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»Zappar

Embattled Rovio Goes Big On Augmented Reality For ‘Angry Birds’ Movie Push

A new game from Rovio Entertainment serves as the foundation for a sweeping augmented reality rollout to promote the upcoming “Angry Birds” movie, due out in May. Rovio launched its campaign and the game, called “Angry Birds Action,” on Thursday. It’s more than a one-off effort, though, said Alex Lambeek, chief commercial officer and EVP... Continue reading »

by Allison Schiff // April 28th, 2016 //
»
 

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