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Data-Driven Thinking

• 2/12/13 – FBX Done Easy, FBX Done Right by Gurman Hundal, Media iQ Digital
• 2/7/13 – Transparency Vs. Performance: Marketers Shouldn’t Have To Choose by Sam Barnett, Struq
• 2/6/13 –  Time Can Be An Expensive Programmatic Price Regulator by Andrew Casale, Casale Media
• 2/4/13 –  Viewability Is Not A Tax On The Ecosystem by Andrew Shebbeare, Essence Digital
• 2/1/13 –  Monetizing Live Streams For The Super Bowl And Other Big Events: Three Approaches by Mark Trefgarne, LiveRail
• 1/30/13 – Real Time Bidding Ain’t Real Time Targeting by Dave Zinman, Infolinks
• 1/29/13 – Price Elasticity: Why Your CPA Is As Broke As A Joke by Marc Grabowski, Nanigans
• 1/28/13 – Super Bowl Ads Call For Big Game Analytics by George Musi, DG Mediamind
• 1/25/13 – Ad Blocking: Theft Or Fair Use? by Josh Dreller, Visual IQ
• 1/24/13 –  Can That Startup Stand Alone, Or Is It Just A Feature? by Eric Picard, Rare Crowds
• 1/23/13 –  Resolving Beyond The Acronyms by Joanna O’Connell, Forrester Research
• 1/22/13 – Mobile, Get Back In Line by Bob Walczak, PubMatic
• 1/21/13 – Introducing ‘vCPM’: The Right Way To Think About Viewability by Adrian Tompsett, DataXu
• 1/17/13 – This Year, Social M&A Will Venture Into The Enterprise by Jessica Naeve, DeSilva & Phillips
• 1/16/13 – DSPs Vs. Personalized Retargeters. One Step Forward, Two Steps Back? by Tal Keinan, AdExtent
• 1/15/13 – Shiny New Toys (Or: Data Comes From The Darndest Things) by Kyle Barber, McCann Worldgroup
• 1/14/13 – Why Viewable Impressions Won’t Matter by Alex Calic, The Media Trust
• 1/11/13 – How Newspapers Can Save Themselves by Andy Monfried, Lotame
• 1/10/13 – Is Ad Avoidance Inevitable? by Rob Leathern, Opti.mal
• 1/9/13 – Evolution, Not Revolution At CES by Darren Herman, The Media Kitchen
• 1/9/13 – The Emergence of Engagement by Dan Grigorovici, AdMobius
• 1/4/13 – Resolving For The Future by Terence Kawaja, LUMA Partners
• 12/21/12 –  2013 Will Bring A Talent Correction in Digital Media Sales by Adam Chandler, Lerer Ventures
• 12/20/12 –  The Power Of The First-Party Consumer Relationship by Gordon McLeod, Krux Digital
• 12/19/12 –  Online Video GRPs Place Undue Burden on Publishers by Mark Trefgarne, LiveRail
• 12/13/12 –  We Will All Be Carpenters in 2013 by Pete Sheinbaum, LinkSmart
• 12/12/12 –  The Unstructured Data Challenge by Matthew Keylock, dunhumby
• 12/11/12 –  Constructing the ‘Professional Graph’ by Greg Lieber, GraphEffect
• 12/10/12 –  Barriers to Benchmarking, And How Agencies Can Overcome Them by Kyle Barber, McCann Worldgroup
• 12/6/12 –  A Parable for Digital Marketing by Ali Mirian, Ecosystem at Recyclebank
• 12/5/12 – 2012: A Year that Surprised Us by Jay Seideman, Microsoft Advertising
• 12/4/12 – Online Marketing: Top Trends for 2013 by Sid Shah, Adobe
• 12/3/12 – A Viewability Technology Primer, Part 2: Vendor Selection & Applications by Jeremy Stanley, Collective
• 11/30/12 – A Viewability Technology Primer, Part 1: Promises & Pitfalls
• 11/30/12 – Market Research Goes Social
• 10/17/12 –  The Rise of Paid Media Publishing by Will Price, Flite
• 10/16/12 –  Pins, Tweets, and Likes: Use Social Data to Inform Content Strategies by Pete Sheinbaum, LinkSmart
• 10/16/12 –  How Behavioral Data Gets Big by Nishat Mehta, Dunnhumby
• 10/11/12 –  Think Verticals, Not Buy Side Versus Sell Side by Cameron Hulett, Acceleration
• 10/10/12 –  Perils of the Ad Viewability Craze by Peter Davies, Adconion Direct
• 10/9/12 –  Vetting Mobile Vendors: A Month of ‘Yes’ by Sacha Xavier, Neo@Ogilvy
• 10/8/12 –  Genetics and Advertising – How Far Does It Go? by Eric Bosco, ChoiceStream
• 10/4/12 –  Real-Time Bidding Needs Real-Time Analytics by Mike Driscoll, Metamarkets
• 10/3/12 –  ‘Do Not Track’ Won’t Kill Online Advertising by Peter Klein, MediaWhiz
• 9/28/12 –  Does Social Commerce Really Matter this Holiday Season? by Yuchun Lee, IBM
• 9/27/12 –  Mastering Content Distribution in a Cross-Channel World by Pete Sheinbaum, LinkSmart
• 9/26/12 –  Storytelling and the Last Milliseconds by Joanna O’Connell, Forrester Research
• 9/24/12 –  What Happens When Your Audience Doesn’t Click? by Darren Herman, The Media Kitchen
• 9/21/12 – Digital Planners: Practice ‘Darwinian’ Optimization by Brian Decker, Managing Director
• 9/20/12 – ‘Viewable Ads’ and Brand Dollars: We’ve Seen This Movie Before by Tom Shields, Yieldex
• 9/19/12 – How Social Is Breaking Old Agency Models by Paul Turner, Adaptly
• 9/18/12 – Entering the Fourth Wave of Ad Technology Innovation by Eric Picard, Rare Crowds
• 9/11/12 – Time To Include (Digital) Out-Of-Home In Our Definition of Programmatic Media by Jeremy Ozen, Vistar Media
• 9/5/12 – Charting the Path to Direct Sold RTB Advertising by Tom Chavez, Krux Digital
• 8/27/12 –  Use Closed-Loop Data to Unlock Display Ad Effectiveness by Matthew Keylock, dunnhumby
• 8/23/12 –  Use Closed-Location Targeting: Perception And Reality by David Shim, Placed
• 8/22/12 –  Service: A Dirty Word in Ad Tech? by Adam Berke, AdRoll
• 8/21/12 –  How CIOs Can Get Into the Marketing Game by Yuchun Lee, IBM
• 8/20/12 –  Why Media Companies Are Being Eaten by Tech Companies by Eric Picard, Rare Crowds
• 8/17/12 –  The Myth of the End-to-End Ad Tech Solution by Michael Greene, Forrester Research
• 8/14/12 –  You Don’t Control Your Digital Technology Decisions, M&A Does by Cameron Hulett, Acceleration
• 8/13/12 –  What Behavior Are You Targeting? by Pete Sheinbaum, LinkSmart
• 8/10/12 –  Data Does Not Kill Creativity by Marc Schwartz, McCann Worldgroup
• 7/30/12 –  Attribution Move Shows Facebook Is (Finally) Listening by Joanna O’Connell, Forrester Research
• 7/25/12 –  Mobile Reps: Call Me, Maybe by Sacha Xavier, Neo@Ogilvy
• 7/24/12 –  Viewable Impressions And iFrames: Protecting Your Blind Side by Mark Hughes, C3Metrics
• 7/19/12 –  The Evolution of ‘Programmatic Buying’ Into ‘Programmatic Premium’ by Ran Cohen, Legolas Media
• 7/18/12 –  New Marketing Rules For the Age of Personalization by Yuchun Lee, IBM
• 7/11/12 –  Time For Alternative Attribution Models by Ronald Paul, Quisma
• 7/9/12 –  There Are No Awards For Data People In A Creative Agency by Marc Schwartz, McCann
• 6/20/12 –  The Golden Age of Advertising Technology by Terence Kawaja, LUMA Partners
• 6/13/12 –  Digital Publishers: Facebook’s Mobile Problem Is Your Problem, Too by Michael Greene, Forrester Research
• 6/12/12 –  Facebook Age Calls for New Metrics by Nikhil Sethi, Adaptly
• 6/6/12 –  The Attribution Error by Jeremy Stanley, Collective
• 6/1/12 –  Divining The Optimal Marketer Outcome With Audience Targeting by Michael Katz, Yahoo!
• 5/16/12 –  Divining The Optimal Marketer Outcome With Audience Targeting by Michael Katz, Yahoo!
• 5/8/12 –  Looking Forward To A World Ruled By The Viewable Impression by Joanna O’Connell, Forrester Research
• 5/1/12 –  A New Model for Ad Buying Products by Mario Diez, quadrantONE
• 4/26/12 –  The Digital Ad Industry Needs To Innovate For Consumers by David Levy, SocialVibe
• 4/24/12 –  Advertising Impact – Not ‘Attribution’ by Elizabeth Zalman, Media Armor
• 4/9/12 – Regarding The Marketing of Intent by Rob Schmults, Intent Media
• 3/20/12 – Four Ways Viewable Impressions Will Change The Industry by Mark Hughes, C3 Metrics
• 3/6/12 – Big Data Meets Ad Tech by Tim Chang, Mayfield Fund and Tim Hanlon, Vertere Group
• 2/6/12 – What Data Buying Isn’t by Michael Katz, interclick
• 1/27/12 – Taking Issue With Viewable Impressions by Mark Hughes, C3 Metrics
• 1/10/12 – Direct Dialing Intent by Jonathan Mendez, Yieldbot
• 12/12/11 – Social Does Not Equal Search by Nikhil Sethi, Adaptly
• 11/2/11 –  Proof: Framing The Viewable Impression by Steve Sullivan, IAB
• 9/28/11 –  The Faulty Comparison of Analog Dollars to Digital Dimes by Matt Shanahan, Scout Analytics
• 7/8/11 – Digital Media: The Odd Man Out by Matt Shanahan, Scout Analytics
• 4/25/11 – All Hail the V.A.D.A.R. by David Soloff, Metamarkets
• 2/23/11 – Why All Advertising Will Be Social – Navigating the Social Brand Map by Rob Leathern, XA.net
• 2/18/11 – The Battle For Consumer Data by Tom Chavez, Krux Digital
• 2/13/11 – Why DSPs Are Not Enough by Eric Bamberger, SearchIgnite
• 2/1/11 – Dude… Would You Please Quit It With The Financial Markets Jargon Already? by David Soloff, Metamarkets
• 1/18/11 – The Drive-Time Web by Niel Robertson, Trada
• 12/6/10 – Why 2011 is the Year of the Ad Network; Or, Why Nobody is an Ad Exchange by Rob Leathern, XA.net
• 11/23/10 – The Evolution of Our Data-Driven Ecosystem by Darren Herman, Varick Media and kbs+p
• 11/16/10 – Display Will Overtake Search, Amiad Solomon, Peer39
• 10/22/10 – From The Data Gardener – Today’s Tip: Check Your Soil by Marc Kiven, BrightTag
• 10/19/10 – Attention Economics Pricing In Advertising: Cost Per Second by Matt Shanahan, Scout Analytics
• 10/8/10 – Audience? Please… Why Context is the Future of Web Monetization – Jonathan Mendez, Yieldbot
• 9/22/10 – What Marketers Need To Know About Conversion Attribution – Alan Pearlstein, Cross Pixel Media
• 9/18/10 – Why The Number One Issue In Retargeting Is Not Privacy – Chris Zaharias, Dapper
• 9/9/10 – A New Metric For Audience Buying And Selling: The ARPU – Matt Shanahan, Scout Analytics
• 9/8/10 – How We Bring Brand Dollars Online – Zach Coelius, Triggit
• 8/24/10 – Media Is From Mars And Creative Is From Venus – Karl Siebrecht, AdReady
• 8/13/10 – Confused Seas -And, What Ad Tech Companies Will Win In The Future? – Scott Portugal, TRAFFIQ
• 8/5/10 – Personalized Retargeting Is Overkill – Alan Pearlstein, Cross Pixel Media
• 7/29/10 – Why Prices Of Real-Time Bids Are Overinflated – Rob Leathern, XA.net
• 7/29/10 – Keywords Don’t Cut It – Amiad Solomon, Peer39
• 7/13/10 – Stop Making Sense – Scott Portugal, TRAFFIQ
• 7/13/10 – Why Real-Time Bidding Wins – Zach Coelius, Triggit
• 7/12/10 – Attention Economics in Online Advertising – Matt Shanahan, Scout Analytics
• 7/1/10 – What Ad Networks Should Focus On – Brian O’Kelley, AppNexus
• 6/29/10 – Learning To Love Remnant – Amiad Solomon, Peer39
• 6/28/10 – Pre-emptive Brand Safety: DSP To The Rescue – Ajay Sravanapudi, LucidMedia
• 6/28/10 – Making Transparency Real – Eric Porres, Lotame
• 6/10/10 – The Role Of Brands In Data – Alan Pearlstein, Cross Pixel Media
• 6/8/10 – Why Third-Party Ad Servers Are Necessary In The Emerging DSP Market – George Allen, Mediaplex
• 6/2/10 – Why Magic And Media Buying Are Not The Same Thing – Rob Leathern, XA.net
• 5/26/10 – Transparency – A New Definition – Scott Portugal, TRAFFIQ
• 5/19/10 – Gaining Clarity in the Spot Buy – Roland Cozzolino, MediaMath
• 5/13/10 – The Power Of Your Data – Zach Coelius, Triggit
• 5/12/10 – The Emergence of Audience Selling – Jonathan Mendez, Yieldbot
• 5/11/10 – The Advertising Value of Shopping Data: Finding Target Markets – Mike Afergan, Akamai
• 4/29/10 – Placement Matters Because Brands Matter – Amiad Solomon, Peer39
• 4/28/10 – The Advertising Value of Shopping Data: Finding In-Market Buyers – Mike Afergan, Akamai
• 4/20/10 – Value Per Customer – A New Way To View Publisher Value – Scott Portugal, TRAFFIQ
• 4/13/10 – Stop Paying For Fraudulent Viewthroughs – Josh McFarland, TellApart
• 4/9/10 – Is It A Mountain Or A Molehill – Ajay Sravanapudi, LucidMedia
• 4/6/10 – Slow to Move: Why Inventory Centralization Is Taking More Time Than We Thought – Rob Leathern, XA.net
• 3/26/10 – Real-Time Benefits of Semantic Knowledge – Amiad Solomon, Peer39
• 3/17/10 – Beware Of The Risks Of Using A Single Demand-Side Platform (Part 1) – Pascal Bensoussan, Aggregate Knowledge
• 3/15/10 – Google’s Exchange Is A Threat To Buyers And Sellers Of Display Media – Scott Portugal, TRAFFIQ
• 3/11/10 – Is It A Pony Or A Hand Puppet? Enhancing Brand Safety Through Real-Time Bidding – Ajay Sravanapudi, LucidMedia
• 3/3/10 – Ad Tags and Stove Pipes – Mike Lewis, Ad-Juster
• 2/16/10 – Does Content = Audience Online? – Amiad Solomon, Peer39
• 2/11/10 – DSPs Are Not Just Cookie Monsters – Andy Monfried, Lotame
• 2/10/10 – Is A Demand-Side Platform The Future Of The Ad Network? – Ajay Sravanapudi, LucidMedia
• 2/9/10 – Your DSP Has RTB – Zach Coelius, Triggit
• 2/9/10 – Understanding Your Data Rights – Ken Rona, [x+1]
• 2/8/10 – Who Owns The Data? – Scott Portugal, TRAFFIQ
• 2/7/10 – Not Every Demand-Side Platform (DSP) Is Created Equal: What Is A True DSP? – Nat Turner, Invite Media
• 2/3/10 – Are Data-Driven Opportunities for Ad Agencies Passing Them By? – Brad Terrell, Netezza
• 1/13/10 – Winning In An Ad Exchange World – Pascal Bensoussan, Aggregate Knowledge
• 1/7/10 – Defragmenting Media With Real-Time Bidding – Zach Coelius, Triggit
• 12/20/09 – Display 2.0: The 2010 Odyssey – Bill Demas, Turn
• 12/10/09 – The Real Costs of Real-Time Bidding (RTB) – Rob Leathern, CPM Advisors
• 12/7/09 – Applying Exchange Buying Strengths To The Other 90% Of Your Buy – Paul Martino, Aggregate Knowledge
• 12/4/09 – Why Demos – Ken Rona, [x+1]
• 10/26/09 – Beyond The Hype: Why Real-Time Bidding On Ad Exchanges Is Challenged – Pascal Bensoussan, Aggregate Knowledge
• 10/8/09 – RTB: Our New Game Of Musical Chairs – Zach Coelius, Triggit
• 10/1/09 – Cookie Wars: How Audience Targeting Is Creating Intense Competition For Cookies – James Lancelot, Invite Media
• 9/29/09 – On the Sell Side of the Trading Desk: How Publishers Can Take Advantage of Real Time Bidding – Ted Shergalis, [x+1]
• 9/25/09 – 10 Reasons Why Advertising Campaigns Reach The Wrong Audience – Pascal Bensoussan, Aggregate Knowledge
• 9/23/09 – Stepping Our Way To Real Market Data – Rob Leathern, CPM Advisors
• 7/27/09 – Why Real-Time Bidding Is An Open Software Standard – Zach Coelius, Triggit

Brand Aware

• 12/17/12 – Let’s Breathe Some Life Into Programmatic Video – Bob Arnold, Kellogg Company
• 9/10/12 – Three Pre-Reqs to Capture the Hearts, Minds And Budgets Of Brand Managers – Bob Arnold, Kellogg Company
• 8/9/12 – How Publishers Can Stand Out in the Programmatic Arena – Bob Arnold, Kellogg Company
• 7/3/12 – Kellogg’s Bob Arnold Starts ‘Brand Aware’ Column

Displaying Search

• 5/10/10 – Getting Full Value For Your Inventory: A Buyer’s Perspective – Tim Ogilvie, AdBuyer.com
• 4/27/10 – Finding the Right Fit for Attribution – Nick Talbert, Eyeblaster
• 4/5/10 – We Need To Simplify – Dax Hamman, iCrossing
• 3/8/10 – It’s Not All About Data – Dax Hamman, iCrossing
• 2/25/10 – The Cross Channel Influence on Conversions – Suman Basetty, Efficient Frontier
• 2/17/10 – Make Your Advertising A Cost Of Sales – Tim Ogilvie, AdBuyer.com
• 1/29/10 – Media Exchanges Are Creating A New World For Search Marketers – Dax Hamman, iCrossing
• 1/22/10 – Putting Display in Search Terms – Justin Merickel, Efficient Frontier
• 1/13/10 – Roadmapping The Ad Exchange For Search Marketers – Tim Ogilvie, AdBuyer.com

the creative

• 2/20/12 – Wax Your Boards – Stephen P. Williams
• 4/21/11 – New Platforms, Devices And Opportunities Means New Design Skills For The Creative – Tom Moran, POP
• 10/1/10 – Our Diminishing Private World – Barry Lowenthal, The Media Kitchen
• 9/29/10 – Creatives Must Not Fear Quantitative Analysis – Tom Moran, POP
• 8/30/10 – Is There A Divide Between Media And Creative? – Barry Lowenthal, The Media Kitchen

Exchange Ideas

• 3/25/10 – Memo to Agencies: Change is Good! – Megan Pagliuca, Yahoo!’s Right Media
• 11/24/09 – Transparency And The Necessity For An Independent Rating Authority of Digital Media – Kent Wakeford, AdSafe Media
• 11/2/09 – Balancing Act For Ad Exchanges: Staying Open While Closing the Door on Harmful Content And Behavior – Bennie Smith, Yahoo!

Considering Digital

• 7/28/10 – Publishers And The Hidden Costs Of Data Leakage – Tom Chavez
• 7/15/10 – Today’s Ad Exchanges Don’t Work – Joe Doran
• 6/30/10 – Data: Deja Vu All Over Again? – Tom Chavez
• 3/22/10 – Thinking About The Marketing Services Company Of The Future – Michael Walrath
• 2/12/10 – Rise Of The Demand-Side Service Layer – Michael Walrath
• 2/4/10 – The Cycle of Innovation for Digital Advertising – Michael Walrath

The State Of…

• 7/5/12 – Varick Media – Paul Rostkowski, President
• 6/18/12 – AudienceScience – Jeff Pullen, CEO
• 6/11/12 – Atlas – Jason Ramsey, Director of Program Management
• 5/29/12 – AdKeeper – Scott Kurnit, CEO & MaryAnn Bekkedhahl, President
• 5/9/12 – HubSpot – Brian Halligan, CEO
• 4/18/12 – BlueKai – Omar Tawakol, CEO
• 3/23/12 – PubMatic – Rajeev Goel, CEO
• 3/21/12 – RadiumOne – Gurbaksh Chahal, CEO
• 3/19/12 – Rocket Fuel – George John, CEO
• 3/7/12 – eXelate – Mark Zagorski, CEO
• 2/24/12 – Krux – Tom Chavez, CEO
• 2/6/12 – Evidon – Scott Meyer, CEO
• 1/10/12 –  Datalogix – Eric Roza, CEO
• 1/4/12 – Collective – Joe Apprendi, CEO
• 12/7/11 – XA.net – Rob Leathern, CEO
• 11/30/11 – Metamarkets – David Soloff, CEO
• 11/22/11 – ClearSaleing – Randy Smith, President
• 11/17/11 – VivaKi Nerve Center – Curt Hecht, CEO
• 11/14/11 – MediaMath – Joe Zawadzki, CEO
• 11/9/11 – BlueCava – David Norris, CEO
• 11/1/11 – Criteo – Greg Coleman, President
• 10/17/11 – The Rubicon Project – Frank Addante, CEO
• 10/10/11 – [x+1] – John Nardone, CEO
• 9/30/11 – Adchemy – Murthy Nukala, CEO
• 9/22/11 – Turn – Bill Demas, CEO

Considering Digital

• 7/28/10 – Publishers And The Hidden Costs Of Data Leakage – Tom Chavez
• 7/15/10 – Today’s Ad Exchanges Don’t Work – Joe Doran
• 6/30/10 – Data: Deja Vu All Over Again? – Tom Chavez
• 3/22/10 – Thinking About The Marketing Services Company Of The Future – Michael Walrath
• 2/12/10 – Rise Of The Demand-Side Service Layer – Michael Walrath
• 2/4/10 – The Cycle of Innovation for Digital Advertising – Michael Walrath

the executioner

• 2/12/10 – Brand New Opportunity – Natalie DiBerto, Razorfish
• 12/21/09 – Executing For 2010 – Karin Blake, Razorfish
• 11/11/09 – The Data Flow Is Like A Broken Water Main – Sam Temes, Razorfish
• 9/24/09 – Redefining Transparency – Joanna O’Connell, Razorfish
• 9/10/09 – Evolution Of The Agency Buyer-Planner – Natalie DiBerto, Razorfish
• 8/18/09 – The Exchanges’ Redesign Of The Web – Sam Temes, Razorfish
• 8/4/09 – The Value Of The Ad Cow – Karin Blake, Razorfish

Networking

• 1/31/11 – Counterpoint: In Review, The Business Models And Objectives Are Quite Different – Jacob Ross, Demand Media
• 1/31/11 – Representation Vs. Automation – Eric Franchi, Undertone
• 8/18/10- Counterpoint: Data and Media Work Well Together – Separately – Mark Zagorski, eXelate
• 8/17/10- Publishers: The Best Way To Monetize Data Is By Selling Inventory And Becoming Part Of A Co-op – John Garber, Lotame
• 8/3/10- Time To Drive New Metrics-Based Valuation – Kirby Winfield, AdXpose
• 3/30/10- It’s Time For Publishers To Develop Strategies Around Their Audiences – Jeff Hirsch, AudienceScience
• 3/29/10- One-Size-Fits-All Solutions Not Acceptable for Advertising – Tyler Moebius, Adconion
• 3/11/10- Evolving Back to Basics… Ad Networks Can Lead the Way – Mike Seiman, CPX Interactive
• 2/22/10- It’s Time For The Futures Exchange – Andy Atherton, Brand.net
• 2/12/10- Reinventing the Wheel (To Run Yourself Over) – Michael Katz, InterCLICK
• 2/9/10- 2010: Audience-Centric Buying – Alan Schanzer, Undertone Networks
• 1/15/10- The Myths And Realities Of Retargeting – Richard Frankel, Rocket Fuel, Inc.
• 1/5/10- Paid, Earned and Shared – Getting Rich with Social – Alan Schanzer, Undertone Networks
• 12/9/09- Transparency Versus Control: Which Matters More in Network Buys? – Alan Schanzer, Undertone Networks
• 12/8/09- Settling The Network Debate: What Are Publishers Missing? – Andrew Pancer, Media6Degrees

Now Serving Mobile

• 9/13/12-  Mobile Ad Delivery Gets a Whole Lot Simpler – Bob Walczak, Pubmatic
• 7/2/12-  Ads For Apps: Unbundle The SDK – Julie Preis, Mocean Mobile
• 6/11/12-  Time To Replace Apple’s UDID – Jennifer Lum, Adelphic Mobile
• 5/21/12-  How Apple Could Step Up With a UDID Replacement – Eric Johnston, Verve Wireless
• 3/9/12- 2012: A Mobile Odyssey – Elizabeth Zalman, Media Armor
• 2/2/12- Moving Mobile from Cool to Intelligently Hip – Elizabeth Zalman, Media Armor
• 1/5/12- Mobile Resolutions – Elizabeth Zalman, Media Armor
• 5/11/11- As Social Grows, Mobile-Optimized Content is Critical To Publishers – Michael Nevins, Breakpoint Digital
• 12/1/10- Why Mobile Web Sites Are Critical Tools for Advertisers – Michael Nevins, Breakpoint Digital
• 10/20/10- Mobile Display Advertising – Not Just Tiny Banners – Michael Nevins, Breakpoint Digital
• 3/15/10- Now, We Have To Grow Up – Devkumar Gandhi, Founder & CEO, Nexage
• 1/15/10- The Nexus One And Your Mobile Advertising, Audience-Buying Strategy – Krishna Subramanian, Mobclix

The Provocateur

• 2/22/10- Liquidity is “Easy,” Valuation is Hard – Darren Herman, kbsp, Varick Media Management
• 9/30/09- While Exchanges are Hot, It’s Actually Not About the Exchange – Darren Herman, Varick Media Management

The Sell-Sider

• 1/31/13 –  Why Publishers Should Be Wary of Optimizing Their Direct and RTB Demand Sources Together – Esco Strong, Microsoft
• 1/18/13 –  Environment: Whither Goest Thou – Jim Spanfeller, Spanfeller Media Group
• 9/17/12 –  What Is The True Value of Big Data In Advertising? – Jim Spanfeller, Spanfeller Media Group
• 7/26/12 –  Entering the Post Ad Tech Era – Jim Spanfeller, Spanfeller Media Group
• 6/15/12 –  The ‘Temporary’ Problem with Second Price Auctions – Andrew Casale, Casale Media
• 5/17/12 –  Response: Will We Really Grow Display By Incentivizing Low Bidding? – Jonathan Wolf, Criteo
• 5/14/12 –  Second-Guessing the Second-Price Auction Model – Esco Strong, Microsoft Advertising
• 3/29/12 – Moving to “Viewable Impressions” Isn’t The Answer – Tom Shields, Yieldex
• 3/22/12 – Don’t Dump Inventory In An Exchange, Leverage It First – Al Silverstein, AudienceFuel
• 3/15/12 – The Future is Happening: Real-Time Ad Buying – Frank Addante, The Rubicon Project
• 3/6/12 – Private Exchanges from a Premium Publisher Perspective – Cutting Through the Confusion – Esco Strong, Microsoft
• 2/9/12 – Mad Channels for Mad Men – Tom Shields, Yieldex
• 1/13/12 – What The Year Of The Dragon Has In Store For Marketers – Pam Horan, Online Publishers Association
• 7/7/11 – A Publisher View on Real-Time Bidding Today – Tyler Fitch, Mindjolt
• 5/20/11 – The Five Stages of Data Grief – Michael Zimbalist, VP, Research & Development Operations, The New York Times Company
• 12/2/10 – Say “Cheese” Agency Trading Desks, DSPs And Exchanges – Ali C. Mirian, IAC Advertising
• 10/15/10 – The Audience Data Value Chain – Tom Chavez, Krux Digital
• 10/14/10 – Beating The Second Price Auction – Tyler Fitch, Mindjolt
• 9/7/10 – It’s Not About Data Leakage – Rajeev Goel, PubMatic
• 5/26/10 – Bad Ads Still A Threat To Top Publishers – Rajeev Goel, PubMatic
• 4/7/10 – A Balanced Approach To Working With Ad Networks – Ben Barokas, AdMeld
• 3/15/10 – It’s Time To Get “Real” About Malvertising – Alanna Clark, AdMeld
• 3/8/10 – Real-Time Selling: Your Buyers Know How Much Your Inventory Is Worth – Why Don’t You? – Tom Shields, Yieldex
• 2/18/10 – What Publishers Need From Real-Time Bidding – Or, Taking The d Out Of dCPM – Tyler Fitch, Hi5 Networks, Inc.
• 1/11/10 – Publishers Must Demand Real Openness – Tom Shields, Yieldex
• 11/30/09- Publishers: Get The Most From The Exchange – Tom Shields, Yieldex
• 9/30/09- Let’s Take the Google Ad Exchange Conversation to the Sell Side for a Minute – Michael Barrett, AdMeld

Social Exchange

• 7/13/12 – Marketers: Stop Griping About Facebook And Embrace Segmentation – Ed Kats, MediaWhiz
• 9/16/10 – Too Many Friends, Not Enough Meaningful Connections – Andrew Pancer, Media6Degrees
• 7/21/10 – What Marketers Can Learn From The Google-MySpace Ad Deal Failure – Andrew Pancer, Media6Degrees
• 6/1/10 – Do I Like “Like”? – Andrew Pancer, Media6Degrees
• 4/26/10 – The New Publisher Revenue Stream: Data – Andrew Pancer, Media6Degrees
• 3/12/10 – Let’s All Do More With Less – Andrew Pancer, Media6Degrees
• 2/8/10 – Getting Active With The Social Graph – Andrew Pancer, Media6Degrees
• 1/11/10 – What’s Your Deal, Partner? – Andrew Pancer, Media6Degrees

The Video Audience

• 4/17/12 – Two Video Industries, One World – Harvey Kent, MediaOcean
• 3/28/11 – Understanding Video in a Display World – Cynthia Butler, SpotXchange
• 10/27/10 – How Digital Video Publishers Should Adapt Their Strategy as Consumers Embrace Online Video – Mike Gaffney, Auditude
• 4/15/10 – Online Video Advertising: Why It’s Still Broken and What We Can Do About It – Teg Grenager, Adap.tv

Ad Agents

• 6/19/12 – Bridging The Divide Between Offline And Online Data With Mobile – Christy Belden, LeapFrog Interactive
• 5/31/12 – To Prevent Data Leakage, Embrace ‘TANSTAAFL’ – Peter Randazzo, iCrossing
• 5/22/12 – Is Facebook Just Another Ad-Supported Publisher? – Chris Tuleya, Underscore Marketing
• 4/23/12 – Gamification Is Good: How Winning Is Changing the Web – Alastair Cole, Essence Digital
• 4/11/12 – Give Me Your Big Idea – Chris Tuleya, Underscore Marketing
• 3/16/12 – Attention Audience Buyers: Stop Buying Demographics – Chris Tuleya, Underscore Marketing
• 2/1/12 – Time Matters: The Role Of Real-Time Bidding for Publishers – Peter Randazzo, iCrossing
• 1/19/12 – The Role Of Real-Time Bidding For Marketers – Joseph Leon, Essence Digital
• 2/14/11 – Cost vs. Value: Third-Party Targeting Data in the Demand-Side-Platform And Exchange Landscape – Aaron Reinitz, VivaKi Nerve Center
• 2/10/11 – The Buyer And Ad Operations – Daniel Davies, Adnetik
• 12/8/10 – RTB Is Boring – Martin Kelly, Infectious Media
• 11/8/10 – Peeking Inside The Black Box Of Demand-Side Platforms And Exchanges – Adam Cahill, Hill-Holliday
• 8/9/10 – The Changing Role Of Media Planner In A Digital World – Matt Greitzer, Accordant Media
• 5/20/10 – The Algorithm Is the New Decision Maker: Communicating with the New Demand Side – Greg Hills, Varick Media
• 4/29/10 – A New School Of Thinking: 10 Trends For Marketing Campaigns – Greg Hills, Varick Media
• 4/15/10 – Profile Of The Media Agency Staff – Martin Kelly – Infectious Media
• 2/2/10 – Avoiding the Sophomore Slump – Adam Cahill, Hill-Holliday
• 1/19/10 – Eye On The European Data Market – Martin Kelly, Infectious Media
• 11/3/09 – Don’t Just Think Digitally, Act Digitally – Greg Hills, Varick Media
• 10/23/09 – The View From The UK: Looking At Exchanges And Display Advertising – Martin Kelly, Infectious Media

The Debate

• 10/31/11 – DMP: The Ethical Issues with 3rd Party Behavioral Tracking – Eric Picard, Chief Product Officer, TRAFFIQ
• 3/31/11 – DMP: The Democratic Media Platform – Jeff Hirsch, CEO, AudienceScience
• 1/11/11 – Let The Consumer Decide – Zach Coelius, Triggit
• 12/17/10 – Coming to a Website Near You: More Irrelevant Advertisements – Mark Kesslen, David Leit, Matthew Savare, Lowenstein Sandler
• 12/3/10 – How the “Do Not Track” Plan Hurts Consumers, Businesses, and the Potential for Economic Growth – Russell Glass, Bizo
• 7/30/10 – Why IP Tracking Is A Bad Idea – Auren Hoffman, Rapleaf
• 6/11/10 – Why Online Advertising Should Be Regulated – Auren Hoffman, Rapleaf
• 5/27/10 – Ad Nauseum – Amiad Solomon, Peer39
• 4/16/10 – Targeting Real-Time Targeting: Privacy Groups File Overreaching Suit With The FTC Against Real-Time Behavioral Advertising – Ed Zimmerman, Mark Kesslen, and Matthew Savare, Lowenstein Sandler

One Question

• 12/18/12 – What will happen next year in marketing and advertising that hasn’t happened before?
• 3/8/12 – How Can House Ads And Oversupply Of Display Work Together Effectively?
• 1/4/12 – What Does ‘Demand-Side Platform’ Mean To You? – Jeff Green, The Trade Desk
• 7/26/11 – What Is The Future For Display Advertising? – Dave Morgan, Simulmedia
• 7/26/11 – What Are The Characteristics Of The Ideal Startup Employee? – George John, Rocket Fuel
• 5/16/11 – What Is The Impact Of The Private Exchange World Today? – Matt Greitzer, Accordant Media
• 4/18/11 – If You’re A Publisher Today, What Are Your Data And Ad Exchange Strategies? – Scott Knoll, Datran Media
• 4/6/11 – Regarding Misconceptions About Data For Ad Targeting – Jason Lynn, interclick
• 3/30/11 – What Is The Biggest Misconception About The Use Of Data For Ad Targeting? – Hooman Radfar, Clearspring
• 3/24/11 – How Are The Slices In The Marketing Dollar Evolving Today? – Tolman Geffs, JEGI
• 3/21/11 – Why Is Cross‑Channel Attribution Important To The Marketer? – David Skinner, [x+1]
• 3/2/11 – Do You Think An Agency Trading Desk Can Be Successful? – Hooman Radfar, Clearspring
• 1/21/11 – How Does The Complex, Digital Ad Ecosystem Today Get Simplified? – John Donahue, CTO, BuzzLogic
• 1/4/11 – What Do You See At The Heart Of The Debate Around Consumer Privacy? – Jim Spanfeller, Spanfeller Media Group
• 11/22/10 – How Does Programmatic Buying Become Attractive To The Brand Marketer? – Eric Picard, TRAFFIQ

The Global Address

• 3/26/10 – The Business Upside of RTB: “Trust Us, There Is One…” – John Childs-Eddy, Funbox
• 2/26/10 – How to Buy Australian Audience When It Isn’t For Sale – John Childs-Eddy, Funbox
• 2/19/10 – Looking At Europe: Technology Obsession Arrives – Paul Turner, Invite Media

Community Reaction and Opinion

• 2/8/13 – OMG’s Katelman On What Is A Startup?
• 2/8/13 – When Is A Startup No Longer A Startup?
• 1/22/13 – Why Is Procurement Necessary?
• 1/16/13 – Reaction: Ad Implications For Facebook’s Graph Search
• 1/15/13 – Is Over-The-Top Video Ready For Advertising?
• 12/7/12 – Agencies Talk DMP Value: Has The Promise Been Realized?
• 9/24/12 – Agency Perspectives on the Facebook Exchange
• 9/13/12 – Partners Share Results as Facebook Exchange Exits Beta
• 9/13/12 – Can You Build a Brand in Programmatic Media?
• 9/11/12 – How Do Native Advertising and Real-Time Bidding Meet?
• 9/6/12 – Why Target The Tablet?
• 7/31/12 – The Publisher Impact Of Facebook Exchange And Ad Network
• 7/2/12 – Agencies Upbeat on Tying Facebook to Cross-Channel Ads
• 6/7/12 – Agencies on Facebook’s Mobile-Only Ads: Thanks, And More Segmentation Please
• 5/30/12 – Are Advertisers Living the Dream of Unified Marketing and IT?
• 5/25/12 – Oracle + Vitrue Reactions: Expect More Social M&A From Enterprise Players
• 5/14/12 – What Next For Yahoo?
• 5/7/12 – What Counts as ‘Scale’ in Hyperlocal? Mobile Ad Players Weigh In
• 3/15/12 – Are Ad Servers Specifically For Publishers Or Advertisers Still Necessary?
• 3/13/12 – How Will The iPad 3 Impact Audience Buying Available Through The iPad?
• 3/12/12 – Will The Merger Of DDS And MediaBank Into Mediaocean Benefit Media Buying?
• 3/5/12 – Will SSPs and Ad Networks Sell Publisher Inventory Through DoubleClick Ad Exchange?
• 2/22/12 – The Industry ‘Take’ On SAS Acquiring aiMatch
• 2/13/12 – Industry Impressions Of Facebook Display Advertising
• 1/23/12 – What Are The Hurdles In Cross-Digital, Audience Buying?
• 1/23/12 – When Is A Mobile, Private Exchange Relevant To A Marketer’s Needs?
• 1/17/12 – What’s your take on trends you’re seeing with discrepancies in ad delivery reporting today?
• 1/5/12 – The Opportunities Ahead For New Yahoo! – CEO Scott Thompson
• 12/2/11 – Adobe Acquires Efficient Frontier
• 11/28/11 – Yahoo! Requiring RMX Seats For DSP Advertisers
• 11/10/11 – Yahoo!, Aol And Microsoft Pool Their “Premium,” Non-Guaranteed Display Inventory
• 11/7/11 – What’s The Biggest Challenge With Platform Buying In Digital Today?
• 11/3/11 – Adobe Acquires Video Monetization Platform Auditude
• 11/1/11 – Yahoo! Acquires interclick For $270 Million
• 10/28/11 – If A Consumer Asked You, “Why Is Tracking Good?”, What Would You Say?
• 10/20/11 – How Important Is ‘First Look’ At Inventory?
• 10/6/11 – Where Does The Tablet Fit In The Marketer’s Media Plan?
• 9/27/11 – MediaBank-DDS Merger Industry Reaction: Questions Remain About MediaOcean
• 9/26/11 – Is An Online GRP Needed For Online Video Advertising?
• 9/20/11 – What Should Yahoo! Do Next?
• 9/13/11 – What Solutions Are Still Needed For Today’s Premium, Digital Publisher?
  • Jay Wright, Yield Management Group Leader, Cars.com
  • Benjamin Kneen, Interactive Media Manager, WebMD
  • Vivek Shah,CEO, Ziff Davis
  • Walker Jacobs, EVP of Turner/SI Digital Ad Sales
• 8/3/11 – “Is Audience Buying Possible In Mobile Advertising?”
• 6/17/11 – “What are the implications of yesterday’s acquisition of Mediamind by DG?” – OneScreen, Tremor Video, Simulmedia, IgnitionOne, Universal-McCann, kbs+p, Cross Pixel Media, Adap.tv
• 6/14/11 – “What’s your take on the acquisition of Admeld by Google?” – The Trade Desk, Forbes, VivaKi Nerve Center (Publicis), OpenX, Undertone, BrightTag, Cadreon (IPG Mediabrands), Accordant Media, Rubicon Project, Simpli.fi, Photobucket
• 6/8/11 – “What has been the impact of the Invite Media acquisition by Google a year ago? Any surprises?” – Ad Summos, MEC, MediaMath, MediaBank, Microsoft Advertising Exchange, Merkle, SpotXchange, Infectious Media, 33Across, DataXu, Media6Degrees
• 4/19/11 – “What’s your take on Google announcing yesterday that it is now selling guaranteed ‘premium’ inventory from publishers on the Google Display Network?” – GroupM, VivaKi, MEA Digital, Brand.net, Accordant Media, MediaNews Group
• 3/29/11 – Industry Reaction: eBay Buys GSI Commerce – MediaMath, RichRelevance, Reprise Media
• 2/23/11 – Wish List – Part I: Regarding The Use Of Data In Digital Ad Targeting – RBM, Horizon Media, Mediasmith, Varick Media Management
• 2/24/11 – Wish List – Part II: Regarding The Use Of Data In Digital Ad Targeting – Hill-Holliday, VivaKi Nerve Center, The Ladders, The MIG
• 1/19/11 – Industry Reacts To Adobe Omniture Acquisition Of Demdex
• 1/11/11 – Industry Reaction To GSI Commerce Acquisition Of ClearSaleing
• 12/13/10 – Industry Reaction To OpenRTB Standard
• 10/6/10 – Dapper Acquired By Yahoo!
• 6/3/10 – Google Acquires Invite Media
  • Ramsey McGrory, Yahoo! Right Media
  • Neal Mohan, Google
  • Multiple Companies
  • Mediabrands’ Cadreon CEO Brendan Moorcroft
• 6/1/10-6/4/10 – Data And Media – Now that data and media are de-coupling, is it appropriate for a data company be selling media, too? In other words, is there a conflict of interest?
  • Day 1, Multiple Companies
  • Day 2, Multiple Companies
  • Day 3, Multiple Companies
  • Day 4, Multiple Companies
• 4/13/10 – Transparency and Exchanges – Regarding the recent dust-up between an ad network and several publishers as highlighted in Mediaweek, is more transparency needed from exchanges, for example? Or should this be managed better by ad networks, demand-side platforms… and/or publishers for that matter?
  • Megan Pagliuca, Yahoo! Right Media
  • Multiple companies – Examining Transparency and Exchanges
• 3/17/10 – Middlemen – “Are there too many parties trying to insert themselves into the online advertising value chain? How do you see this playing out?”
  • Jerry Neumann
  • Nathan Woodman, Managing Director, Adnetik
  • Michael Smith, President, Forbes.com
  • Michael Brunick, VP of Media Technology, Mediabrands Cadreon
  • Scott Symonds, VP/GM of AKQA Media, Search & Analytics
  • Sean Kegelman, SVP, Partnerships & Ventures, Publicis Groupe’s VivaKi
  • MDC Partners’ Darren Herman, founder Varick Media Management & Chief Digital Media Officer of The Media Kitchen, and Greg Hills, Platform Analyst, Varick Media Management
  • Neal Mohan, VP of Product Management, Google, and Ramsey McGrory, VP North American Marketplaces ,Yahoo!
• 2/22/10 – Google Announces DoubleClick For Publishers Upgrade
  • Google Announces DoubleClick For Publishers As Yield Optimization War Continues To Heat Up
• 1/5/10 – Apple Buys Mobile Ad Network, Quattro Wireless
  • Industry Reaction: Apple Buys Mobile Ad Network Quattro Wireless
• 11/19/09 – Right Media And Multiple Exchanges
  • Industry Reaction: The Impact Of Right Media And The Importance Of Multiple, Large Exchanges
  • More Reaction From The Demand-Side Platforms
  • More Reaction From The Ad Networks And Exchanges
  • More Reaction From The AgenciesIn Review: Multiple Exchanges Are Best For The Industry… For Now Says VivaKi’s Kurt Unkel
• 9/18/09 – DoubleClick Ad Exchange Launch
  • From 20 industry companies
  • Matt Spiegel, OMG Digital
  • Darren Herman, Varick Media Management
  • Nate Woodman, Havas Digital and Adnetik
  • Kurt Unkel, VivaKi Nerve Center
  • Michael Brunick, Mediabrands and Cadreon
  • Matt Greitzer, Razorfish
  • Adam Cahill, Hill Holiday
  • Robbie Hills, GroupM Search
  • David Smith, Mediasmith
  • Frank Weishaupt, Yahoo!

Recent from AdExchanger.com

• 2/13/13 – Newly-Funded Persado Uses Data-Driven Software to Make Language More Effective
• 2/12/13 – How One Investment Bank Visualizes The Enterprise Marketing Stack
• 2/12/13 – OpenX Confirms ‘Lights Out’ For OnRamp Ad Server
• 2/12/13 – Weather Channel Mobile App Finds Sunshine From Brands On Cloudy Days
• 2/11/13 – OpenX Shuts Down Its OnRamp Ad Server After Big Malware Attack
• 2/11/13 – Travora Media, Formerly Travel Ad Network, Is Rolled Up
• 2/11/13 – Messaging Platform Sailthru Raises $19 Million To Build ‘Smart Data’
• 2/11/13 – AOL’s Armstrong: ‘Barbell’ Of Marketing And Programmatic Will Lift U.S. Display
• 2/11/13 – Capcom Targets Mobile Users Via Social In New Ad Campaign
• 2/8/13 – AOL Returns To Revenue Growth, But Display Looks Dismal
• 2/8/13 – Google To Publishers: Programmatic And Direct Sales Can Cohabitate
• 2/7/13 – DSP DataXu Raises $27 Million
• 2/7/13 – Mobile Games Continue Dominance And Advertisers Take Advantage
• 2/6/13 – What Yahoo/Google Contextual Ad Deal May Mean For Right Media
• 2/6/13 – Google Buys Its Shopping Partner, Channel Intelligence
• 2/6/13 – Facebook Chases Lookalikes In Expansion of CRM Matching Program
• 2/6/13 – Partners Drive Video RTB Growth At SpotXChange, Headcount and Bid Volume Spike
• 2/5/13 – Advertising.com Group Rebrands As ‘AOL Networks,’ Emphasizing Shift To Programmatic
• 2/5/13 – Nearly Two-Thirds of Facebook Users Have Taken a Break
• 2/5/13 – Videology Looks To Partners, Not Purchases, For Deeper Mobile Moves
• 2/4/13 – Super Bowl Ad Viewability: How The Blackout Affected Big Game Ads
• 2/4/13 – Telemetry Calls Out Browser Plugins For Video Ad Injection
• 2/4/13 – LUMA’s Terry Kawaja Says Ad Tech Consolidation – Including ‘Fails’ – Is Here. And It’s Good
• 2/1/13 – FTC Chairman Jon Leibowitz Bows Out, Spearheaded ‘Do Not Track’
• 1/31/13 – Hoping To Unlock Bigger Budgets, Adap.tv Begins Selling Viewable Impressions For Video Ads
• 1/31/13 – Health And Drug Ads Are Most Blocked, Says Video RTB Firm LiveRail
• 1/30/13 – Facebook’s Q4: FBX Drives Impressions Higher, Execs ‘Encouraged’ By Demand
• 1/30/13 – Adobe: Super Bowl Boosts Mobile Video Consumption and Advertiser Web Traffic
• 1/30/13 – AdTheorent: Fix Mobile RTB By Fixing Data Mining First
• 1/29/13 – Accordant Media: RTB Growth Slowed In Q4
• 1/29/13 – Yahoo’s Mayer: Engagement Is Our ‘Number One’ Business Challenge
• 1/28/13 – AdBrite Shutters Exchange, Sale Talks Continue For Marketplace And IP Assets
• 1/28/13 – Mobile RTB Overcame Holiday Concerns with a Strong Q4
• 1/25/13 – WPP’s Xaxis Sees A Draw For Brand Dollars In Programmatic Audio Ads
• 1/25/13 – Digitas, CBS Interactive Execs Talk Buy And Sell Side Issues
• 1/25/13 – SmartWool Moves Toward a Mobile-First Social Strategy
• 1/22/13 – Google’s Q4 Shows A ‘Happy Holiday Season’ For E-Commerce, Ad Exchange
• 1/22/13 – Attribution Landscape In Flux, Adometry Raises $8M To Accelerate Platform
• 1/18/13 – More Money For Mobile. Now What?
• 1/18/13 – The Weather Company Goes ‘Beyond The Banner’ With Mobile Ad Units
• 1/17/13 – Twitter Ramps ‘Certified Products’ Program, Plans New Categories
• 1/17/13 – ePrize, In Mobile Acquisition Mode, Buys In-Venue Marketer Mozes
• 1/17/13 – Google Product Listing Ads, Mobile Surged In Q4
• 1/16/13 – IPG Invests In Mobile ‘Surprise Rewards’ Marketer Kiip
• 1/15/13 – Facebook Graph Search: The Picture for Advertisers
• 1/15/13 – ‘Premium Programmatic’ Purveyor Legolas Taps Shaevitz As CEO
• 1/14/13 – More Search Data On Facebook Exchange As Simpli.fi Enlists in Partner Army
• 1/14/13 – Simulmedia’s Morgan: Audience Buying Is Coming To TV, As Budgets Fail To Move Online
• 1/9/13 – Magna’s Monahan: When It Comes To Mobile, Programmatic Remains Stymied
• 1/8/13 – Essence Digital Buys Seattle’s Point Reach, Adding Mobile Talent
• 1/8/13 – Spruce Media Positions For SaaS Ad Future, Makes Cuts
• 1/8/13 – Quantcast Acquires Ad Effectiveness Analyst MakeGood Software
• 1/4/13 – AOL, Yahoo Homepage Ad Quality Rises — But So Do The Challenges
• 1/4/13 – A Look at Holiday Foot Traffic, Drawn From Mobile Location Data
• 1/3/13 – Paywalls Without Cash? Enliken Encourages User Data As Currency
• 1/3/13 – WPP Accelerates Tech M&A With Stake In Argentina’s Globant
• 1/2/13 – How MediaCom Does Data
• 12/20/12 – Reaction: Blackstone’s Allen Sees Cloud-Based CMO Dashboard Ahead
• 12/20/12 – The Battle Of The Marketing Clouds: Oracle Buys Eloquas
• 12/20/12 – Maxifier COO Katsur Succeeds Shaevitz As CEO; ‘Forget Big Data, We Want Big Money’
• 12/20/12 – Video RTB: Still Waiting For Its Moment
• 12/19/12 – Archaeological ‘Find’ Yields Early Exchange Artifacts
• 12/19/12 – Facebook Exchange Adds Search Intent Data, As Chango Joins Partner List
• 12/19/12 – Hearst CRO Welker Eyes ‘Paradigm Shift’ For Publishers In Programmatic
• 12/18/12 – Fan Acquisition Tougher Amid Facebook’s Engagement Push
• 12/18/12 – Whoa Nielsen! Twitter Tie-In, $1.3B Arbitron Deal Shake Up Ratings Game
• 12/17/12 – eMarketer Raises Mobile Ad Forecast, Citing Facebook’s Rising Fortunes
• 12/17/12 – Demographics And Geographies Influence Digital Coupon Activation
• 12/13/12 – Data Nugget: How Undervalued Is Display?
• 12/12/12 – Turning Earned Media Into Paid, RadiumOne Debuts Real-Time Hashtag Targeting
• 12/11/12 – Google Ramps Up ‘Guaranteed Programmatic’
• 12/11/12 – Nexage Exchange Shows Liquidity, Growth During Past 6 Months
• 12/11/12 – Facebook Exchange Certification Is Elusive for Some RTB Partners
• 12/10/12 – Survey: Tracking Fears Are Real, But Consumers Grasp Value Exchange
• 12/7/12 – Facebook’s Open Graph And The Marketer At AllFacebook Conference
• 12/06/12 – Deutsch LA’s Van Praet: Digital Creative Isn’t What You Think
• 12/06/12 – Kinetic Social Speaks! CEO Says Firm Is Not Epic Media Group Reincarnated
• 12/06/12 – Quote: On Publicis ‘Commerce Agency’ Ambitions
• 12/06/12 – 2012 Review: RTB Gained Ground Thanks to Major Brand Participation
• 12/05/12 – FTC Settles With Epic Media Group. Whither Kinect Social?
• 12/05/12 – PubMatic’s Goel: ‘Multi-Bid’ RTB Will Solve Lingering Frustrations
• 12/04/12 – AOL Bulks Up Ad.com By Acquiring Retargeter Buysight
• 12/04/12 – Adelphic Lands $10M Led By Google Ventures to Solve Mobile Media Puzzle
• 12/03/12 – Define It – What Is Big Data?
• 12/03/12 – Q3 Update: Mobile Advertising Continues to Grow, As Does Interest in RTB
• 10/17/12 – With Pharma’s Ability To Target Limited, Precision Health Prescribes Regimen Of Context And Geography
• 10/17/12 – Omnicom CEO Wren Discusses Agency Trading Desk Model
• 10/16/12 – ‘Placed Panels’ Look To Replace Demo Data With Location-Based ‘Opt-Ins’
• 10/16/12 – New Challenge for Marketers: Preventing Non-Viewable Ads From Getting Credit
• 10/10/12 – WSJ Digital Network Opens Private Exchange to Build Advertiser Relationships
• 10/9/12 – Do-Not-Track On by Default? ‘Do Not Honor’ Says DAA
• 10/4/12 – Mondelez (Formerly Kraft) Widens Intake Valve for Mobile Startups
• 10/3/12 – Videology’s Acquisition Of LucidMedia Is About Closing The Loop Between Buyers And Sellers
• 10/2/12 – IAB Aims To Shape Programmatic’s Growth With ‘Quality Assurance’ Standards
• 10/2/12 – Adobe Blows Its Stack, Unifies Ads and Analytics Products
• 10/1/12 – AOL Unveils ‘Project Devil 2,’ Doubling Down On Entertainment, Retail
• 10/1/12 – Dominos Says Facebook Ad Exchange Delivers
• 9/28/12 – For Mobile RTB To Scale, Creativity Must Keep Pace With Tech
• 9/26/12 – ‘Do Not Track’ Dysfunction: Industry, Privacy Advocates Appeal to FTC
• 9/25/12 – Samsung Agency Cheil USA on ‘Thin Slice’ and ‘Thick Slice’ Data Talent
• 9/24/12 – Microsoft Preps New Ad Units for Windows 8 OS Launch
• 9/19/12 – With Display Rising, Along With Facebook, Google Aims Newest Ad Tools At Publishers
• 9/18/12 – Facebook Tests Mobile Ad Network
• 9/14/12 – Rubicon Turns In Report: What RTB Did Over the Summer
• 9/12/12 – Google Goes Shopping: ‘Product Search’ Could Generate $1.4 Billion In Revenue
• 9/12/12 – iPhone 5 Expectations, And The Future Of iAd
• 9/10/12 – AdMeld’s Jason Kelly Joins Berlin DSP Sociomantic Labs
• 9/6/12 – After Months Of Uncertainty, Yahoo ‘Reaffirms’ Right Media
• 8/31/12 – Criteo To Run Yahoo Japan’s Performance-Based Inventory; Entry To China Is Next
• 8/30/12 – WPP Cuts 2012 Forecast, as U.S. Growth Wobbles
• 8/30/12 – Nanigans: Facebook Search Ads Cost Less, Perform Better Than Marketplace Ads
• 8/30/12 – Pandora’s Kennedy: Direct Sales, Not Third Parties, Drive Revenue
• 8/30/12 – Twitter’s ‘Certified Products’ Lacks Ad Integration, For Now
• 8/29/12 – Competitive IQ Vendor WhatRunsWhere Buys Mobile Ad Spy
• 8/29/12 – LinkedIn Ads Aim To Be ‘Lingua Franca’ For Social Advertising
• 8/28/12 – 24/7 Media Makes Some Changes in Wake of Ari Bluman’s Exit
• 8/24/12 – Kantar Media Tests The Behavioral Targeting Value Of Second-By-Second TV Data
• 8/23/12 – ePrize’s Rewards For Brands: Constant Conversation With Consumers, Plus Data
• 8/21/12 – Spongecell Revenue Triples, Adroll Sees $12.4 Million In 2011 According To Inc.
• 8/21/12 – Unified Shopping Experiences Like ‘Showrooming’ Will Drive E-Commerce Growth
• 8/20/12 – Speed The Payment – The Next ‘Innovation’
• 8/17/12 – comScore Data Shows Facebook Emerging As A Video Power
• 8/16/12 – Facebook Exchange Closer to Prime Time, RTB Partner List Grows to 14
• 8/15/12 – Elevated to Global Role, GroupM’s Norman Plans to Ease Vendor Chaos
• 8/15/12 – What the Boom in Mobile Transactions Means For Ads
• 8/14/12 – In Test, Facebook Lets Advertisers Target Non-Fans In The News Feed
• 8/14/12 – Even A Profit Cannot Erase Questions About Groupon’s Business Model
• 8/10/12 – Report: BLiNQ Media To Be Acquired By GANnETT
• 8/10/12 – Adconion Closes The Loop On Its Ad Tools With Mobile Addition
• 8/8/12 – VivaKi AOD Gets ‘Pre-Bid’ Access to comScore Verification Data
• 8/8/12 – Nielsen’s New ‘TV Viewing’ Segments Are Supported by MediaMath
• 8/8/12 – Peter Horan Is Taking About Group Back From The NYTCo
• 8/8/12 – Analyst: RTB Will Be 34% of Display Revenues in Five Years
• 8/1/12 – DoubleClick Ad Tracking Now Allowed on Facebook
• 8/1/12 – Patent Fight: comScore May Win The Battle, Yet Lose The War
• 7/31/12 – Google to Buy Wildfire for $250M. What Will Facebook Do?
• 7/31/12 – Do Facebook Coupons Work? Valassis App Strategy Shows Promise
• 7/31/12 – Ad Effectiveness Patent Battle Brews – comScore Sues DoubleVerify, Moat, AdSafe
• 7/30/12 – The Meaning of Joel Ewanick
• 7/30/12 – BlueKai Taps Montreal Firm Datacratic For ‘Lookalike’ Predictive Modeling
• 7/27/12 – Australian Publisher Fairfax Expands Ad Buyer Position With Google DoubleClick Deal
• 7/27/12 – Facing Investors, Facebook Defends Cautious Stance With Newsfeed Ads
• 7/26/12 – Facebook’s Q2 Ad Revenue Near $1B, Growth Decelerates
• 7/26/12 – New Mobile, Affiliate Units at CPX Interactive Aim to Capture Fragmented Spend
• 7/25/12 – As AOL Struggles To Boost Display, Armstrong Promises New Commitment To Data
• 7/25/12 – Facebook’s Q2: What Wall Street Wants, What Advertisers Want
• 7/23/12 – Adometry Zigs, Visual IQ Zags on Facebook Attribution
• 7/19/12 – Google’s Q2: Proving YouTube ROI, Mobile Mania, Enter Motorola
• 7/18/12 – Facebook Opens Gate to Attribution Firms, Grants Adometry Certification
• 7/17/12 – Yahoo Q2: New CEO Mayer Greeted With Small Revenue Gains And Continued Challenges
• 7/17/12 – ANA Marketers Question ‘Likes,’ But 96% Use Facebook Channel
• 7/17/12 – As Facebook Automates Premium Ads, Marketers See Impact On Price
• 7/16/12 – Yahoo Pins Latest Turnaround Hopes On Google’s Marissa Mayer
• 7/16/12 – Now Fully In Control Under NBCU, MSNBC.com Will Transition Out Of Microsoft Ad Platform
• 7/12/12 – London Olympics: Live Video Streams Intended As ‘Additive,’ May Be More Valuable Than Broadcast
• 7/12/12 – Agency Consolidation: Dentsu Buying Aegis
• 7/9/12 – AppNexus Grows Global Services Unit
• 7/9/12 – Time For ‘New’ On AdExchanger
• 7/2/12 – The Weather Channel Aims For ‘Underground’ Tech Audience
• 7/2/12 – Press Release: Nielsen Acquires Brand Metrics Measurement Platform Vizu
• 6/28/12 – ‘Context’ Returns As Fotopedia And Jetsetter Target The Retina
• 6/27/12 – Cannes Postscript: Marketing At The Crossroads Of Data And Creativity
• 6/27/12 – AOL Expands Project Devil Units To Mobile — But Will Advertisers And Publishers Follow?
• 6/26/12 – Hearst Teams With PubMatic On Private Exchange, Aiming Beyond Remnant Inventory
• 6/26/12 – Video ‘Discovery’ Platform Taboola Raises $10 Million Third Round
• 6/21/12 – The ‘Explainer’: This Week’s ‘Do-Not-Track’ Meeting
• 6/21/12 – Videology Looks To Build Publisher-Side Business, Acquires Mobile DMP Collider Media
• 6/21/12 – Kellogg’s Bob Arnold: ‘We Don’t Care About Clicks’
• 6/21/12 – TiVo Continues Expansion Of Shared Set-Top Box Data With Simulmedia
• 6/20/12 – In Coup For WPP, Facebook Exchange Adds Xaxis As A Partner
• 6/20/12 – AKQA Sale To WPP Makes Waves At Cannes Lions
• 6/20/12 – WPP Acquires Digital Agency AKQA
• 6/18/12 – Reverse Course! Display Ad Retargeters Buying Yahoo! O&O Through Right Media Exchange
• 6/18/12 – ’6 Weeks Per Person Per Year In Wasted Time And Efficiency’
• 6/15/12 – Correction: On Our Story About Facebook Exchange Frequency Capping
• 6/14/12 – Facebook Exchange Limitations
• 6/14/12 – Social M&A Drumbeat Continues: Syncapse Buys Clickable
• 6/13/12 – Facebook’s RTB Revenue Impact ‘Incremental’, But Enough To Matter
• 6/13/12 – Facebook To Allow Real-Time Bidding, Launches ‘Facebook Exchange’
• 6/13/12 – Save The Date – September 20 Is AdExchanger’s Inaugural Conference
• 6/13/12 – Strategy Gold Mine In New Generic Top Level Domain Applications
• 6/13/12 – In Shift, Ad Technologists Flock to Cannes
• 6/11/12 – Loving, Hating And Misunderstanding The GRP – @ ARF 7.0
• 6/11/12 – The Weather Channel Makes Push for Smart Hyperlocal Ads
• 6/8/12 – Analyst: DG Unlikely To Get A Better Bid Than Rival Extreme Reach
• 6/7/12 – Microsoft’s ‘Do Not Track’ Stance Weakens?
• 6/7/12 – Rovi Wraps Analytics For Online And Advanced TV Together
• 6/5/12 – Enter ‘DoubleClick Digital Marketing’: Google Transforms Ad Stack Into a Unified Pancake
• 6/4/12 – Google to Buy Meebo, in Bid for Social Content Discovery
• 6/4/12 – CRM Leaders Betting On Social Says Blackstone’s Pashalides
• 6/4/12 – Salesforce.com Acquires Buddy Media for $689 Million; CEO Lazerow Reflects
• 6/4/12 – Microsoft’s Surprise ‘Do Not Track’ Move, By The Numbers
• 6/1/12 – Display Still Surging, But Some Key Players Appear To Soften
• 5/24/12 –  Specific Media Plots (Yet Another) Myspace Comeback
• 5/24/12 –  Why Advertisers Still Love Yahoo (Axis Edition)
• 5/23/12 –  AOL Executive Shuffle Reflects Tightened Ad Network Focus
• 5/23/12 –  With Vitrue Buy, Oracle Aims for a Social Stack
• 5/23/12 –  Oracle Targets Marketing, Ads; Buys Vitrue
• 5/23/12 –  Adap.tv’s App Center Looks To Connect Online Video And TV Sales
• 5/17/12 –  What Would a Facebook Ad Network Look Like?
• 5/16/12 –  More Than Meets the Eye With GM’s Hard Line on Facebook
• 5/15/12 –  Lanctot on Longtuo: Publicis Groupe Scoops Up Beijing E-Commerce Marketer
• 5/14/12 –  With Turmoil In Its DNA, Yahoo Promotes Its ‘Big Data’ Play Genome
• 5/11/12 –  Agencies See Dollars in Digital Products, But Managing Data Is a Trick
• 5/10/12 –  Can Facebook Turn Its Users’ Videos Into A Revenue Driver? Should It?
• 5/9/12 –  AOL’s Armstrong: ‘Traditional Display’ Is Not A Growth Market
• 5/9/12 –  AOL Display Picture Appears Mixed, As International Improves
• 5/7/12 –  The Display Ad App Model: Transforming Platforms, Investment And Agencies
• 5/4/12 –  Revision3’s Louderback Now Aims To Woo Discovery Advertisers
• 5/4/12 –  EBay Raises Stakes in Mobile and Local Ads With PayPal Media Network
• 5/3/12 –  Google Backs YouTube Content Channels With $200M Ad Push
• 5/3/12 –  What Happened To Epic Media Group? See Kinetic Social
• 5/2/12 –  Q1 2012 Results Show ValueClick Gains Continue – Yet, Some Weakness
• 5/2/12 –  Pepsi Campaign to Inject ‘Real-Time’ Creative Into Display, DOOH Ads
• 4/30/12 –  Pure Play Wins the Day as Forrester Ranks Attribution Vendors
• 4/26/12 –  NewFront: Stressing Original Programming, Online Video Is ‘TV On Steroids’
• 4/24/12 –  In Bid For Greater TV-Like Experience, AOL Creates New Video Hub
• 4/23/12 –  DG Buys Semantic Technology Company Peer39 For $15.5 Million
• 4/18/12 –  IAB: 2011 Online Ad Spend Hit $31 Billion, as Display Trailed Search
• 4/18/12 –  In Grab For Brand Dollars, AOL Baits Hook With Nielsen’s Online GRP
• 4/18/12 –  Google to Support ‘Viewable Impressions’ and Online GRPs
• 4/17/12 –  Yahoo! Reports Q1 2012: No Word, Yet, On Right Media Exchange And Ad Stack Strategy Ahead
• 4/17/12 –  CEO Moore On 24/7 Media: We’re A Tech Company, Not An Agency
• 4/12/12 –  Google Click Prices Continue Slide in Q1; YouTube ‘Anchors’ Many Big Brand Campaigns
• 4/11/12 – LUMA’s Kawaja Says Duplication Is A Problem Not Fragmentation- @ Media Kitchen VC Conference
• 3/29/12 – Video Ad RTB Is Poised to Surge — If Publishers Loosen Grip On Premium Inventory
• 3/27/12 – Data “Scammers” Are Hurting The Magic – @4As Transformation LA Conference
• 3/26/12 – comScore’s ‘Validated’ Measurements Aims To Show Full Value Of Ad Impressions
• 3/20/12 – IPG Media Research Team Discusses Display, The Big Ads’ Ad Network And More
• 3/8/12 – Creative Ad Tech Firm Gazehawk’s Founders Moving To Facebook
• 3/5/12 – The Global Digital Ad Race: SingTel Corp Acquires Amobee For $321 Million
• 3/2/12 – Adap.tv CEO Ashkenazi Makes The Case For Online Video Upfront
• 2/29/12 – Regulators Approve Donovan, MediaBank Merger Into Mediaocean
• 2/21/12 – What Would Steve Say?
• 2/20/12 – Google Responds To Microsoft Accusations About Bypassing IE Privacy Setting
• 2/9/12 – Glam Serves Up New Community Channel With ‘Foodie’
• 2/3/12 – Yahoo!’s Right Media Exchange Adds Aol Remnant Display Inventory
• 2/1/12 – AOL’s Armstrong: We’ll Get Deeper Into The Exchange Space In 2012
• 2/1/12 – AOL: Display Continues To Grow, But Total Revenues Still Decline
• 1/25/12 – 33across Acquires Tynt And Signal From The Sell-Side
• 1/19/12 – Google Reports Q4 2011: Google Pumping Searchers Into Display Strategy Via Lower CPCs?
• 1/17/12 – One Kings Lane And Rent The Runway Take The Retail Stage At NRF Show
• 1/16/12 – Solving Unstructured Versus Structured Data – IBM Pitches Retail Marketers At NRF Show
• 1/9/12 – Former TAN CEO Brian Silver Gets Top Spot For Right Media Exchange In Americas
• 12/15/11 – Microsoft Clarifies Its Approach To Demand-Side Platform Partners – The Door Remains Open
• 12/7/11 – Mars Chocolate’s Sandler Delivers Innovation Best Practices For Marketers At ANA Creativity Conference
• 11/29/11 – Breaking Email: Invite Media Informs Advertisers Of New DSP Rules At Yahoo!
• 11/23/11 – Yahoo! Begins Requiring Right Media Seats for Demand-Side Platform’s Advertisers
• 11/8/11 – The Media Company At The Corner
• 10/23/11 – Facebook Needs A CMO
• 10/14/11 – What’s Next? GroupM’s Gotlieb And Norman Give Their View
• 9/25/11 – Merger! Mediabank And Donovan Data Systems Become MediaOcean
• 9/13/11 – TV-Safe In A Digital, Audience Buying World
• 8/24/11 – The Shrinking, Audience Buying Ecosystem
• 8/16/11 – Benchmarking Display Ads Across Google’s DoubleClick For Advertisers Platform
• 8/16/11 – Lotame Exits The Ad Network Business
• 8/14/11 – Mergers and Acquisitions: Ad Tech Predictions For Fall
• 7/21/11 – Yahoo! Right Media Now Approved As Google Certified Network
• 7/19/11 – Yahoo! Reports Earnings: Display Ads Miss Expectations, Premium Sales Team Still Ramping
• 7/17/11 – Pixels, Muffins And The Real Facebook Ad Network
• 7/14/11 – Surprise… Google Makes A Ton Of Cash In Q2 2011
• 6/16/11 – Acquisition Thursday: HubSpot Buys Marketing Software Company Performable
• 6/16/11 – DG Acquires Ad Technology Company MediaMind
• 6/13/11 – It’s Official – Google Buys Admeld
• 6/2/11 – Is Twitter Laying The Ground Work For Better Targeting And An Ad Network?
• 5/31/11 – Reviewing Yahoo!’s Right Media Exchange -For The Win!
• 5/10/11 – Leaning Forward And Back In Digital Ads
• 5/6/11 – Google Responds About Opening DoubleClick Ad Exchange To Intermediary Inventory Sources
• 5/3/11 – IBM Needs A Demand-Side Platform
• 5/1/11 – MediaBank’s Bauschard And AdBuyer’s Ogilvie Discuss Post-Acquisition Strategy And More
• 4/28/11 – Demand-Side Platform AdBuyer.com Acquired By MediaBank; Attribution Holy Grail Looms
• 4/18/11 – New Invite Media Sales Chief, Bruce Falck, Discusses The Road Ahead For Google’s Demand-Side Platform Business
• 4/11/11 – Amazon Begins Display Ad Retargeting
• 3/30/11 – More Search Signal And Display Ads
• 3/22/11 – The Council for Accountable Advertising Forms; Chairman Messer Discusses
• 3/15/11 – DoubleVerify Announces Google Display Network Certification For Ad Verification; Google Says More On The Way
• 3/15/11 – Ebay Pulls The Plug On Intent Data Reseller Strategy
• 3/10/11 – Google Letting Users Curate Search; Is Display Curation Next?
• 3/6/11 – Driving Facebook App Yield And The Three Internets
• 2/24/11 – Mobile OpenRTB Committee Forms; RTB At Scale Coming Soon Says Nexage CTO Butler
• 2/9/11 – Sourcing Talent: Helpful Tips For The Digital HR Specialist
• 2/7/11 – Aol Buys Huffington Post – Is A Sell-Side Platform Next?
• 2/4/11 – Google’s Lexi Reese Leaves DoubleClick Ad Exchange, Heads To Facebook
• 1/28/11 – Re-Opening The Retargeting Campaign Kimono: Above-The-Fold Versus Below
• 1/25/11 – You’ve Got Mail -With Display Ads
• 1/24/11 – Hi Larry
• 1/24/11 – Securing The Publisher, Serving The Marketer
• 1/17/11 – Looking At New DoubleClick Ad Exchange Whitepaper From Google
• 1/14/11 – Prospecting With Search-And-Display
• 1/10/11 – Thinking About The Future Of Ad Verification
• 1/6/11 – Are Transactional Brands Ready To Take Control Of Their Data?
• 1/4/11 – Convergence And The Demand-Side Platform
• 1/3/11 – What Does A Display Advertising, Retargeting Campaign Look Like?
• 12/6/10 – Waiting For The Addressable Online Video Ad Business
• 12/1/10 – Google, AppNexus And The Mayan Calendar
• 11/29/10 – Ad Network Contrails: Where-To Next
• 11/2/10 – Dotomi To Be Acquired; Retargeting Remains Hot
• 11/1/10 – The Live Blog! Rubicon Project Announces $18 Million Financing; Acquires FAN
• 10/26/10 – Is The Rubicon Project, Fox Audience Network Deal Being Announced Monday?
• 10/21/10 – Intuit VP Seth Greenberg Evaluates The Facebook Funnel At The ANA’s Annual Conference
• 10/19/10 – The Biggest Brand Manager In The Land Speaks On Purpose-Driven Marketing
• 10/17/10 – Reviewing The Google Call: A DoubleClick Ad Exchange, Gross Revenue Prediction
• 9/30/10 – Bidding The Data Points For The New Video Ad Selector Format – a.k.a. Forcing The Click For Brands
• 9/29/10 – The Seven Predictions Of Display
• 9/29/10 – New York Times’ Zimbalist Says Privacy Legislation Means The Industry Is Maturing
• 9/23/10 – Facebook Ad Network Strategy Leaking Out Of Conversion Tracking Experiment
• 9/9/10 – Google Unleashes Marketing Dollars On Display
• 9/8/10 – Is Google Instant A Real-Time Bidders Dream?
• 8/12/10 – DSP Bellwether? MediaMind IPO Prices At $11.50 With $192 Million Market Cap; CEO Trifon Discusses Future
• 7/26/10 – Glam Buys AdPortal; Piecing Together The Publisher Platform
• 7/20/10 – Exclusive: Fake Right Media Open 2010 Welcome Address
• 7/15/10 – Google Wins Omnicom Trading Desk Business; Publishers Watch
• 7/1/10 – Google Puts Display Front-And-Center
• 6/1/10 – Let The M&A Begin: GSI Commerce Acquires DSP (Or Retargeter) FetchBack
• 5/25/10 – Google AdSense Moves Toward Transparency, Cracks Opens Black Box, Shows Sweet Margins
• 5/24/10 – Report: Google Considering Invite Media Purchase; And – Why Would Google Buy A DSP?
• 5/17/10 – Google, Apple and Facebook: The Addressable Media Future For Display
• 5/13/10 – Data Nugget: Searching For “Demand Side Platform”
• 2/23/10 – Google Announces DoubleClick For Publishers As Yield Optimization War Continues To Heat Up
• 1/10/10 – For The Large Publisher, Yield Optimization Is Over – It’s Time For The Supply-Side Platform
• 1/3/10 – Aegis Gets Pants Pulled: Is The Agency Performance Model That Far Away?
• 12/3/09 – Yahoo! on Right Media Exchange: We’re Premium, That’s P-R-E-M-I-U-M
• 11/16/09 – The Virtual Agency Model
• 10/13/09 – The Holy Grails Of Digital Advertising
• 9/13/09 – The New Easter Egg of Search Rankings: Display Advertising and The Launch of Google DoubleClick’s Ad Exchange
• 9/4/09 – How Team Of Geeks Exploded Media Trade
• 8/3/09 – The Demand-Side, Buying Platform Trend
• 7/31/09 – Let Them Eat Privacy
• 7/8/09 – Yield Optimization And The Futures Exchange
• 7/6/09 – Agency War Plan: Educate or Fire Your Client
• 6/21/09 – Reducing Friction For The End User in Online Display Advertising
• 5/5/09 – Real-Time Bidding: The Ad Exchange Leaps
• 4/26/09 – The Super Collider of Ad Exchanges

Event Coverage

• 10/12/12 –  At ANA Conference, Brands Speed Up Their Thinking – @ ANA Conference 2012
• 10/11/12 –  Mobile Display ROI And Location Reviewed At MIMA Summit – @ MIMA Summit 2012
• 10/5/12 –  Advertising Week Ends, Agency Trading Desks Go On – @ AdWeek 2012
• 10/1/12 –  For Facebook, Shift to Online GRP Can’t Come Fast Enough – @ IAB’s MIXX Conference
• 6/11/12 –  The Internet Governs Itself, Says Reddit’s Ohanian and Mozilla’s Surman – @ Personal Democracy Forum 2012
• 5/10/12 –  Pivotal’s Brian Wieser on Agency Prospects: The More Things Change…
• 5/10/12 –  Why Was The Peer39 Acquisition Price Revealed By DG? – @Venture Crush NY Event
• 5/8/12 –  At ANA Conference, Holding Co Desk CEOs Pledge Alignment With Agencies
• 4/29/12 –  The Marketer, The Enterprise And Their Ad Tech – @Nextargeting Summit
• 4/29/12 –  The Marketer, The Enterprise And Their Ad Tech – @Nextargeting Summit
• 4/26/12 –  NewFront: Stressing Original Programming, Online Video Is ‘TV On Steroids’
• 3/27/12 – Trading Desks, DSPs – I Mean Demand-Side Platforms – And The Agency – @4As Transformation LA Conference
• 3/22/12 – Google Integrates Admeld Into DoubleClick AdX, Preps ‘Unified’ Publisher Solution
• 3/1/12 – Jordan, Edmiston Group’s Tolman Geffs On Bidded Display Ecosystem
• 2/28/12 – Platform CEOs Make Their Case As IAB Panel Seeks To Illuminate On Ad Tech
• 2/26/12 – IAB Annual Leadership Meeting – Live Blog! – NBC’s Naylor Becomes Chair
• 11/10/11 – From The AppNexus Summit – The Super Panel!… Yahoo!, Microsoft, Aol Talk Partnership
• 11/8/11 – Microsoft, Yahoo! And Aol Announce Pact On Non-Guaranteed Display Inventory – Live Blog!
• 11/1/11 – Yahoo! to Acquire interclick
• 11/1/11 – Clearspring Acquires XGraph to Create Largest Multi-Graph on the Open Web
• 11/1/11 – Adobe Acquires Auditude to Capitalize on Exploding Video Advertising Opportunity
• 10/27/11 – Adobe SVP Lewnes Says Marketing Is The New Finance
• 10/26/11 – IBM Marketing SVP Iwata On Character And The Marketer
• 10/18/11 – The Auction Meets Publisher Inventory: Thoughts On Private Marketplaces At Ad Revenue Conference
• 10/18/11 – Yahoo! Q3 Display Down, Says It’s Trying To Improve Right Media Exchange Tech From Within
• 10/11/11 – Neustar to Acquire TARGUSinfo
• 10/4/11 – Lijit Networks is Acquired by Federated Media Publishing
• 10/3/11 – Yahoo! Aiming To Create More Premium Inventory With ABC News Partnership
• 9/22/11 – Datran Media and CONTEXTWEB Merge to Create PulsePoint
• 9/15/11 – Y Combinator Ad Innovation Conference Yields New Startups Focused On Ads
• 9/11/11 – Mediacom Data Exec Simpson Discusses Challenges Of Data-Driven Media Buying
• 8/30/11 – Limelight Networks Sells EyeWonder Unit to DG
• 6/13/11 – Context Still Matters Says NY Times SVP Nisenholtz At Digital Media Summit
• 6/7/11 – Google VP Mohan Speaks Display Ads, Invite Media At Conversational Marketing Summit
• 6/5/11 – Demand-Side Versus Sell-Side: BMO Capital Markets’ Digital Ads Panel Yields Differing Views On Innovation Trends
• 5/19/11 – IAB Meets FTC In Broad Daylight
• 4/7/11 – Verizon Digital Marketer McLean Talks Culture Shift At X+1 NexTargeting Event
• 3/23/11 – From ARF Re:think 2011, WPP CEO Sorrell Says IBM And Accenture Are At The Gates
• 3/21/11 – From Re:think 2011 – The CTR Means Nothing Says HP Researchers Leighton And Satiroglu
• 3/8/11 – 4As Communications Panel Discussion Yields The Bog Of Data And Audience Targeting
• 3/8/11 – The Biggest Panel In The World: The U.S. Census At The 4As Transformation 2011 Conference
• 3/2/11 – Mediabrands’ George To Publishers: For The Agency Trading Desk, Context Is Just An Attribute
• 3/2/11 – At IAB, Microsoft’s van der Kooi Talks Privacy, IE 9, And Do-Not-Track
• 3/1/11 – IAB Live Blog! – Demand Media Speaks
• 2/28/11 – IAB Starts A Data Council; Dolan And Doty Discuss
• 2/27/11 – IAB Annual Meeting: Live Blog!
• 2/13/11 – Big Brand Publishers Jumping Into Data-Driven Ad World – With Controls – At AdMeld Partner Forum
• 2/7/11 – Agency Chiefs See Social Future But Are Divided On Performance-Based Compensation
• 2/1/11 – Ad Tech Executives Discuss Privacy Challenges At AlwaysOn NYC Event
• 1/11/11 – Live From Gridley & Co. Conference: RTB And Premnant Inventory
• 10/8/10 – Exchanges And Real-Time Bidding Bring Opportunity And Concerns For Publishers
• 8/18/10 – Media Buyers Discuss Ad Verification At ClickZ, IAB Ad Networks And Exchanges Event
• 8/5/10 – TechStars Startups Present In Boulder; ADstruc Nears Completion Of Initial Financing
• 6/14/10 – BMO Capital Markets Yields More Thoughts On Google Demand-Side Platform Plans
• 5/21/10 – The Wait Is Over: Google/AdMob Approved by FTC
• 5/18/10 – Yahoo! Picks Up Content Generator Associated Content
• 5/11/10 – Display Advertising Uncensored Event Looks At DSPs, Publisher Solutions And More
• 5/5/10 – A Few Good DSPs – The Movie!; And Kawaja’s IAB Presentation Deck
• 5/3/10 – Looking At Data, Transparency And Privacy At IAB Networks And Exchanges Marketplace
• 5/3/10 – Kawaja On Value Chain At IAB’s Networks and Exchanges Marketplace
• 3/26/10 – Search Engine Strategies Display Ad Panel Shows The Tide Is Turning
• 3/25/10 – The Display Game Changes: AdWords Adds Retargeting
• 3/22/10 – DataLogix’ Roza Sees Run Rate Of Half Billion For Agency Trading Desks This Year
• 3/5/10 – eXelate Panel Brings Doomsday Prediction From NY Times’ Nisenholtz
• 2/24/10 – Dapper Panel Brings Together Display Advertising Players In NYC, Yields Smackdown
• 2/9/10 – Google Disses The Yield Optimizers; Liquidity Will Be A Key Differentiator
• 12/15/09 – Google Webcast Recap: Demand-Side Platform Performance Varies On DoubleClick Ad Exchange
• 11/14/09 – Video Demos at Monaco Media Forum: AdMeld, Dapper, MediaMath, Permuto
• 9/25/09 – ContextWeb Media Trading Panel Featuring Agency Execs Gets Packed House During NYC’s Advertising Week
• 7/22/09 – LeadsCon Panel On Ad Exchanges Provides One of Many Highlights During Day Long Lead Generation Event
• 7/22/09 – Yield Optimizers AdMeld, PubMatic, The Rubicon Project And YieldBuild Unite At IAB
• 7/14/09 – Optimize Thyself: Ad Exchanges Draw Crowd At ContextWeb/Ad Club Event in NYC
• 6/18/09 – Havas’ Ed Montes Discusses Communication With Ad Agencies at OMMA Publish
• 6/18/09 – From OMMA Publish: Turner’s Walker Jacobs Says Ad Networks Are Not Like Outlet Malls

Predictions 2011

Predictions 2012

AdExchanger: The Comic Strip