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»Welby Chen

In China, Native Ads Are Getting Lost In Translation

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Welby Chen, chief business officer at Inneractive. Despite reports of a slowing economy, digital ad spend in China is predicted by eMarketer to double from $40.42 billion last year to more than... Continue reading »
by AdExchanger // February 3rd, 2017 //
»
Vevo Launches Private Exchange Powered By Adap.tv

Video music site Vevo is ready to try real-time bidding as an option to augment its direct sales. The three-year-old company, a joint venture managed by record labels Sony Music and Universal Music Group along with Abu Dhabi Media, is working with digital video sales platform Adap.tv on setting up the private exchange. In part,... Continue reading »
by David Kaplan // October 29th, 2012 //
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