Home The Big Story Social Distancing With Friends: BrightLine Co-Founder And Chief Strategy Officer Rob Aksman

Social Distancing With Friends: BrightLine Co-Founder And Chief Strategy Officer Rob Aksman

SHARE:
Rob Aksman and son

BrightLine co-founder Rob Aksman is living the dream from his in-laws’ basement.

“We have a 2-year-old, and with daycare canceled and a small New York City apartment, it was becoming untenable for us to get any work done,” he says. “We were defaulting to a little too much television, a little too much Disney Plus for the guy.”

However, Rob’s other child – BrightLine – is a young adult at 17. BrightLine began as a consultancy and became a tech company in 2012, developing interactive ads for TV. And with the natural growth of digital delivery and the acceleration of streaming thanks to That From Which We Cannot Get Away, the opportunity is here.

In this episode of Social Distancing With Friends, Rob talks about the evolving face of TV and frustrations with the slow pace of change. Rob also gives some tips on founding and nurturing a company – and the things he knows now that he wishes he knew when he was first getting started.

Must Read

Comic: No One To Play With

Google Pulls The Plug On Topics, PAAPI And Other Major Privacy Sandbox APIs (As The CMA Says ‘Cheerio’)

Google’s aborted cookie crackdown ends with a quiet CMA sign-off and a sweeping phaseout of Privacy Sandbox technologies, from the Topics API to PAAPI.

The Trade Desk’s Auction Evolutions Bring High Drama To The Prebid Summit

TTD shared new details about OpenAds features that let publishers see for themselves whether it’s running a fair auction. But tension between TTD and Prebid hung over the event.

Monopoly Man looks on at the DOJ vs. Google ad tech antitrust trial (comic).

How Google Stands In The DOJ’s Ad Tech Antitrust Suit, According To Those Who Tracked The Trial

The remedies phase of the Google antitrust trial concluded last week. And after 11 days in the courtroom, there is a clearer sense of where Judge Leonie Brinkema is focused on, and how that might influence what remedies she put in place.

Privacy! Commerce! Connected TV! Read all about it. Subscribe to AdExchanger Newsletters

The Ad Context Protocol Aims To Make Sense Of Agentic Ad Demand

The AI advertising agents will need their own trade group eventually. For now though, a bunch of companies are forming the Ad Context Protocol, or AdCP.

OUTFRONT Is Using Agencies’ AI Enthusiasm To Spur Wider Programmatic OOH Adoption

The desire for a data-driven reinvention of OOH inspired OUTFRONT to create agentic AI tools for executing and measuring OOH campaigns and comparing OOH to other channels.

Inside PubDesk, The Trade Desk’s New Dashboard That Shows What Buyers Actually Care About

A peek inside PubDesk, The Trade Desk’s new dashboard that gives sellers detailed info on how buyers value their inventory.