AI Search Tools Face Monetization Crunch; And So Does Kids Content
There’s no magic bullet for AI search optimization; how kids’ media monetizes outside of YouTube; and hey, whatever happened to the TikTok ban?
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People Inc. Cuts 6% Of Its Workforce
The layoffs reflect a strategic decision on People Inc.’s part to free up money to invest in growth areas, according to CEO Neil Vogel’s memo to employees.
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OPINION: The Sell SiderStop Debating And Start Acting: A Unified Front Against AI Is Publishers’ Only Hope
Publishers must coalesce to gain a credible bargaining position and stop the bleeding caused by AI search. From there, we must put the processes in place to actually operate a licensing mechanism.
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OPINION: Data-Driven ThinkingSearch Without Clicks: Rethinking Brand SEO In An AI-Fragmented Journey
ChatGPT and others continued the fragmentation of the search journey, which today hops between platforms and intents. The funnel no longer exists. Here’s how to pivot your brand’s SEO/GEO strategy.