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»Warren Zenna

Agencies Need Clients To Catch Up With Modern Marketing

Many agree there’s a great need for holding companies to integrate their media buying structure “horizontally”: to collaborate rather than compete across groups. Is it possible the obstacle lies not with the agency, but with the client? Executives from Dentsu Aegis, IPG, Havas, Omnicom and WPP took up the question at the Modern Marketing Summit… Continue reading »

by Alison Weissbrot // May 17th, 2016 //
»
 

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