
- 9/18/09 - DoubleClick Ad Exchange Launch
- From 20 industry companies
- Matt Spiegel, OMG Digital
- Darren Herman, Varick Media Management
- Nate Woodman, Havas Digital and Adnetik
- Kurt Unkel, VivaKi Nerve Center
- Michael Brunick, Mediabrands and Cadreon
- Matt Greitzer, Razorfish
- Adam Cahill, Hill Holiday
- Robbie Hills, GroupM Search
- David Smith, Mediasmith
- Frank Weishaupt, Yahoo!
Recent from AdExchanger.com
- 2/13/13 - Newly-Funded Persado Uses Data-Driven Software to Make Language More Effective
- 2/12/13 - How One Investment Bank Visualizes The Enterprise Marketing Stack
- 2/12/13 - OpenX Confirms ‘Lights Out’ For OnRamp Ad Server
- 2/12/13 - Weather Channel Mobile App Finds Sunshine From Brands On Cloudy Days
- 2/11/13 - OpenX Shuts Down Its OnRamp Ad Server After Big Malware Attack
- 2/11/13 - Travora Media, Formerly Travel Ad Network, Is Rolled Up
- 2/11/13 - Messaging Platform Sailthru Raises $19 Million To Build ‘Smart Data’
- 2/11/13 - AOL’s Armstrong: ‘Barbell’ Of Marketing And Programmatic Will Lift U.S. Display
- 2/11/13 - Capcom Targets Mobile Users Via Social In New Ad Campaign
- 2/8/13 - AOL Returns To Revenue Growth, But Display Looks Dismal
- 2/8/13 - Google To Publishers: Programmatic And Direct Sales Can Cohabitate
- 2/7/13 - DSP DataXu Raises $27 Million
- 2/7/13 - Mobile Games Continue Dominance And Advertisers Take Advantage
- 2/6/13 - What Yahoo/Google Contextual Ad Deal May Mean For Right Media
- 2/6/13 - Google Buys Its Shopping Partner, Channel Intelligence
- 2/6/13 - Facebook Chases Lookalikes In Expansion of CRM Matching Program
- 2/6/13 - Partners Drive Video RTB Growth At SpotXChange, Headcount and Bid Volume Spike
- 2/5/13 - Advertising.com Group Rebrands As ‘AOL Networks,’ Emphasizing Shift To Programmatic
- 2/5/13 - Nearly Two-Thirds of Facebook Users Have Taken a Break
- 2/5/13 - Videology Looks To Partners, Not Purchases, For Deeper Mobile Moves
- 2/4/13 - Super Bowl Ad Viewability: How The Blackout Affected Big Game Ads
- 2/4/13 - Telemetry Calls Out Browser Plugins For Video Ad Injection
- 2/4/13 - LUMA’s Terry Kawaja Says Ad Tech Consolidation – Including ‘Fails’ – Is Here. And It’s Good
- 2/1/13 - FTC Chairman Jon Leibowitz Bows Out, Spearheaded ‘Do Not Track’
- 1/31/13 - Hoping To Unlock Bigger Budgets, Adap.tv Begins Selling Viewable Impressions For Video Ads
- 1/31/13 - Health And Drug Ads Are Most Blocked, Says Video RTB Firm LiveRail
- 1/30/13 - Facebook’s Q4: FBX Drives Impressions Higher, Execs ‘Encouraged’ By Demand
- 1/30/13 - Adobe: Super Bowl Boosts Mobile Video Consumption and Advertiser Web Traffic
- 1/30/13 - AdTheorent: Fix Mobile RTB By Fixing Data Mining First
- 1/29/13 - Accordant Media: RTB Growth Slowed In Q4
- 1/29/13 - Yahoo’s Mayer: Engagement Is Our ‘Number One’ Business Challenge
- 1/28/13 - AdBrite Shutters Exchange, Sale Talks Continue For Marketplace And IP Assets
- 1/28/13 - Mobile RTB Overcame Holiday Concerns with a Strong Q4
- 1/25/13 - WPP’s Xaxis Sees A Draw For Brand Dollars In Programmatic Audio Ads
- 1/25/13 - Digitas, CBS Interactive Execs Talk Buy And Sell Side Issues
- 1/25/13 - SmartWool Moves Toward a Mobile-First Social Strategy
- 1/22/13 - Google’s Q4 Shows A ‘Happy Holiday Season’ For E-Commerce, Ad Exchange
- 1/22/13 - Attribution Landscape In Flux, Adometry Raises $8M To Accelerate Platform
- 1/18/13 - More Money For Mobile. Now What?
- 1/18/13 - The Weather Company Goes ‘Beyond The Banner’ With Mobile Ad Units
- 1/17/13 - Twitter Ramps ‘Certified Products’ Program, Plans New Categories
- 1/17/13 - ePrize, In Mobile Acquisition Mode, Buys In-Venue Marketer Mozes
- 1/17/13 - Google Product Listing Ads, Mobile Surged In Q4
- 1/16/13 - IPG Invests In Mobile ‘Surprise Rewards’ Marketer Kiip
- 1/15/13 - Facebook Graph Search: The Picture for Advertisers
- 1/15/13 - ‘Premium Programmatic’ Purveyor Legolas Taps Shaevitz As CEO
- 1/14/13 - More Search Data On Facebook Exchange As Simpli.fi Enlists in Partner Army
- 1/14/13 - Simulmedia’s Morgan: Audience Buying Is Coming To TV, As Budgets Fail To Move Online
- 1/9/13 - Magna’s Monahan: When It Comes To Mobile, Programmatic Remains Stymied
- 1/8/13 - Essence Digital Buys Seattle’s Point Reach, Adding Mobile Talent
- 1/8/13 - Spruce Media Positions For SaaS Ad Future, Makes Cuts
- 1/8/13 - Quantcast Acquires Ad Effectiveness Analyst MakeGood Software
- 1/4/13 - AOL, Yahoo Homepage Ad Quality Rises — But So Do The Challenges
- 1/4/13 - A Look at Holiday Foot Traffic, Drawn From Mobile Location Data
- 1/3/13 - Paywalls Without Cash? Enliken Encourages User Data As Currency
- 1/3/13 - WPP Accelerates Tech M&A With Stake In Argentina’s Globant
- 1/2/13 - How MediaCom Does Data
- 12/20/12 - Reaction: Blackstone’s Allen Sees Cloud-Based CMO Dashboard Ahead
- 12/20/12 - The Battle Of The Marketing Clouds: Oracle Buys Eloquas
- 12/20/12 - Maxifier COO Katsur Succeeds Shaevitz As CEO; ‘Forget Big Data, We Want Big Money’
- 12/20/12 - Video RTB: Still Waiting For Its Moment
- 12/19/12 - Archaeological ‘Find’ Yields Early Exchange Artifacts
- 12/19/12 - Facebook Exchange Adds Search Intent Data, As Chango Joins Partner List
- 12/19/12 - Hearst CRO Welker Eyes ‘Paradigm Shift’ For Publishers In Programmatic
- 12/18/12 - Fan Acquisition Tougher Amid Facebook’s Engagement Push
- 12/18/12 - Whoa Nielsen! Twitter Tie-In, $1.3B Arbitron Deal Shake Up Ratings Game
- 12/17/12 - eMarketer Raises Mobile Ad Forecast, Citing Facebook’s Rising Fortunes
- 12/17/12 - Demographics And Geographies Influence Digital Coupon Activation
- 12/13/12 - Data Nugget: How Undervalued Is Display?
- 12/12/12 - Turning Earned Media Into Paid, RadiumOne Debuts Real-Time Hashtag Targeting
- 12/11/12 - Google Ramps Up ‘Guaranteed Programmatic’
- 12/11/12 - Nexage Exchange Shows Liquidity, Growth During Past 6 Months
- 12/11/12 - Facebook Exchange Certification Is Elusive for Some RTB Partners
- 12/10/12 - Survey: Tracking Fears Are Real, But Consumers Grasp Value Exchange
- 12/7/12 - Facebook’s Open Graph And The Marketer At AllFacebook Conference
- 12/06/12 - Deutsch LA’s Van Praet: Digital Creative Isn’t What You Think
- 12/06/12 - Kinetic Social Speaks! CEO Says Firm Is Not Epic Media Group Reincarnated
- 12/06/12 - Quote: On Publicis ‘Commerce Agency’ Ambitions
- 12/06/12 - 2012 Review: RTB Gained Ground Thanks to Major Brand Participation
- 12/05/12 - FTC Settles With Epic Media Group. Whither Kinect Social?
- 12/05/12 - PubMatic’s Goel: ‘Multi-Bid’ RTB Will Solve Lingering Frustrations
- 12/04/12 - AOL Bulks Up Ad.com By Acquiring Retargeter Buysight
- 12/04/12 - Adelphic Lands $10M Led By Google Ventures to Solve Mobile Media Puzzle
- 12/03/12 - Define It – What Is Big Data?
- 12/03/12 - Q3 Update: Mobile Advertising Continues to Grow, As Does Interest in RTB
- 10/17/12 - With Pharma’s Ability To Target Limited, Precision Health Prescribes Regimen Of Context And Geography
- 10/17/12 - Omnicom CEO Wren Discusses Agency Trading Desk Model
- 10/16/12 - ‘Placed Panels’ Look To Replace Demo Data With Location-Based ‘Opt-Ins’
- 10/16/12 - New Challenge for Marketers: Preventing Non-Viewable Ads From Getting Credit
- 10/10/12 - WSJ Digital Network Opens Private Exchange to Build Advertiser Relationships
- 10/9/12 - Do-Not-Track On by Default? ‘Do Not Honor’ Says DAA
- 10/4/12 - Mondelez (Formerly Kraft) Widens Intake Valve for Mobile Startups
- 10/3/12 - Videology’s Acquisition Of LucidMedia Is About Closing The Loop Between Buyers And Sellers
- 10/2/12 - IAB Aims To Shape Programmatic’s Growth With ‘Quality Assurance’ Standards
- 10/2/12 - Adobe Blows Its Stack, Unifies Ads and Analytics Products
- 10/1/12 - AOL Unveils ‘Project Devil 2,’ Doubling Down On Entertainment, Retail
- 10/1/12 - Dominos Says Facebook Ad Exchange Delivers
- 9/28/12 - For Mobile RTB To Scale, Creativity Must Keep Pace With Tech
- 9/26/12 - ‘Do Not Track’ Dysfunction: Industry, Privacy Advocates Appeal to FTC
- 9/25/12 - Samsung Agency Cheil USA on ‘Thin Slice’ and ‘Thick Slice’ Data Talent
- 9/24/12 - Microsoft Preps New Ad Units for Windows 8 OS Launch
- 9/19/12 - With Display Rising, Along With Facebook, Google Aims Newest Ad Tools At Publishers
- 9/18/12 - Facebook Tests Mobile Ad Network
- 9/14/12 - Rubicon Turns In Report: What RTB Did Over the Summer
- 9/12/12 - Google Goes Shopping: ‘Product Search’ Could Generate $1.4 Billion In Revenue
- 9/12/12 - iPhone 5 Expectations, And The Future Of iAd
- 9/10/12 - AdMeld’s Jason Kelly Joins Berlin DSP Sociomantic Labs
- 9/6/12 - After Months Of Uncertainty, Yahoo ‘Reaffirms’ Right Media
- 8/31/12 - Criteo To Run Yahoo Japan’s Performance-Based Inventory; Entry To China Is Next
- 8/30/12 - WPP Cuts 2012 Forecast, as U.S. Growth Wobbles
- 8/30/12 - Nanigans: Facebook Search Ads Cost Less, Perform Better Than Marketplace Ads
- 8/30/12 - Pandora’s Kennedy: Direct Sales, Not Third Parties, Drive Revenue
- 8/30/12 - Twitter’s ‘Certified Products’ Lacks Ad Integration, For Now
- 8/29/12 - Competitive IQ Vendor WhatRunsWhere Buys Mobile Ad Spy
- 8/29/12 - LinkedIn Ads Aim To Be ‘Lingua Franca’ For Social Advertising
- 8/28/12 - 24/7 Media Makes Some Changes in Wake of Ari Bluman’s Exit
- 8/24/12 - Kantar Media Tests The Behavioral Targeting Value Of Second-By-Second TV Data
- 8/23/12 - ePrize’s Rewards For Brands: Constant Conversation With Consumers, Plus Data
- 8/21/12 - Spongecell Revenue Triples, Adroll Sees $12.4 Million In 2011 According To Inc.
- 8/21/12 - Unified Shopping Experiences Like ‘Showrooming’ Will Drive E-Commerce Growth
- 8/20/12 - Speed The Payment – The Next ‘Innovation’
- 8/17/12 - comScore Data Shows Facebook Emerging As A Video Power
- 8/16/12 - Facebook Exchange Closer to Prime Time, RTB Partner List Grows to 14
- 8/15/12 - Elevated to Global Role, GroupM’s Norman Plans to Ease Vendor Chaos
- 8/15/12 - What the Boom in Mobile Transactions Means For Ads
- 8/14/12 - In Test, Facebook Lets Advertisers Target Non-Fans In The News Feed
- 8/14/12 - Even A Profit Cannot Erase Questions About Groupon’s Business Model
- 8/10/12 - Report: BLiNQ Media To Be Acquired By GANnETT
- 8/10/12 - Adconion Closes The Loop On Its Ad Tools With Mobile Addition
- 8/8/12 - VivaKi AOD Gets ‘Pre-Bid’ Access to comScore Verification Data
- 8/8/12 - Nielsen’s New ‘TV Viewing’ Segments Are Supported by MediaMath
- 8/8/12 - Peter Horan Is Taking About Group Back From The NYTCo
- 8/8/12 - Analyst: RTB Will Be 34% of Display Revenues in Five Years
- 8/1/12 - DoubleClick Ad Tracking Now Allowed on Facebook
- 8/1/12 - Patent Fight: comScore May Win The Battle, Yet Lose The War
- 7/31/12 - Google to Buy Wildfire for $250M. What Will Facebook Do?
- 7/31/12 - Do Facebook Coupons Work? Valassis App Strategy Shows Promise
- 7/31/12 - Ad Effectiveness Patent Battle Brews – comScore Sues DoubleVerify, Moat, AdSafe
- 7/30/12 - The Meaning of Joel Ewanick
- 7/30/12 - BlueKai Taps Montreal Firm Datacratic For ‘Lookalike’ Predictive Modeling
- 7/27/12 - Australian Publisher Fairfax Expands Ad Buyer Position With Google DoubleClick Deal
- 7/27/12 - Facing Investors, Facebook Defends Cautious Stance With Newsfeed Ads
- 7/26/12 - Facebook’s Q2 Ad Revenue Near $1B, Growth Decelerates
- 7/26/12 - New Mobile, Affiliate Units at CPX Interactive Aim to Capture Fragmented Spend
- 7/25/12 - As AOL Struggles To Boost Display, Armstrong Promises New Commitment To Data
- 7/25/12 - Facebook’s Q2: What Wall Street Wants, What Advertisers Want
- 7/23/12 - Adometry Zigs, Visual IQ Zags on Facebook Attribution
- 7/19/12 - Google’s Q2: Proving YouTube ROI, Mobile Mania, Enter Motorola
- 7/18/12 - Facebook Opens Gate to Attribution Firms, Grants Adometry Certification
- 7/17/12 - Yahoo Q2: New CEO Mayer Greeted With Small Revenue Gains And Continued Challenges
- 7/17/12 - ANA Marketers Question ‘Likes,’ But 96% Use Facebook Channel
- 7/17/12 - As Facebook Automates Premium Ads, Marketers See Impact On Price
- 7/16/12 - Yahoo Pins Latest Turnaround Hopes On Google’s Marissa Mayer
- 7/16/12 - Now Fully In Control Under NBCU, MSNBC.com Will Transition Out Of Microsoft Ad Platform
- 7/12/12 - London Olympics: Live Video Streams Intended As ‘Additive,’ May Be More Valuable Than Broadcast
- 7/12/12 - Agency Consolidation: Dentsu Buying Aegis
- 7/9/12 - AppNexus Grows Global Services Unit
- 7/9/12 - Time For ‘New’ On AdExchanger
- 7/2/12 - The Weather Channel Aims For ‘Underground’ Tech Audience
- 7/2/12 - Press Release: Nielsen Acquires Brand Metrics Measurement Platform Vizu
- 6/28/12 - ‘Context’ Returns As Fotopedia And Jetsetter Target The Retina
- 6/27/12 - Cannes Postscript: Marketing At The Crossroads Of Data And Creativity
- 6/27/12 - AOL Expands Project Devil Units To Mobile — But Will Advertisers And Publishers Follow?
- 6/26/12 - Hearst Teams With PubMatic On Private Exchange, Aiming Beyond Remnant Inventory
- 6/26/12 - Video ‘Discovery’ Platform Taboola Raises $10 Million Third Round
- 6/21/12 - The ‘Explainer’: This Week’s ‘Do-Not-Track’ Meeting
- 6/21/12 - Videology Looks To Build Publisher-Side Business, Acquires Mobile DMP Collider Media
- 6/21/12 - Kellogg’s Bob Arnold: ‘We Don’t Care About Clicks’
- 6/21/12 - TiVo Continues Expansion Of Shared Set-Top Box Data With Simulmedia
- 6/20/12 - In Coup For WPP, Facebook Exchange Adds Xaxis As A Partner
- 6/20/12 - AKQA Sale To WPP Makes Waves At Cannes Lions
- 6/20/12 - WPP Acquires Digital Agency AKQA
- 6/18/12 - Reverse Course! Display Ad Retargeters Buying Yahoo! O&O Through Right Media Exchange
- 6/18/12 - ’6 Weeks Per Person Per Year In Wasted Time And Efficiency’
- 6/15/12 - Correction: On Our Story About Facebook Exchange Frequency Capping
- 6/14/12 - Facebook Exchange Limitations
- 6/14/12 - Social M&A Drumbeat Continues: Syncapse Buys Clickable
- 6/13/12 - Facebook’s RTB Revenue Impact ‘Incremental’, But Enough To Matter
- 6/13/12 - Facebook To Allow Real-Time Bidding, Launches ‘Facebook Exchange’
- 6/13/12 - Save The Date – September 20 Is AdExchanger’s Inaugural Conference
- 6/13/12 - Strategy Gold Mine In New Generic Top Level Domain Applications
- 6/13/12 - In Shift, Ad Technologists Flock to Cannes
- 6/11/12 - Loving, Hating And Misunderstanding The GRP – @ ARF 7.0
- 6/11/12 - The Weather Channel Makes Push for Smart Hyperlocal Ads
- 6/8/12 - Analyst: DG Unlikely To Get A Better Bid Than Rival Extreme Reach
- 6/7/12 - Microsoft’s ‘Do Not Track’ Stance Weakens?
- 6/7/12 - Rovi Wraps Analytics For Online And Advanced TV Together
- 6/5/12 - Enter ‘DoubleClick Digital Marketing’: Google Transforms Ad Stack Into a Unified Pancake
- 6/4/12 - Google to Buy Meebo, in Bid for Social Content Discovery
- 6/4/12 - CRM Leaders Betting On Social Says Blackstone’s Pashalides
- 6/4/12 - Salesforce.com Acquires Buddy Media for $689 Million; CEO Lazerow Reflects
- 6/4/12 - Microsoft’s Surprise ‘Do Not Track’ Move, By The Numbers
- 6/1/12 - Display Still Surging, But Some Key Players Appear To Soften
- 5/24/12 - Specific Media Plots (Yet Another) Myspace Comeback
- 5/24/12 - Why Advertisers Still Love Yahoo (Axis Edition)
- 5/23/12 - AOL Executive Shuffle Reflects Tightened Ad Network Focus
- 5/23/12 - With Vitrue Buy, Oracle Aims for a Social Stack
- 5/23/12 - Oracle Targets Marketing, Ads; Buys Vitrue
- 5/23/12 - Adap.tv’s App Center Looks To Connect Online Video And TV Sales
- 5/17/12 - What Would a Facebook Ad Network Look Like?
- 5/16/12 - More Than Meets the Eye With GM’s Hard Line on Facebook
- 5/15/12 - Lanctot on Longtuo: Publicis Groupe Scoops Up Beijing E-Commerce Marketer
- 5/14/12 - With Turmoil In Its DNA, Yahoo Promotes Its ‘Big Data’ Play Genome
- 5/11/12 - Agencies See Dollars in Digital Products, But Managing Data Is a Trick
- 5/10/12 - Can Facebook Turn Its Users’ Videos Into A Revenue Driver? Should It?
- 5/9/12 - AOL’s Armstrong: ‘Traditional Display’ Is Not A Growth Market
- 5/9/12 - AOL Display Picture Appears Mixed, As International Improves
- 5/7/12 - The Display Ad App Model: Transforming Platforms, Investment And Agencies
- 5/4/12 - Revision3’s Louderback Now Aims To Woo Discovery Advertisers
- 5/4/12 - EBay Raises Stakes in Mobile and Local Ads With PayPal Media Network
- 5/3/12 - Google Backs YouTube Content Channels With $200M Ad Push
- 5/3/12 - What Happened To Epic Media Group? See Kinetic Social
- 5/2/12 - Q1 2012 Results Show ValueClick Gains Continue – Yet, Some Weakness
- 5/2/12 - Pepsi Campaign to Inject ‘Real-Time’ Creative Into Display, DOOH Ads
- 4/30/12 - Pure Play Wins the Day as Forrester Ranks Attribution Vendors
- 4/26/12 - NewFront: Stressing Original Programming, Online Video Is ‘TV On Steroids’
- 4/24/12 - In Bid For Greater TV-Like Experience, AOL Creates New Video Hub
- 4/23/12 - DG Buys Semantic Technology Company Peer39 For $15.5 Million
- 4/18/12 - IAB: 2011 Online Ad Spend Hit $31 Billion, as Display Trailed Search
- 4/18/12 - In Grab For Brand Dollars, AOL Baits Hook With Nielsen’s Online GRP
- 4/18/12 - Google to Support ‘Viewable Impressions’ and Online GRPs
- 4/17/12 - Yahoo! Reports Q1 2012: No Word, Yet, On Right Media Exchange And Ad Stack Strategy Ahead
- 4/17/12 - CEO Moore On 24/7 Media: We’re A Tech Company, Not An Agency
- 4/12/12 - Google Click Prices Continue Slide in Q1; YouTube ‘Anchors’ Many Big Brand Campaigns
- 4/11/12 - LUMA’s Kawaja Says Duplication Is A Problem Not Fragmentation- @ Media Kitchen VC Conference
- 3/29/12 - Video Ad RTB Is Poised to Surge — If Publishers Loosen Grip On Premium Inventory
- 3/27/12 - Data “Scammers” Are Hurting The Magic – @4As Transformation LA Conference
- 3/26/12 - comScore’s ‘Validated’ Measurements Aims To Show Full Value Of Ad Impressions
- 3/20/12 - IPG Media Research Team Discusses Display, The Big Ads’ Ad Network And More
- 3/8/12 - Creative Ad Tech Firm Gazehawk’s Founders Moving To Facebook
- 3/5/12 - The Global Digital Ad Race: SingTel Corp Acquires Amobee For $321 Million
- 3/2/12 - Adap.tv CEO Ashkenazi Makes The Case For Online Video Upfront
- 2/29/12 - Regulators Approve Donovan, MediaBank Merger Into Mediaocean
- 2/21/12 - What Would Steve Say?
- 2/20/12 - Google Responds To Microsoft Accusations About Bypassing IE Privacy Setting
- 2/9/12 - Glam Serves Up New Community Channel With ‘Foodie’
- 2/3/12 - Yahoo!’s Right Media Exchange Adds Aol Remnant Display Inventory
- 2/1/12 - AOL’s Armstrong: We’ll Get Deeper Into The Exchange Space In 2012
- 2/1/12 - AOL: Display Continues To Grow, But Total Revenues Still Decline
- 1/25/12 - 33across Acquires Tynt And Signal From The Sell-Side
- 1/19/12 - Google Reports Q4 2011: Google Pumping Searchers Into Display Strategy Via Lower CPCs?
- 1/17/12 - One Kings Lane And Rent The Runway Take The Retail Stage At NRF Show
- 1/16/12 - Solving Unstructured Versus Structured Data – IBM Pitches Retail Marketers At NRF Show
- 1/9/12 - Former TAN CEO Brian Silver Gets Top Spot For Right Media Exchange In Americas
- 12/15/11 - Microsoft Clarifies Its Approach To Demand-Side Platform Partners – The Door Remains Open
- 12/7/11 - Mars Chocolate’s Sandler Delivers Innovation Best Practices For Marketers At ANA Creativity Conference
- 11/29/11 - Breaking Email: Invite Media Informs Advertisers Of New DSP Rules At Yahoo!
- 11/23/11 - Yahoo! Begins Requiring Right Media Seats for Demand-Side Platform’s Advertisers
- 11/8/11 - The Media Company At The Corner
- 10/23/11 - Facebook Needs A CMO
- 10/14/11 - What’s Next? GroupM’s Gotlieb And Norman Give Their View
- 9/25/11 - Merger! Mediabank And Donovan Data Systems Become MediaOcean
- 9/13/11 - TV-Safe In A Digital, Audience Buying World
- 8/24/11 - The Shrinking, Audience Buying Ecosystem
- 8/16/11 - Benchmarking Display Ads Across Google’s DoubleClick For Advertisers Platform
- 8/16/11 - Lotame Exits The Ad Network Business
- 8/14/11 - Mergers and Acquisitions: Ad Tech Predictions For Fall
- 7/21/11 - Yahoo! Right Media Now Approved As Google Certified Network
- 7/19/11 - Yahoo! Reports Earnings: Display Ads Miss Expectations, Premium Sales Team Still Ramping
- 7/17/11 - Pixels, Muffins And The Real Facebook Ad Network
- 7/14/11 - Surprise... Google Makes A Ton Of Cash In Q2 2011
- 6/16/11 - Acquisition Thursday: HubSpot Buys Marketing Software Company Performable
- 6/16/11 - DG Acquires Ad Technology Company MediaMind
- 6/13/11 - It's Official – Google Buys Admeld
- 6/2/11 - Is Twitter Laying The Ground Work For Better Targeting And An Ad Network?
- 5/31/11 - Reviewing Yahoo!’s Right Media Exchange -For The Win!
- 5/10/11 - Leaning Forward And Back In Digital Ads
- 5/6/11 - Google Responds About Opening DoubleClick Ad Exchange To Intermediary Inventory Sources
- 5/3/11 - IBM Needs A Demand-Side Platform
- 5/1/11 - MediaBank's Bauschard And AdBuyer's Ogilvie Discuss Post-Acquisition Strategy And More
- 4/28/11 - Demand-Side Platform AdBuyer.com Acquired By MediaBank; Attribution Holy Grail Looms
- 4/18/11 - New Invite Media Sales Chief, Bruce Falck, Discusses The Road Ahead For Google’s Demand-Side Platform Business
- 4/11/11 - Amazon Begins Display Ad Retargeting
- 3/30/11 - More Search Signal And Display Ads
- 3/22/11 - The Council for Accountable Advertising Forms; Chairman Messer Discusses
- 3/15/11 - DoubleVerify Announces Google Display Network Certification For Ad Verification; Google Says More On The Way
- 3/15/11 - Ebay Pulls The Plug On Intent Data Reseller Strategy
- 3/10/11 - Google Letting Users Curate Search; Is Display Curation Next?
- 3/6/11 - Driving Facebook App Yield And The Three Internets
- 2/24/11 - Mobile OpenRTB Committee Forms; RTB At Scale Coming Soon Says Nexage CTO Butler
- 2/9/11 - Sourcing Talent: Helpful Tips For The Digital HR Specialist
- 2/7/11 - Aol Buys Huffington Post – Is A Sell-Side Platform Next?
- 2/4/11 - Google’s Lexi Reese Leaves DoubleClick Ad Exchange, Heads To Facebook
- 1/28/11 - Re-Opening The Retargeting Campaign Kimono: Above-The-Fold Versus Below
- 1/25/11 - You’ve Got Mail -With Display Ads
- 1/24/11 - Hi Larry
- 1/24/11 - Securing The Publisher, Serving The Marketer
- 1/17/11 - Looking At New DoubleClick Ad Exchange Whitepaper From Google
- 1/14/11 - Prospecting With Search-And-Display
- 1/10/11 - Thinking About The Future Of Ad Verification
- 1/6/11 - Are Transactional Brands Ready To Take Control Of Their Data?
- 1/4/11 - Convergence And The Demand-Side Platform
- 1/3/11 - What Does A Display Advertising, Retargeting Campaign Look Like?
- 12/6/10 - Waiting For The Addressable Online Video Ad Business
- 12/1/10 - Google, AppNexus And The Mayan Calendar
- 11/29/10 - Ad Network Contrails: Where-To Next
- 11/2/10 - Dotomi To Be Acquired; Retargeting Remains Hot
- 11/1/10 - The Live Blog! Rubicon Project Announces $18 Million Financing; Acquires FAN
- 10/26/10 - Is The Rubicon Project, Fox Audience Network Deal Being Announced Monday?
- 10/21/10 - Intuit VP Seth Greenberg Evaluates The Facebook Funnel At The ANA’s Annual Conference
- 10/19/10 - The Biggest Brand Manager In The Land Speaks On Purpose-Driven Marketing
- 10/17/10 - Reviewing The Google Call: A DoubleClick Ad Exchange, Gross Revenue Prediction
- 9/30/10 - Bidding The Data Points For The New Video Ad Selector Format – a.k.a. Forcing The Click For Brands
- 9/29/10 - The Seven Predictions Of Display
- 9/29/10 - New York Times’ Zimbalist Says Privacy Legislation Means The Industry Is Maturing
- 9/23/10 - Facebook Ad Network Strategy Leaking Out Of Conversion Tracking Experiment
- 9/9/10 - Google Unleashes Marketing Dollars On Display
- 9/8/10 - Is Google Instant A Real-Time Bidders Dream?
- 8/12/10 - DSP Bellwether? MediaMind IPO Prices At $11.50 With $192 Million Market Cap; CEO Trifon Discusses Future
- 7/26/10 - Glam Buys AdPortal; Piecing Together The Publisher Platform
- 7/20/10 - Exclusive: Fake Right Media Open 2010 Welcome Address
- 7/15/10 - Google Wins Omnicom Trading Desk Business; Publishers Watch
- 7/1/10 - Google Puts Display Front-And-Center
- 6/1/10 - Let The M&A Begin: GSI Commerce Acquires DSP (Or Retargeter) FetchBack
- 5/25/10 - Google AdSense Moves Toward Transparency, Cracks Opens Black Box, Shows Sweet Margins
- 5/24/10 - Report: Google Considering Invite Media Purchase; And – Why Would Google Buy A DSP?
- 5/17/10 - Google, Apple and Facebook: The Addressable Media Future For Display
- 5/13/10 - Data Nugget: Searching For "Demand Side Platform"
- 2/23/10 - Google Announces DoubleClick For Publishers As Yield Optimization War Continues To Heat Up
- 1/10/10 - For The Large Publisher, Yield Optimization Is Over – It’s Time For The Supply-Side Platform
- 1/3/10 - Aegis Gets Pants Pulled: Is The Agency Performance Model That Far Away?
- 12/3/09 - Yahoo! on Right Media Exchange: We’re Premium, That’s P-R-E-M-I-U-M
- 11/16/09 - The Virtual Agency Model
- 10/13/09 - The Holy Grails Of Digital Advertising
- 9/13/09 - The New Easter Egg of Search Rankings: Display Advertising and The Launch of Google DoubleClick’s Ad Exchange
- 9/4/09 - How Team Of Geeks Exploded Media Trade
- 8/3/09 - The Demand-Side, Buying Platform Trend
- 7/31/09 - Let Them Eat Privacy
- 7/8/09 - Yield Optimization And The Futures Exchange
- 7/6/09 - Agency War Plan: Educate or Fire Your Client
- 6/21/09 - Reducing Friction For The End User in Online Display Advertising
- 5/5/09 - Real-Time Bidding: The Ad Exchange Leaps
- 4/26/09 - The Super Collider of Ad Exchanges
Event Coverage
- 10/12/12 - At ANA Conference, Brands Speed Up Their Thinking – @ ANA Conference 2012
- 10/11/12 - Mobile Display ROI And Location Reviewed At MIMA Summit – @ MIMA Summit 2012
- 10/5/12 - Advertising Week Ends, Agency Trading Desks Go On – @ AdWeek 2012
- 10/1/12 - For Facebook, Shift to Online GRP Can’t Come Fast Enough – @ IAB’s MIXX Conference
- 6/11/12 - The Internet Governs Itself, Says Reddit’s Ohanian and Mozilla’s Surman – @ Personal Democracy Forum 2012
- 5/10/12 - Pivotal’s Brian Wieser on Agency Prospects: The More Things Change…
- 5/10/12 - Why Was The Peer39 Acquisition Price Revealed By DG? – @Venture Crush NY Event
- 5/8/12 - At ANA Conference, Holding Co Desk CEOs Pledge Alignment With Agencies
- 4/29/12 - The Marketer, The Enterprise And Their Ad Tech – @Nextargeting Summit
- 4/29/12 - The Marketer, The Enterprise And Their Ad Tech – @Nextargeting Summit
- 4/26/12 - NewFront: Stressing Original Programming, Online Video Is ‘TV On Steroids’
- 3/27/12 - Trading Desks, DSPs – I Mean Demand-Side Platforms – And The Agency – @4As Transformation LA Conference
- 3/22/12 - Google Integrates Admeld Into DoubleClick AdX, Preps ‘Unified’ Publisher Solution
- 3/1/12 - Jordan, Edmiston Group’s Tolman Geffs On Bidded Display Ecosystem
- 2/28/12 - Platform CEOs Make Their Case As IAB Panel Seeks To Illuminate On Ad Tech
- 2/26/12 - IAB Annual Leadership Meeting – Live Blog! – NBC’s Naylor Becomes Chair
- 11/10/11 - From The AppNexus Summit – The Super Panel!… Yahoo!, Microsoft, Aol Talk Partnership
- 11/8/11 - Microsoft, Yahoo! And Aol Announce Pact On Non-Guaranteed Display Inventory – Live Blog!
- 11/1/11 - Yahoo! to Acquire interclick
- 11/1/11 - Clearspring Acquires XGraph to Create Largest Multi-Graph on the Open Web
- 11/1/11 - Adobe Acquires Auditude to Capitalize on Exploding Video Advertising Opportunity
- 10/27/11 - Adobe SVP Lewnes Says Marketing Is The New Finance
- 10/26/11 - IBM Marketing SVP Iwata On Character And The Marketer
- 10/18/11 - The Auction Meets Publisher Inventory: Thoughts On Private Marketplaces At Ad Revenue Conference
- 10/18/11 - Yahoo! Q3 Display Down, Says It’s Trying To Improve Right Media Exchange Tech From Within
- 10/11/11 - Neustar to Acquire TARGUSinfo
- 10/4/11 - Lijit Networks is Acquired by Federated Media Publishing
- 10/3/11 - Yahoo! Aiming To Create More Premium Inventory With ABC News Partnership
- 9/22/11 - Datran Media and CONTEXTWEB Merge to Create PulsePoint
- 9/15/11 - Y Combinator Ad Innovation Conference Yields New Startups Focused On Ads
- 9/11/11 - Mediacom Data Exec Simpson Discusses Challenges Of Data-Driven Media Buying
- 8/30/11 - Limelight Networks Sells EyeWonder Unit to DG
- 6/13/11 - Context Still Matters Says NY Times SVP Nisenholtz At Digital Media Summit
- 6/7/11 - Google VP Mohan Speaks Display Ads, Invite Media At Conversational Marketing Summit
- 6/5/11 - Demand-Side Versus Sell-Side: BMO Capital Markets’ Digital Ads Panel Yields Differing Views On Innovation Trends
- 5/19/11 - IAB Meets FTC In Broad Daylight
- 4/7/11 - Verizon Digital Marketer McLean Talks Culture Shift At X+1 NexTargeting Event
- 3/23/11 - From ARF Re:think 2011, WPP CEO Sorrell Says IBM And Accenture Are At The Gates
- 3/21/11 - From Re:think 2011 – The CTR Means Nothing Says HP Researchers Leighton And Satiroglu
- 3/8/11 - 4As Communications Panel Discussion Yields The Bog Of Data And Audience Targeting
- 3/8/11 - The Biggest Panel In The World: The U.S. Census At The 4As Transformation 2011 Conference
- 3/2/11 - Mediabrands’ George To Publishers: For The Agency Trading Desk, Context Is Just An Attribute
- 3/2/11 - At IAB, Microsoft’s van der Kooi Talks Privacy, IE 9, And Do-Not-Track
- 3/1/11 - IAB Live Blog! – Demand Media Speaks
- 2/28/11 - IAB Starts A Data Council; Dolan And Doty Discuss
- 2/27/11 - IAB Annual Meeting: Live Blog!
- 2/13/11 - Big Brand Publishers Jumping Into Data-Driven Ad World – With Controls – At AdMeld Partner Forum
- 2/7/11 - Agency Chiefs See Social Future But Are Divided On Performance-Based Compensation
- 2/1/11 - Ad Tech Executives Discuss Privacy Challenges At AlwaysOn NYC Event
- 1/11/11 - Live From Gridley & Co. Conference: RTB And Premnant Inventory
- 10/8/10 - Exchanges And Real-Time Bidding Bring Opportunity And Concerns For Publishers
- 8/18/10 - Media Buyers Discuss Ad Verification At ClickZ, IAB Ad Networks And Exchanges Event
- 8/5/10 - TechStars Startups Present In Boulder; ADstruc Nears Completion Of Initial Financing
- 6/14/10 - BMO Capital Markets Yields More Thoughts On Google Demand-Side Platform Plans
- 5/21/10 - The Wait Is Over: Google/AdMob Approved by FTC
- 5/18/10 - Yahoo! Picks Up Content Generator Associated Content
- 5/11/10 - Display Advertising Uncensored Event Looks At DSPs, Publisher Solutions And More
- 5/5/10 - A Few Good DSPs – The Movie!; And Kawaja’s IAB Presentation Deck
- 5/3/10 - Looking At Data, Transparency And Privacy At IAB Networks And Exchanges Marketplace
- 5/3/10 - Kawaja On Value Chain At IAB’s Networks and Exchanges Marketplace
- 3/26/10 - Search Engine Strategies Display Ad Panel Shows The Tide Is Turning
- 3/25/10 - The Display Game Changes: AdWords Adds Retargeting
- 3/22/10 - DataLogix’ Roza Sees Run Rate Of Half Billion For Agency Trading Desks This Year
- 3/5/10 - eXelate Panel Brings Doomsday Prediction From NY Times’ Nisenholtz
- 2/24/10 - Dapper Panel Brings Together Display Advertising Players In NYC, Yields Smackdown
- 2/9/10 - Google Disses The Yield Optimizers; Liquidity Will Be A Key Differentiator
- 12/15/09 - Google Webcast Recap: Demand-Side Platform Performance Varies On DoubleClick Ad Exchange
- 11/14/09 - Video Demos at Monaco Media Forum: AdMeld, Dapper, MediaMath, Permuto
- 9/25/09 - ContextWeb Media Trading Panel Featuring Agency Execs Gets Packed House During NYC’s Advertising Week
- 7/22/09 - LeadsCon Panel On Ad Exchanges Provides One of Many Highlights During Day Long Lead Generation Event
- 7/22/09 - Yield Optimizers AdMeld, PubMatic, The Rubicon Project And YieldBuild Unite At IAB
- 7/14/09 - Optimize Thyself: Ad Exchanges Draw Crowd At ContextWeb/Ad Club Event in NYC
- 6/18/09 - Havas’ Ed Montes Discusses Communication With Ad Agencies at OMMA Publish
- 6/18/09 - From OMMA Publish: Turner’s Walker Jacobs Says Ad Networks Are Not Like Outlet Malls
Predictions 2011
Predictions 2012
AdExchanger: The Comic Strip
AdExchanger: Origins
AdExchanger: Crisis In Ad City (Part I)
AdExchanger: Crisis In Ad City (Part II)
AdExchanger: Enter Malware (Part I)
AdExchanger: Enter Malware (Part II)
AdExchanger: Enter Malware (Part III)
AdExchanger: Enter Malware (The Conclusion)
AdExchanger: Angels And Startups
AdExchanger: Rumble In Arbitrage Plaza (Part I)
AdExchanger: Rumble In Arbitrage Plaza (Part II)
AdExchanger: Rumble In Arbitrage Plaza (Part III)
AdExchanger: Rumble In Arbitrage Plaza (Part IV)
AdExchanger: Rumble In Arbitrage Plaza (Part V)
AdExchanger: Rumble In Arbitrage Plaza (The Conclusion)
AdExchanger: A Visit To The Museum Of Modern Audience (Part I)
AdExchanger: A Visit To The Museum Of Modern Audience (Part II)
AdExchanger: Father R.O.I. And The Church Of The Holy View-Through
AdExchanger: Angst In Publisher Town - Intro
AdExchanger: Angst In Publisher Town - Part II
AdExchanger: Angst In Publisher Town - Part III
AdExchanger: Angst In Publisher Town - Part IV
AdExchanger: Angst In Publisher Town - The Conclusion
AdExchanger: The Queen Of Brand Safety - Part I
AdExchanger: The Queen Of Brand Safety - The Conclusion
AdExchanger: DR Stars - Part I
AdExchanger: DR Stars - The Conclusion
AdExchanger: The Emergency Slide
AdExchanger: Data Leakage
AdExchanger: The Quarterly Outlook For Advertising
AdExchanger: Shaken Or Stirred
AdExchanger: Retargeting Kills
AdExchanger: Solve The Puzzle
AdExchanger: My Life Is Data (Part I)
AdExchanger: My Life Is Data (Part II)
AdExchanger: My Life Is Data (Part III)
AdExchanger: My Life Is Data (The Conclusion)
AdExchanger: Smell Like Audience Buying
AdExchanger: Ad Tech Week In NYC
AdExchanger: Audience Roadshow
AdExchanger: The Belle Of The Ball
AdExchanger: Channeling Digital Ads
AdExchanger: RTB Auction Still Frame
AdExchanger: The Great Online Privacy Battle
AdExchanger: Under The RTB Tree
AdExchanger: This Is Our Year
AdExchanger: How To Get Start-up Investment
AdExchanger: The Brand Marketer Goes Digital
AdExchanger: The Broswer Decides
AdExchanger: The Facebook Ad Network
AdExchanger: Aol Ad Strategy
AdExchanger: The Race For Supply
AdExchanger: I Am Back
AdExchanger: Digital Marketing Plan – Execution Phase
AdExchanger: The Bog Of Data
AdExchanger: Nice Branding
AdExchanger: First-Party Data Party
AdExchanger: Attribution Pachinko
AdExchanger: Adtechophobia
AdExchanger: Real-Time Optimization
AdExchanger: The Audience Bomb
AdExchanger: The Dynamic Creative
AdExchanger: Ad Technology PR
AdExchanger: 2011
AdExchanger: IPOs Coming To Ad Tech?
AdExchanger: Feeding The Graph
AdExchanger: A Publishers Nightmare
AdExchanger: #winning
AdExchanger: Welcome Aboard
AdExchanger: Early DMP
AdExchanger: Pie Contest
AdExchanger: The Marketing Stack
AdExchanger: Q2 2011
AdExchanger: Queries Per Second
AdExchanger: Audience Data Mining
AdExchanger: The Display Compass
AdExchanger: Where Is The Software
AdExchanger: I Swear I Am An Ad Network
AdExchanger: Hi Brian
AdExchanger: Tale Of Two Chairs
AdExchanger: Search Retargeting
AdExchanger: The Engagement Future
AdExchanger: Bigger Plumbing
AdExchanger: #advertisingweek #aw8
AdExchanger: The Agency And The Marketers Big Data
Considering Premium
The Cookie Pool
Entering The Purple Kingdom
Nisenholtz Retires
Display Foosball
Thanksgiving Day In Ad City
The Marketer And The ATD
Digital Training
Inside The Facebook Ad API
2012 Arrives
The Battle For Ads
Smart TV
The Engagement Revolution
The Algos
The Facebook IPO
A Viewable Impression
Cross-Channelling
What Happens Below The Fold, Stays...
Big (Ads)
Navel Gazing
Ad Trafficking
RTB Games
Incentives
A Technology Company
Planner Suspends Campaign
New Data Released On Ad Spend
The App Marketplace
Showrooming
Creative Week New York
Fifty Shades Of Ads
Context Matters
The Purchase Funnel
Lucky Social
AdExchanger arrives in Cannes
Storytelling Online
Audience Man
The Facebook Exchange
Like New
Risk Reward
Lighting The Cauldron
Lean States
Answers
CEO Bait
Technology-Driven Culture
Fat Fingers
House Ads
Data Is The Fuel
Geo-Fencing
Acqui-Hiring
Display 2012
Planet Of The Ad Tech
Barrett Leaves
Public CEO
Adding Guaranteed
The Real Partners
The Creation Of Addressability
Black Friday
River Of Pricing
Big Data
Programmatic Arrives
Holistic Yield Management
Pirates Of The Copyright Sea
Tag Management
Vanity Graph
The Fourth Horseman?
Premium Tiki
Demand-Side Platform
Ad Scouts
Programmatic Dog
Swimming With The Client
The Ad Tech Pope
Cookie Vault
The Chameleon Botnet
The New Normal, San Francisco
Data-Driven Spring
Hashing
Mobile Panini
Money-Back Guaranteed
Second-Party Data Party
Online GRP
Cutting The Tumblr Lawn
Catching The Video Ad Thermal
Data Coop
CRM
The Creative And Cannes
Native Ads
Dr. Programmaticstein
Zip+4
The Mobile Shift
Programmatica Upfrontus
Scale Matters
Avoiding The Rollercoaster
The Mobile Freight Train
AdExchanger In Vogue
The Marketers Calendars
Its Mine
Grumpy Planner
Recruiting Digital
BRIC Housing
Buying A DMP
Delayed Viewability
AdExchanger Barge
Marketing Tech
Programmatic Nuts
Santas Cookies
The Blizzard Of Data
Presto
Creative Shop
One-To-One Communication
The State Of Programmatic
Winter Storm Adzilla
The Innovation Triangle
Ad Tech Conference
Day One
TV Video Collide
Transparency Class
The Big Wave
Advertising VR
Stirring CPG
Closing The Loop
Shopper Marketing Data
The Anonymous Login
Fraud Today
Extending The Pipes
Convergence
Internet Of Things
Programmatic Gamble
Gooooooooooooal
The Tube Abides
Demand-Side Lineup
Hearability
Late Stage Ad Tech
Dr. Programmaticstein Strikes Again
Data-Driven Publishers
"Hope this works!"
The Fight Against Fraud
Probabilistic Meets Deterministic
Cross-Device Cook-Off
Magnum P.I.I.
Programmatic Is Here
Shopping For Native
Yahoo Power Up
Pitching The Marketer
Caught In The Eurozone
King Cloud
Trick or Treat?
Login Now!
Waste of Space
G-Men Answer the Call
Elf-Serve
Google Viewability Benchmark
Clickbait
Sold
Through the Data Woods
Crossing Into 2015
The Video Brick Road
The Brand Trading Desk
Publishers Paradise
TV Infrastructure
Programmatic Super Bowl
We Are Still Not At 100%
Verifying Viewability
Aquamans Sidekick: Acqui-Hire!
Looking Forward
Screening The Suppliers
TV-Web Convergence
The Church of Apps
New School
The Shift to Transparency
The TV Line Dance
Shopping For Tech
Raise The Main Sail
Fraud Avengers
Can you hear me now?
Creative Comes Out To Play
Breakfast of Marketers
Labeling Native Ads
Jurassic Media
Data Breaching In Cannes
TV Data Collection
Microsoft Leaves The Party
Programmatic Pompeii
All Tomorrows Retail
The Four Mavens
Pooling The Device Data
It looked stable!
Hey, wha happen?
Showdown At Opt-Out Corral
The Mobile Maelstrom
Building The Device Bridge
Instagram Pit Stop
Blocking Mobile Ads
King Pub
Oktoberfest
The Other Shoe
The Fickle User
Total Audience Measurement
House of PII
Exit This Way
Google Admits Third Parties
Dont Worry Its Simple
Omni-Channel Friday
Lord Of What Manor
The Big Game
First Dance
Oh, mama! Why must I marry? Why?
Native Lumberjack
Video Scarcity
Content Loading Zone
Dumping The Ballast
March Adness
Inspecting The Troops
They Grow Up So Fast
Let There Be Stack
Zucks New Empire
Second Lunchtime
The Mobile Canopy
Razzle-Dazzle!
Election 2016
In The TV Dojo
Open Summer
Television Camp
Working For Tips
Power Couple
Automating The Chop Shop
Planet of the Brexit
Officer Algorithm
Location Go
Choosing Agency Models
Verizon Waxing
The New Collector
Headwinds
Going Gold
Doom and Boom
Omni-channel?
Back To School!
That seats taken.
Reinforcements
Facebook Video Metrics
Add To Cart
Xetail
Measuremints
Spooky
Its Almost Over
Garbage In
Earned Media
Picky Eater
Is this thing finally happening
Here Comes A New Challenger
All The Presidents Men
Investing In AI
Year Of The Marketer
Not It
Unhappy Medium
Server Side Integration
Special Delivery
Scouring the Supply Chain
Chronicles of MediaLink
Billionaire Club
Closing The Loop
Oh Snap
Taking It In House
One more time, Michael
Brand Safety
Data Mountaineering
Last Look
The Attribution Game
I eats me data
The Quest For Quality
Jockeying For Position
A Comfortable Siege
Mt. Viewmore
The Unified Auction
Full Transparency
House Rules
Cant Have It Both Ways
Posted
Onboarding
Targeting Millennials
Summer Fridays
Acquired Taste
We brought our own.
Supply Path Optimization
Media Totality
Now Serving
Escape Velocity
Compliance
Tinkering
But how do you frequency cap them?
Artificial A.I.
HTML5 Mob
GDPR Compliance
I think we need another reorg.
