Technology

Prashant Mehta is CEO of Komli Media, an Asia Pacific media technology company with products across display, mobile, video, social, search and data. Click below or scroll for more: Background Komli’s Geographic Focus India’s Similarities to the U.S. Market Exchanges and RTB in India Revenue Momentum at Komli Milestones Ahead AdExchanger: You have some familiar […]

The recent merger of Donovan Data Systems and MediaBank into Mediaocean promises to usher in a long-awaited era of simplified, seamless workflow processes into media buying methods that have remained pretty much the same for decades. The deal, estimated at $1.5 billion, was struck last fall but took about six months for a regulatory review […]

Often, a question doesn’t have an easy answer in the digital advertising business. This is a column devoted to an answer to a single question or topic – and providing a bit of space for it. Today’s participant is Jeff Green is Founder and CEO of The Trade Desk, a demand-side platform technology company. He […]

It wasn’t too long ago (Feb. 2010 on the Official Google blog) that Google VP of Product Neal Mohan was encouraging publishers to go directly to the DoubleClick Ad Exchange (AdX) with their inventory rather than through ad networks and yield optimizers: “Maximizing revenue across various ad networks is sometimes called ‘yield management.’ For major […]

Now that the merger of Donovan Data Systems and MediaBank into Mediaocean has passed regulatory muster, it’s worth asking whether the combination will accelerate the adoption of online media buying methods to the TV space or if it will complicate those efforts. As Bill Wise makes the transition from head of MediaBank to CEO of […]

Following up his question for 5 ad tech, platform panelists during the Tuesday session of the Internet Advertising Bureau’s (IAB) Annual Leadership Meeting (see the panel’s coverage), Tolman Geffs, Co-President of investment banking firm Jordan, Edmiston Group (JEGI) expands on his thinking for the AdExchanger audience. A question hit me hard during the IAB Summit […]

Media buying operating systems Donovan Data Systems and MediaBank have received approval from the U.S. Department of Justice to form a single company, Mediaocean in a deal estimated at $1.5 billion. The combination of the two former rivals was initiated almost six months ago, as the DOJ went through a comprehensive review that included gathering […]

Today, the Interactive Advertising Bureau (IAB) announced the launch of the organization’s new “Data-Driven Advertising” site. See it now at iab.net/data. And, read the release. Patrick Dolan, EVP & COO of Interactive Advertising Bureau (IAB), discussed the announcement with AdExchanger. AdExchanger: What triggered the creation of the site? Any anecdotes you can share? PD: DSP, […]

As part of Social Media Week festivities in NYC, Microsoft Advertising announced what it’s calling “People Powered Stories.” Formally launching next month, the offering will begin by incorporating social commerce tech from Bazaarvoice and is the first step in Microsoft’s social display strategy. Microsoft Advertising GM of Display Advertising Experiences, Jennifer Creegan said on the […]

Yuchun Lee is svp and general manager, Enterprise Marketing Management Group, IBM.  Lee co-founded Unica which was acquired by IBM in 2010. Lee discussed industry trends and his company’s positioning – especially as it relates the CMO. Click below or scroll for more: Unica: Then And Now The Problem Unica (IBM) Solves Where Advertising Fits […]