In Friday’s edition of MediaPost, Turn, Inc. announced that it has opened a four-person New York office to serve as its East Coast headquarters. “Jim Clark, the company’s regional vice president for East Coast sales, will lead the branch, which is expected to add two more people by year’s end.” For the complete release on […]
In ClickZ today, writer Tessa Wegert elevates the ad exchange cause with her article entitled, “Understanding Ad Exchanges.” Ironically, the article is sponsored by ad network, Tribal Fusion. Not sure how TF felt about it – oh well. Wegert discusses one of the main differences between ad networks and exchanges: ad networks act as middlemen, […]
Joe Mullin, a reporter for IP Law & Business, has provided insight on his blog regarding a patent violation lawsuit that is making its way through the courts and affects many of the larger advertising technology companies including Yahoo (ad exchange Right Media’s owner), Google (DoubleClick’s Ad Exchange), ContextWeb (ADSDAQ), and Specific Media. The gyst […]
It appears the advertising world is starting to get physical about the pending integration of Google and Yahoo advertising – a deal brokered amidst Yahoo!’s flirtation with Microsoft regarding acquisition of the struggling Sunnyvale company. As Erica Morphy details in her E-Commerce Times article, traditional advertisers, agencies and its lobbying arm, the Association of National […]
It would seen that the few advertising exchange blogs that exist took a summer hiatus but yesterday, Right Media’s blog came alive (courtesy of Becca Bullack in Publisher Solutions?) with an announcement regarding a new ad network partner, Meta Network, which has plugged into the exchange. For the little publisher, the Meta Network opportunity will […]
Yesterday, online ad exchange contender and Redwood City, California-based, Turn Inc., announced a new round of investment totaling $15 million. Led by Focus Ventures and joined by Norwest Venture Partners (NVP), Trident Capital, and Shasta Venture, Turn has now received more than $37 million in equity investment since its inception – yet another signal that […]
Ad exchanges received a plug today in the New York Times when Stephanie Clifford wrote an article entitled “Leftover Ad Space? Exchanges Handle The Remnant” about companies looking to take advantage of the efficiencies of exchanges by building tools that enable online advertising traders much the same way traders stock exchanges depend on tools and […]
The creative, vertical ad network, Glam Media, has once again reinvented itself with yesterday’s announcement regarding the first vertical ad exchange. From the press release: “GlamX Ad Exchange enables advertisers to target by audience, content and placement effectively connecting publishers, advertisers, agencies and networks in one innovative platform.” OK, well, still sounds like an an […]
Feeling it couldn’t be left out of the advertising exchange party, Microsoft, acquired tiny AdECN for what some suggest is in the $50-75 million range. In the wake of previous advertising exchange platform purchases such as Google’s $3.1 billion acquisition of DoubleClick which included its exchange and Yahoo!’s $700 million purchase of RightMedia and RMX, […]
Google has bought DoubleClick for a breathtaking $3.1 billion in a transaction that is expected to find regulatory approval after a hard slog. With DoubleClick’s huge display ad serving business, it made sense for mighty Google to swing for the fences in that Google’s display business is almost non-existent. The DART ad serving system will […]
AI agents are moving fast, but MadConnect says ad tech’s slow, messy plumbing still needs an overhaul before agentic marketing can really work.
Your TL;DR on MCP, the open standard that lets AI models connect to tools, remember context and run workflows across platforms.
“We are focused on being where the world watches video,” said Tara Walpert Levy, YouTube’s VP, Americas at the Convergent TV conference in NYC on Thursday. “And to us that now is TV.”
Late last week, Netflix walked away from plans to acquire Warner Bros., clearing the way for Paramount Skydance to scoop up the whole company with its hostile takeover bid.
Sallie, the major issuer of US education loans, is getting into the retail media network business.
Meta will now measure social interactions like likes, shares and comments under a new “engage-through attribution” category, replacing click-through as the default.
