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»Xapp Media

XAPPmedia Wants To Help Terrestrial Broadcasters Transition To Digital

DC-based XAPPmedia builds voice-activated mobile ads, and the company wants to use these units to bridge traditional and digital broadcasting. To advance that goal, XAPPmedia on Wednesday debuted a mobile audience ad service called JAX in partnership with mobile app developer jacAPPS. JAX is designed to let commercial and public radio stations monetize their mobile... Continue reading »
by Liz Rowley // January 28th, 2015 //
»
Xapp Media Takes A Stab At Interactive Audio Ads

Audio advertisements have been largely one-sided: The advertiser speaks and consumers listen. Startup Xapp Media wants to change that with interactive audio ads. Through an SDK, Xapp Media enables brands to create voice-activated ads that mobile users can respond to with commands like “call now” or “send coupon.” NPR was the first publisher to try... Continue reading »
by Judith Aquino // May 5th, 2014 //
»

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