App marketing is often about incentivizing downloads, with little thought given to post-installation engagement. For obvious reasons that’s not workable for free or “freemium” app developers who make their money after the install. Apsalar is trying to address this. The two-year-old firm began with a mobile analytics platform that later became the foundation for a […]
Facebook has certified DoubleClick for ad impression tracking, ending an unofficial policy against Google technologies on its platform. Sources tell AdExchanger Facebook’s decision went into effect in the last two weeks. It’s undoubtedly good news for DoubleClick and its customers, who will now be able to track and attribute Facebook campaign impressions alongside their other […]
“Data-Driven Thinking” is a column written by members of the media community and containing fresh ideas on the digital revolution in media. Joanna O’Connell is Principal Analyst at Forrester Research. Is Facebook finally getting over itself? Or, rather, is Facebook actually starting to realize that its place in the advertising ecosystem is just that – […]
Last week, newspaper-publisher-backed ad optimizer quadrantONE unveiled three new audience targeting tools in partnership with data management marketing specialist Acxiom. We spoke with Mario Diez, the CEO of quadrantONE, which is a joint venture among The New York Times Co., Tribune Company, Hearst and Gannett, about the new tools and why it pulled in Acxiom […]
In Q2, as it has for the past year, AOL’s third party network revenue rose by double digits, while U.S. display dollars remained flat. Read the earnings release. During the earnings call with investors, who once again saw their low expectations exceeded by AOL’s performance, CEO Tim Armstrong batted back questions about the advertising challenge […]
Boring? Maybe, but email remains a powerful channel for online retailers. As a means to reactivate latent customers and shopping cart abandoners, it’s hard to argue display, affiliate, or even search is more effective. But the bar is getting higher in the space, thanks in part to Amazon’s email retargeting platform. Enter Listrak, whose Lifecycle […]
One particular area of hope for Yahoo has been its acquisition of data management platform interclick, for which it paid $270 million November 2011. But the financial boost it provided was deemed “disappointing” by CFO Tim Morse during the company’s Q2 earnings call last week. AdExchanger spoke with Peter Foster, Genome’s GM, on the integration of Yahoo’s data […]
Retargeting specialist AdRoll began its life in 2007 as an ordinary ad network, looking to solve the problems of display advertising that still plague marketers and publishers. The company, which grew out of work with semantic advertising and a history of thinking deeply about artificial intelligence on the part of its founders, CEO Aaron Bell […]
Google offered very little that was new on the display business during its second quarter earnings call, and analysts didn’t press for details. Instead they hammered execs with questions on the newly acquired Motorola business and mobile search monetization. But a handful of details do jump out with links to display and video ads… During […]
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Yuchun Lee, VP and general manager of IBM’s Enterprise Marketing Management. He was previously founder and CEO at Unica. When the “Four P’s of Marketing” were first developed by E. Jerome […]
Competitive tensions and ad tech drama have flared all year. And this drama has rippled out into the investor circle, as evident from a slew of recent ad tech company earnings reports.
Two sources at ad tech platforms that observe programmatic bidding patterns said they’ve seen Omnicom agencies shifting spend from The Trade Desk to Amazon DSP in Q3. The Trade Desk denies any such shift.
With its latest funding, Agentio plans to expand its team and to establish creator marketing as part of every advertiser’s media plan.
Google on Wednesday announced the full availability of its new agentic AI tools, called Ads Advisor and Analytics Advisor.
“We just constantly hear how complex it is right now,” Kelly MacLean, Amazon Ads VP of engineering, science and product, tells AdExchanger. “So that’s really where we we’ve anchored a lot on hearing their feedback, [and] figuring out how we can drive even more simplicity.”
In July, PubMatic saw a temporary drop in ad spend from a “large” unnamed DSP partner, which contributed to Q3 revenue of $68 million, a 5% YOY decline.
